A business must understand what its potential customers are interested in. This is why keyword research was created to study or uncover your audience's interests and what they have recently searched in search engines so that you can integrate or include that keyword, term, or phrase in your content to gain more viewers as well as appear higher on search engine result pages.
Keyword research, in simple terms, is a search engine optimization process in which company professionals use tools to locate and research the most searched terms or phrases that consumers enter into a search engine (such as Google) while looking for information, products, or similar articles.
There are two types of keywords- short-tail keywords that contain three words or less without any specifications. These get high search volume but have quite low conversion rates. Another type is long-tail keywords that contain more than three words with specific details. These come with low search volume but higher conversion rates.
In today's time to create more competitive content while also increasing your search accessibility and traffic, and score high rankings on Google, there are many keyword research tools available for help. For example- Semrush, Ahrefs, Keywords Everywhere, etc.
- Long Tail Pro
- KWFinder by Mangools
- Google Keyword Planner
- Keywords Everywhere
Top Keyword Research Tools For Beginners
The following are the top 15 keyword research tools for beginners that are bound to give amazing results:
Semrush is an all-in-one marketing platform, that is highly used for keyword research which comes with search volume to know your rank on search engine results pages, improve your website’s SEO, and also includes cost-per-click advertising. This application was founded by Oleg Shchegolev and Dmitri Melnikov in 2008 under the name Seodigger and later renamed Semrush in December 2020 with the aim to identify market trends. Semrush prepared for its expansion into various renowned platforms such as Amazon, Mircosoft, and Baidu. It also offers a free trial for its users.
- Organic research
- Keyword magical tool, that generates thousands of combinations with one seed keyword in a few clicks
- Keyword manager
- On-page SEO
- Keyword organic traffic insights
- Competitor analysis
- Rank tracking
- Content marketing
- Link Building
- PPC Keyword research
- Content optimization
- Pro- $119.95 per month
- Guru- $229.95 per month
- Business- $449.95 per month
Ahrefs is an SEO software platform that includes features including analyzing the quality of a website's link through link building from one page to another, keyword research, competitor analysis, auditing content efficacy, tracking your website's rank, and professional website design. Dmitry Gerasimenko invented this application in 2011 to help websites achieve good SEO ranks on Google.
- Site explorer
- Rank tracker
- Content explorer
- Site explorer
- Lite- $99 per month
- Standard- $179 per month
- Advanced mode- $399 per month
- Enterprise- $999 per month
Long Tail Pro
Long Tail Pro displays a summary of facts about your term, with a focus on how you rank on the first page of Google in comparison to your competition. It can be used to look at the top search engine results for your keyword to see how you compare to your competitors. You can also track certain keywords.
- Powerful, detailed keyword metrics
- Easily find long-tail keywords
- Provides recommendations
- 2,500+ SERP lookups every 24 hours
Long Tail Pro offers a 7-days free trial.
Further plans are:
- Starter- $37 per month
- Pro- $67 per month
- Agency- $147 per month
KWFinder by Mangools
It is a well-known keyword research tool that works by increasing the network of keywords that have a significant impact on Google's ranking. It provides a distinctive SEO difficulty index as well as competitive insight into pay-per-click (PPC) advertising. It offers a free trial for the users to decide whether the tool is good for them or not.
- Keyword look-up
- Discover long-tail keywords easily
- Domain Look-up
- SERP Analysis
- List creation
- Integration with other management tools
- Basic- $29.90 per month
- Premium- $39.90 per month
- Agency- $79.90 per month
AnswerThePublic is software that listens to autocomplete data from search engines that quickly cranks out every effective phrase and question that people are asking around your keywords. This application was Founded by Gary Preston and Rachel Krish in the year 2014. The best thing is that you can use the tool for free for raw search insights, however, paid plans will offer better results.
- Competitor Analysis
- Content Management
- Data Visualization
- Keyword Rank Tracking
- Performance metrics and management
- ROI Tracking
- Reporting & Statistics
- SEO Management
- Visual Analytics
- Monthly plans- $99 per month
- Annual- $79 per month
- Expert- $199 per month (cancel anytime)
It is an all-in-one SEO solution that helps you boost your rankings and SEO visibility by avoiding Search Engine Convolution when displaying your website to users. This software incorporates Moz's Keyword Explorer, which watches your website's ranking as well as your competitors', crawls and audits your sites if any difficulties develop, optimizes your page by recommending fresh material to gain higher rank, make links, and generates bespoke reports.
- Analyze keywords by search volume
- Generate and save keyword lists
- Export the data
- Review search engine result pages
- Check keyword reliability
It offers a 30-day free trial, after that paid plans include:
- Standard-$99 per month
- Medium- 179 per month
- Large- $299 per month
- Premium- $599 per month
Google Keyword Planner
It is another popular tool for beginners on the list. It is, nonetheless, one of the most accurate sources of keyword data on the market, despite its lack of usefulness. The information offered by it is obtained directly from the most reliable source, Google, and the results are compatible with AdSense revenue.
