How to Talk to Potential Clients As a Freelancer

Let’s start with a question, how do you rate your communication skills? And do you know in between good communication and bad communication lies several jobs that you could have bagged and had you paid a little attention to the something as basic as the way you talk? The point is that one of the best skills you can develop as an independent worker, working in India’s freelancing market to ensure success is your communication skills. Communication that is not only good but also clear and effective. As a freelancer, this is the first thing you get to learn, and as a job seeker the first rule you apply. And trust us, the idea owes its prominence owing to the many benefits it offers.

Your client can judge a lot about your personality by just taking note of your oratory skills. Surprised? Don’t be yet. It has been a proven notion that people tend to prefer clarity and simplicity over complex terms and references. And a good interaction is often the point of difference. So the question is, how do you talk to your clients to leave a lasting impression, and more importantly, to bag that job? No, you don’t need to be a hot-shot narrator for this!

Effective Ways to Talk to Your Client As a Freelancer

Effective Ways to Talk to Your Client As a Freelancer
Effective Ways to Talk to Your Client As a Freelancer

Be a Good Listener

And here is an irony. Good listening skills are always valued in any kind of business interaction, under all scenarios and settings. What makes the difference though? For starters, it shows your client that you care about their business venture and are willing to offer your services. Also, you get plenty of inferences of your client’s needs and the demands of the job.

  • Always maintain eye contact and occasionally nod and say ‘yes’ or ‘go on’ to mark your affirmation.
  • Take notes if required
  • Know when is the time to ask questions and don’t interrupt while the client while he or she is speaking.

Be Professional

Coming across as too friendly, overtly casual or careless is not only frowned upon in a business setting but comes off as rude, reflecting your image poorly. Use the business lingo and professional terms whenever possible and keep your grammar in check. Also, try to be brief and stay on the point.

Talk Positively

One of the insider’s trick to leave a good impression on the client is to use positive language during the interaction. Freelancing can be quite a tricky business to manage but maintaining a positive tone at all times is the key. After all, your client expects of you to get the job done. Here is an example:

Wrong❌ : It is impossible for the packages to arrive today.

Right✅ : We are trying our best, but it seems rather hard for the packages to arrive today.

Bridge The Communication Gap

As a freelancer, you often don’t get to meet your customer. And under dire circumstances, this might lead to a communication gap, in terms of understanding the context of the expected result.

  • Always reply and try to have a quick response time. Not replying would not only affect your professional relationship, but it is also just impolite.
  • Initiate correspondence yourself to ask questions or share the work progress. Don’t depend upon your client to contact you every time.
  • Be bold enough to lay your opinion in front of your client
  • Ask for their thoughts and opinion

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Speak With Confidence (But Not Too Much)

You want to assure your customer that you are indeed the right candidate for the job. Retaining a sense of confidence as you explain your ideas to your client, leaves a good impression and increases your possibility of bagging the assignment.

  • You might want to come across as capable, trustworthy and responsible. By being confident of your previous works, you can check this off your list.
  • Maintain a comfortable tone that is reassuring and firm, but not impolite.

Do Your Research

Being a freelancer you must already know the importance of a good first impression. Doing your homework ensures just that. Before meeting your customer, research on the client’s business, competitors and also the work you are expected to do.

For this, keep some additional time off and diligently go through all the material for which the meeting is scheduled. Jot down the key points you might want to ask your client about. This way you will not only understand your client better but will also be prepared to address all your client’s queries.

Use Their Talk

This method is probably the best-kept business secret. Pay attention as your client speaks to you and take notes where necessary. Repeat your client’s statements lightly, just to assure them that you are following what they are saying. You don’t have to be a parrot repeating every word they say but rather, think of yourself as a good listener who understands their client’s point and is reaffirming it from time to time.

Right Body Language

How to Project Positive Body Language?
How to Project Positive Body Language?

Your body language tells about you in many ways. So, you have to make sure that you don't make the client feel uneasy. There are so many resources available from where you can learn about body language and how to improve it. Make eye contact as much as possible, you don't have to be a different personality. Just make sure that you are active during the conversation. If you are on a Skype call or video call appropriate body language will make your conversation more effective.

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Respect Your Client

This is a common thing that maximum of the clients you have is elder than you, so it's your responsibility to show respect to the client. Many times it will happen that the client may lose temper or be frustrated because of the workload. But you are a freelancer and you have to recharge and encourage them. This is the most effective skill you should have because how you behave with people determines your character. You always have to be polite while communicating with your clients. After completing any project don't stop responding to your clients instead try to build a relationship like a family member. This will help you in the long run in your freelancing career.

Wait For Response

Don't try to message or email them too often. Because sometimes your client might be busy with other freelancers also, so you have to keep patience. If the client stops responding to your messages then you have to find a better solution for the problem they are facing. You should also use easy words for better understanding because too much of technical words may confuse the client. Last but not the least, wait for their message before responding especially if they are typing don't interpret them. To become a successful freelancer you have to be a good listener.

Note How You End The Conversation

Take your time to draw the conclusion and maintain a positive attitude until the end. Remember, it’s the last few minutes to make your impression and you don’t want to ruin this. Ask your customer what are their thoughts regarding the discussion. Keep an open attitude and ask them if there is anything else you could do to help them.

Also read:


Whether it is freelancing or any other business you need to have effective communication skills to share your ideas with your potential clients. If you are new to the freelancing field then good communication is the only thing that can get you more clients and will also help you to succeed in this field. These are some best tips which will help you to talk to your potential client and achieve more. If you want to suggest anything else let us know in the comment below.

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About Niku Mandal

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