Factoreal - Helping Marketers Execute their Job Effortlessly!

No matter how big an organization is, when it comes to marketing, there's no dearth of mundane and repetitive tasks, such as email marketing, social media posting and even campaigns. Marketing automation platforms remove the hassle from marketing execution and allows businesses to streamline, automate, evaluate tasks and workflows – not just for the sake of efficiency, but to provide a more personalized experience to the consumers, eventually leading to higher conversions and business growth.  However, these tools have become complex over time, difficult to operate and messy to integrate and customize.

Factoreal is a Bengaluru based startup offering an omni-channel engagement automation platform designed from the ground up to help marketers execute their job effortlessly. Taking a clean slate approach powered by the fuel of simplicity, it enables businesses to define end to end customer journeys in minutes, delivering hyper-personalized campaigns and capturing those micro-moments of engagement effectively.

Factoreal - Company Highlights

Startup Name Factoreal
Headquarter Bengaluru, India
Sector Software as a Service
Founder Aditya Dhruva
Founded 2019
Parent Organization Comviva Technologies USA Inc.
Website factoreal.com
Contact letschat@factoreal.com, marketing@factoreal.com

About Factoreal and How it Works
Factoreal - Target Market Size
Founders of Factoreal and team
How was Factoreal Started?
Factoreal - Product/Services
Factoreal - Name, Tagline, and Logo
Factoreal - Business Model and Revenue Model
Factoreal - Funding and Investors
Factoreal - User Acquisition and Growth
Factoreal - Competitors
Factoreal - Advisors and Mentors
Factoreal - Future Plans
Factoreal - Founder's Advice


Check out this List of Top Startups in Bangalore | Best Bangalore Startups


About Factoreal and How it Works

Factoreal is a startup funded by Comviva Technologies (part of the Mahindra group), looking to disrupt the Omni-Channel Customer Engagement industry. It is a tool designed for marketers. The tool is Simple, Intelligent, and Effective.

The startup aims to make customer journey automation SIMPLE and AFFORDABLE for all businesses. They strongly believe that simplicity is the essence of universality.

The team started with only one guiding light, “To build the most trusted simplest platform”. Simplicity still remains the most important guiding principle for every decision they make. Whether it’s deciding the product roadmap or hiring – simplicity is always at the heart of everything they do.

Factoreal Team
Factoreal Team

Here are the top 5 challenges that customer engagement automation can help a business overcome:

  • Unengaged customer
  • Low lead conversion
  • Marketing inefficiencies
  • Lower than expected Revenue growth
  • High TCO

Factoreal - Target Market Size

The marketing automation market size is growing at double digit CAGR and expected to be a USD 25 billion industry by 2024. The increasing need for automating repetitive marketing processes, retention of users for business growth, increasing demand for personalized marketing, and better predictive lead scoring are some of the major factors expected to drive the growth of this market.

Marketing automation software solutions help enterprises to manage the entire lifecycle of marketing channels effectively across various digital medium which is one of the major factor for adoption of these software by enterprise globally.


Also read: ADOHM- Optimizing Digital Marketing Campaigns for the Indian Businesses!


Founder of Factoreal and team

Factoreal is founded by Aditya Dhruva.

Aditya Dhruva
Aditya Dhruva

Aditya Dhruva is the CEO of Factoreal. He is a thought leader with a stellar track record of business innovation, strategy, and running profitable businesses. He has done his entrepreneurship education from MIT and is a graduate in Electronics and Communications. He has authored 5 patents and in his past life, he has held various leadership positions at Comviva, Cisco and Nokia.

Factoreal Team
Factoreal Team
“There are two schools of thought in the startup world – One prioritizes time-to-market. Get in there as early as you can, get the bean counter flowing early, pivot and iterate to find a reasonably strong play.

The other evangelises getting the right product-market fit. In highly innovative markets with strong competition, getting the right differentiation and core value proposition is extremely important. In Factoreal we are favouring the second approach” - Aditya Dhruva, founder and CEO of Factoreal.

How was Factoreal Started?

Comviva Technologies has been a leader in Mobility Solutions for nearly 2 decades. Predominantly working with Telecom customers, the portfolio spans across Mobile Financial products, Messaging and infrastructure, customer value management and lifestyle solutions.

