Online Marketing Tools Which You Can't Live Without in 2020

Marketing is the key to get the popularity a business requires. It is the way of getting the business to where it needs to be taken. Hence, the marketing game needs to be very strong and every major company has its strategy of marketing which they change quite often. According to some reports, 17% of failed startups in the world agree that they had a poor marketing plan and that it was one of the reasons of their failure.

But how to start marketing with limited resources? Now, there are many ways to get marketing done for the business. You can either hire someone especially a content marketer to get the job done or you can do it on yourself. No matter whatever you choose, after some time you will need an online marketing tool.

Best Online Marketing Tools for Businesses

Are you ready to grow your business through online marketing? Then let’s begin. Below we've listed the best online marketing tool/software to choose from.


ContentStudio Homepage
ContentStudio Homepage

ContentStudio is a social media and blog management tool which helps you to manage all the social media handles in one place. Additionally, you can manage multiple blog websites with the help of ContentStudio. It gives you an option to either post something on social media right away or schedule it for the future and to repeat the post in the future if you want to.

This is the most important marketing tool if you are serious about the social media of your company. If you don't want to go for Buzzsumo, Content Studio is the best alternative. It is the best marketing tool for social media.

Pricing plans for ContentStudio are:

Plan Price
Pro $49/month
Small $99/month
Medium $199/month
Large $299/month

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Zoho Social

Zoho Dashboard
Zoho Dashboard

Zoho Social is another amazing social media management tool that helps you to manage everything with a clean interface. It has many other features that will help you grow like its analytics feature is one of the best and it even makes Instagram posting easier. It is really worth buying the Zoho service as it is considered best. And its marketing tool for social media is one of the best you can get in this budget.

Pricing plans for Zoho Social are:

Plan Price
Standard ₹600/month
Professional ₹1,500/month
Agency ₹12,000/month
Agency Plus ₹18,000/month


Hubspot Social Media Software
Hubspot Social Media Software

HubSpot is one of the best platforms for marketing, sales, and CRM software which has always been on the top of the players. HubSpot also provides blueprints, resources, and support to growing businesses.

The sales team of your business can get started quickly with HubSpot CRM without making many changes in the workflow. HubSpot is built for inbound marketing and sales which focuses on developer and marketer of software products. It is also considered as one of the best-integrated CRM platforms as it has many more additional features which can organize the communication with your customers.

Pricing plans of HubSpot are:

Plan Price
Starter $40/month
Professional $800/month
Enterprise $3200/month

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Kissmetrics logo
Kissmetrics logo

By tracking every move and analyzing it, one can increase the return on investment of the company. Kissmetrics can help with that work and one can see what's working and what's not, in the campaigns. It is a powerful business intelligence platform.

As it is a web-based tool, it is supported by all the devices and operating systems. Kissmetrics can be used for any type of business such as small businesses, medium business, and even freelancers can use this to grow their clients business.

Pricing plans of Kissmetrics are:

Plan Price
Silver $299/month
Gold $499/month
Platinum Custom


Mailchimp Logo
Mailchimp Logo

Mailchimp is one of the best tools for Email Marketing which is used by almost 12 million users. You can design email newsletters and share them on social networks with the help of Mailchimp. It can also be integrated with other services you are already using.

Mailchimp can also help you to track your results. It is a privately owned company and was launched in 2001 by Ben Chestnut and Mark Armstrong. It started as a paid model lately converted to a freemium model.

Pricing Plans for Mailchimp are:

Plan Price
Free ₹0/month
Essential ₹770/month
Standard ₹1,150/month
Premium ₹23,000/month

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Ubersuggest's keyword tool
Ubersuggest's keyword tool

Despite being a free tool, Ubsuggest is a very powerful SEO tool that gives you insights on your own website or your competitor's website. The site is enabled with a lot of tools that let you find keywords, content ideas, backlinks, traffic, etc. Anyone can easily use Ubsuggest by just logging on the site even without signing up.

Originally founded as a tool that scraped Google Suggest terms, Ubersuggest was recently acquired by entrepreneur Neil Patel, who has since expanded the feature set significantly.


Ahref is the most popular brand when it comes to a suite of SEO tools. It has all kinds of tools which a marketer needs. Also, the data Ahref provide is the most reliable and you can trust it to plan your campaign.

