13 Tips to Help You Create a Winning Landing Page for Your Ecommerce Website

Shikha Tyagi Shikha Tyagi
Jun 1, 2022 8 min read
13 Tips to Help You Create a Winning Landing Page for Your Ecommerce Website

The heart of any eCommerce store lies in its landing page. However, creating a high-converting eCommerce landing page can be a real task. In this blog, we will share with you the 13 powerful tips to help you create a winning landing page for your eCommerce store.

1. Personalization
2. User-Generated Content (UGC)
3. Call to Action (CTA)
4. Mobile Optimization
5. Design
6. Create Urgency
7. Remove navigation
8. Benefit Oriented
9. Extra Benefits
10. Videos
11. Focus
12. Compliment your ads
13. Testing

What is an eCommerce landing page?

An eCommerce landing page is the one on which a visitor arrives as they click an advertisement or other link to the website. The primary aim of this page is to motivate the customers to make a purchase through the website.

The landing pages are standalone web pages and are specially designed to motivate the target audience to become customers. These pages lay the foundation of a websiteโ€™s customer retention and conversion rates.

Having several personalized landing pages can help an eCommerce website to approach different target audiences simultaneously. As per Hubspot, the leads can be increased by as much as 55% only by having 10-15 different landing pages.

In short, landing pages are an opportunity for any eCommerce store to engage their hard-earned visitor and improve conversion. But, how can you actually make a landing page that is sure to turn a visitor into a customer? This becomes a bigger issue with the marketplace full of so many competitors. But you donโ€™t have to worry about this, as we have got your back.

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Here we are with the tips that are sure to help you build a high-converting eCommerce landing page.

13 Powerful Tips to Help You Create a Winning Landing Page for Ecommerce Stores

1. Personalization

No, we are not asking you to personalize the content of your eCommerce landing page for every single customer. However, we are asking you to customize your content as per different target audiences.

Does this mean creating several landing pages? Yes. This is what we are talking about. This task can be overwhelming but the results will surprise you for sure.

To do this, you will first have to choose the different groups of target audiences that your website is trying to serve. This can be done based on several factors such as age, gender, occupation, etc.

Now, you will have to create separate landing pages for all these groups. Make sure that every single feature of the landing page be it designs, images, content, etc. should be according to the selected target audience

2. User-Generated Content (UGC)

With so many products available in the eCommerce marketplace mostly the customers get confused and finally end up buying products from their old reliable store. However, including User-Generated Content (UGC) as a part of your landing page is one of the most powerful tools to build a trustworthy relationship with your visitors and convert them into your customers.

UGC works like a social proof which is actually a very strong psychological phenomenon. In this, someone commences an action under the influence or guidance of another person.

How do you do that?

Share the screenshots of the satisfied customer reviews or other forms of content that come directly from users. Basically, these are the earned media or content that is not created by you and comes from a third party. This appears more reliable to your visitors who may directly move on to buy your product after reading a great review. UGC is known to increase eCommerce conversions several folds.

3. Call to Action (CTA)

Yes, we know having a CTA button on your website is basic. But, not every website is capable of creating the urge that compels the visitors to click this button.

To increase your conversion rate, it is highly important to have a clear, loud, and undeniable Call to Action button. An eCommerce website should have minimum friction on the landing page to make the CTA directly visible to the viewer.

This means that your CTA button should appear right in front of a visitor without any distraction. Our aim here is to create a singularity of purpose where the visitor feels the urge to complete the CTA.

Placing a hero image of your product and limiting the clutter are a few ways to make your CTA clear and your landing page convincing.

4. Mobile Optimization

As per a survey, around 50% of internet access comes from mobile phones. Hence, it becomes extremely important to optimize your website content for the convenience of mobile users.

Another survey states that there are around 6.648 billion mobile users across the globe. This counts for approximately 83.72% of the worldโ€™s population.

Mobile optimization will make your website accessible to all these people at any moment of the day and increases the chances of engagement multiple times. As more engagement means more sales this is sure to give you an edge over your competitors.

5. Design

Basic design rules are a must to abide by while creating the landing page for your eCommerce website. There is a lot more to a landing page than just looking good. Make sure it serves the actual purpose of its existence.

Certain features such as high-quality images, clear content, organized sections, etc. make your landing page look more alluring.

The design of the page must be chosen considering the psychology of your target audience. For example, if your target audience includes teenagers a bright, innovative, and exciting design would be preferable. Similarly, a sober and steady design might appear appealing to the older audience.

