Company Profile - Advanced Marketing Automation Software Company Profile - Advanced Marketing Automation Software

Engage your visitors, gain more leads, and increase conversion on your website. is a marketing automation platform that gathers all tools for marketing, sales, and support in one system. Looking for a solution for small and medium-sized businesses? You are in the right place. With this software, you can collect real-time data about each customer separately, automate your communication and internal processes, and manage sales easily. - Company Highlights

Startup Name
Headquarter Warsaw, Poland
Sector Marketing Automation
Founders Greg Warzecha & Mike Korba
Founded 2016
Legal Name SP. Z O.O

About and How it Works - Target Market Size
How was Started? – Product Overview
Founders of - Name, Tagline, and Logo - Business Model and Revenue Model - Funding and Investors - Competitors - FAQs

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About and How it Works is a single platform providing its clients with intuitive tools for automation of marketing, sales, and customer support activities. It integrates all communication channels (email campaigns, web push, mobile push, in-app messages, SMS, call center, live chat, chatbot), CRM as well as user-friendly analytics & reporting tools in one place.

The heart of is its automation module with an intuitive drag & drop automation builder and a library of ready-to-use automation templates (almost 200). has email campaigns, dynamic content, chatbot, live chat, visitors tracking, CRM, popups, and many more.

The company's mission is to create modern marketing solutions with a human touch. Combining personalized omnichannel communication with lots of automation possibilities, lets you drive engagement and deliver extraordinary customer experience from the very first website visit to advocacy. With you have everything you need to build a personal relationship between your brand and every customer.

Marketing, sales, and customer service teams from around the world use this software to:

  • Gain insights about website visitors
  • Generate leads
  • Increase sales
  • Streamline processes
  • Provide exceptional support, and much more. - Target Market Size

According to Grand View Research, in 2019 the size of the marketing automation industry was estimated at $4.06 billion. It is a rapidly growing market expected to reach $8.42 billion by 2027.

"At we are aware that the demand for marketing, sales, and support automation software will grow further in the coming years. However, we do not build our business strategy around achieving particular market shares. Instead, we focus on the continuous increase of the number of satisfied clients", says Greg Warzecha, founder of

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How was Started?

The idea of was born on the occasion of the Civil Hub initiative. Its founder, Greg Warzecha, struggled with the unsatisfactory level of the online community involvement. At some point, he found out that on the basis of the website users' behavior tracking, it would be possible to understand their intentions and contact them with the right message via live chat.

With time, the idea of automating communication and analyzing users' interests was born. The huge interest of potential customers in developing the idea led to the commercialization and expansion of this solution. – Product Overview is an opportunity for many small and medium businesses to accelerate their growth. With the platform, marketing, sales, and customer service departments and managers of the entire organization can work together through one interface. Integration of a dozen or so solutions allows clients to get a full picture of the business and users. Also, combining many tools in one place enables businesses to reduce the chaos caused by using various apps from many providers.

Product Analytics
Product Analytics's key strength and competitive advantage is the availability of many digital marketing tools under one roof. It combines cross-device user tracking with omnichannel communication features, CRM, and automation. On top of that, there are a few extremely useful add-ons like, among others, dynamic HTML blocks that enable clients to personalize their pages for a single user or knowledge base module which clients use to share knowledge about their products & services with their customers.

Drag & Drop Automation Builder
Drag & Drop Automation Builder

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Founders of

Greg Warzecha is founder and CEO of Mike Korba is CCO (Chief Commercial Officer) of and its co-founder.

Greg Warzecha, Founder and CEO of

Choosing a catchy name is not a simple task, but after long considerations the first domain of the product was The advantages of this domain were-

  1. The fact that it was cheap
  2. It was possible to hand register.

After seed funding, the company decided to buy the domain from ($10,000). logo

At a certain point, the team started to think about changing it to a more catchy four-letter name, which would be a huge step forward ( The discussions began at $750,000. But thanks to months-long negotiations, in the end, they bought the domain for $150,000. Rebranding and investing in a single-word .com domain (after receiving the first tranche of Series A funding) was very positively received by the business community and contributed to the acceleration of's growth.

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  • Free ($0 per month)
  • Personal (starting at $49 per month)
  • Business (starting at $249 per month)
  • Premium (starting at $1349 per month).
Live chat feature
Revenue model of

All prices include unlimited agent seats, a set of base contacts, CRM, analytics, live chat, appointment scheduling, knowledge base and push notifications. The final price depends on the functions one is interested in and on the contact database size (number of contacts). Discounts are available if billed quarterly, biannual, or annually. There is a free 14-day trial, which you can access without providing a credit card. - Funding and Investors

In 2018, came into agreement with Vercom S.A., a martech investment company, and received its first tranche of Series A funding.

Date Stage Amount Investors
October 2018 Series A $2.7 Mn Vercom S.A - Competitors

As the heart of the software is automation, directly competes with recognized marketing automation platforms. It also position itself as an alternative to online conversational and communication software.’s major competitor is ActiveCampaign, which has a similar business model.

According to CEO Greg Warzecha, "Unlike some bigger marketing automation companies, we treat pricing transparency very seriously and always try to act towards our clients as a trusted business partner and not as a software provider". - FAQs

What is is a platform that enables marketing, sales, and customer support activities to be automated efficiently and effectively.

Who are the founders of

Greg Warzecha is a co-founder and CEO, Mike Korba is Co-founder and COO of

What is the total Funding and who are the investors of

Vercom S.A invested $2.7Mn on October 2018.

Where is the headquarters of

Warsaw, Poland.

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