Search Engine Optimization (SEO) is crucial for your SaaS Company to stay on top of your rivals, regardless of whether you are a startup, or have established an online presence. No matter how much you invest in digital marketing, you want to see a return on investment (ROI).
In comparison to other digital marketing strategies, SEO delivers results over time and requires continuous investment. However, organic traffic can capture more than 40 percent of your company’s revenue. Research shows that around 93 percent of online experiences begin with a search engine like Google, Yahoo!, or Bing.
SEO for SaaS improves Company’s website online visibility for it to be ranked better on SERPs (Search Engine Result Pages). If SEO is done correctly, then you are bound to experience improved organic traffic, which would translate to an increase in sales generation. It might sound a simple task, but it is comprised of numerous elements, and it is supposed to be a long-term process.
Table of Contents
- Generating Leads or Search Engine Optimization?
- Selecting the Appropriate Keywords
- Search Engine Optimization Tools You Need to Use
- 1. Ahrefs: SEO Keyword Tool
- 2. Google Search Console
- 3. Moz: SEO Software
- 4. Ubersuggest
- 5. Screaming Frog
- 6. Google Trends: SEO Checker Tool
- 7. Keywords Everywhere
- 8. SEOquake
- 9. Answer The Public
- 10. SEMrush
- 11. Bing Webmaster
- 12. Majestic
- 13. Keyworddit
- 14. Optimizely
- 15. KWFinder
- 16. Spyfu
- 17. Woorank
- 18. Siteliner
Generating Leads or Search Engine Optimization?
Among the significant challenges faced by SaaS companies, when it comes to optimizing content, is deciding on whether to gate the content to generate leads, or leave it as open as it is for SEO purpose. In case you decide to gate the content to generate leads, then you might not want search tools to index the content directly. Not unless you want the targeted audience to find the content through Bing or Google and eventually bypass the step of filling in their contact details.
On the other hand, if your content is SEO focused, you need to answer the questions from your potential customers while ensuring the content is leveraged for indexing by search tools for purposes of attracting those customers to your website. For that case, you can leave your content open.
Selecting the Appropriate Keywords
Since you already have in-depth knowledge about your audience, you can now come up with a checklist of technical as well as non-technical branded keywords that they are likely to search for whenever they would wish to look up your SaaS Company. On matters to do with the selection of keywords, you should focus much on the niche, which is referred to as long-tail keywords by those in the industry.
Tools such as Spyfu, SEMRush, and Google Keyword Planner provide for testing of your list of keywords to determine the ones with the potential of generating significant traffic. With the curated keyword list in hand, then you can begin to incorporate the keywords naturally all over your site to enhance the chances of being ranked high on SERPs for those specific keywords. The choice of the relevant keywords and their incorporation all over the site is likely to alert more audience about your SaaS Company and improve on conversion rates.
Search Engine Optimization Tools You Need to Use
It seems like every month there is a new SEO tool being advertised and promoted on popular marketing blogs and Facebook. If you are in the search engine optimization industry you get targeted on social media by all kinds of SaaS tools, and there is no shortage of new options to try. The truth is that most of these new tools are pulling the same API data that the OG tools use — they just package them up in fancy dashboards and try to get you to sign up for a recurring subscription. It requires very little maintenance on their part and if their marketing and branding are solid, they will get plenty of SEO noob to sign up.
No tool is going to replace the actual work required, but they can assist you and help you make calculated moves, and also help you with things like outreach. Not all of them cost an arm and a leg either; this line-up of tools is a must-have for anyone serious about SEO and invested in long term success, whether as an agency offering services, or a company trying to increase organic website traffic. Get yourself familiar with all of these if you haven’t yet. It’s time and money well spent learning how to leverage each one of these.
Ahrefs: SEO Keyword Tool
Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahref’s Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website require improvements to help ensure your best ranking. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche.
Google Search Console
This is one of the best SEO tools and guess what? It’s completely free to use and takes 2 minutes to get it set up. Google Search Console is a set of tools and resources that allow you to analyze the technical performance of your website in the SERPs and see traffic stats — all of this free data can be used to optimize your campaign and effort. The best part? This information and data are coming directly from Google. There is no third-party “guessing” or random APIs pulling data that may or might not even matter.
