Lead Generation Guide for Startups [Updated 100+ Ways]

Do you want to generate more leads for your business? Of course, you do. Who doesn’t? But generating leads and achieving consumer interest is not an easy task. There is no single method which will help you to generate leads. You have to use a combination of many of them. Here are some ways to generate more leads for your business. Click on their titles to check them out in depth.

CTA in email signature

An email signature is just a bunch of texts, but an opportunity to generate leads. You can use Call-To-Action strategy in email signature which will help you a lot. Click on the headling to learn how to make a good email signature and how can you generate leads with that.

Hello Bar on website

Hello Bar is a service for websites which let us design messages for the visitors. This will be the first thing which will attract your visitor. You cannot just write anything and post it, you have to take care of many things.

Webinars hosted on other platforms

Collaborating and posting webinars on some other’s website can have a fabulous effect on your business.

Pay with a tweet or Pay with a post

It is an amazing tool to generate more leads. People refer to their friends and get benefits.

Sign up form above the fold

Using above the fold strategy for the website is much better as people will remember to sign up to your website.

Share plugins on thank you page

You need to have it. This might be the last thing your visitor see, but this the stage when either the visitor have faith in you or he starts hating you. But, if they are happy with your service they will share your website.'

Downloadable blog posts as PDFs

Giving your visitor a free PDF of your post will grab their attention. Whenever they will read your downloaded content, they will be reminded of your website.

Free Ebooks

Giving free ebooks will add some value to the life of your visitors and they will come to your website again.

Free online courses

You can give free online course to your visitors. This will not only add value to their life, but they will talk about your website with their friends and family.

Online courses as drip campaigns

You can create online courses with drip marketing which will eventually increase your sales.

Periodic newsletters

Letting people subscribe to your periodic newsletter will increase your email collection n and also advertise your website.

Side-projects and calculators

You can add “visitor” calculator, “like”calculator or “follower” calculator to show how grown up your website is.

Surveys and tools

You can use websites like Typeform or SurveyMonkey to include surveys and other related tools to your website.

High-value content

Create quality content and share them on your social media handles.

Public slack communities

Join some great Slack communities and learn from those people.

Quora Q&As

Quora is an amazing platform to build and grow your online business.

Reddit threads

Start a thread on Reddit. Reddit is also an amazing platform to market your website.

LinkedIn conversations

Use LinkedIn messages to generate leads for your business by targeting the right person.

Speaking at events

Go to the prospects personally at some events and talk about your website and business.

Collaborations with co-working spaces

Get registered for some good co-working places and try communicating and then collaborating with other people.

Targeted job portals

Use portals like Angellist to find likewise people who are easy to convince and become your investor or even customer.

Pre-product polls

Use polls to identify the need of the new product in the market.

Pre-launch offers and discounts

Advertise the offers and discount on the new product before launching it.

Bundled product offers

Offer the relevant products in a bundle and give a little discount on them.

A/B testing everything

A/B testing is to compare two of your web pages and analyzing which one performs better and for what reason.

Crisp, digest-able, short video content

Short videos are great for marketing as they don’t eat a lot of viewer’s time.

Community-based Discount coupons

Community-based coupons are great to target the same kind of people. There is a strong possibility that most of the people will like the product.

Referral campaigns

Referral campaigns are to generate leads as they let old users bring new ones and earn from the same.

Live chatbots

Live chatbots are the next things which will help to create leads if you can have customers from all over the world.

Social media profile updates

Updating profile grabs the people’s attention.


Presenting Slideshares can tell more than even advertisements, for some people. Hence, generate the leads from potential customers or even investors.

Medium blogs with CTAs

Just like answering on Quora, you can create a blog on Medium and use Call-To-Action strategy.

Self-managed community-building

Create a self-managed community which can fund itself. You can also fund them and generate some advertising leads.

Testimonial-driven product promos

Try to collect some testimonial proofs about your product and then advertise it.

Early stage feedback

Add some feedback funnels to your website and ask for the feedback at an early stage.

Longer/narrow tail targeted keywords

Figure out what works for you, short tail keyword or longer ones.


Re-targeting your visitors can generate more leads as you will be in front of your visitors most of the time with this strategy.

Using LeadForensics Tool

Use lead forensic tools to analyze the visitors.

LinkedIn Sales Navigator

Use this LinkedIn’s CRM tool to build a relationship with customers.

Growbots tool

Growbots can be used to automate the sales process. This is based on AI technology so it's easy and efficient to use.


Use Hunter extension to find new emails which will help you in email marketing.

Infographics as guest posts

Become a guest writer for another website and share your infographics with the people on their platform.

Guest blogging

Become a guest writer for blogs and share your experience and some valuable information.

Social interviews

Become socially active and attend interviews to tell people about your product.

Facebook Live Q&As

Go live on facebook once in a while it is a great way to be interactive with your customers.

