Zoho Success Story - How the Startup Scaled Sustainably with No Investors?

Mandagiri Praveen Kumar Reddy Mandagiri Praveen Kumar Reddy
Feb 19, 2022 13 min read
Zoho Success Story - How the Startup Scaled Sustainably with No Investors?

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Zoho.

From a Network Management company called AdventNet Inc. in 1996 to introducing ‘Zoho Remotely’ to facilitate ‘work from home’ in 2020, the company ‘Zoho Corporation Private Limited’ has touched almost every corner of software development and web-based business implements. Zoho is an Indian software development company and IT business corporation, which began its operations in 1996.

Sridhar Vembu and Tony Thomas founded Zoho. Recently, on the occasion of India's 72nd Republic Day (2021), Sridhar Vembu became the recipient of the prestigious Padma Shri.

Know more about Zoho Success Story, Zoho Business Model, Funding, Revenue, Competitors, Company Profile and Growth of Zoho.

Zoho – Company Highlights

Startup Name Zoho
Sector Software Development
Headquarters Chennai India
Founded 1996
Founder Sridhar Vembu, Tony Thomas
Parent Organization Zoho Corporation Private Limited
Valuation ~$1 Billion
Profit $255.7 Mn (Rs 1,918 crore in FY21)
Revenue $728.71 mn (Rs 5,442.4 crore in FY21)
Website www.zoho.com
contact info@zohocorp.com

About Zoho
Zoho - Products
Zoho – Founders
Zoho - Startup Story
Zoho – Vision and Mission
Zoho – Name, Tagline, and Logo
Zoho – Funding
Zoho - Investments
Zoho – Growth and Revenue
Zoho – Business Model and Revenue Model
Zoho – Acquisitions
Zoho – Competitors
Zoho – Future Plans

About Zoho

Zoho Corporation Private Limited is an Indian company, founded by Sridhar Vembu and Tony Thomas in 1996. The company started its operations from a small apartment in the suburbs of Chennai. Zoho was initially named ‘AdventNet’, and the only service offered was Network Management.

AdventNet was doing well, and the company acquired clients from the Bay area and Silicon Valley. Cisco was one of their first clients. AdventNet expanded its operations in Japan by June 2001. However, the 2001 dot com bubble burst, came as a huge blow to the company. In 2002, the number of customers was reduced from 150 to just 3.

This is the time when Sridhar realized that to survive, the company needs to diversify its services. AdventNet thus started to offer many other services other than network management. Today Zoho offers over 45 software products. AdventNet was renamed Zoho Corporation in 2009.

Zoho - Products

Zoho Corporation has been divided into the following three divisions -

  • Zoho.com - This division offers products related to Online business, and productivity and collaboration applications.
  • ManageEngine - Offers Enterprise Management tools.
  • WebNMS is the IoT software division of Zoho Corporation.

Presently Zoho offers over 45 products.

Zoho CRM - Released in 2005. Zoho CRM (customer relationship management software) is being used by over 250000 businesses across 180 countries. Zoho CRM India helps businesses manage their sales, marketing, and customer service activities all from a single platform.

Zoho Writer - This is a cloud-based word processor. Zoho writer allows one to create documents and collaborate with the team members in real-time.

Zoho Sheet, Zoho Creator, Zoho Show, Zoho Meeting, and Zoho Docs are some other popular products by Zoho. Zoho reached one million users by the year 2008.  With over 13 million users in 2014, Zoho became one of the largest subscription businesses.

Zoho eventually propelled in almost every sector of sales, finance, communication, and marketing. The company brought in a greater digital transformation with more than 50 million users in 2019, and introduced ‘Zoho Remotely’, a toolkit to expedite work-from-home.

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Zoho User's Growth
Zoho User's Growth

Zoho – Founders

Zoho was founded by Sridhar Vembu and Tony Thomas in 1996. However, the company was not famous as Zoho but as AdventNet (1996-2009) back then.