One of the best uses of the Search Console is looking at the search queries section. This tells you what keywords, terms, and long-tail search queries triggered pages of your website to show up in the organic results. You can see how many impressions were received, the click-through rate, and what position it shows for.
Being connected to Search Console also notifies you anytime there is an error, whether that’s a broken URL or an outage. If Google is telling you something is broken, you need to fix it right away. I suggest you make this your number one SEO tool, as its information is the most valuable because there is no speculation or guesswork. Google is hand-delivering you the data and info needed to move up in the SERPs.
Moz: SEO Software
Moz is a name that has really evolved over the years. It is one of the best SEO tools that experts actually use. Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights not only into how your website is performing but also how to improve it. They also have a free MozBar toolbar that you can download that allows you to see your store’s metrics while browsing any page.
Their tools have improved over the years, and they have totally revamped their link exploration tool and their golden metric. Domain Authority just went over a complete makeover as well. They have two main products, an SEO toolset, and a Local SEO listing audit and submission platform. This is something that can benefit beginner and advanced SEOs alike, but for those new to the game, the on-site optimization grader is handy and does a great job of teaching users what elements need to be changed on each page to achieve an optimal score.
Ubersuggest, developed by Neil Patel, is a keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPs for them.
From short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. The metrics they include in their report are keyword volume, competition, CPC, and seasonal trends. Great for both organic SEO, and paid PPC teams, this tool can help determine if a keyword is worth targeting and how competitive it is.
Experts love how much time they save by having this tool analyze your website super-fast to perform site audits. This tool also informs you of duplicate content, errors to fix, bad redirections, and areas of improvement for link building.
The Screaming Frog SEO Spider is a website crawler that helps you improve onsite SEO by extracting data and auditing common SEO issues. It crawls small and large websites efficiently, helps you find broken links, identifies redirect chains and loops and duplicate content, and analyzes page details and metadata. It also assists you to extract data with CSS path, X path, or regex. SEO Spider’s other features include reviewing URLs blocked by robot txt or tag directives. You can generate XML sitemaps, integrate with Google Analytics, Search Console, and Page Speed Insights APIs and fetch user and performance data.
The license fee is minimal, and it’s billed annually. It’s a very smart investment.
Google Trends: SEO Checker Tool
Google Trends is a free tool from Google that provides data and graphs on the popularity of specific searches in Google and YouTube. Google Search Trends helps you track timeless keywords for your pages, as well as hot trends that will pass. It’s an essential tool if you want to climb the rankings on Google and drive qualified traffic to your site.
The platform’s diagrams and data can inform your search engine optimization (SEO) strategy and keep you current on in-demand keywords in your line of work. The tool has sections for exploring your chosen terms, examining trending searches, and looking over a specific year’s leading search topic history — reaching back to 2001. From keyword research to content marketing, you have a unique window into the habits of searchers. You get to study the leading keywords on Google and apply it to your SEO optimization.
Keywords Everywhere is a browser add-on that is used to find keywords and can be installed on either Firefox or Chrome. It is a tool that allows access to keyword metrics for any list of keywords and lets you download it in formats like Excel, PDF, or CSV. This tool saves you a lot of time that otherwise it would have been invested in copying data from a website while finding search volume for another. Search volume is nothing but an average of the searches that people have performed for a particular keyword in a period of the last two months. This tool shows you monthly search volume, Cost-per-click, Adwords competition data, and trend data of multiple keywords on multiple websites.
SEOquake is a free browser extension that allows you to check any webpage for numerous SEO parameters. It has some great features that help you optimize your search. These features include an SEO bar which is an interactive search bar that adjusts according to your needs while you are searching a webpage. The SEO dashboard, with the click of a button, opens a compact lightbox with an SEO brief overview including Page, Domain, and Backlinks details. You can also use keyword analysis by generating a detailed report of keywords found on the webpage. Also, you can create real-time SEO audits, examine internal and external links, compare domains and URLs in real-time, and export all that data into a file.
Answer The Public
AnswerThePublic is a keyword tool that imagines suggestions of autocomplete sentences on google and creates useful phrases and questions that people are asking regarding a keyword. It has categories that answer questions with the 5 Ws and the “How”,” can”,” which”, and “will". It is a treasure of consumer insight for creating fresh and ultra-useful content, products, and services. Imagine having something like this and it could mean that we could actually be reading customer’s minds and determining what they actually want.
