Video is a display of moving visual media which is an electronic medium of recording, copying, playback, broadcasting. Photo's worth a thousand words, so how much more valuable would videos be? Businesses use video marketing to build customer rapport, to promote their brand, services or products. With the help of video marketing, you can present how-to's, promote customer testimonials, organize webinars and deliver entertaining content.
According to Hubspot, 81% of businesses use video as a marketing tool which is up from 63% over the last year. According to Insivia, mobile video consumption rises by 100% every year. To be successful in your business you need to implement referral marketing strategies but often it happens spontaneously as the customers spear about the products or services they like. According to Wordstream, 92% of users watching video on mobile will share it with others.
Whether you are a new startup or an established business you can use video marketing to boost conversions and sales. A detailed product video on your landing can increase conversion rate by 80%. According to 83% of businesses, the video provides a good return on investment. You don't have to create extremely perfect videos the only thing that matters is the content.
Not everyone but most of the digital marketers or those who like being on camera have tried at least once to make their videos and become a YouTuber. In other words, we've been involved with video production on some level. If you are active on social media you've certainly seen that many people post different types of videos on Instagram stories or going live on Facebook from their home regularly. Hence, it is the right time when you should also start making video content, be it personal or professional reasons. To influence more people or to attract new customers you need to take your video to the next level. But to do that you must need to have a solid understanding of video editing tools available in the market and what those tools can do. To make your life easier, here we've created a list of the best video editing tools for your business.
Best Video Editing Tools
Magisto is an online video editing tool which is available as a web application as well as a mobile app. Magisto uses Artificial Intelligence (A.I) technology for automated video editing. It is simple and fast to make videos using Magisto. According to Magisto, 74% of all Internet traffic is driven by video. The features of Magisto includes cross-channel video content hosting and distribution which means you can host and distribute marketing videos optimized for social media, email marketing, content marketing and video ads. If you are just a beginner you can create marketing videos and product videos with effectiveness in just minutes as Magisto offers an A.I powered video editor. Magisto has three annual plans, Premium at $4.99 per month, Professional at $9.99 per month and Business at $34.99 per month. Both Professional and Business plans offer a free trial.
Clipchamp is a freemium video editor which lets you edit, compress, and convert your videos. It is an easy to use tool which even provide stock videos to put in your project. Clipchamp lets you export your videos in 480p if you are using their free version. However, their "Creator" plan, which cost $6/month, lets you export the video in 720p along with providing many fetures like unlimited audio stock, cloud media backup, etc. And for the "Business" plan, they even provide custom branding and video in 1080p.
Final Cut Pro
Final Cut Pro is video editing software which is first developed by Macromedia Inc. and later Apple Inc. Final Cut Pro runs on Intel-based Mac OS computers which have OS X version 10.9 or later. It allows users to edit more complex projects and work with larger frame sizes. Editors can also add more effects and higher frame rates quickly and easily. Final Cut Pro is built with a modern metal engine which boosts graphics tasks like exporting, real-time effects and rendering. Besides, Final Cut Pro has an intuitive design and many innovative features such as video noise reduction, Multicam, motion and compressor etc. If you want the ultimate editing experience then run Final Cut Pro on the new Mac Pro, world's fastest Mac. It has a free trial and available at Mac App Store for INR 24,900. If you want to create and deliver videos at lightning speed then Final Cut Pro is the best option for you.
Adobe Premier Pro
Adobe Premier Pro is a part of Adobe Creative Cloud licensing program. It is a timeline-based video editing app which is developed by Adobe Systems. The features of Adobe Premier Pro includes high-resolution video editing at up to 10,240 × 8,192 resolution which supports 32-bits per channel colour. You can edit videos in both RGB and YUV formats. In addition, Premier Pro includes Audio sample-level editing, VST audio plug-in, and 5.1 surround sound mixing. It is available for both macOS and Windows. Adobe Premier Pro has a free trial and you can buy it at INR 2,300 per month for one license. Premier Pro is a great app for any type of video editing tasks to produce broadcast quality, high-definition video.
iMovie is another video editing software available only for macOS and iOS devices. The features of iMovie include video effects by which you can modify and enhance video colour settings, crop and rotate video clips, stabilize shaky videos and add video transitions. You can also change the speed of video clips. iMovie also has multi-clip video effects where you can use a green or blue screen to create a cutaway and use a different clip to replace your current background. With iMovie you can also create a split-screen and add picture-in-picture (PiP) effects. In addition, you can enhance and manipulate the audio as iMovie allows you to remove background noise and increase audio levels of quiet video clips. The best thing about iMovie is that it is free for macOS and iOS users.
WeVideo is an online video editing platform which you can access in any browser. In WeVideo you can mix and match more than 600 audio, video, and graphics media formats. The features of WeVideo includes green screen, picture-in-picture (PiP) effects, motion titles, audio editing, support for unlimited tracks and more. WeVideo is a Google for Education Partner and it is also an exclusive digital storytelling solution for Chromebooks which is Google's Education Creative Bundle. WeVideo has four annual plans for individuals and businesses, Power at $4.99 per month, Unlimited at $7.99 per month, Professional at $17.99 and Business at $29.99 per month. WeVideo also offers a free trial.