Sridhar Vembu

Zoho founder owner
Sridhar Vembu, Zoho founder

Zoho founder Sridhar Vembu comes from a humble background. Sridhar was born in 1968 to a farmer in a small village outside Thanjavur but his dreams were big! He dreamt of studying in an IIT and then moving to the US and he successfully seized his dreams.  

Sridhar studied in a Tamil Medium Government School till the 10th standard and completed his graduation from IIT Madras in 1989. Sridhar eventually received a scholarship to pursue his Masters and Ph.D. in Electrical engineering from Princeton University in New Jersey. The founder of Zoho got his doctorate degree and opted for a professorship in Australia. He moved to Australia but after 2 weeks he came back, resigning from the job.

He started his career in Qualcomm in 1994. Two years later in 1996, he kickstarted his own venture, AdventNet with Tony Thomas, who is also an IIT Madras graduate and was an old friend of Sridhar. It was Tony, who wrote a rough draft of networking software and needed help to sell it when Sridhar joined him as the Chief Evangelist to form AdventNet, which later came to be known as Zoho since 2009.

Sridhar Vembu was awarded the Padma Shri, on the occasion of India's 72nd Republic Day (2021). Sridhar is the 59th richest man in India, according to Forbes 2020. However, the founder billionaire is known for his modest attitude and often loves to go barefoot. Sridhar once said in an interview, "I live fairly simply, I hate wearing shoes. If I can avoid it, I do."

Tony Thomas

Zoho cofounder Tony Thomas worked at Bell Labs, before founding AdventNet. Sridhar and Tony both had similar interests in business and technology which led them to build their massive venture. Now, Zoho operates with around 10,000 employees.

Zoho - Startup Story

The two initially decided to target the Japanese electronics manufacturers to go on with their business and in the meanwhile, Sridhar started to build the vision of AdventNet, which will fuel it for centuries.

A VC approached them in 2000, which required them to exit and liquidate at the end of 7 years but it was stopped soon because Sridhar and Tony were in no way seeing everything come down after toiling that hard.

It was 2001-2002 when the markets crashed! The AdventNet customers were reduced from 150 to 3 but fortunately, they had enough money to survive and pivot.

ManageEngine, a premier IT ops suite for middle market and enterprise customers, was launched in 2003, which soon started to work with a list of companies, over 60% of which had its name in the Fortune 500 list then. Thus, it became a leader in its target space.

They had found a winning formula by then, which included:

  • Lower Cost
  • Largest Product Suite
  • Massive Indian Engineering Base

Sridhar soon sensed the potential of Cloud and SaaS and took to build an office suite to foray into the consumer market. Google Docs was eventually launched in 2005, and he pivoted again.

“It was easier to compete with Salesforce than Google, so we built a CRM,” said Sridhar.

Zoho team targeted small offices and home offices and therefore, they first decided to assume the domain name, "SOHO" to form SOHO.com, however discovering that the name was not available, the company went for Zoho.com, which though was close enough but expensive. The name was finally decided as "Zoho", which began to be the cradle of Zoho Docs and CRM.

The USP of Zoho Docs and CRM was to leverage on the wide offerings that they boasted of at affordable prices and this needed a huge team of engineers but Zoho didn't back of.

The company actually had 600 engineers with them in 2007, when Salesforce, the market leader, had only 100 engineers. Zoho today hires and trains hundreds of engineers right from their HS and guides them through the schools that the company has designed for them. The Zoho Schools of Learning train their students in the skills that are paramount for software development, and in turn, pay them to attend their schools. The students eventually evolve into talented engineers, who are retained through a combination of location, and a massive R&D budget.

The Zoho Schools are based out of Tamil Nadu, India, and allow their students to remain near their families, which are often based out of the rural areas in Tamil Nadu.


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Zoho – Vision and Mission

Zoho’s vision is to create superior software to solve all business problems. The company’s investment is more in developing its products and customer support rather than focusing on sales and marketing.

