The Best CRM Software Tools For Businesses To Use In 2023

The Best CRM Software Tools For Businesses To Use In 2023
Best CRM Tools

Customers are important aspects of any business, and it's a crucial task to maintain a good customer relationship. Customer Relationship Management (CRM) is a system or software that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle. The goal of CRM is to improve business relationships with customers, help in customer retention and drive sales growth.

CRM tools are used to store and manage customer data, track customer interactions and interactions, and provide actionable insights to help businesses improve their customer relationships. This can include information about customers' past purchases, their preferences and behaviors, and any interactions with customer service representatives.

CRM tools can also include tools for automating and streamlining business processes, such as sales forecasting, marketing campaigns, and lead management. By using a CRM system, businesses can more effectively target and personalize their marketing efforts, as well as improve their customer service and support. As CRM is an essential part of any business, here are the top Customer Relationship Management tools for businesses.

5 best CRM software

The Best Customer Relationship Management (CRM) Tools for Businesses:

Here is the list of top CRM software tools to fulfill various business needs in 2023:

Zoho CRM Software

Rating 4/5
Mobile Access Android and iOS
Free Trial 30 Days
Zoho CRM Tool
Zoho CRM Tool

Zoho CRM is a cloud-based Customer Relationship Management tool, known for empowering organizations with a complete customer relationship lifecycle management solution. It is workable for both small and large businesses. It also comes with a free trial version of it. This CRM tool is extremely customizable, and smoothly runs with all other apps. The other app features include lead generation and qualification, pipeline analysis, competitive analysis, a single database, offers parent-child relationships between customer accounts and their subsidiaries, creating forms with no coding, uploading forms live instantly, etc.

Pricing Details of Zoho CRM:

There is a free edition and four paid plans i.e Standard, Professional, Enterprise and Ultimate.

Standard Rs.800/month, billed annually
Professional Rs.1,400/month, billed annually
Enterprise Rs.2,400/month, billed annually
Ultimate Rs.2,600/month, billed annually
Top Enterprise Recruitment Software
Hiring can be a daunting and complicated process across all levels. To make it a smooth process here’s a list of the top recruitment software.

Top Enterprise Recruitment Software

Hubspot CRM

Rating 4.4/5
Mobile Access Android and iOS
Free Trial 14 Days
Zoho CRM Tool
Hubspot CRM Tool

Hubspot CRM was the winner of the Expert Choice award in 2018, due to its top-class CRM services. It is built as a platform that allows the sales team to get started quickly without marking much of a change in their existing workflow.

It is very helpful in creating beautiful contact and company profiles, by keeping a neat organization of every detail from the customer's communication that has a connection with the company. The features include customizing views, website integration, social media, CRM details, email connections, phone integration, deal and task board, etc.

Pricing Details of Hubspot CRM:

There is a free edition and four paid plans i.e Starter, Basic, Professional and Enterprise.

Starter $50/month
Basic $200/month
Professional $800/month
Enterprise $2400/month

Salesforce CRM

Rating 4.3/5
Mobile Access Android and iOS
Free Trial 14-30 days
Salesforce CRM Tool
Salesforce CRM Tool

Salesforce CRM is a cloud-based customer relationship management software platform that helps businesses manage and track customer interactions, sales, and marketing efforts.

The features include account and contact management, lead management, sales forecasting, contact manager, file sharing, campaign influence, calendar, case management, lighting speed solutions, and much more.

The platform also offers a range of customizable tools for customer service, analytics, and collaboration. Salesforce CRM can be used by businesses of all sizes and industries, and it is available in various subscription plans to meet the needs of different organizations.

Pricing Details of Saleforce CRM:

The CRM tool has a Free trial and four paid packages i.e Lightning Essentials($25/user/month), Lightning Professional ($75/user/month), Lightning Enterprise($150/user/month), and Lightning Unlimited ($300 /user/month).

