Often big companies and celebrities are seen with their own personal brands. It’s “personal branding” and it refers mostly to establishing and promoting what you stand for. If it’s your personal brand then it has to be sure the unique combination of skills and experiences that enhances it even more. There has to be the best way to do personal branding so that your work promotes your brand.
What is Personal Branding?
Personal Branding is a way of establishing and promoting what you actually stand for, who you are, the values you embrace, and the way in which you express those values. Because, if it’s your personal brand then it has to be sure the unique combination of skills and experiences that enhances it even more. This type of effective branding can make you different from other professionals in your sector.
Apple challenged the world to “Think Different.” Nike encouraged people, regardless of age, gender, or physical fitness level, to “Just Do It.” Dunkin’ Donuts persuaded busy professionals that “America Runs on Dunkin’.”
If we do a quick search to observe how individuals around the world are actually using new tools to craft personal brands. And, so we can see that is what attracts countless people to their websites and big social media profiles.
Now, it’s crystal clear that the biggest tactic is to know exactly where to spend your time to get the results you’ve been chasing for.
Why Personal Branding Matters?
Some people dismiss the whole process of branding themselves, as being time-consuming, or not that efficient. When it comes to building a personal brand, you have to devote time and energy to personal branding. Your personal brand should highlight your strengths, establish a reputation, build trust among employees, and communicate the unique attributes that you bring to your current industry.
"More than half of employers won't hire potential candidates without some sort of online presence today." – CARRIER BUILDERS
Whatever your age or professional achievements maybe, someone is always screening you online. What they observe can have major implications for your professional and well being. So, if you aren’t properly managing your online reputation, then you are actively losing out on upcoming business opportunities. Never lose out on an interview because that’s something you can control- like your personal brand.
What Could A Brand Be Nowadays Like?
If someone asks you about a popular brand, then it’s obvious that you are going to say a popular brand like Apple, Samsung, or McDonald. A brand can be anything nowadays, so even as an individual, you have a personal brand.
What’s your personal brand going to be like or you have a brand that exists online and offline both, but isn’t performing that well. Fortunately, there are a lot of best tools and resources that might help you with the whole process of personal branding. While the specific unavoidable circumstances and goals vary person-to-person. But, the overall concepts and processes are still relevant to everyone.
The idea of personal branding makes most people uncomfortable due to a lot of hard-work involved both online and offline. But, if you don’t take control of your personal brand online, then you are obviously going to miss out on opportunities and let others control your narrative.
Building a personal brand might sound like a challenging task, and it is for sure, but there are incremental steps you can take to build credibility in your field. Below there are personal branding tips that are going to help you create an authentic personal brand- and catalyze your career in the process.
Best Ways To Personal Branding To Break Through A Crowded Space
1. Find Your Niche
The basic step to build a personal brand is to make it one that truly reflects your personal and professional identity. Pick something specific that you can do better than 90% of the world. Or, it can go like:
- In which areas do I perform better?
- What motivates me?
- What characteristics others have that complimented me on?
- Which role seems to drain my energy?
- Which projects can I spend hours on without feeling nauseous or overwhelmed?
These questions can definitely give you a great deal of help because that’s what describes the different facets of your personality.
The niche selection process is really important! You don’t want to spend all the time and energy necessary to link your brand to a niche that’s not growing.
2. Inject Your Personality Into Your Personal Brand
Always think about what you are actually known for because the personal brand is more than the reflection of you are today. This method is what you personally bring to the table. It’s about you and ‘your ideas’ which will help you differentiate you from everyone else who is from your field.
It's good understanding your already existing skill-set and competencies but it will be best if you assess your strengths and weaknesses timely as they relate to your industry and career. By doing this, you’re going to unleash the latent skills and traits that make you unique.
3. Define Your Audience
Determining who you’re trying to reach is the crucial step. Is it an individual in particular? Recruiters? Entrepreneurs? Is it another industry thought leaders? The sooner you define your audience, the easier it will be to craft the brand.
For instance, if your goal is to reach out to recruiters, then you have to start with updating the Linkedin profile. Why? It’s so because 87% of recruiters use Linkedin to find high-quality candidates and 92% of recruiters use social media as their basis.