Zoho logo
Zoho Logo

The name ‘Zoho’ was the result of the abbreviation “Small Office Home Office”, says founder Sridhar Vembu. Before, the company’s tagline is ‘Made in India. Made for the world’.

Zoho – Business Model and Revenue Model

‘Marketing through Engineering’ is Zoho’s ultimate business model. It allows people to use their applications with no initial cost and it neither earns through advertisements. Zoho has over 10,000 employees and a turnover of $590 million as of 2020.

It’s only the products’ quality that is behind the successful business model. Zoho, with its ‘freemium model’, allows for a free sign-up initially, followed by specific charges for its premium upgrades.

“A lot of the cloud companies are moving away from the freemium model. We still believe in it strongly because, for us, the economics is, we want to get as many users as possible first. Get them to use our product strongly — we actually track usage very heavily — and then since we have a portfolio, they will discover more and more of the Zoho suite, and then they end up buying something”, says Sridhar Vembu,  founder, and Zoho Corporation CEO.

Zoho believes in spending or reinvesting around 50% of its profits in new projects. The total spending of Zoho is naturally less because the company always lets the products speak for themselves and refrains from spending too much on marketing. It is noted that it spends about 5% of what its competitors do for marketing purposes.

The branding of Zoho has always been unconventional, to say the least. The company, in fact, resorted to trolling Salesforce in 2013 by crashing their global user conference. That branding added to the pacing momentum of the company, which is currently growing at ~30% each year.

Zoho – Acquisitions

Zoho has acquired 1 company to date. ePoise is the maiden company that Zoho acquired on March 7, 2019.


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Zoho – Funding

Zoho is one of those companies that is bootstarrped yet successful. Zoho has not raised any funding till date.

Zoho – Investments

Zoho has invested in 4 companies and participated in 6 funding rounds. Below are the details of the investments made by Zoho.

Date Organization Amount Invested
September 7, 2021 Voxelgrids ₹350 million
May 30, 2020 Boson Motors -
December 20, 2016 Zentron Labs $516K
September 8, 2016 Zenedge $6.2 million
November 24, 2014 Zentron Labs -
January 31, 2013 Zentron Labs $524K

Zoho – Growth and Revenue

Zoho witnessed a 22.3% rise in its operational revenues, which grew from Rs 4,274 crore ($570 Mn) in FY20 to Rs 5,230 crore ($697 Mn) during FY21. The total revenue of the company rose from Rs 4,385.9 crore to Rs 5,442.4 crore during FY21.

The expenses of the company have been slightly reduced from Rs 3,369.7 crore, which it saw during FY20, to Rs 3,024.1 crore in FY21.

The profits of the company, which was last reported at Rs 800.8 crore ($106.8 Mn) in FY20, surged by 2.4X to become Rs 1,918 crore ($255.7 Mn) during FY21.

Zoho earned most of its revenues from its United States market, which made up for 42.7% of its sales, worth Rs 2,233.3 crore ($297.8 Mn). The smallest market of Zoho was the Indian market, which added 4.7% or around Rs 250.5 crore ($33.4 Mn) of its operating revenues in FY21.

Zoho Financials FY21 FY20 FY19
Revenue Rs 5,442.4 Cr Rs 4,385.9 Cr Rs 3,410.7 Cr
Expenses 3,024.1 Cr Rs 3,369.7 Cr Rs 2,885 Cr
Profit/Loss Profit of 1,917 Cr Profit of Rs 800.8 Cr Profit of Rs 515.8 Cr

Zoho Revenue Breakdown

The majority of Zoho's revenue came from the enterprise IT management software, which resulted in drawing around 58% of its revenues. The company saw a 14.6% growth in this segment, which grew from Rs 2645.6 crore in FY20 to Rs 3,032.5 crore in FY21. The other 41.7% of its operating revenue came from its business application software, which grew from Rs 1,601.5 crore to become Rs 2,180.8 crore in FY21, thereby growing by 36.2%. The rental income that Zoho collects from its IT parks made up the rest of its revenues. This has seen a decline of 39.5% from Rs 27.6 crore to Rs 16.7 crore in FY21.

