SEO Tools for SaaS

Search Engine Optimization (SEO) is crucial for your SaaS Company to stay on top of your rivals, regardless of whether you are a startup, or have established an online presence. No matter how much you invest in digital marketing, you want to see a return on investment (ROI). In comparison to other digital marketing strategies, SEO delivers results over time and requires continuous investment. However, organic traffic can capture more than 40 percent of your company’s revenue. Research shows that around 93 percent of online experiences begin with a search engine like Google, Yahoo!, or Bing.

SEO will improve your SaaS Company’s website online visibility for it to be ranked better on SERPs (Search Engine Result Pages). If SEO is done correctly, then you are bound to experience improved organic traffic, which would translate to an increase in sales generation. It might sound a simple task, but it is comprised of numerous elements, and it is supposed to be a long-term process.

SEO for SaaS
SEO for SaaS

Generating Leads or Search Engine Optimization?

Among the significant challenges faced by SaaS companies, when it comes to optimizing content, is deciding on whether to gate the content to generate leads, or leave it as open as it is for SEO purpose. In case you decide to gate the content to generate leads, then you might not want search tools to index the content directly. Not unless you want the targeted audience to find the content through Bing or Google and eventually bypass the step of filling in their contact details.

On the other hand, if your content is SEO focused, you need to answer the questions from your potential customers while ensuring the content is leveraged for indexing by search tools for purposes of attracting those customers to your website. For that case, you can leave your content open.

Selecting the Appropriate Keywords

Since you already have in-depth knowledge about your audience, you can now come up a checklist of technical as well as non-technical branded keywords that they are likely to search for whenever they would wish to look up your SaaS Company. On matters to do with the selection of keywords, it is advisable for you to focus much on the niche, which is referred to as long-tail keywords by those in the industry.

Tools such as Spyfu, SEMRush, and Google Keyword Planner provide for testing of your list of keywords to determine the ones with the potential of generating significant traffic. With the curated keyword list in hand, then you can begin to incorporate the keywords naturally all over your site to enhance the chances of being ranked high on SERPs for those specific keywords. The choice of the relevant keywords and their incorporation all over the site is likely to alert more audience about your SaaS Company and improve on conversion rates.

Also read:

6 Search Engine Optimization Tools You Need to Use

It seems like every month there is a new SEO tool being advertised and promoted on popular marketing blogs and on Facebook. If you are in the search engine optimization industry you get targeted on social media by all kinds of SaaS tools, and there is no shortage of new options to try.
The truth is that most of these new tools are pulling the same API data that the OG tools use — they just package them up in fancy dashboards and try to get you to sign up for a recurring subscription. It requires very little maintenance on their part and if their marketing and branding is solid, they will get plenty of SEO noobs to sign up.

No tool is going to replace the actual work required, but they can assist you and help you make calculated moves, and also help you with things like outreach. Not all of them cost an arm and a leg either; this line-up of tools is a must-have for anyone that is serious about SEO and invested in long term success, whether as an agency offering services, or a company trying to increase organic website traffic.
Get yourself familiar with all of these if you haven’t yet. It’s time and money well spent learning how to leverage each one of these.

Ahrefs: SEO Keyword Tool


Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahref’s Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website require improvements to help ensure your best ranking. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche.

Google Search Console

This is one of the best SEO tools and guess what? It’s completely free to use and takes 2 minutes to get it set up. Google Search Console is a set of tools and resources that allow you to analyze the technical performance of your website in the SERPs and see traffic stats — all of this free data can be used to optimize your campaign and effort. The best part? This information and data are coming directly from Google. There is no third-party “guessing” or random APIs pulling data that may or might not even matter.

Google search console
Google search console

One of the best uses of Search Console is looking at the search queries section. This tells you what keywords, terms, and long-tail search queries triggered pages of your website to show up in the organic results. You can see how many impressions were received, the click-through rate and what position it shows for.

Being connected to Search Console also notifies you anytime there is an error, whether that’s a broken URL or an outage. If Google is telling you something is broken, you need to fix it right away. I suggest you make this your number one SEO tool, as its information is the most valuable because there is no speculation or guesswork. Google is hand delivering you the data and info needed to move up in the SERPs.

Relevant read:

Moz: SEO Software

Moz is a name that has really evolved over the years. It is one of the best SEO tools that experts actually use. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights not only into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download that allows you to see your store’s metrics while browsing any page.


Their tools have improved over the years, and they have totally revamped their link exploration tool and their golden metric, Domain Authority just went over a complete makeover as well. They have two main products, an SEO toolset and a Local SEO listing audit and submission platform. This is something that can benefit beginner and advanced SEOs alike, but for those new to the game, the on-site optimization grader is handy and does a great job of teaching users what elements need to be changed on each page to achieve an optimal score.


Ubersuggest, developed by Neil Patel, is a keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPs for them.


From short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. Metrics they include in their report are keyword volume, competition, CPC, and seasonal trends. Great for both organic, SEO and paid, PPC teams, this tool can help determine if a keyword is worth targeting and how competitive it is.

Must read:

Screaming Frog

Experts love how much time they save by having this tool analyze your website super-fast to perform site audits. This tool also informs you of duplicate content, errors to fix, bad re directions, and areas of improvement for link building.
Screaming Frog’s SEO Spider Tool is probably its best feature and while they do allow you to download it for free, you need to purchase a license to unlock its most valuable features. Don’t worry, the license fee is minimal, and it’s billed annually. It’s a very smart investment.

Screaming frog
Screaming frog

There are three features of this tool that are most important. First, to find broken links that are 404-ing. Correcting these will eliminate server errors. Then, to bulk-analyze all of the title and meta descriptions. This quickly shows what ones are too long or too short and also if there are any duplicates. These play into CTR so much so it’s important to give them the attention they deserve. Lastly, to detect redirects on competitor sites.


SEO for your SaaS Company encompasses strategizing on your target audience, your site usage, and its online visibility. Search Engine Optimization is a long-term process which sometimes tends to be challenging. As you can see, you don’t have to be overwhelmed by dozens of tools and SaaS subscriptions to see great results. You just need to know what tools to use. This combination can be had for a reasonable monthly cost, and if used correctly it will enable you to do a lot of the work yourself, cutting your costs overall. Which tool are you using? Please let us know in the comments section.

Author image

About Rishabh Rathi

I am a computer science student and freelancer. I love learning new things and challenging myself.
  • Nagpur