Losing followers on Twitter, which you have earned diligence by being consistent on posting pertinent posts, that your followers are looking for. But have you questioned yourself, why people are unfollowing you? Well, the blame should be placed on your plate.
If you have gained recognition, then people would definitely never even give a second thought to unfollowing your account. But if you are in the starter pack, then sometimes you have to face ups and downs.
People won’t start following you forthwith after posting the very first post in your account, in case if it happens, then the content should interest your follower's interest.
First analyze what your targeted audience expects from you, for instance, if your follower list is below 25 years old, then try to post content on their field of interest like some love to cook, fitness-related or blog etc.
Other than that, if you don’t want to lose your followers on Twitter, then work on the below eight important points to save your followers.
Top eight tricks you should follow to save your followers on Twitter.
Consistency is Everything
One of the most crucial elements to spurn in losing your Twitter followers is to post your content regularly. Some people just post one content for a week, that doesn't make any count on followers; unless you are verified on Twitter. So, in the beginning, post your content consistently according to the trend.
For instance, the KiKi dance trend was viral back in 2017, and people were posting about that trend and it became popular overnight.
So, stick to the trend and post it frequently before the trend becomes outdated. On the other hand, don’t post all content in one day, save it for another day.
Optimize your post time
Many people don’t have any idea at what time their content should be posted. There is some algorithm that helps your post to get the hype on Twitter and as a result, gradually augment followers to your account.
Analyse your best time to upload the post, I prefer 10 to 11 in the morning. It helps to receive more responses from the audiences, moreover can help to gain more followers after seeing the post.
Visual Content counts
Visual content can entice people easily rather than spending time on a written content more than 1000 words. It is apparent that people love watching videos. According to a Google survey, it is said that 79 per cent of people prefer watching videos with a duration of fewer than 5 minutes.
Presenting infographics in your content will make your audience understand your business’s purpose as well as eliminate confusion and make convulsive information into easier content. People love creative stuff, so try to be more innovative to impress your set of audiences.
People love to listen to those conversations, only if it sounds like two-way communication. So, respond to your follower’s feedback, a QAs session and conduct a poll rate session to see what your followers are expecting from you. This way, you get to know your audience’s field of interest and also be engaging in responding to them.
Ever seen a post on Twitter that have at least 4-5 lines of hashtags and felt that the user just overdid it and scroll past it without another glance? I bet you did and that’s the next thing to keep in mind to not losing your followers. But the use of hashtags is too vital to ignore their existence and not use them in your posts.
Hashtags are like search engine optimisation tools. They increase the probability of the post garnering a larger audience and leading to more followers. According to sources, the engagement rate of tweets with hashtags are 12.6% more than those without.
Tweet Appropriate post
Quality over Quantity is one motto that you should follow without a doubt to maintain your follower base and increase it. Your posts should be of value to your audience and create engagement. The post can be made interactive by creating polls and Q&A posts.
The post should be made in a way that doesn’t offend any group of audience and a war of words in the comments section can be avoided. And it is very essential to bring out creative, unique and varied content so that your followers do not lose their interest leading to the loss of followers.
Analysis of your followers’ interest
Analysing your followers’ interests is key to know what attracts followers and what kind of posts are favourable and gains more engagement. It also gives you an idea of the posts that you need to be tweeting in the future.
Analysing your followers manually isn’t an easy feat and it is time-consuming too. You can review the performance of your tweets by analysing which posts have gained more attention and what your followers like, comment and share more. You can find this analysis simply by using Twitter’s in-built analysis.
Optimise your profile
The profile is the first thing potential followers notice apart from the post that led them to your profile. So optimising your profile according to the followers’ interest is crucial to have a strong follower base and create a better first impression amongst your followers.
A good profile requires a good profile picture that isn’t congested but is also clear and has an unobstructed facial picture. Your profile should provide complete and true information regarding your work, your location and other details. It is ideal to describe yourself and give a glimpse of yourself to your followers.
Reading the battle of words between Twitterati and watching the hilarious comments on posts on Twitter have become a favourite pastime of this modern generation.
Twitter has become a way of life for many people around the globe. They start their day by tweeting and end their day by tweeting. It has also become a platform that allows people to express themselves in a world where people aren’t ready to listen to their neighbours expressing their viewpoints and opinions.
Twitter also helps people share information and current events happening around the world fast and earning money through content on Twitter has made it more popular. And all this requires an audience and maintaining a follower base isn’t easy unless you are some famous person. So feel free to use this carefully curated knowledge to your benefit.
How to avoid losing followers on Twitter?
Post your content regularly, Use hashtags, and engage with your followers to avoid losing followers on Twitter.
Is Twitter still popular in 2020?
Yes, Twitter is one of the most popular social media platforms in 2020.