When you create a website, web based application, or even a SaaS product in a particular niche, you know that you're not the only one doing it. There are probably thousands of other websites and pages on the web that offer content similar to yours. So how do you make sure that the users who look up the content through a search engine, land on your site? Search Engine Optimization, abbreviated as SEO.
SEO is the practice of enhancing the quality and quantity of traffic to your website using organic search engine results. It can be achieved through specific keywords, having quality backlinks, internal linking, and other optimization techniques. On-page SEO is all the measures that you can undertake within your website, to improve its search engine rankings. However, to hone the art of SEO, it isn't sufficient to work all by yourself, and using the right tools might just work.
What are On-Page SEO tools?
On-Page SEO is a diverse field, encompassing a variety of topics including keywords and internal linking. On-Page SEO tools help you optimize such aspects of SEO, in turn enhancing the search engine ranking of your website. Different tools offer a range of services for different category of SEO such as finding the right keywords, improving page load time, and content optimization.
Here we discuss some of the best and most widely used On-Page SEO tools, and how they affect your search engine ranking. They can be used to enhance your website's organic traffic and attract more visitors. Below are the top 10 On-Page SEO tools that beginners can use to optimize their website.
Screaming Frog SEO spider is a leading cross platform web crawler deployed by thousands of content agencies for SEO site audits. Screaming Frog extracts data and audits for SEO use of about 500 URLs in its free plan, while also allowing you to fix broken links and find temporary and permanent audit redirects. The web crawl also analyses page titles and meta data looking for duplicate content simultaneously, and extracting data with XPath along the way. Screaming also allows users to create XML site maps with advanced configuration and integrate with Google Analytics and Search Console APIs to gather user performance data.
Google Search Console
What better tool to enhance Google rankings than one offered by Google itself. Google Search Console helps users measure their site search traffic and fix issues that lead to poor search rankings. The Search Analytics allows users to know the queries that lead to their website while also offering insights on the performance and clicks by viewers. It also allows users to review their site's index coverage through web crawling and alerts users of any issues through mail. Moreover, it furnishes users with a URL inspection tool for performance analysis of your pages, directly importing the data from Google Index.
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SEOCrawler is the SEO spider tool that helps you rank better in Google searches, enhances your visibility and conversion rates. SEOCrawler offers various tools including the Rank Tracker for monitoring your rank in the search results, the Competitors Inspection for tracking SEO strategies of your competitors as well as their traffic and rankings, Site Auditor and Web Analytics for identifying duplicate meta data and title and integration with Google Analytics. On top of the amazing competitor and self analysis and insights, SEOCrawler also furnishes users with a keyword finder and a link manager, for quality On-Page SEO.
Moz is an all in one SEO toolkit that helps you enhance your search engine rankings through site audits, rank tracking, along with keyword research. With Moz, you can not only track your search rankings, but also monitor the rankings of the hundreds of keywords you use across over 150 search engines. Moz also looks for inconsistencies or issues that might hinder visibility or rankings of your site, and offers solutions and fixes to such problems. Moreover, the Moz link index offers unparalleled backlink analysis and metrics to any site within seconds along with the anchor text and domain authority.
Webconfs offers a variety of on-page SEO tools that help users check the page loading time, word count, website links, among other services. While its Online Reputation Audit tool helps users analyze their website's review report, fetched from different review sites, the Keyword Planner helps users select the right keywords with more search volume to improve traffic. Users can also scan for duplicate content with the Page Checker as well as perform backlink anchor text analysis. Moreover, tools like URL encoder and decoder, Spider Simulator, Broken Links Finder among others further enhance the SEO of a website, making sure the website has good search engine rankings.
Woorank is an intuitive marketing tool that helps users grow their business with organic traffic through enhanced SEO and search engine rankings. It analyses your website's SEO and keyword opportunities, and turns the collected data into reports offering actionable insights with detailed data points and issue fixes. The keyword research tool also offers demographic insights, so you can focus more on prospects with high conversion chances, while the competitor analysis allows you to monitor your their SEO score and target keywords. Moreover, the Site Crawl feature enables you to organize your data also allowing you to schedule site crawls for regular performance checks.
OnPage Champ offers an SEO toolkit for monitoring your competitors and optimizing your web page. Content creation and search engine rankings is mostly all about keeping up and analyzing your competitors' strategy to come up with even better ones. OnPage Champ offers web page analysis against the top 10 Google ranked pages comparing over 35 SEO factors while also furnishing users with a website change repository to regain lost rankings. OnPage Champ also allows users to monitor the competitor's SEO activity, and helps you recognize what makes for an effective Google search ranking.
RankMath is an SEO plugin for WordPress websites for content optimization with built-in suggestions and the best SEO strategies. RankMath offers over 15 configurable modules along with keyword rank tracking for SEO analysis to identify issues. It also offers an intuitive interface with Google Analytics integrations for keeping track of your website's stats through a dashboard and a rank tracker. RankMath also offers an advanced schema generator while also allowing you to import schema from different websites, and allows for a single click imports for seamless data migration from other SEO plugins.
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GTMetrix is an analysis and testing platform for your website to enhance its loading time. While GTMetrix is nearing the performance analysis of a billion pages, users can analyse their website's performance and find the vulnerabilities that make their site slow to load. It offers detailed site analysis with Lighthouse metrics, web vitals, audits and other analysis options to track a website's performance. Moreover, you also get to see how your page loads on different devices and platforms and GTMetrix notifies you whenever your page loading is slowed down owing to SEO issues.
Ahrefs is an all in one SEO toolkit that offers various tools and services, that you can deploy to rank better in search engines. Users can optimize their websites with the Site Audit as well as analyze competitors with the Site Explorer, and research for keywords with high search volume with the Keyword Explorer. Users can also learn from the industry's leading content delivery platforms with the Content Explorer and track their website ranking through the Rank Tracker. Moreover, you can also join the Ahrefs community on Facebook with over 10K marketers with unique SEO strategies and ideas, to further enhance your website's search engine ranking.
There are a plethora of tools for On-Page SEO, and while some are specific to a particular niche, such as improving the page loading time and keyword research, others offer a comprehensive SEO suite such as Ahrefs and Moz. But this does not imply that any one offers more value than the other. Only with a broader view of different aspects of SEO, can a site rank good enough in a search engine. All in all, although different factors weigh differently in SEO, the bottom line is that none of them can be ignored, and hence the more comprehensive is your approach in enhancing the On-Page SEO, the better is the traffic as well as the search ranking.