Twitter Chats

User twitter’s chat feature to generate leads from your followers.

Unbounce testing and optimization

Use Unbounce to create a landing page and test them to optimize the website.

Google Form-based Questionnaires

Create a Google form to ask questions from people and analyze their choice.

Searching public tweets

Search for public tweets with particular hashtags related to your company.

Public lead on FB groups

Post on Facebook groups and let people know about you. Make it a viral content so that everyone shares it. This will give you a boost in public leadership.

Other People’s FB groups

Ask other people to post your content in their facebook group.

Other People’s Whatsapp groups

Ask your friends and family to send your post to their WhatsApp groups.

Other People’s tweets

Ask people to tweet about your product.

Other People’s blog comments

You can comment about your product or website in people’s blogs’ comment section.

Other People’s FB ads

Feature yourself in other people’s Facebook ads.

Free demos and trials

Let people access the demo or trial version of your product for free.

Facebook Events

Find relevant facebook events to attend.

ProductHunt launches

Launch your product on Product Hunt.

Free explainer videos

Provide free explainer videos about your product to all the visitors.

Guest podcasting

Invite people to podcast with you.

Competitor’s Twitter support handle

Keep an eye on competitor’s twitter support handle, you can get many lead generations from there.

Competitor’s Twitter followers

Try to get in touch with the followers of your competitors.

Facebook messenger bots

Use messenger bots to interact with customers.

Web scraping directories

Try to scrape out the data from internet directories.

Replying to other people’s email campaigns

Reply to emails received from other people’s email campaigns.

Attending meetups

Attend meetups held in your city or another city to meet and pitch your product to potential customers.

Other People’s Twitter lists

Use people's twitter list to find potential buyers.

Micro-influencer marketing

Approach micro-influencers to promote your products.

Business features in magazines

Get your business featured in magazines by attracting their attention towards your company.

SumoMe based CRO

Use SumoMe plugin for your website for conversion rate optimization.

Heavy-content FAQs sections

Provide a FAQ section in your website with your contact info.

Publish a chrome extension

Create and publish your own chrome extension. It will help them to remember you.

Content re-purposing

Repurpose your old content with new infographics.

Skype interviews with industry leaders

Take appointment and interview the leaders of your industry on Skype.

LinkedIn InMails Outreach

Send direct messages to people you are not connected with, on LinkedIn using InMails.

‘Feel bad’ pop-ups

Use “fee bad” strategy in pop-ups to get more subscribers.

Bribing email subscribers

Gift discount coupons to the people who subscribed to all your email subscriber.

The commitment checkbox

Include a commitment checkbox on your website to make it easy to subscribe for your users.

Removing landing page navigation

Remove the landing page navigation to speed up the process and save time of your visitors.

Competitor comparison page

Create a page comparing your product with that of your biggest competitor.

Branded physical gifts

Give physical gifts to your customers and brand them with your company’s logo.

How-to webinars

Provide free “how-to” webinars focusing on relevant “how-to”s .

Incentivizing inactive users

Give free add-ons to your inactive users to get their interest back in to you.

Custom GIF publishing and sharing

Publish custom GIF images and share them with your customers. They capture too much attention and everybody love them.

Subscription-based VIP memberships

Provide VIP paid membership to your users. This will help you to focus on more potential customers.

Hashtag monitoring for new conversations

Monitor the hashtag on all the platforms to get knowledge about the new conversations took place.

Click-to-tweet quotes

Provide “click-to-tweet” option so that people can directly share quotes to their twitter.

IP Address based lead tracking

Use the IP address based tools to track the websites traffic.

Exit-intent pop-ups on website

Use Exit popup to remind the customer when they attempt to navigate away.

90. Strong verb based headlines

Create headlines which have strong density of verbs.

LinkedIn Publisher

Repurpose the content of your blogs on LinkedIn publisher.

Email ID in Social Bios

Include the email address in the bios of your social media handles.

Co-branded content

Ask other brands to feature you in their content and you do the same for them or pay them for it.

Content shares by Influencers using Outreach

Ask influencers to share your content on Outreach with all customers of their customer list.

Shared Google Doc Templates

Share your Google Doc templates with other people.

Affiliate marketing

Affiliate marketing is a great way to generate more leads. Influencers will share your product’s link with people.

Free Excel Worksheets and templates

Provide free Excel worksheets and its templates to your customers.

Lead databases

Create lead databases to track and analyse the customer’s buying behaviour.

Free consultation sessions

Provide free consultation sessions to your customers and solve their problems.

Free audits​

Provide free audits to your clients.

These were some ways to generate leads for your business.  Please check them all out in depth by clicking on their sub-titles. Share this post with all your friends who need a guide on lead generation. For more such indepth articles don’t forget to turn on notifications from StartupTalky.com.

If you know any other method for lead generation let us know in the comment We would love to add then to this lead for lead generation.

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