- Aids to find commercial keywords
- Real-time and accurate search volume from Google's search engine
Google Trends is completely free.
SpyFu is a popular tool that allows you to learn from your competition by analyzing their most successful phrases. It gathers all the previous data regarding the keywords and tells the users which keyword has performed well and which has not. Here, you can also compare your website to those in your field which will ultimately help you stay relevant and up-to-date.
- SERP analysis
- Additional modules for domain analysis
- Competitor analysis
- Basic- $33 per month.
- Professional- $79 per month
It is another popular tool on the list. It is extremely useful for the people who want to have their keyword ideas appear along with their search results. Content outline generation is a new feature that allows you to create content outlines for your blog or website in just one click, complete with keywords, word counts, headers, photos, links, and more.
- Generate content outlines with AI
- Keyword rank tracking
- Accurate ranking difficulty
- Long-tail keyword suggestions
- Exportable keyword data
- On-page word count
GrowthBar offers a 5-day free trial after which you will be paid according to your plan.
- Standard- $29 per month
- Pro- $79 per month
- Agency- $199 per month
This is another popular tool for beginners on the list. Serpstat makes it simple to get the top Google results for your search. The platform not only takes care of your keyword research needs but is also an expert at backlink analysis, rank tracking, and site audit. It also helps you to get information regarding your competitors.
- Using the competitor graph tool, you may learn more about your competition.
- Find out about keyword difficulty and trends.
- Insights on search questions.
- Adaptable filters
By joining up for a free trial membership, Serpstat can be used a few times for free. Monthly plans include:
- Lite- $55 per month
- Standard- $119 per month
- Advanced- $239 per month
- Enterprise- $399 per month
This software helps your business in finding effective keywords that are derived from various search engines at one time. Without any hardship, Soovle just solves all your problems in a short span, by finding trending keywords from various search engines such as Google, YouTube, Amazon, Wikipedia, and many more.
- Import Keywords
- Aggregated keyword tool
Soovle is a free search tool.
It is one of the best keyword research platforms, that helps in offering keywords to websites, as well as, competitive analysis for keywords. This software was created by Kyle and Carson of Wealthy Affiliate, which is aimed to acquire high-ranking keywords for business websites. Notably, Jaaxy bestows ‘SiteRank’ which helps to track & monitor any rankings on numerous search engines.
- Keywords identification
- Site ranking
- Analyze search engine results pages
- Explore and discover your niche’s opportunities
- 30-day free trial
- Pro- $49 per month
- Enterprise- $99 per month
Businesses can go for SECockpit for optimizing SEO campaigns, which is a website-based keyword research tool, that helps to find powerful keywords around your niche, within a short span of time. Besides, SECockpit recommends certain keywords to your business, helping your website rank better, which could attract many potential customers to your website.
- Discover impactable keywords
- Access comprehensive keyword analysis data
- rank tracker
- Keyword analysis
- Organize thousands of keywords ideas through Amazon and YouTube suggest
- Provide Competitor analysis
- Personal- $25 per month
- Pro- $42 per month
- Agency- $75 per month
Keywords everywhere is a great chrome extension keyword research tool, which has numerous features that are free to users. This tool is super easy to use which makes it the most perfect choice for beginners.
- Search volume
- Cost per click
- Competition analysis
- Presentation of trend data
- 100,000 keywords- $10 per month
- 500,000 keywords-$50 per month
- 1000,000 keywords-$100 per month
It is a great SEO tool for beginners that displays monthly search traffic, CPC, and competition data for keywords. Ubersuggest analyses keywords, backlinks, and domain data to provide you with a precise estimate of how valuable and competitive they are. It is an affordable keyword research software and therefore, great for beginners.
- Competitive Analysis
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Link Management
- SEO Management
- Trend Analysis
- Website Analytics
- Individual- $29 per month
- Professionals- $49 per month
- Enterprise- $99 per month
The above-mentioned are some of the most effective keyword research tools available in the SEO industry right now. These tools will assist you with your keyword research and help you rank higher organically. These keyword research tools are easy-to-use for beginners and are sure to give expert-like results.
What is keyword research?
Keyword research is the process of researching prominent search terms that people use in search engines like Google and strategically incorporating them into your content so that it ranks better on the search engine results page.
What are the top research tools for beginners?
The top research tools for beginners are:
- Google keyword planner
What do keyword research tools do?
A keyword research tool helps its users to assess monthly keyword search volume for the keywords entered by them, the ranking difficulty, and also helps in competitor analysis.
Is Google Keyword Planner free to use?
Google Keyword Planner is absolutely free to use. You can simply find keywords by searching individual terms or a website address.
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