We all have used the Google search engine. Where we just need to post our question and Google will point out all relevant information from its collection. The information received is in the form of multiple links given in a list form. Through which users can select anyone as per the criteria they want.
But have you ever wondered what can be the thing that divides the information in such a manner and ranks them? Which source has to be placed at the number one position and which information has to be given the next position.
For easy understanding, we can assume that all the process is based on a few different concepts such as SEO, Keywords, Backlinks, etc. In this article, we will be going through the concept of Backlink and its importance for SEO.
What is Backlink?
A backlink is a name given to those links that direct a user from one webpage to another. They can be the links of directing from one website to another also termed as external backlinks. Or they can be the links directing the user from one webpage to another webpage of the same website, also termed as Internal Backlink. The other common terms used for a backlink are an inbound link and an incoming link.
Backlink has many roles when we talk about a website and its Google ranking. Google was launched in 1998. From then till now there are many changes made in it at every possible angle to provide better service.
At the time of its initial launch, Google used to provide the results based on links attached with a web page. The original algorithm used for providing web page ranking was named "PageRank".
After many years, all basic things have evolved into better options. But the idea of a ranking webpage with the help of a backlink has still stayed at the same place with a minor change.
Earlier pages were shown based on backlinks only. However now the results are based on multiple factors, with backlink considered as one of the key factors in determining the results. So with this theory, we can assume backlink is still a fundamental part of SEO.
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What is a Backlink Profile?
Backlink profile in simple words can be said as the collection of all links directed to the particular website. Backlink profile is not just a simple collection of links, it stores all the information and characteristics of links such as types of links, anchor text, domain quality, relevance, link quality, page performance, etc.
The prime work of backlink profiles is to enable easy and quick help in determining and achieving higher ranking, determining the tactics to increase traffic to the site, and many other similar services.
Importance of Backlink Profile for SEO
Backlink has a simple concept. But the work it does and the importance it carries for SEO is a lot to consider.
Backlinks Are the First Step for Ranking on Google
Each website is created with the purpose of the target to achieve the best Google rank. To fulfil the target, Backlink can be one of the key factors. When multiple websites provide the link of any single webpage, Google finds it trustworthy. Hence the results shown include the webpage in a good ranking position.
Backlinks Can Increase the Traffic of a Site
It is not a mystery of using backlinks for increasing the traffic of a site. The main purpose of a backlink is to direct a user from one site to another or from one page to another. So when there are multiple backlinks given, there are more chances of driving traffic to the site.
New Content Is Searched by the Means of Backlink
There is an abundance of content posted on Google each day. For the reason of finding new content, Google algorithm "spider" takes the help of backlinks provided by the trusted sites.
Backlink Helps to Create Trust
If the backlinks are given by trustworthy platforms, Google gets the idea of content as useful information. The same mechanism is applicable for users also. When a user gets some backlink from their trusted source, the content from the link will also have a similar impression on the user. Hence it creates a good impression and increases the trust between both the user and search engine.
Creates a Way for Initiating a Relationship Between Different Sites
Having good relations with authentic sites can provide beneficial support. This can be done by using backlink as a conversation method. It is a good practice to use authentic sites for the promotion of our products and sites by the means of someone else's way.
Backlinks are an essential part of each website. They are responsible for ranking the site in Google and making an impression on Google. Good and authentic site backlink allows the site to be on a better side and having a backlink from spam creates the same impression as a spamming site.
It is one of the major things to look at and has many roles attached. Some of the essential information has been shared in the above article related to backlink and backlink profiles.
Frequently Asked Questions
What is the backlink profile of a website?
A backlink profile is a collection of links that stores all the information such as anchor text, domain quality, relevance, link quality, page performance, etc.
How do you analyze a backlink profile?
Calculate the total number of links, Number of unique domains, Anchor text usage and variance, Fresh links, and Page performance.
How do backlinks help in SEO?
Backlinks create a good impression of your website. It also helps your website rank higher on Google.