Hubspot - Helping Businesses Grow Better Every Day

Sarika Anand Sarika Anand
Apr 25, 2021 8 min read
Hubspot - Helping Businesses Grow Better Every Day

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

As fellow graduate students at MIT in 2004, Brian and Dharmesh noticed a shift in the way people shop and buy. Consumers were no longer tolerating interruptive bids for their attention β€” in fact, they'd gotten really, really good at ignoring them.

From this shift, a company was born: HubSpot. It was founded on "inbound", the notion that people don't want to be interrupted by marketers or harassed by salespeople β€” they want to be helped.

HubSpot - Company Highlights

Startup Name HubSpot, Inc.
Headquarters Cambridge, Massachusetts
Industry Software
Founded June 2006
Founders Brian Halligan(CEO), Dharmesh Shah
Total Funding $100.5M ( As of 2020)
Area Served Worldwide
Website www.hubspot.com

HubSpot - About and How it Works?
HubSpot - Recent News
HubSpot - Logo and its Meaning
HubSpot - Founder and History
HubSpot - Mission
HubSpot - Business Model
HubSpot - Revenue and Growth
HubSpot - Funding and Investors
HubSpot - Investments
HubSpot - Acquisitions
HubSpot - Competitors
HubSpot - Challenges Faced
HubSpot - Future Plans
HubSpot - FAQs
HubSpot - Conclusion

HubSpot - About and How it Works?

HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service. It was founded by Brian Halligan and Dharmesh Shah in 2006. The Company offers integrated applications that helps in lead generation and social marketing.

HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly.

Its products and services aim to provide tools for customer relationship management, social media marketing, content management, lead generation, web analytics, search engine optimization, live chat, and customer support.

HubSpot - Recent News

As of December 2020, HubSpot Announced Major Upgrade To Its Sales CRM, Marrying Enterprise Power With Consumer Ease-of-Use - HubSpot is bringing power and ease-of-use to enterprise sales software with a major upgrade of its sales CRM, Sales Hub Enterprise. Custom objects, sophisticated sales reporting, and advanced permissions have been added to give sales leaders new levels of control and flexibility in their CRM, while enhanced sales engagement and configure-price-quote (CPQ) capabilities make it easier than ever for teams to connect with prospects and close deals quickly.

HubSpot - Logo and its Meaning

HubSpot's Company Logo

The HubSpot logo is the instantly recognizable symbol and focal point of the brand. The HubSpot's logo has a Sprocket in orange colour which is nothing but the communications where the HubSpot brand has already been established.

HubSpot - Founder and History

HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006.

Brian Halligan and Dharmesh Shah | Founders, HubSpot

As fellow graduate students at MIT in 2004, Brian and Dharmesh noticed a shift in the way people shop and buy. Consumers were no longer tolerating interruptive bids for their attention β€” in fact, they'd gotten really, really good at ignoring them.

From this shift, a company was born: HubSpot. It was founded on "inbound", the notion that people don't want to be interrupted by marketers or harassed by salespeople β€” they want to be helped.

Today, the inbound movement continues to empower businesses around the world to stop interrupting, start helping, and return their focus to the customer.


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HubSpot - Mission

HubSpot's mission statement says,

"There's this notion that to grow a business, you have to be ruthless. But we know there's a better way to grow. One where what's good for the bottom line is also good for customers. We believe businesses can grow with a conscience, and succeed with a soul β€” and that they can do it with inbound. That's why we've created a platform uniting software, education, and community to help businesses grow better every day."

HubSpot - Business Model

HubSpot creates various (B2B) software products for inbound marketing and sales purposes. These software tools allow their business customers to capture leads, drive sales and educate customers through content.

HubSpot makes money by charging customers for using the premium features of their software tools. These are divided into so-called hubs and tailored towards different parts of the sales cycle. Additionally, HubSpot runs a marketplace in which it offers third-party apps. Lastly, a small portion of its revenue is generated through consulting services and the hosting of events.

HubSpot - Revenue and Growth

The company grew from $255,000 in revenues in 2007, to $15.6 million in 2010. Later that year HubSpot acquired Oneforty, the Twitter app store founded by Laura Fitton. The company also introduced new software for personalizing websites for each visitor. According to Forbes, HubSpot started out targeting small companies but "moved steadily upmarket to serve larger businesses of up to 1000 employees."

HubSpot filed for an initial public offering with the Securities and Exchange Commission on August 25, 2014, requesting they be listed on the New York Stock Exchange under the ticker symbol HUBS. In July 2017, HubSpot acquired Kemvi, which applies artificial intelligence and machine learning to help sales teams. The company reported revenues of $674.9 million in 2019.

HubSpot revenue for the twelve months ending September 30, 2020 was $0.817B, a 29.15% increase year-over-year.