SEMrush is a one-stop-shop for all your SEO needs. It is a tool that provides you with the most accurate data on your competitors and allows you to analyze their top-ranking content. Another feature that’ll be of great help is the organic keyword finder that allows you to review the topmost organic keywords for your website to help you strategize your SEO plans. SEMrush helps you with measurable results from online marketing for SEO, content marketing, PPC, and social media marketing.
Microsoft Bing Webmaster is an SEO tool that helps you get deeper insights into your website. Planning to increase the traffic on your channel? Bing Webmaster fetches your site’s performance data and helps you optimize page rankings. The tools let you analyze your site activity, backlinks, manage keywords and improve your site’s personality. In addition, it contains SEO reports and an on-demand site tool that checks for common SEO glitches.
Majestic.com is all about backlinks. It boasts itself as one of the best SEO backlink checker that optimizes your link intelligence data. Its features include a site explorer summary that provides you with an overview of a website’s link profile, a Topics Report where you find out everything about a website, and a list of metrics including Trust Flow, Citation Flow, Topical Trust Flow, External Backlinks, Referring Domains, Referring IP Addresses, Crawled URLs, Indexed URLs and more. Majestic has launched a new feature called Link context which is a paid feature (rest is free) that helps you find and audit backlinks. With this feature, you can browse and filter a link search more effectively.
Keyworddit is a free tool that extracts keywords from subreddits. For those who are unaware, subreddits are threads to conversations on a social platform called Reddit. When a subreddit is entered, Keyworddit looks through titles and comments and extracts up to 500 keywords with search volumes.
Optimizely is an experimentation platform that helps developers build and run A/B tests on websites. Optimizely Full Stack is another feature that helps you improve your deep-end coding requirements for websites, mobile apps, business logic, and voice bots. The platform offers products like- rollouts, full-stack, web experimentation, optimization-as-a-service, and much more. It also has expert solutions for marketing, engineering, product, and data teams. Industries like media, travel, finance, tech, and retail can also avail these solutions.
Keyword Finder is yet another keyword tool that finds thousands of hidden long tail keywords using Google’s autocomplete API. it gives you monthly search volumes for all keyword searches on Google using the Keywords Everywhere API. SEO experts, PPC professionals, online marketers, and content creators can easily optimize their keyword searches using this tool.
Spyfu, originally GoogSpy, is an analytics company that specializes in research of keywords, PPC, and SEO. It also gives you the ad history and keyword search by your competitors which can be extremely useful in marketing campaigns. A special feature Kombat, helps you analyze how to level up with a competitor, which area of marketing are they putting their money in, and what are their common and unique keywords. Overall, Spyfu helps you increase your website traffic, track keyword rankings, and make better connections.
Woorank is an all-in-one digital marketing tool for your website. It helps you generate high-level website audits and leads and clients, customize reports, focus on outreach so you find the right lead at the right time. The toolkit comprises technical website audits, keyword research and tracking, competitive analysis, and instant website reviews.
Siteliner is a free tool that lets you explore your website, pointing out issues that affect your site’s quality and search engine rankings. It also helps you discover duplicate content and broken links. It identifies pages that form a pattern and crawl through your site to give you prominent search engines. Siteliner also provides a standard XML sitemap for your site with a detailed Siteliner Report.
Which are the best tools for SEO?
- Google Search Console
- Screaming Frog
- Keywords Everywhere
- Answer The Public
- Google Trends
What is SaaS SEO?
SaaS SEO is the practice of increasing the quantity of organic traffic for a Software as a Service company website. It helps in ranking up on the SERPs for a list of relevant keywords.
What are Google SEO tools?
- Google Search console
- Google Analytics
- Google Webmaster
- Google Trends
SEO for SaaS Company encompasses strategizing on your target audience, your site usage, and its online visibility. Search Engine Optimization (SEO) is a long-term process which sometimes tends to be challenging. As you can see, you don’t have to be overwhelmed by dozens of tools and SaaS subscriptions to see great results.
You just need to know what tools to use. This combination can be had for a reasonable monthly cost, and if used correctly it will enable you to do a lot of the work yourself, cutting your costs overall. Which tool are you using? Please let us know in the comments section.
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