Customers are important aspects of any business, it's crucial to maintain a good customer relationship. The management of a customer's relationship is important for the business. Now, CRM refers to the approach to manage a company's interaction with current and future customers. The other important aspect of CRM is that to maintain customer relations, the company compiles data from a range of different communication channels, including a company's website, telephone, email, live chat, and social media.
CRM tools also help the business to learn more about the target audiences and how to work according to the choices of the audiences. As CRM is an essential part of any business, here are the top Customer Relationship Management tools for businesses.
The Best CRM Tools for Businesses
Zoho CRM is an app known for empowering organizations with a complete relationship lifecycle management solution. It is workable for both small and large businesses. It also comes with a free trial version of it. The app is extremely customizable, smoothly runs with all other apps. The other apps include lead generation and qualification, pipeline analysis, competitive analysis, single database, offers parent-child relationships between customer accounts and their subsidiaries, create forms with no coding, upload forms live instantly, etc. There is a free edition and four plans i.e Started, Standard, Professional, Enterprise.
Hubspot CRM was the winner of the Expert Choice award in 2018, due to its CRM services. It is built as a platform that allows the sales team to get started quickly without marking much of a change in their existing workflow.
It is very helpful in creating beautiful contact and company profiles, by keeping a neat organization of every detail from the customer's communication that has a connection with the company. The features include customizing views, website integration, social media, CRM details, email connections, phone integration, deal and task board, etc.
Salesforce is known for tracking customer information and interactions in one location to follow more lead and also helps to increase the sales of the team's productivity. The website has an app for both Android and iOS.
The features include account and contact management, lead management, sales forecasting, contact manager, file sharing, campaign influence, calendar, campaign influence, case management, lighting speed solutions and a lot more.
The web has a free trial and has four packages i.e Lightning Essentials($25/user/month), Lightning Professional ($75/user/month),Lightning Enterprise($150/user/month) and Lightning Unlimited ($300 /user/month).
Pipedrive is the winner of the Expert's Choice Award 2018. It is the best app for CRM and sales management system which is used by sole vendors and developing businesses.
The website is built for salespeople and hardcore web app developers. It is a very friendly website and can be fully mobile-optimized, and can easily integrate its Google Calendar, Google Contacts, and other Google apps.
Its features include email integration, goal setting, and reporting, contact history, has mobile apps, has contact history, is available 24/7 and allows timeline view. It has more features in it.
The website has free trial and has four packages i.e Essential($15/user/month), Advanced ($29/user/month), Professional ($59/user/month), Enterprise($99/user/month).
Creatio CRM app is known for being an out-of-the-box app that provides solutions that help in streamlining company processes, boost employee productivity and also to organize CRM data. There are their modules on the website: Marketing Creatio, Sales Creatio, and Service Creatio, where each module has specialized tools for specific departments.
The features include customer data management, system integration, lead management, time management, sales management tools, communication tools, sales management features, has document management compatible with MS words, has knowledge management offline, etc. The site has a free trial and has 8 various packages with various ratings and prices.
Freshsales is the winner of Great User Experience Award 2017. It is a high-quality CRM app that is designed for high-velocity teams to keep track of contacts and also solve their enquires. It has features like email tracking, sales campaigns, has team inbox and sales first inbox, has sales campaigns, has personalized templates, has email scheduling, has calendar sync, etc.
The web has a free trial has 5 plans i.e Sprout (free),Blossom (12$/user/month),Garden ($25/user/month), Estate ( $49/month/user) and Forest ($79/user/month).
Medallia is one of the top customer experience management tools for CRM and drives collaboration among the employees through specially designed workflows and insights which allows employees to understand what their specific role is in improving the experience of a customer. It gives the customer the priority it requires by giving importance to the feedbacks and user analytics.
vCITA is an all-in-one customer service. It is used by professionals such as lawyers, accountants, fitness trainers, photographers and more. The features include sync with phone and calendar, client interactions management, HTML contact form generator, manages the calendar on any devices, has email and SMS marketing has to invoice, etc.
The web has a free trial and has three pricing tools, Essentials ($29/month), Business($59/month) and Platinium ($99/month).
EngageBay is known for integrating sales, marketing, and service activities in one place. Its major purpose is to generate leads and getting loyal supporters. The features include sales and marketing automation. contact management, Facebook Ads, analytics, ticket management, email marketing, social media management, live chats etc. EngageBay has a free trial and has a free plan, a basic plan, a growth plan, and a Pro plan.
What is CRM?
CRM stands for “Customer Relationship Management” and refers to all strategies, techniques, tools, and technologies used by enterprises for developing, retaining and acquiring customers.
What are the best customer relationship management (CRM) systems?
The Top-Rated CRM software product includes:
- Zoho CRM
- Hubspot CRM
- Salesforce CRM
- Creatio CRM
How much does a CRM system cost?
There are a few examples of free CRM systems, like HubSpot CRM, or vendors that offer a free (but limited) version of their paid software. Most CRM products range from $10 up to hundreds of dollars per user per month. The more expensive plans usually have much more advanced features and increased access to customer support.
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