Nero Standard is an all-in-one platform which provides many multimedia solutions you need for your business. It includes editing, converting, organizing, burning, and playing files from any place. Nero Standard makes working on media files very easy and provides a package of a combination of programs that enable the user to edit, convert, burn and playback videos. The features of Nero Standard include Nero QuickStart, Nero MediaHome, play, and stream videos, converting media, DVD and Bluray Authoring, audio and video editing, and more. It has a free trial and comes with a pricing of $ 59.95.
Filmora is a video creation and editing applications developed by Wondershare. Filmora includes products for a range of users from beginner to intermediate. Common features of Filmora include a timeline, preview window, and effects library, navigated and controlled using a drag-and-drop interface. It enables users to create amazing videos efficiently using the wide range of powerful editing tools. It uses a delightfully intuitive design that makes it easy for anyone to become a great video editor.
The Filmora software library is compatible with Windows and macOS computers. Free trials are available to demo the product before purchasing. It has a monthly plan of $ 7.99 and an annual plan of $ 39.99.
DaVinci Resolve 14
DaVinci Resolve 14 is a colour correction and non-linear video editing (NLE) software. The original name of the application is da Vinci Resolve. DaVinci Resolve is originally developed by da Vinci Systems and later it is developed by Blackmagic Design. Additionally, the commercial version of the application is known as DaVinci Resolve 14 Studio and Blackmagic Design also offers a free version of the software which has fewer features. The features of DaVinci Resolve includes professional editing tools, colour correction tools, Fairlight audio, multi-user collaboration, 3D tools, YRGB 32 bit float image processing and more. It has a unique and powerful trimming tool which you can't find in other video editing software. The application comes with a free trial and the DaVinci Resolve 14 is free and DaVinci Resolve 14 Studio is available at $299.
VideoPad is a video editing application which is developed by NCH Software for individuals and professionals. VideoPad Video Editor has over 50 visual and transition effects which you can use to add a professional touch in your videos. It supports many commonly used file formats which include Audio Video Interleave (AVI), Windows Media Video (WMV), 3GP, and DivX. Using VideoPad you can directly upload videos on YouTube, Flickr and Facebook. This is one of the fastest video stream processors available in the market. The features of VideoPad includes 3D Video Editing, Speed Adjustment, Video Stabilization and more. It is available for both PC and Mac. VideoPad has a free version and the paid version also has a free trial. The pricing of VideoPad starts at $39.95 as a one-time payment, per user.
HitFilm is a video editing and composing software offered by FXhome. FXhome offers two different versions of HitFilm which are HitFilm Express and HitFilm Pro. HitFilm Express is a free version but it has limited features and HitFilm Pro is the full version which is paid. HitFilm Express has some useful features which help editors to get their job done effectively, the features include a huge number of animal tools, composite shot enhancements, advanced audio editing functionality, add unlimited video and audio tracks, import multiple streams of an audio file, audio mixer, dedicated trimmer and more.
HitFilm Pro is the full version which has some more advanced features including the features of HitFilm Express. HitFilm Pro offers Picture in Picture (PiP) which is a commonly used video style and it also has adaptive trimmer by which you can re-trim your clips after adding them to your timeline. HitFilm Pro also has a demo version and you can buy it at $349 with 3 seat license and 12 months of updates and technical support. HitFilm has over 800 unique effects and presets which you can use to create something new as those are customizable.
Wondershare UniConverter is one of the best video converters. It comes with some interesting features and a huge number of highly positive user reviews. Wondershare UniConverter is available for Windows 10/8/7/Vista/XP and Mac OS. It allows you to convert videos to 1000 formats with advanced video editing features. You can convert high-quality videos at 30X faster speed. Wondershare UniConverter has many features which include downloading high-quality videos, compress, edit, burn, transfer videos, adding metadata in videos and more. Wondershare UniConverter has a free trial and three paid plans for individuals & businesses, Annual Plan at $29.95 for one year and one PC, Lifetime Plan at $59.95 for lifetime/1 PC and it has a Business Plan which you can customize as per your requirement. For example, for 2 PCs with Lifetime Plan, it is available for $161.91 under Business Plans. In addition, Wondershare UniConverter is easy-to-use and can be used as a video toolbox for any purpose.
In the next coming years, video content is going to change the entire scene of Digital Marketing and content creation. So, whether you are a new startup or a freelancer you must have to adopt the new technologies as soon as possible to succeed. If you are still creating text content then this is the right time when you should start creating video content too. For this, you would need a video editing tool that suits your requirements, in the above list we've included the best video editing tools which are most recommended. Most of the users recommend using Adobe Premier Pro as it has many advanced features. But we suggest you to do your research. You just have to visit the websites and see if the specific tool has all the features you need or not. You can also check out the review videos of these tools on YouTube.
If you are already using any other video editing tool or if you want to recommend any tool then let us know in the comment below.
Frequently Asked Questions - FAQs
What do most Youtubers use to edit their videos?
3 most popular programs that Youtubers use to edit their videos are iMovie, Final Cut Pro, and Adobe Premiere Pro CC.
What are the best professional video editing software available?
Some professional video editing software are:
- Adobe Premiere Pro CC
- Final Cut Pro X
- Wondershare Filmora9
- Cyberlink Power Director
- Davinci Resolve
- HitFilm Pro
Is Premiere Pro free?
No, but you can download Premiere Pro for free, and trial it for seven days to find out if you like it or not.
What do YouTubers use to edit videos?
Mostly iMovie as it comes free with all Apple devices, and is used by lots of well-known YouTubers.