4. Create Your Personal Brand Identity
The design of your website should be impeccable because that’s what people go back and look at. Websites are the only one that tells everything real fast and what they notice should be unique. One thing to be noticed should be that they each have custom sites, beautiful photographs, and even their logo are eye-catching.
And for a shock why am I emphasizing the design and logo? Because according to one academic study, 94 percent of the first impressions were only based on design, and it only takes 50 milliseconds for that split-seconds actual decisions to get made.
There are some crowdsources which might help you with special tools to make logos and design. Professional designs are often what separates the ‘real’ experts from everyone else in the market.
A small piece of advice here would be that start small (in terms of funds) with a logo to establish that working relationship with a designer you like because when it comes to redesigning the website, it’s going to be worth their weight in gold.
5. Grow Your Online Presence
One of the most important aspects of personal branding is about making sure your online presence is a lot engaging to hire managers, co-workers, and employees. In the era of digitalization it’s important you realize that your story should match all platforms. Beware of separating your personal social media by adjusting the privacy settings, so that potential employees don’t stumble upon any information that could harm your opportunities of landing a job. Linkedin, Twitter, and many social media tools are of great help to define your brand if you manage these key points effectively:
- Focus on key industrial skills because recruiters search for the roles they’re trying to fit in.
- Quantify your accomplishments
- Complete your profile with a professional photo
- Highlight and build upon your industry expertise
- Incorporate your personal brand in your bio and for the feed use hashtags
6. Ask For Informational Interviews
When there’s a list of companies you have always aspired to work for and leaders you admire from the industry, always consider reaching out to these professionals to ask for an informational interview. When you meet these high-profile individuals, then ask them specific questions that help you garner new insights about your field, for instance:
- How do you see your industry evolving?
- How did you break into the idea of industrializing your brand?
- How do you stay up-to-date with the upcoming trends in the industry?
- How are you going to transform your brand all over again?
- Are there any trade or professional associations, I should join?
Informational Interviews like this not only adds to your knowledge but also help you to envision the ideal candidate to build a personal brand in the industry.
7. Embrace And Enhance Your Networking
It is so very important to network regularly and effectively to grow your professional circle. Connect with industry thought leaders and your peers from formal to informal networking events. Because it’s the whole of a chain, the more connections you make - the more value you provide to your interactions – the more is your personal brand is going to be recognized.
At these events, don’t be shy to fellow attendees to reschedule a meeting again for an informational interview or a casual meet. And if by chance, you weren’t able to attend the event, then just reach out via email and spark a conversation there.
8. Seek Out Mentors And Thought-Leaders
First of all, there’s no such thing as a “self-made” successful person, and that too in a field like branding yourselves. They had had help from someone, somewhere, at some time in their life. You are obviously in the need of other big names from the industries to recognize your brand and ‘you as an expert’. According to a survey, 80% of CEOs in one study said they had a mentor by their side to help them early in their careers.
Even Tiger Woods, the most successful golfer of all time, has worked with a swing coach for almost his entire career. Almost all successful entrepreneurs have had mentors, to help them and they surely became the recognized experts, they are today.
In the process of becoming the recognized expert in your industry isn’t an overnight proposition to be made. It’s obviously going to take a lot of hard work and effort to reach the top. As the digital era changes transform, so does your career evolves, and as a result, your personal brand will shine like a star. You, surely, have to invest the time, money, and work to slowly break through a crowded industry.
And in the whole process, Never ever forget to reinvent your personal brand as you grow.
Personal Branding - FAQs
What is personal branding?
Personal Branding is a way of establishing and promoting what you actually stand for, who you are, the values you embrace, and the way in which you express those values.
What are the three keys to personal branding?
What is the strategy for personal branding?
A personal branding strategy is a plan to take your reputation and career from relative obscurity to high visibility. It describes where you stand today and what level of visibility you want to achieve in the future.
How do you build a powerful personal brand?
8 Tips for Developing Your Personal Brand
- Find Your Niche
- Inject Your Personality Into Your Personal Brand
- Define Your Audience
- Create Your Brand Identity
- Grow Your Online Presence
- Ask For Informational Interviews
- Embrace And Enhance Your Networking
- Seek Out Mentors And Thought-Leaders