Lightning Essentials $25/month
Lightning Professional $75/month
Lightning Enterprise $150/month
Lightning Unlimited $300/month

What are the different types of CRM?
What is a Customer Relationship Management System? What does a CRM System do? Why have a CRM System? Do I need a CRM System? Types of CRM: Operational CRM Analytical CRM Collaborative CRM What is a Customer Relationship Management System? A customer relationship management (CRM) system is an IT te…


Rating 4.2/5
Mobile Access Android and iOS
Free Trial 30 days
Pipedrive CRM Software
Pipedrive CRM Software

Pipedrive is the winner of the Expert's Choice Award 2018. It is listed under top customer relationship management (CRM) tools designed to help businesses manage and track their sales and customer interactions.

The website is built for salespeople and hardcore web app developers. It is a very friendly CRM platform and can be fully mobile-optimized, and can easily integrate its Google Calendar, Google Contacts, and other Google apps.

It offers a range of features such as lead and opportunity management, pipeline visualization, task and calendar management, goal setting, contact history, and integration with other tools such as email and social media.

With Pipedrive, users can create and manage deals, track customer interactions, set reminders and deadlines, and analyze sales performance. It also allows users to customize the CRM system to fit their specific business needs and workflow.

Pricing Details of Pipedrive CRM Tool:

This tool offers 14 days free trial and has tree best packages i.e Essential($9.90/user/month), Advanced ($19.90/user/month), and Professional ($39.90/user/month) when billed annually.

Essential $9.90/month
Advanced $19.90/month
Professional $39.90/month
Top 5 Alternatives for Pipedrive CRM and Their Features
Customer Relationship Management tools have now become a necessity. In this sector, Pipedrive is said to be the best. Check out its alternatives.

Top 5 Alternatives for Pipedrive CRM

Creatio CRM

Rating 4.6/5
Mobile Access Android and iOS
Free Trial 14 days
Creatio CRM Software Tool
Creatio CRM Software Tool

Creatio CRM tool is known for being an out-of-the-box customer relationship management (CRM) tool that helps streamline company processes, boost employee productivity, and also to organize CRM data. There are several modules available: Marketing Creatio, Sales Creatio, and Service Creatio, where each module has specialized tools for specific departments.

The features include customer data management, system integration, lead management, time management, sales management tools, communication tools, sales management features, document management compatible with MS Word, knowledge management offline, etc.

CRM Creatio: single platform to accelerate sales, marketing, service

Pricing Details of Creatio CRM Software:

The tool offers 14 days free trial. And, its pricing plan is divided into three sections: Sales (an end-to-end platform to automate sales processes of any type with no-code), Marketing (a ready-to-use platform to automate marketing campaigns and lead management workflows with no-code.), and Service Module (an omnichannel platform to automate customer service workflows of any complexity with no-code). Pricing details for each module are given below:

Sales Module Pricing:

Team $30/month
Commerce $35/month
Enterprise $60/month

Service Module Pricing:

Customer Center $45/month
Service Enterprise $60/month

Marketing Pricing Module: Custom Plan

Alternatives for Pipedrive CRM for Efficient Sales Management Teams
With the rise of online tools and SaaS over the web, it has become a consumer hub of software and online services. This exponential rise in both parties online, the seller and the buyer, have lead to the rise is demand of Sales Management Tools. A sales management tool helps you manage leads and clo…


Rating 4.6/5
Mobile Access Android and iOS
Free Trial 21 days
Freshsales - CRM software tool
Freshsales - CRM software tool

Freshsales is the winner of Great User Experience Award 2017. It is listed under high-quality CRM software tool that is designed for high-velocity teams to keep track of contacts and also solve their enquires.

It offers a wide range of features including contact details, communication history, and notes about interactions with customers. It also includes a range of sales and marketing tools, such as lead capture forms, email campaigns, and automated workflows to help businesses manage their sales pipelines and nurture leads.

In addition to its sales and marketing capabilities, Freshsales also offers a range of customer support tools, including a ticketing system and a live chat feature, to help businesses provide timely and efficient support to their customers.

