Digital Marketing is one of the fastest-growing industries in India. It is growing at a rate of 15-20% yearly in India. Digital Marketing jobs have flourished in the country in recent years. There are a lot of freelancers and Digital Marketing agencies coming up in the country. Digital Marketing tools can help beginners and Freelancers more than the Agencies and corporate companies. Here are some free digital marketing tools
Canva is a free tool that is used for graphic designing. It helps in creating social media posts, blog images, resumes, and many other design-related products. It is easy to use and individuals without prior experience in designing can use this tool.
Canva is preferred by over 2 million people globally. It has a variety of templates from which you can choose the ones you require. Canva even has built-in template sizes for different social media apps with the correct image size. For example – square size for Instagram, rectangular for Twitter, etc. It has both free and paid versions. The paid versions provide you a little more variety for templates.
Social Media platforms like Instagram require you to post daily or consistently to increase your reach. Doing it daily can be tiresome work and sometimes you may miss out on posting the content. Buffer is a tool that helps you to schedule your posts earlier. It is a free tool that will help you to connect your accounts from different platforms. This tool helps you to schedule 10 posts ahead of time. It can be a great and time-consuming tool for digital marketing.
Google Analytics is a free tool by Google. It will help you in analyzing your website traffic. It provides a lot of details including the number of visits, active profiles, comparison of the visits over time, and a lot of other information.
Google Analytics helps you to find how people came to know about your website, what they do when they are on your website, you can gain information about who visits your website, and you can even find the most popular page on your website. Google Analytics helps you track the conversions on your website and it is one of the best free tools available to use for digital marketing.
Simply Measured is a tool that provides reports on social media accounts. It has a lot of free tools and is usually helpful for big brands or big enterprises. Simply Measured provides reports on Instagram user reports, social traffic reports, Facebook content analysis, Twitter follow requests, and many more. It provides around 11 different types of reports which can be useful for digital marketing.
It provides all these reports for free and sometimes it would ask for a Twitter follow or a Facebook mention. They have services for all the six major social media networks which include Twitter, Facebook, Instagram, Pinterest, Linked In, and Google.
Answer the Public
This tool is mostly concentrated on content creators. It keeps track of what people search on the internet. Once you type a keyword in their website it gives you suggestions on what people have searched using that word. Answer the public helps you in finding your next topic or gives you a lot of topics so that you don’t run out of topics. Different categories consist of sentences or questions that will start with Can, How, Are, Which, and Will.
It helps you find the Keyword which has high traffic and including those sentences in the content or by writing content explaining it in depth would help you increase your reach. It generates traffic to your website. It can be another very useful tool for a Digital marketer.
HubSpot is a free Email marketing tool. It helps you to create emails and customize them. It has a limit of 2000 emails per month. That is, you can send up to 2000 emails using this tool in a month. HubSpot helps you create professional marketing emails. It helps you to increase your growth and engagement. HubSpot has an easy drag-and-drop email builder.
Who is the father of digital marketing?
Ray Tomlinson is known as the father of digital marketing.
Who is India's biggest digital marketer?
Deepak Kanakaraju is known as the Digital Deepak of digital marketing space.
What are the top 5 Digital marketing tools?
Canva, Buffer, Google Analytics, Simply Measured, and Hubspot are top 5 free Digital marketing tools.
There are a lot of other tools which can be used for free. These are just a few among them. Digital Marketing has seen a substantial growth over the years and a lot of freelancers have emerged across the globe. These tools make your digital marketing career easier and more helpful. Free Digital marketing tools will be of great help for the beginners in the industry.
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