User.com - An Advanced Marketing and Sales Automation Software

Engage your visitors, gain more leads, and increase conversion on your website. User.com is a marketing automation platform that gathers all tools for marketing, sales, and support in one system. Looking for a solution for small and medium-sized businesses? You are in the right place. With this software, you can collect real-time data about each customer separately, automate your communication and internal processes, and manage sales easily.

Read this article to know more about User.com features, how it works, founders, tagline, revenue, and business model.

User.com - Company Highlights

Startup Name User.com
Headquarter Warsaw, Poland
Sector Marketing Automation
Founders Greg Warzecha & Mike Korba
Founded 2016
Legal Name User.com SP. Z O.O
Website user.com
Contact contact@user.com

About User.com and How it Works
User.com - Target Market Size
How was User.com Started?
User.com – Product Overview
Founders of User.com
User.com - Name, Tagline, and Logo
User.com - Business Model and Revenue Model
User.com - Funding and Investors
User.com - Competitors


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About User.com and How it Works

User.com is a single platform providing its clients with intuitive tools for automation of marketing, sales, and customer support activities. It integrates all communication channels (email campaigns, web push, mobile push, in-app messages, SMS, call center, live chat, chatbot), CRM as well as user-friendly analytics & reporting tools in one place.

The heart of User.com is its automation module with an intuitive drag & drop automation builder and a library of ready-to-use automation templates (almost 200). User.com has email campaigns, dynamic content, chatbot, live chat, visitors tracking, CRM, popups, and many more.

The company's mission is to create modern marketing solutions with a human touch. Combining personalized omnichannel communication with lots of automation possibilities, User.com lets you drive engagement and deliver extraordinary customer experience from the very first website visit to advocacy. With User.com you have everything you need to build a personal relationship between your brand and every customer.

Marketing, sales, and customer service teams from around the world use this software to:

  • Gain insights about website visitors
  • Generate leads
  • Increase sales
  • Streamline processes
  • Provide exceptional support, and much more.

User.com - Target Market Size

According to Grand View Research, in 2019 the size of the marketing automation industry was estimated at $4.06 billion. It is a rapidly growing market expected to reach $8.42 billion by 2027.

"At User.com we are aware that the demand for marketing, sales, and support automation software will grow further in the coming years. However, we do not build our business strategy around achieving particular market shares. Instead, we focus on the continuous increase of the number of satisfied clients", says Greg Warzecha, founder of User.com.

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How was User.com Started?

The idea of User.com was born on the occasion of the Civil Hub initiative. Its founder, Greg Warzecha, struggled with the unsatisfactory level of the online community involvement. At some point, he found out that on the basis of the website users' behavior tracking, it would be possible to understand their intentions and contact them with the right message via live chat.

With time, the idea of automating communication and analyzing users' interests was born. The huge interest of potential customers in developing the idea led to the commercialization and expansion of this solution.

User.com – Product Overview

User.com is an opportunity for many small and medium businesses to accelerate their growth. With the platform, marketing, sales, and customer service departments and managers of the entire organization can work together through one interface. Integration of a dozen or so solutions allows clients to get a full picture of the business and users. Also, combining many tools in one place enables businesses to reduce the chaos caused by using various apps from many providers.

Product Analytics
Product Analytics

User.com's key strength and competitive advantage is the availability of many digital marketing tools under one roof. It combines cross-device user tracking with omnichannel communication features, CRM, and automation. On top of that, there are a few extremely useful add-ons like, among others, dynamic HTML blocks that enable clients to personalize their pages for a single user or knowledge base module which clients use to share knowledge about their products & services with their customers.

Drag & Drop Automation Builder
Drag & Drop Automation Builder

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Founders of User.com

Greg Warzecha is founder and CEO of User.com. Mike Korba is CCO (Chief Commercial Officer) of User.com and its co-founder.

Greg Warzecha, Founder and CEO of User.com

Choosing a catchy name is not a simple task, but after long considerations the first domain of the product was UserEngage.io. The advantages of this domain were-

  1. The fact that it was cheap
  2. It was possible to hand register.

After seed funding, the company decided to buy the UserEngage.com domain from Techstars.com ($10,000).

User.co - Logo
User.com - Logo

At a certain point, the team started to think about changing it to a more catchy four-letter name, which would be a huge step forward (User.com). The discussions began at $750,000. But thanks to months-long negotiations, in the end, they bought the domain for $150,000. Rebranding and investing in a single-word .com domain (after receiving the first tranche of Series A funding) was very positively received by the business community and contributed to the acceleration of User.com's growth.


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User.com - Business Model and Revenue Model

User.com has four plans

  • Free ($0 per month)
  • Personal (starting at $49 per month)
  • Business (starting at $249 per month)
  • Premium (starting at $1349 per month).
Live chat feature
Live chat feature

All prices include unlimited agent seats, a set of base contacts, CRM, analytics, live chat, appointment scheduling, knowledge base and push notifications. The final price depends on the functions one is interested in and on the contact database size (number of contacts). Discounts are available if billed quarterly, biannual, or annually. There is a free 14-day trial, which you can access without providing a credit card.

User.com - Funding and Investors

In 2018, User.com came into agreement with Vercom S.A., a martech investment company, and received its first tranche of Series A funding

Date Stage Amount Investors
October 2018 Series A $2.7 Mn Vercom S.A

User.com - Competitors

As the heart of the software is automation, User.com directly competes with recognized marketing automation platforms. It also position itself as an alternative to online conversational and communication software.

According to CEO Greg Warzecha, "Unlike some bigger marketing automation companies, we treat pricing transparency very seriously and always try to act towards our clients as a trusted business partner and not as a software provider".
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About Rishabh Rathi

Per-Final Year Computer Science Undergrad and a freelancer. Connect with me on LinkedIn - https://www.linkedin.com/in/rishabhrathi22/
  • Nagpur