Pricing Plans of Ahref are:

Plan Price
Lite $99/month
Standard $179/month
Advanced $399/month
Agency $999/month Success Story - Advanced Marketing and Sales Automation Software
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Trello Logo
Trello Logo

Trello was initially released on September 13, 2011, and then again the revised version for iOS was released on October 2, 2019. After that, it was released for Android on October 10, 2019. Trello is a tool that helps to manage projects and see what's working, who is working on it, and what is in progress.

It takes a few minutes to set the board and all the online marketing strategies can be shared in one place. Also, the entire team can jump in after getting a quick invitation. Trello is one of the hard tools to beat when it comes to collaborating with all tasks and the team.

Pricing Plans of Trello are:

Plan Price
Free $0/month
Business Class $12.50/user/month
Enterprise $17.50/user/month for 250 users


BuzzSumo Homepage
BuzzSumo Homepage

BuzzSumo is an online marketing tool that allows users to find popular content. The process of finding content from different social media sites will be tedious especially for the growing businesses. This is where BuzzSumo comes for rescue, it can gather information from various social media sites like Twitter, Facebook, Instagram, Google+, etc about the topics getting the most attention.

BuzzSumo can also filter content type, i.e, an infographic, interview, video, or guest post. BuzzSumo helps the content marketers to find the most popular posts which can be relative to the business. You can also analyze your competitors using BuzzSumo which can help you to know what your competitors are doing. Four subscription plans are starting from $99/month however with each plan you get a free trial. This is one of the most user rated marketing tools which makes it valuable and trustworthy to use.

Pricing plans of BuzzSumo are:

Plan Price
Pro $99/month
Plus $179/month
Large $299/month
Enterprise $499+/month

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Hootsuite Logo
Hootsuite Logo

Hootsuite is a social media management system that was created by Ryan Home in 2008. It allows the user to schedule social media posts in advance that saves a lot of time. Hootsuite also gives you in-depth analytical data of your social media marketing strategy which helps to lead the sales team. The key feature of Hootsuite is that it listens to the audience, it tracks and identifies key terms or phrases of your expertise in other user's posts. Also, it helps with the advantage of schedule posts in advance across different social media platforms.

Pricing Plans of Hootsuite are:

Plan Price
Professional Rs. 1260/month
Team Rs. 6600/month
Business Rs. 45000/month
Enterprise Custom


ClearVoice Logo
ClearVoice Logo

A complete content marketing ecosystem app is ClearVoice. It is a combination of flexible and portable software with a built-in marketplace. It is an app that combines content creation, branding, publisher communities, etc. ClearVoice is a subscription-based content marketing platform and was founded in 2014 by Jay Swansson and Joe Griffen.

Through the collaborative software, ClearVoice will help you to combine all the marketing needs you have. ClearVoice is specially designed for content marketing but it can also be used as a project management software to manage your to-do task list.

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Grammarly Logo
Grammarly Logo

Grammarly helps to get the grammar right in the articles which helps the content writers to take less time to check the grammar. Grammarly is a web-based software that uses artificial intelligence and natural language processing. It was released in July 2009 by Grammarly, Inc. which has its headquarters in San Francisco and has offices in Kyiv and New York City.

Grammarly also has a free browser extension version which is automatically capable of scanning and checking the content's grammar, spellings through machine learning and deep learning algorithms. It is considered as one of the best tools to enhance articles. The products Grammarly offers are grammar checking, spell checking, and plagiarism detection services. It is a crucial tool for marketing as we all know that a good written and well-optimized article is the most essential part of a content marketing strategy.

Pricing Plans of Grammarly are:

Plan Price
Free $0/month
Premium $29.95/month


Piktochart Logo
Piktochart Logo

What's better than infographics to promote the brand? It's interesting and keeps the attention of the users to the bay. It is also a great way of marketing. For the purpose, Piktochart is the best tool to use for. It is a web-based infographic application and allows users to create infographics without being too professional graphic designer. It has free as well as paid subscription plans. Piktochart has over 600 templates that one can edit and can also use the more advanced version by customizing it, according to their preferences.

Pricing Plans of Piktochart are:

Plan Price
Free $0/month
Pro $24.17/month
Pro Team $82.50/month

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Yoast Logo
Yoast Logo

Yoast is a very popular WordPress plug-in that works to help optimize the content for search engines. It helps to choose cornerstone content, focuses on keywords that can help in ranking, individual content URLs, etc.