The EBITDA margins of Zoho went up to 50.9%, which were earlier recorded at 33.6% in FY20. According to the latest reports dated February 15, 2022, it has been seen that the company spent Rs 0.58 to earn a single rupee of revenue. The expenditure of the company was reduced to Rs 3,024.2 crore during FY21 from Rs 3,370 crore that it spent in FY20, which indicates a 10.3% decline.

Some of the prominent growth highlights of Zoho can be summed up as:

  • Zoho has 60 million+ users worldwide and counts Levi's, Amazon, Philips, Whirlpool, Ola, Xiaomi, and Zomato among its clientele.
  • The company has 9K+ employees worldwide
  • Zoho utilized all its assets effectively, resulting in its overall turnover ratio of 0.93. Zoho has made a total of five investments in companies such as Boson Motors, Zentron Labs, and Zenedge.
  • Spanning across numerous domains including sales and marketing, finance, email and collaboration, analytics, and more, Zoho has a cluster of more than 50 integrated online applications aiding multiple business operations.
  • Zoho has been built in a sustainable way with no investors' money.
  • Zoho Founder Mr. Sridhar Vembu is revered as an inspiration among the entrepreneurs of the nation and has been conferred with a Padma Shri in 2021.

Zoho has already been a successful company, famous for its office suite. Furthermore, with the launch of Zoho One in 2017, a comprehensive suite bundling 40+ applications, Zoho offers all that companies need $1/employee/month in a consolidated form!


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Zoho – Competitors

Major competitors of Zoho includes,

  • Freshworks - provides SaaS products for IT, customer service, sales, marketing, and HR
  • Salesforce -  Salesforce's products include sales cloud, service cloud, marketing cloud, commerce cloud, and community cloud.
  • Oracle- Oracle has developed many products to meet the need of various industries. Oracle's products include applications, databases, operating systems, and cloud services.
  • Pipedrive- offers a fully customizable, visual sales CRM that is suitable for every sales team big or small.
  • HubSpot - HubSpot's products include marketing software, Sales CRM, customer service software and content management software,
  • QuickBase - like Zoho, QuickBase also offers a wide range of services ranging from supply chain management, CRM & Sales Management, project management and training management.
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Zoho – Future Plans

Sridhar Vembu says that the company will focus on expanding its distribution and cloud connectivity to rural areas to boost the local economy. Zoho’s vision is to restore economic viabilities of rural regions through effective cloud technology, i.e., ‘Cloud-enabled rural revival’.

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Zoho - FAQs

How much is Zoho Revenue 2020?

The revenue of Zoho in 2020 is US$590 million.

Is Zoho Indian Company?

Yes. Zoho is an Indian company headquartered in Chennai, India

What is Zoho Tagline?

Zoho's tagline is "Made in India. Made for the world"

Who is Sridhar Vembu?

Sridhar Vembu is the Founder of Zoho. He was awarded the Padma Shri, on the occasion of India's 72nd Republic Day (2021).

What does Zoho company do?

Zoho is a SaaS company that offers online software, including e-mail, word processors, spreadsheets, wikis, and even customer relationship management. It is the Zoho mail company that functions diversely as a CRM and a suite.

What companies use Zoho?

Advanced Technology Services, Inc., ALTUS, Inc., Amazon India are the top companies that use Zoho CRM.

Where is the Zoho Corporation Headquarters?

The Zoho Corporation headquarters is listed at Chennai.

What is the Zoho corporation Chennai Address?

If you are wondering about ZOHO Corporation Chennai address then the research and development campus is located in Estancia IT Park, Chennai whereas the product Zoho Desk was built and launched at the Zoho office at Tenkasi.

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