A Complete Facebook Marketing Strategy | Facebook for Marketing

Facebook is a social networking tool that allows registered users to share their day-to-day life with friends with whom they are connected. These include sharing of photos, statuses, locations and videos. It also allows the creation of features such as pages, events, and groups that help in the advancement of the popularity of mentioned ideas. According to a survey, 74% of Facebook users visit the platform each day.These things help us in Promote Business on Facebook. Facebook, also allows people to give their comments on different things. There is a lot of privacy attached to it depending on user’s decision. One can decide to be visible, block certain communication or privatize their activities.

In the corporate world, Facebook is shaping the image of businesses in many ways as it allows more visibility and thus increases followers and patrons of the different business, thus giving them a chance to grow. Below are the steps on How to Promote or market Business on Facebook.

How to Promote Business on Facebook
Benefits of Promoting Business on Facebook
10 Facebook Hacks for Startups

How to Promote Business on Facebook

Recognized Picture Profile

Profile pictures on Facebook mark the virtual identity of any business and act as a thumbnail for all the posts done by that page, hence, it should be chosen wisely. People will be sceptical to trust a profile without a display picture so it is advisable to always have a relevant picture that is recognized as the brand image. This will reduce suspicion about the authenticity of the page as well as allow people to approach the users for socializing with any hesitancy. It enhances credibility and increases the chances of reputation growth among the audience. Seeing a known picture ignites interest in customers about the business content and shows professionalism.

Quality Cover Photo

Quality Cover photo
Quality Cover photo

Cover photos should be large enough for visibility and blend in with the profile picture. Creativity should be employed in choosing a cover photo that speaks of the brand without any words. The quality of the cover photo brings exposure and reduces the cost of marketing. It builds loyalty for the brand and increases web traffic thus promoting the brand.

Brief about the Company

About us - Facebook
About us - Facebook

The about section on any page has a brief for the company. This brief must be written in such a way that it describes the potential of the company to readers. It should answer the question about what you do and what customers will get.

Include Apps

Making Apps in business bring convenience. Put in apps on the company page that fulfil the requirements and functionality of the business. Apps can be useful in creating reminders, updates, feedback and also reduce costs to the business.

Visual Marketing

Visual marketing allows companies to actually show their products instead of explaining it and hoping that customers will understand. Images always attract the attention of the audience as they are friendly and boost the brand ideology by eliminating language barriers. In visual representation, the picture itself has a meaning and people can translate it easily.

Measure People’s Engagement

Facebook Page Insights
Facebook Page Insights

Facebook allows likes and dislikes. In this way, customers can show consent or disagree with any developments that the company plans to take. Thus, people feel engaged and believe that their inputs shape the future of the company.

Monitor Comments Regularity

Insights given can be used to improve services hence customer satisfaction is determined because listening to customers is the only way to find out if they are ready to buy the product or not.

Benefits of Promoting Business on Facebook

Business Exposure

Facebook has a huge number of followers; therefore, any information that is posted reaches a massive audience. Thus businesses are recognized on a gigantic platform and expansion is guaranteed and so is the increase in demand for the product or services.

Reduced Marketing Expenses

It is cost-effective. Opening a Facebook page does not cost anything unless advertisement posts are needed to enhance page likes. But advert costs are minimal and thus marketing expenses are reduced.

Target the Right Audience

When posting any business in Facebook, one should be aware that not everyone will like it or hook up with the page. However, due to the huge number of patrons on Facebook, business owners can rest assured that the information will reach a good amount of the targeted audience.

Understand Competitors

With Facebook, a lot of competitors can also follow business processes. Thus strategic marketing is required to determine the visibility of the business. The healthy competition allows people to produce quality products for customer satisfaction.

Make Use of the Feedbacks

In the process of Facebook interaction, business owners tend to get a lot of insights. Feedback in a business is a way of listening effectively, boosting motivation and increasing performance. It is a learning experience.

Enhanced Business Branding

Business branding brings visibility and customer loyalty. Entertaining information makes clients stay in touch. Customers offer great support to the sites that are encouraging and thus boost morale.


Also Read: The Right Way of Using Twitter for Business in 2019


10 Facebook Hacks for Startups

There are many who knows how powerful Facebook can be, yet, there are very few who knows how to use it to their potential. Facebook has a close to 5 billion active users making it the fastest growing social network in the world. If you are a business, then turning just a small percentage of those users into your loyal customers could change the face of your business. But of course, you know that success doesn’t come that quickly.