The Yoast SEO is free for WordPress and the paid version has plans range based on the number of sites one needs to monitor. It is a great way to optimize the content for SEO of a website. Pricing for yoast is $89 for 1 website.


Biffer logo
Buffer logo

You may have already heard about this one. The Buffer is an application that will help you to manage your social media handles. You can schedule, analyze, reply, and do so many things in just one place. In the free version, you can handle 3 accounts at once. Also, you can schedule 10 posts at once in the free version and the features increase with the paid versions.

But the twist is, those 10 posts are not weekly or monthly. Once you scheduled 10 posts, you cannot add more to the list. But as soon as one of those 10 posts get posted, you can add more in the queue. I would suggest you go for a free version unless you are handling the whole company through social media only.

Pricing plans of Buffer are:

Plan Price
Pro $15/month
Premium $65/month
Business $99/month

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Typeform logo
Typeform logo

Want to know what people think of your product? Conduct a free survey on Typeform. Typeform is a freemium website. You can conduct surveys for free, but only 10 questions per survey and only 100 responses each. The numbers turn into unlimited in the premium plans. An online survey website conducts surveys on many websites and lets their users earn some points through them. Why they do it for free?

Maybe because they know it will definitely impress you and you will buy the premium version. Try this service out if you are on your initial stage of entrepreneurship. You can also go for other websites like Survey Monkey or ZOHO, etc.

Pricing Plans of Typeform are:

Plan Price
Essential $35/month
Professional $50/month
Premium $70/month


HARO logo
HARO logo

This is the best and free marketing tool in the whole list. HARO stands for “Help A Reporter Out”. Although it is a service for reporters to get the best content from people themselves, it’s a great opportunity for entrepreneurs. The basic subscription is free. Once you subscribed, you will receive 3 emails a day. If you think you can answer any of the asked queries, then reach out to journalists.

Once they liked your answer, they will ask you about your company. It will definitely help you to go to the next level. In the paid versions there are, of course, many advantages like you can filter the topic, get extra time by getting alerts when their editorial team approves a media opportunity, etc. It worth giving a try, but try the free version first.

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Google Trends logo
Google Trends logo

I think this is the most underrated yet second best and free marketing tool for entrepreneurs. Google Trends is the best tool to check what's up with the world. You can check which is the most trending topic on the internet. This may help you to create your advertisement keeping in mind the trending topic. Or if you are a blogger, then you know how important this tool is. You just have to learn to use it. It will feel so boring and useless at first, but it is probably the most important marketing tool for every entrepreneur out there.


Canva logo
Canva logo

It is a simplified graphic-design tool website. Founded by Melanie Perkins in 2012, it uses a drag-and-drop format and provides access to photographs, vector images, graphics, and fonts. It can be used for both web and print media design and graphics. It uses a freemium model. For the basic features, you can opt for free versions and upgrade them for the advanced versions. It has three monthly pricing options depending on the use of it. The user can get a 23% discount if the user pays annually.

Pricing Plans for Canva are:

Plan Price
Free $0/month
Pro $12.95/user/month
Enterprise $30/user/month

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hotjar logo
hotjar logo

Hotjar is a marketing tool that reveals the online behavior and voice of the users. It works by combining both analysis and feedback tools and then gives the reason for how to improve the site's experience and performance. It allows easy access to instant feedback from the users. It comes with a free trial. The basic version is free of cost. The plus version is $29 per month and the business starts at $89 per month.

Pricing Plans of Hotjar are:

Plan Price
Personal $0 to $29/month
Business $89 to $989 /month
Agency Custom

Simply Measured

Simply Measured logo
Simply Measured logo

Simply Measured is a social media analytics platform. It simplifies end-to-end analysis of all social network activities of its users, whether it's paid, owned, or earned. It is used in small businesses, large corporations, and every company between them. Examples of companies that used it are Adidas, Microsoft, and Samsung. It provides companies with social media analytics to measure their social media performance, online campaigns, etc. It is supported by Windows, MAC, and Web-based.


We've listed the top marketing tools that can help any business to grow and enhance the brand experience. If you are using any other tool then let us know in the comment below.

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About Niku Mandal

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About Rishabh Rathi

Pre-Final Year Computer Science Undergrad and a freelancer.
  • Nagpur
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