Overall, Freshsales is a comprehensive CRM platform that can help businesses manage and grow their customer relationships by providing a central hub for storing and organizing customer data and communication, as well as a range of tools to support sales, marketing, and customer support efforts.

Pricing Details of Freshsales CRM Software:

The tool offers a free trial for 21 days. Other pricing plans include Growth, Pro, and Enterprise.

Growth Rs 999/month, billed annually
Pro Rs 2,799/month, billed annually
Enterprise Rs 4,999/month, billed annually


Rating 4.4/5
Mobile Access Android and iOS
Free Trial 14 days
vCITA - top customer relationship management) software
vCITA - top customer relationship management) software

vCITA is a customer relationship management (CRM) tool that helps small businesses and freelancers manage their customer interactions and schedule appointments. It is used by professionals such as lawyers, accountants, fitness trainers, photographers, and more. It provides a range of features designed to streamline and automate various aspects of customer management, including appointment scheduling, invoicing, client communication, and task management.

Overall, vCITA is a comprehensive CRM software that can help small businesses and automate their customer management processes.

Pricing Details of vCITA CRM Software:

The tool offers a 14 days free trial and has three pricing tools, Essentials ($19/month), Business ($45/month), and Platinium ($75/month).

Essentials $19/month, billed annually
Business $45/month, billed annually
Platinium $75/month, billed annually
Top Customer Experience Management Software to Manage Feedbacks
Customer Experience management software is used for managing the customer’s feedback. These are the top Customer Experience Management Tools.

Customer Experience Management Software


Rating 4.6/5
Mobile Access Android and iOS
Free Trial For 15 Users
EngageBay- CRM platform
EngageBay- CRM platform

EngageBay is a customer relationship management (CRM) platform that helps businesses manage and organize their customer interactions and data by integrating sales, marketing, and service activities in one place. Its primary purpose is to generate leads and get loyal supporters. The features include sales and marketing automation. contact management, Facebook Ads, analytics, ticket management, email marketing, social media management, live chats, lead generation and nurturing, customer service and support, and analytics and reporting.

Introduction to EngageBay CRM platform

Pricing Details of EngageBay CRM Software:

EngageBay offers a free trial and a three paid plans, a basic, growth, and a Pro plan.

Basic $11.95/month, billed annually
Growth $45.99/month, billed annually
Pro $73.59/month, billed annually
Top CRM Softwares For SaaS
SaaS is capturing the attention of entrepreneurs [] worldwide and becoming a preferred choice for businesses of all sizes. In the United States alone, around 80% final users prefer using SaaS applications (in 2016, this figure was 52%). To increases t…


What is CRM?

CRM stands for “Customer Relationship Management” and refers to all strategies, techniques, tools, and technologies used by enterprises for developing, retaining, and acquiring customers.

What are the best customer relationship management (CRM) software platform in 2023?

The Top-Rated CRM software product for 2023 includes:

  • Zoho CRM
  • Hubspot CRM
  • Salesforce CRM
  • Pipedrive
  • Creatio CRM
  • Freshsales
  • vCITA
  • EngageBay

How much does a CRM system cost?

Most CRM tools range from $10 up to hundreds of dollars per user per month. The more expensive plans usually have much more advanced features and increased access to customer support.

What are the 4 pillars of CRM?

Workforce, Strategy, Processes and Technology constitute the four pillars of CRM.

What is a CRM framework?

The customer relationship management framework is the way in which companies manage their customers.

Should I consider a free CRM tool?

If you have a small business with basic customer relationship management needs, a free CRM may be sufficient. However, if you have a larger business with more complex customer relationship management requirements, a paid CRM with more advanced features and support may be a better choice.

What other tools integrate with CRM software?

There are a wide variety of tools that can integrate with CRM software to enhance its functionality and enable businesses to more effectively manage their customer relationships. Some examples of tools that commonly integrate with CRM software include marketing automation, project management, social media, email marketing, financial tools, customer service, and support tools.

Must have tools for startups - Recommended by StartupTalky

Read more