Despite the number of marketers using Facebook, your message could easily get lost in the crowd; but with a blend of certain tips and tricks, you can growth-hack your business. Here’s how you can do it.

Getting Involved The Right Way  

You can only get the very best of Facebook by getting involved with the right people and with the right community. But first, you will be required to create your profile on Facebook, and after getting it done, it’s time to start mingling with the community. It is recommended that you should spend some time learning how the various components of Facebook tie into each other and only then, you can truly own Facebook.

Connecting With Other Facebook Friends

No matter what your job position or industry is, you can make friends with anyone as it gives importance to the social aspect. During the process of registration, you are asked to provide information, and it is advised that no matter what information you supply, they should be genuine and authentic. Some of the options include importing your friends from your existing mail as well as from IM contacts. Facebook will also ask you to specify your high school, college as well as those companies where you have worked previously. Keep in mind that friends from the past are more likely to be interested in what you have to offer rather than some stranger who has just stumbled upon your profile.

Organizing the Contacts

Since we all carry multiple personalities, it is advised that we should put a boundary between each and every one of them. One personality shouldn’t get mixed up with the other. Personal shouldn’t get mixed up with professional. That should be the case on Facebook too. Make use of the handy tool, ‘Friend list’ and remember to create customized profile views with each and every one of your connections. Not only it is inappropriate, but it is also infeasible and inconsiderate to share each and everything with anyone. You wouldn’t want to share your birthday photos with your customers on Facebook, would you? It’s better to set boundaries between work and hobby.

Joining Facebook Groups

Facebook Groups
Facebook Groups

It is suggested that you should join those groups which are relevant to your business niche; and once, you become a member of such groups, you can get the ball rolling. Do try to share useful information in the group it will establish you as a thought leader. Such cases will lead others to look up to you and will become your loyal customers soon.

Keeping Your Presence Fresh

Once you have established your presence on Facebook, it is recommended that you should make it a habit of logging at least once or twice a day to keep your presence fresh. Do remember that the more active you are on Facebook, the more you are going to appear to your friends, thus improving your relationship.

Finding the Ideal Facebook Audience

With more than 5 billion users on Facebook, it is very hard to market your product to everyone on the platform. And it is for this reason that the Facebook business page is there. It is the Facebook business page which will allow you to play around with the audience segments. If you don’t have a Facebook business page, now, it’s time to do so. If not, you are missing out the big picture.

Facebook Targeting  

There are numerous factors with which you can use to target your Facebook ads, and it is quite important that you know what these factors are. It is in fact targeting, which will help the audience to show ads and it is they who are more likely to engage with the ads. The six powerful ways of targeting the audience are behaviour, look-alike audiences, demographics, location, interests and custom audiences. Though each of them is effective in their way, the real power of Facebook advertising comes only when the above are combined effectively.


Also Read: How to Find the Target Market for your Startup


Enabling Facebook Audience Optimisation

It is only recently that Facebook has launched this feature audience optimisation which is known to help the brands as well as businesses in 2 significant ways. First, it helps the business to reach only those audiences who are most likely to engage with the content. Secondly, it is known to provide better metrics by helping the businesses to understand which audiences engage more with their content. It is suggested for the firm to use the feature of audience optimisation as with its help, the business can choose the preferred audience for their posts along with restricting their posts to a certain demographic and by getting better insights on how the audience interacts with their content.

Excluding Audiences

The business shouldn’t be afraid to exclude audiences as it is exclusion targeting which provides a way to ensure that a campaign is shown to the right people. Let’s say for example – it would be imprudent to show a campaign of acquiring new customers to the existing customers.

Engaging Facebook Audiences  

To engage Facebook audiences, the business will need to be engaging as well as addictive. The business will have to craft a captivating as well as a strong brand presence on the platform so that the prospects can’t help but notice the business. Run polls, surveys, content to engage your audience.


Also Read: The Insider's Guide to WhatsApp Business


Conclusion

There is much more to learn from Facebook so, it is advised that one should never stop learning. However, by using the above hacks, any business can get started on Facebook with confidence. Nowadays, more than 300 million users use Facebook story daily. Thus maximize the benefits of all the latest features of Facebook and build your brand. Do you have any other hacks or ideas to promote businesses on Facebook? Do share in the comments.

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About Parnas Ghosh

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