When you talk about business, marketing automatically gets accustomed to it. Every business needs marketing to survive. If marketing is done properly, it can take your business to unimaginable heights. This is the age of the internet, almost everyone is here. So, digital marketing has now become one of the major parts of marketing.
Digital Marketing is one of the fastest-growing industries in India. It is growing at a rate of 20-27% yearly in India. Digital Marketing jobs have flourished in the country in recent years. There are a lot of freelancers and Digital Marketing agencies coming up in the country. Digital Marketing tools can help beginners and Freelancers more than Agencies and corporate companies. Here are some free digital marketing tools. Some of these tools also have some amazing paid features, besides many free features that can take your digital marketing projects to success.
Canva is a free tool that is used for graphic designing. It helps in creating social media posts, blog images, resumes, and many other design-related products. It is easy to use and individuals without prior experience in designing can use this tool.
Canva is preferred by over 2 million people globally. It has a variety of templates from which you can choose the ones you require. Canva even has built-in template sizes for different social media apps with the correct image size. For example – square size for Instagram, rectangular for Twitter, etc. It has both free and paid versions. The paid versions come with yet many interesting features like access to all the stock photos and video footage, Instant animation, social media scheduling options and more.
Social Media platforms like Instagram require you to post daily or consistently to increase your reach. Doing it daily can be tiresome work and sometimes you may miss out on posting the content. Buffer is a tool that helps you to schedule your posts earlier so that posts are done on your preferred social media platforms on time without you having to do it manually every time. It is a free tool that will help you to connect your accounts from different platforms. Under the free plan, Buffer lets you schedule 10 posts/ per channel. Under the paid plans, up to 2000 posts per channel can be scheduled. While in the free plan, users can post on up to 3 social media platforms, the paid plans let users post on unlimited social media platforms through Buffer. It can be a great and time-saving tool for digital marketing.
Google Analytics is a free tool by Google. It will help you in analyzing your website traffic. It provides a lot of details including the number of visits, active profiles, comparison of the visits over time, and a lot of other information.
Google Analytics helps you to find how people came to know about your website, what they do when they are on your website, you can gain information about who visits your website, and you can even find the most popular page on your website. Google Analytics helps you track the conversions on your website and it is one of the best free tools available to use for digital marketing.
Answer the Public
This tool is mostly concentrated on content creators. It keeps track of what people search on the internet. Once you type a keyword in their website it gives you suggestions on what people have searched using that word. Answer the public helps you in finding your next topic or gives you a lot of topics so that you don’t run out of topics. You can find a wide range of topics and questions related to a variety of niches through Answer the public, and thus it can be another very useful tool for Digital marketers.
HubSpot is a free Email marketing tool. It helps you to create emails and customize them. It has a limit of 2000 emails per month. That is, you can send up to 2000 emails using this tool in a month. HubSpot helps you create professional marketing emails. It helps you to increase your growth and engagement. HubSpot has an easy drag-and-drop email builder. Not just e-mail marketing, Hubspot has many other free tools that digital marketers can use. Some of the interesting free tools are for-
ad management - This tool lets users connect various ad networks they are using to Hubspot and track the performance of the ads.
Tools for creating responsive landing pages
Shared Inbox, where the whole team can manage the inbox and take required action
Tools for ad retargeting
This free keyword research tool helps you in putting the perfect keyword that your content is needed. It gives you an update on what strategies are working for others and lets you apply them to your content and improve them. UberSuggest gives an insight into your competitors' pages and also enables you to take a look at the popular keywords that can boost your content, which in return will provide you with organic traffic. The tool is said to provide accurate insights that lead to good results.
Monitor Backlinks is the perfect tool to use to build relevant backlinks for your content. Through this, you can improve the SEO of your own website, plus it also helps you in tracking your and your competitors' website performance. It is a backlink tracking tool that gives information regarding all the backlinks created, removed or broken through email. Apart from all these, Monitor Backlinks also help you to keep an eye on your competitor's backlinks.
Google Keyword Planner
Google Keyword Planner is said to be one of the most accurate tools to increase the organic traffic of your site. This tool gives out ideas about good keywords that will help in increasing your search engine ranking. It helps you find the Keyword which has high traffic and including those sentences in the content or by writing content explaining it in depth would help you increase your reach. Keywords will help you in enhancing your content and this way you'll be able to drive organic traffic to your website.
One of the most popular tools that are used for email marketing. It helps businesses to reach out to their target audience by using email. Not only that, it helps you create different customised email templates and also helps you in managing your mailing list. Through this tool, email marketing campaigns are sent to your customers and thus the marketing is done. It helps you take a look at the success rate of your campaign as well. Under the free plan, users can save an audience of up to 2000 contacts in MailChimp, and send up to 10,000 emails/month with a daily limit. Around 70 email templates are available for free. Other free features include tools for building simple websites, landing pages and social media ads and posts. Paid plans come with additional features that include saving increased numbers of contacts and creating more audience(categories of contacts). Access to all MailChimp e-mail templates, A/B testing features, and e-mail scheduling are some of the paid features of Mailchimp.
Ahrefs is another tool that helps you with SEO and focuses on making your site rank higher in the search engine. It gives you a proper insight into which keywords should be used for your content. This will make it reach your audience so that you can drive organic traffic to your website with their help of them. Ahref offers a collection of free tools like Free Keyword generator, keyword difficulty checker, keyword tools for Youtube, Amazon and Bing, Backlink checker, Broken Link Checker, Website Authority Checker, SERP Checker, Keyword Rank Checker, SEO toolbar, Website Checker and Ahrefs Webmaster Tools.
YouTube Audio Library
YouTube Audio Library is famous for providing copyright-free and royalty-free music. As music is necessary for any video. This is for all the content creator who wants to use music in their content. This tool focuses on providing the users with claim-free music and protecting them from getting struck by copyright law. The music found in the Audio Library is free and one can use them according to their liking without any fear.
One of the best tools for writers, QuillBot is used by millions of people who are into content creating and digital marketing. It is a paraphrasing tool that is used to rewrite paragraphs or sentences or any blog with the help of AI. The tool also consists of a grammar checker that eradicates the chances of grammar mistakes in the content, it also helps in summarising the entire content. This machine learning writing software is free and is a great tool for digital marketing.
Another tool that is popular and is used for digital marketing is SEMRush. SEMRush is considered one of the best tools for keyword research, it provides a big list of keyword suggestions that can be useful for your content. These keywords are the best of the rest and will help you bring traffic to your website. It gives an idea about the keywords which will drive traffic to your website. By creating a free SEMrush account a user can also do competitor analysis, track keyword ranking, audit his website for any SEO-related issues, Schedule social media posts and get suggestions on his site's SEO and Content.
So, this was our list of the 14 free digital marketing tools. What are the Free tools you have tried from the given list? We bet these tools will make your digital marketing career easier especially if you are a beginner or you are someone who wants to limit your spending on digital marketing tools. Make sure you give them a try!
Who is the father of digital marketing?
Ray Tomlinson is known as the father of digital marketing.
Who is India's biggest digital marketer?
Deepak Kanakaraju is known as the Digital Deepak of the digital marketing space.
What are the top 5 Digital marketing tools?
Canva, Buffer, Google Analytics, Simply Measured, and Hubspot are the top 5 free Digital marketing tools.