As part of the growth strategy for the group, they wanted to leverage their expertise in building highly scalable carrier grade solutions and bring it to an internet scale offering directly to the enterprises in a SaaS model. That was when Factoreal was born.


Relevant read: Upvoty - Making single overview feedback possible!


Factoreal - Product/Services

Factoreal is an omnichannel customer engagement automation platform, delivering best-in-class journey automation, channel coverage, and budget control. The product capabilities include:

Engagement automation

Let’s you automate the customer engagement lifecycle, you can ensure seamless, engaging, customer conversations everytime.

  • Simplest Workflow modeling and ready-to-use journey templates
  • Social ads & shares
  • E-mail automation
  • Real-time triggers

Omni Channel

Let’s you orchestrate and automate customer experiences across multiple touchpoints.

  • Traditional – SMS and Email
  • Social - Facebook, Instagram, Twitter, Snapchat
  • Mobile / OTT - Mobile App, Chatbots and RCS

Planning & Budgeting

Let’s you use a credit store (FactCoins) to control all your marketing spends based on real-time needs.

  • ROI Analysis
  • Budget management

Ecommerce Integrations

With their pre-integration with ecommerce platforms like Shopify, WooCommerce, you have the ability to run all your conversion and acquisition campaigns right out of Factoreal – down to each product and customer.

  • Real-time actionable insights into the ecommerce journeys
  • Predictive analytics
  • Recommendations
Factoreal Logo
Factoreal Logo

Factorial (!) is the mathematical symbol for a multiplicative expression. The core value of the Factoreal Brand is to provide a multiplying benefit in every aspect to the user; experience, value and simplicity

The placement of the logo in the wordmark has been kept in the exact centre. This adds a dimension to the narrative of the brand story, implying that the user is receiving relevant data and facts in real time. The company's product acts as a catalyst by highlighting the vantage points of data. The placement of the monogram also enhances the visual recall of the brand.

Factoreal
Factoreal

Bringing together every aspect, the monogram is a representation of marketing automation. The beauty of the monogram lies in the fact that it is also the mathematical representation of factorial itself.

It represents churning of a large amount of consumer data on an omnichannel platform to generate segmented, meaningful pieces of information, which helps you derive accurate marketing insights – all through a simple automated tool.


Also read: Best LinkedIn Automation Tools


Factoreal - Business Model and Revenue Model

Factoreal's pricing is subscription based and they have a Pay-As-You-Grow model allowing customers to increase their spend based on their business growth. The startup's unique credit store concept (called FactCoins) enables customers to purchase pre-paid credits which can be used flexibly across campaigns, channels and ads.

The company care for their customers and given the current situation, they are going the extra mile in helping the small and medium businesses tide over the crisis with flexible plans.

Factoreal - Funding and Investors

Factoreal is funded by Comviva Technologies (part of the Mahindra group)

Factoreal - User Acquisition and Growth

While the team don’t disclose their customer base, they have been lucky enough to on-board a handful of paying customers within a couple of months of bringing their MVP to the market. But the journey is long and it has just begun.


Relevant read: Email and Workflow Automation Tools


Factoreal - Competitors

Some of the competitors of Factoreal are Klaviyo, Adobe, Hubspot, Salesforce Marketing Cloud, and Autopilot hq.

Factoreal - Advisors and Mentors

Manoranjan Mohapatra (CEO of Comviva technologies), and Dan Knowlton (Ranked among the top 100 digital marketing influencers) are advising the team of Factoreal.

Factoreal - Future Plans

Factoreal has future plans of scaling the business, growing the team, and launching new capabilities that help their customers achieve their goals faster. They are focused on delivering high customer satisfaction.

Factoreal - Founder's Advice

"Find a real customer problem to solve. You can definitely build a good business provided you’re constantly innovating on product, value and GTM. Any startup will go through it’s ups and downs – it’s important to try for the best but prepare for the worst. Be prudent in spends, save for a rainy day. Take care of your employees. And more importantly, hustle, hustle, hustle. There are no guarantees in life, but these will give you your best chance at success." - Aditya Dhruva, founder and CEO of Factoreal.
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About Rishabh Rathi

I am a computer science student and freelancer. I love learning new things and challenging myself.
  • Nagpur