Marketing is the key to a get the popularity a business requires. Marketing has been the way of getting the business the place where it needs to be taken. Hence, the marketing game needs to be very strong and every major company has its strategy of marketing which they change quite often. According to some reports, 17% of failed startups in the world agree that they had poor marketing plan and that it was one of the reason of their failure.
But how to start marketing with limited resources? Now, there are many ways to get marketing done for the business. You can either hire someone especially a content marketer to get the job done or you can do it on yourself. No matter whatever you choose, after some time you will need an online marketing tool. Hence, below we've listed the best online marketing tools to choose from.
Best Online Marketing Tools for Businesses
Mailchimp is one of the best tools for Email Marketing which is used by almost 12 million users. You can design email newsletters and share them on social networks with the help of Mailchimp. It can also be integrated with other services you are already using.
Mailchimp can also help you to track your results. It is a privately owned company and was launched in 2001 by Ben Chestnut and Mark Armstrong. It started as a paid model lately converted to a freemium model.
HubSpot is one of the best platforms for marketing, sales and CRM software which has always been on the top of the players. HubSpot also provides blueprints, resources and support to growing businesses.
The sales team of your business can get started quickly with HubSpot CRM without making many changes in the workflow. HubSpot is built for inbound marketing and sales which focuses on developer and marketer of software products. It is also considered as one of the best-integrated CRM platforms as it has many more additional features which can organize the communication with your customers.
Trello was initially released on September 13, 2011, and then again the revised version for iOS was released on October 2, 2019. After that, it was released for the Android on October 10, 2019. Trello is a tool that helps to manage projects and see what's working, who is working on it and what is in progress. It takes a few minutes to set the board and all the online marketing strategies can be shared in one place. Also, the entire team can jump in after getting a quick invitation. Trello is one of the hard tools to beat when it comes to collaborating all tasks and the team.
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by tracking every move and analysing it, one can increase the return on investment of the company. Kissmetrics can help with that work and one can see what's working and what's not, in the campaigns. It is a powerful business intelligence platform. It has four pricing plans, the free plan, the Growth plan($500 per month), the Power plan ($850 per month) and the Enterprise plan, that is by quote. As it is a web based tool, it is supported by all the devices and operating system. Kissmetrics can be used for any type of business such as small businesses, medium business and even freelancers can use this to grow their clients business.
BuzzSumo is an online marketing tool that allows users to find popular content. The process of finding content from different social media sites will be tedious especially for the growing businesses. This is where BuzzSumo comes for rescue, it can gather information from various social media sites like Twitter, Facebook, Instagram, Google+, etc about the topics getting the most attention. BuzzSumo can also in filter content type, i.e, an infographic, interview, video or guest post. BuzzSumo helps the content marketers to find the most popular posts which can be relative to the business. You can also analyze your competitors using BuzzSumo which can help you to know what your competitors are doing. There are four subscription plans starting from $99/month however with each plan you get a free trial. This is one of the most user rated marketing tools which makes it valuable and trustworthy to use.
Hootsuite is a social media management system which is created by Ryan Home in 2008. It allows the user to schedule social media posts in advance that saves a lot of time. Hootsuite also gives you in-depth analytical data of your social media marketing strategy which helps to lead the sales team. The key feature of Hootsuite is that it listens to the audience, it tracks and identifies key terms or phrases of your expertise in other user's posts. Also, it helps with the advantage of schedule posts in advance across different social media platforms.
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A complete content marketing ecosystem app is ClearVoice. It is a combination of flexible and portable software with a built-in marketplace. It is an app that combines content creation, branding, publisher communities, etc. ClearVoice is a subscription-based content marketing platform and was founded in 2014 by Jay Swansson and Joe Griffen. Through the collaborative software, ClearVoice will help you to combine all the marketing needs you have. ClearVoice is specially designed for content marketing but it can also be used as a project management software to manage your to-do task list.
Grammarly helps to get the grammar right in the articles which helps the content writers to take less time to check the grammar. Grammarly is a web-based software that uses artificial intelligence and natural language processing. It was released on July 2009 by Grammarly, Inc. which has its headquarters in San Francisco and has offices in Kyiv and New York City. Grammarly also has a free browser extension version which is automatically capable of scanning and checking the content's grammar, spellings through machine learning and deep learning algorithms. It is considered as one of the best tools to enhance articles. The products Grammarly offers are grammar checking, spell checking, and plagiarism detection services. It is a crucial tool for marketing as we all know that a good written and well-optimized article is the most essential part of a content marketing strategy.
What's better than infographics to promote the brand? It's interesting and keeps the attention of the users to the bay. It is also a great way of marketing. For the purpose, Piktochart is the best tool to use for. It is a web-based infographic application and allows users to create infographics without being too professional graphic designer. It has free as well as paid subscription plans. Piktochart has over 600 templates that one can edit and can also use the more advanced version by customizing it, according to their preferences.
Yoast is a very popular WordPress plug-in that works to help optimize the content for search engines. It helps to choose cornerstone content, focuses on keywords that can help in ranking, individual content URLs etc. The Yoast SEO is free for WordPress and the paid version has plans range based on the number of sites one needs to monitor. It is a great way to optimize the content for SEO of a website.
We've listed the top marketing tools that can help any business to grow and enhance the brand experience. If you are using any other tool then let us know in the comment below.