Year Amount Percentage Change From Last Year
2019 $0.675B +31.56%
2018 $0.513B +36.57%
2017 $0.376B +38.62%
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HubSpot - Funding and Investors

HubSpot has raised a total of $100.5M in funding over 6 rounds. Their latest funding was raised on Nov 5, 2012 from a Series E round. HubSpot is funded by 12 investors. GV and Sequoia Capital are the most recent investors.

Date Round Amount Lead Investors
Nov 5, 2012 Series E $35M -
Mar 8, 2011 Series D $32M -
Oct 19, 2009 Series C $16M Scale Venture Partners
May 16, 2008 Series B $12M Matrix Partners
Sep 1, 2007 Series A $5M General Catalyst
Jun 14, 2006 Seed Round $500K -

HubSpot - Investments

HubSpot has made 10 investments. Their most recent investment was on Oct 25, 2018, when Ask Lorem raised $2.5M.

Date Organization Name Round Amount
Oct 25, 2018 Ask Lorem Seed Round $2.5M
Sep 18, 2018 Sigstr Venture Round $4M
Aug 9, 2018 Blissfully Seed Round $3.5M
Mar 22, 2018 AdStage Series A $3M
Feb 20, 2018 Crystal Knows Series B $5M
Feb 5, 2018 Grow Series B $16M
Sep 26, 2017 Drift Series B $32M
Aug 22, 2017 Sigstr Series A $5M
May 23, 2017 PandaDoc Series B $15M
May 15, 2017 Terminus Series B $10.3M

HubSpot - Acquisitions

HubSpot has acquired 12 organizations. Their most recent acquisition was PieSync on Nov 4, 2019.

Acquiree Name Date Amount About Acquiree
PieSync Nov 4, 2019 - PieSync solves the number 1 problem in the worldwide SME cloud market by offering a powerful solution to keep data continuously consistent.
Acenna Data Apr 24, 2019 - Acenna data uses machine learning to increase sales productivity for field sales
Motion AI Sep 20, 2017 - Motion AI is a software company that develops and "trains" chatbots.
Evolve App Aug 25, 2017 - Advice in Love, powered by Machine Learning
Kemvi Jul 25, 2017 - AI-powered growth automation for B2B sales and marketing teams
Rekindle Mar 24, 2015 - -
Rentabilities Jan 1, 2014 - Rentabilities is a rental company who can rent anything in Boston, Massachusetts.
Chime Mar 29, 2013 - Chime is a notification center for your browser.
PrepWork Mar 29, 2013 - PrepWork is a personal research assistant that briefs users on their appointments.
oneforty Aug 18, 2011 - oneforty is a social business hub that provides buyers with guide for businesses.

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HubSpot - Competitors

HubSpot's competitors are Marketo, InfusionSoft, Adobe Marketing Cloud, Act-On, Wishpond, Pardot, Leadpages, etc.

HubSpot - Challenges Faced

In July 2015, HubSpot's CMO, Mike Volpe, was dismissed for violating HubSpot's code of business conduct. It was found that he tried to obtain a draft copy of the book Disrupted: My Misadventure in the Start Up Bubble, written by his former employee Daniel Lyons. According to an article in The Boston Globe, records obtained under the Freedom of Information Act indicated that HubSpot executives considered the book "a financial threat to HubSpot" and Volpe used "tactics such as email hacking and extortion" in the attempt to prevent the book from being published.

In April 2016, after his book was published, Lyons wrote in The New York Times that HubSpot had a "frat house" atmosphere. He also called the company a "digital sweatshop" in which workers had little job security. Later that month, HubSpot's founders gave an official response to the book, in which they addressed several, but not all, of Lyons' claims.


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HubSpot - Future Plans

Last year, HubSpot launched multi-touch revenue attribution to tie your marketing work to the bottom line. Coming soon, HubSpot users will get a brand new custom report builder that pulls in even more HubSpot data. Think: emails, ads, social posts, campaigns, and more.

The company has also expanded product limits on reporting in the majority of HubSpot accounts and made dashboards more robust and flexible, so your HubSpot reporting adapts to every change that comes your way.

HubSpot - FAQs

What kind of company is HubSpot?

HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service.

Where does HubSpot get company information?

HubSpot Insights is a database of company information that HubSpot gathers by combining third party data, web crawling, and crowdsourcing to ensure the data can be as accurate as possible. It is updated in real-time as we get new information.

Who founded HubSpot?

HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006.

HubSpot - Conclusion

There's this notion that to grow a business, you have to be ruthless. But we know there's a better way to grow. One where what's good for the bottom line is also good for customers. The company believes businesses can grow with a conscience, and succeed with a soul β€” and that they can do it with inbound. That's why Hubspot has created an ecosystem uniting software, education, and community to help businesses grow better every day.

The HubSpot CRM platform makes it easy for your entire company to work together β€” from marketing, to sales, to customer service. Each hub is powerful alone, but they're even better together.

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