6. Create Urgency

Your landing page must trigger urgency in the audience. It should make them feel to take the desired action at that very moment.

Certain ways used to create urgency, with examples are mentioned below:

Creating scarcity: For example โ€œOnly two left in stockโ€

Setting a deadline: For example โ€œOrder before midnight to avail of the offerโ€

Offering bonus incentive: For example โ€œFree Gift for first 5 customersโ€

Such sentences are designed based on the psychological phenomenon known as the โ€œmere urgency effectโ€. It is meant to prompt people to take action. Hence, this can be used on the landing page to motivate people and make them buy your product.

7. Remove navigation

Providing your customers with multiple options on the page can get them confused. There should be only a single clear call to action. Other navigation links present on this page can serve as distractions.

The landing page of your eCommerce website should mark the end of the visitorโ€™s journey. The only thing the visitor should do after arriving on this page is to buy the product. This is why a landing page is considered a standalone page.

8. Benefit Oriented

Your visitors are not your students. So, you need not teach them about every detail of your product. Instead of this, try to introduce them to the benefits that your product can provide them. For example, if you are selling laptops and tell your customers about the high-quality intel core i5 processor and 128GB memory of your product, most people would not notice its importance. However, if you tell them that the laptop is very fast and capable of storing 35,000+ photos, it is sure to attract attention.

9. Extra Benefits

A hotel offering complimentary breakfast or a restaurant giving you a free dessert, are examples of the extra benefits. The impact these simple tips have on their customers does not need to be described. We have all been there.

This example explains the significance that little things can have on human psychology. You can also use a similar strategy to improve conversion rates.

As per a survey conducted by Statista, around 53% of the users prefer to buy products that offer free delivery while 41% of users buy them for coupons or discounts. This percentage even surpasses the percentage of people influenced by UGC, which is around 35%.

Hence, providing your users with extra benefits is an excellent way to improve your conversion rates.

10. Videos

Videos are an excellent way to connect with your audience. If a picture is known to speak a thousand words, we say a video is capable of speaking a million.

With camera phones in every hand, video content has become a part of our day-to-day life. People share interesting videos on their social media every day. Therefore, creating innovative video content is also an amazing way for unpaid marketing. This will help you reach the indirect audience as well.

Also, videos are an amazing way to explain the benefits of products that may not be evident through pictures or mere writing. They provide the customer with a better idea and image of the product.

11. Focus

Make sure that your product remains the focus of your landing page. Most websites make the mistake of providing too much information.

Your target is to make the visitor answer the call-to-action and multiple options can hamper the focus. Therefore, the primary product should be clearly focused on and presented on the landing page. Maintaining focus is the key to a high-converting landing page.

12. Compliment your ads

Most visitors arrive at your website navigating through your ads posted on different platforms. This indicates that your ad was attractive and compelling enough to bring them to your website. Therefore, it is equally important to match the user expectations complimenting your advertisement.

Make sure your landing pages reflect the same energy as your ads through which customers reached the site. This is to provide the users with a smooth and satisfying experience.

Identify the ads that bring traffic to your website and develop an effective landing page that matches the text of the ad. Especially the heading should match the ad content. For example, if the main point of attraction of your ad was a free gift, include the same in your headline as well.

13. Testing

Creating a winning landing page can be a task. It is easy to get overwhelmed with the amount of work and get carried away with the number of colours and designs available. Therefore, it is important to have a baseline that guides the formation of the landing page. The focus of this baseline should be to increase conversions.

Once the design and content are ready, put your page to testing. This will help you figure out the inconsistencies in your page. The testing should continue even after the page has been launched to keep improving it and remain updated.

Conclusion

The primary motive behind creating an attractive landing page is to boost the conversion rate of your eCommerce store. While this blog gave the tips to help you create a winning landing page, you should remember that keeping the needs of your target audience in mind would always help you evolve and perform better.

The most successful websites focus on generating a positive customer experience and optimizing their content to make their customer journey smooth. Following the example and looking at the competition in the market, it has become necessary to create a landing page that is capable of boosting conversions.

FAQs

What makes a good eCommerce landing page?

UGC content, high-quality images, clear content, organized sections, and different landing pages are some of the elements that make a good eCommerce landing page.

How many landing pages should the website have?

On average having 10-15 different landing pages is great as it will increase your leads by 55%.

What is a landing page in eCommerce?

A landing page is a page where your customers first visit after clicking on your website, the main purpose of the page is to convince your visitors to buy the products.

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