One might have heard about conversion rates if they have an eCommerce website. It is not something we talk about on a daily basis, but it is something that is very important.
Conversion rates translate into how much traffic your eCommerce website is getting. It also determines how much revenue your company will have. Why? Because the more the conversion rates, the higher the sales will be. So, in this article, we will discuss some of the most popular tools that will help you increase conversion rates on your eCommerce website.
What Are Conversion Rates?
In simple terms, conversion rates refer to the percentage of visitors who take the desired action on a website. Say you have an eCommerce business website where you sell sunglasses. Like any other business, you will post advertisements for your products online. Let’s say about 2,00,000 people saw your advertisement. But only 40,000 clicked on the advertisement. And then finally, only 5,000 actually completed the action. By completing the action, we mean purchasing the advertised product. The conversion rate is calculated by dividing the number of actions by the number of interactions. In this case, the conversion rate will be 0.125 or 12.5%. Thus, the conversion rate is the rate at which actions take place based on the customers' interactions.
Now you might wonder why conversion rates are important. Well, they are significant due to a number of causes like they help you compare various advertisement campaigns. By seeing the rates, you can know which advertisement is working well for you and which isn’t. It also lets you know what your best products or services are. In this way, you can focus more of your resources on the production of those goods.
List of Tools to Increase Conversion Rates on Ecommerce Website
The following are some of the most popular tools that will help you increase conversion rates on your eCommerce website:
Unbounce creates the best landing pages for your website without any coding. It works perfectly on both desktop and mobile. It has a drag-and-drop functionality that lets you pull together the pages fastly, thereby saving your time and efforts.
Unbounce increases conversion rates on your website with the help of popups. It sends your target audience personalized offers that are more likely to convert. The best thing is that you can see how all this will appear to your audience, beforehand.
It has ready-to-use templates for landing pages, popups, and sticky bars. This software is automated that gives you more time to focus on your campaigns.
Unbounce Conversion Intelligence Platform gives you access to a variety of easy-to-use AI tools. The tools like Smart Builder and Smart Traffic deliver your content to your visitors and in turn, improve your conversion rates.
HubSpot claims to be the perfect blend of Google Analytics, SumoMe, and a CRM. The software starts with an exit-intent popup CTA and then it learns about your site visitors. After that, it follows their paths through your pages.
It has easy-to-use, appealing templates and also prefilled forms with data. For instance, let's say that a contact existing in Hubspot's database is filling a form on a website using the software. Hubspot will fill in the data in the form that it already has. Thus the visitor has fewer things to type. Things like these are important to turn visitors into customers.
Hubspot has tools that give you detailed insights into your prospects. It not only increases your conversion rates but also lets you see how much it has increased. The software pairs with a dashboard that shows which marketing tactics are working and converting and which ones aren’t.
It is one of the best, as it offers specific features for eCommerce businesses. These features include testing for landing pages or working on parts of your website that needs help. It is also highly driven by good research.
Optimizely experiments with different kinds of check-out options to avoid cart abandonment. Besides, it also provides chatbots to improve customer service. This, in turn, increases conversion rates as the customer will get the help that they need.
Since it is so driven by research, it provides you with customer-based insights about your website. This ultimately helps you make effective changes to your eCommerce website.
It is software that analyses end-to-user journeys. Woopra increases conversion rates by identifying the weak points. It tracks the behaviour of your visitors and then identifies when and why they are not completing their actions. This gives you enough insight to fix those problems and increase your conversion rates.
It identifies why and when visitors are leaving your website and fixes that. This prevents the risk of unfinished actions (purchases).
It is very swift in its work and lets you take real-time actions. With Woopra, you can know exactly what actions your visitors have taken, what parts of the website they like and what parts they don't like. It also helps you in improving the parts that need work.
Besides, Woopra provides personalized messages and offers for the target audience. It also sends important notifications to your team.
ConvertBox is another popular tool to increase conversion rates on your eCommerce websites.
First, it engages the visitors by addressing them by their name or business or some other data that you’ve collected. Then it guides you through creating customized offers for specific groups of visitors. This helps to develop the interest among your potential customers.
ConvertBox then collects all the data you need from checkboxes, form files, and drop-downs. It then sends this data to various services using their powerful form integrations.
It then encourages you to create an illusion of scarcity on your website, be it of products or services and then introduces a countdown timer inside your call-to-action. This will create a buzz on your website for limited offers or launches. The software will promote exactly that and thus, encourage lead visitors to turn into customers with a few clicks.
Moreover, ConvertBox lets you directly include multiple marketing tools and services at the correct time. This can include showing promotional videos, options for scheduling meetings, customer support chat boxes, etc.
Lucky Orange has a variety of features. It records sessions that let you look at the browsing pattern of a visitor. This enables you to understand visitors' activity patterns.
You can even customize the whole recording process. For instance, one can choose to view session recordings of only customers with high cart values or of customers who haven’t abandoned the activity. Basically, you can filter your recordings according to your liking and can change them anytime.
This software creates a conversion funnel for analysis to tell you how many people did not complete the funnel and left it in the middle.
It shows you which particular page or section of it is causing visitors to leave. This enables you to remove that particular section and focus on the ones that are doing well.
An important part of increasing conversion rates is by introducing forms and making sure people fill them up. With Lucky Orange’s form analytics, you can get a clear picture if your form is working or not. If it is not working then the software also tells you why people aren’t filling it up till the end. Besides, with the help of Lucky Orange, you can track how much time it takes visitors to fill out the forms. Not only that, but you can also compare the time needed to fill out the different sections to find out which ones might be difficult to answer.
It is an automated software that works the best for social media promotions. Its strengths lie in seamlessly executing giveaways and other kinds of promotions. One can use Vyper to pre-launch their giveaways, launch the giveaways, and also for the winner announcement posts. The software tracks the activity of the audience both before and during the giveaway.
Vyper provides you with innumerable templates that you can use to customize your social media campaigns. It is also known for having an outstanding visual editor with amazing designs for every kind of promotion or giveaway.
It provides Gamification for audience engagement. This is a game-changer, as it increases customer interactions to the next level. With Vyper, you can track the engagement on your promotions and also track the increase and decrease of your followers and leads.
Vyper also allows customization of landing pages and thank you pages ensuring high conversion rates.
Conversion rates are essential for your eCommerce business. We hope that you will not take it lightly and do everything you can to increase them. The above-mentioned are some of the most popular and effective tools that will help you increase conversion rates for your eCommerce website. Thus, take the help of any of these tools and get to the top of the game in a short time.
What is a good conversion rate for an eCommerce website?
A good conversion rate for an eCommerce website on an average is between 2% to 4%.
How do I increase my eCommerce website conversion rate?
You can increase your eCommerce website conversion rate with the help of the following:
- Use good quality images.
- Add clear product descriptions.
- Offer free shipping.
- Offer competitive price.
- Use live chat software and chatbots.
Which are the best tools to increase the conversion rate on an eCommerce website?
Some of the best tools are:
- Lucky Orange
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