Reddit is a social media website, something similar to Quora, but a different one. This American social media and “the front page of the internet” has grown too big. Initially, people never thought that Reddit can have more than 300 million active users per month. This number is much more than Quora. Quora has only 200 million active users per month.
Thus, if there are so many people, then there must be some business opportunities for you. Even if you are a content creator or a marketer then Reddit will be a useful tool for you. Using Reddit you will be aware of the latest trends in your industry. Therefore, let's uncover some ways you can use Reddit for your business.
You can provide services and solve the problems of your customers on Reddit. You can create a subreddit, which will work as a forum and will be dedicated to your product only. It will be a great tool if you are still in the initial days of your startup. You will not have to spend any money on creating a dedicated website for your forum. Also, many people will discuss it together so some problems will be solved among the users only. You might not have to do any effort and spend time-solving it.
Reddit is a great source of content. You can research the market need. With the data collected, you can then design your product accordingly. If you are a content creator, then no doubt you will get so many new ideas and inspiration on Reddit. You can also ask people whether they would like a new feature in your product or not.
No doubt the most important factor of Reddit for your business is its ad feature. You can pay for showing ads on Reddit’s website and app. It is just like Instagram and Facebook except it has been proved better for some particular kind of businesses. Reddit’s ads focus on subreddits. Subreddits distinguish a particular group of people. So, there is a strong possibility of buzz generation and then a discussion about your product in a subreddit. Whereas, on Facebook or Instagram, you are not shown ads in groups or chats.
Promoting in Subreddits
You may not afford to pay for the sponsored ads on Reddit, but you can promote your products in subreddits. However, read about all the “reddiquates” first which are a set of rules you have to follow. Don’t openly promote your product or your website. Start a discussion related to your website or product, then silently promote your product. Silently promoting means to not capture too much attention but still promoting it. It should not look like you are promoting your product officially. Just keep it casual and play it safe. Because you can be banned on Reddit for this if you don’t do it correctly.
Everyone wants to know new things happening in their interested field. It could be any topic from hacking to political. Therefore, share news related to the business field you are in. If you have a blog on technology, then share the news about the latest gadget in the market. If you deal with online show tickets, then share the schedules of the shows in cities. Sharing news will grab people’s attention and will eventually generate leads for you.
Do AMAs, which stands for “Ask me anything”. If you have an audience, then your people will ask you questions about you and your products. It doesn’t matter if you are a very small startup or a giant company. People will always have something to ask. AMA connects you directly with your audience and you have a chance to influence people to buy your product. So host an AMA on Reddit.
Create a Community
Creating your community is the best idea. You will have full control. It is very easy to create a community on Reddit. However, it is not easy to get the audience in your community. So, to promote your subreddit, go to other’s subreddit and let people know about your community. Or promote it on your website. Once you have a good audience, you can promote your new product, take feedback and solve customer’s problems in just one place.
Add Links & Bring Traffic To The Website
Reddit offers you to share your content in front of your industry or target audience. Hence put the relevant links of your website. Unlike other social media, people on Reddit like to find new websites for valuable information. Thus, if you are providing value on your website or blog, then put the links on Reddit and drive quality traffic to your website or blog.
Start taking advantage of this new era. Bill Gates once said “If your business is not online, then your business does not exist.” This is the golden opportunity to take your business to the sky. It doesn’t matter if you own a tea shop on a street or an online shopping store. Online marketing is the key to success. Reddit is just one platform, there are many others like Instagram, Facebook, Quora, etc. You just have to analyze your audience. If you do it right, you can target the right people which will result in lead generation.Comment some more tips about Reddit. Do you use Reddit for business or just as a casual user? Share this post with all your friends.