Every day, millions of online searches are made by people for everything from airline tickets to cupcakes. That means there are millions of opportunities for businesses to appear in front of potential customers. Thus, Search Engine Optimization or SEO knowledge becomes crucial. There are many terms like organic SEO, keywords that help SEO effectively. For this, many online SEO training courses with Certifications are available to learn from.
Many users search terms like SEO Marketing, SEO Meaning, how to do SEO or SEO optimization tips. But SEO is a vast topic that is gaining a lot of attention lately. The knowledge of SEO cannot be gained by searching for some terms or processes. A well-structured SEO training course can help you to understand the Search Engine Optimization steps.
There are numerous online SEO Training Courses (paid and unpaid) available. It might confuse users to choose the best SEO training course that can help them gain knowledge. Thus here are some of the top online SEO Training Courses to opt for.
- Udemy SEO Course
- Coursera SEO Course
- SEMrush Online Technical SEO Training
- Robbie Richards SEO Course
- Detailed SEO Blueprint
- Moz Academy SEO Training Course
- HubSpot Free SEO Crash Course
What is SEO?
Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. It allows brands to instantly get more visibility to their products or websites. So one can say SEO is the heart of digital marketing.
Search engines have formulas or algorithms that help them order the list of results. The search engines constantly scour the web for new content and try to make sense of it. SEO helps search engines understand better what you have to offer when someone searches using a word or phrase related to your business, you are more likely to appear in their results. The unpaid results that the search engines believe are relevant to the phrase entered into the search box are known as “organic results.”
Best Online SEO Training Courses in 2020
According to reports, an Online Masters Degree in Digital Marketing costs between $14,000 and $32,000.The good news is that the same level of knowledge can be availed with some popular online courses and that too with marginally lower cost. There are tons of SEO online courses available but below are some of the best courses listed with their own perks and benefits.
Udemy SEO Course
SEO 2020: Complete SEO Training + SEO for WordPress Websites
The best place to get SEO training is Udemy. On Udemy, you can learn 40+ SEO factors to rank #1 on Google Search Engine with WordPress SEO 2020 Training as well as become a master of SEO who’s able to bring much more organic traffic from all the different search engines. One can learn SEO factors matter in real-time and how those factors affect the ranking of websites on Google.
This course also teaches Essential skills to optimize your website to bring in more organic traffic from Google and Bing, Yandex search engines and make your website to load in less than 0.5 seconds & double the sales/conversions. It also gives insight on improving the User experience of the website, decreasing your website visitor's bounce rate, and most importantly to use the best free SEO tools across the entire web.
On Udemy, you will get to learn everything one needs to learn to master SEO for an insanely cheap price. This course provides a visual demo during the video. One learner also stated that despite having totally zero-knowledge, the setup of the video is helpful enough to get you through the course. Since this isn’t an intro class, you need to know some of the basics of SEO. Above all, Udemy gives 30 Days money-back guarantee.
- Price is reduced to Rs. 455
- Over 60,000 Satisfied Students
- Over 10,300 Positive Reviews
- 10 Hours of Full HD Videos
- Streamlined + Efficient Course Organisation
- Course Completion Certificate
- Full lifetime access
- Access on mobile and TV
Search Engine Optimization (SEO) Specialization course
Another best course for online SEO training is Coursera Specialization. A Coursera Specialization is a series of courses that help you master SEO skills. You can enroll in the Specialization directly or review its courses and choose the one you'd like to start with. Each course is intended to build on the skills from the previous course, thus it is recommended to take the courses in the order they are listed.
This Specialization course will teach you to optimize website content for the best possible search engine ranking. One can learn the theory behind Google search and other search engine algorithms. You can also build practical, real-world skills that you can apply to a career in digital marketing or online content development.
These skills include on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. The course also offers in a hands-on Capstone Project in which you need to apply your skills to a comprehensive SEO consulting task.
It’s okay to complete just one course. You can pause your learning or end your subscription at any time if not satisfied. When you finish every course and complete the hands-on project, you'll earn a Certificate that can be shared with prospective employers and your professional network. It helps develop a solid approach for achieving a productive and successful relationship with your client.
- Price – Free
- Complete a competitive analysis on a webpage
- Learn to create influencer relationships and collaborations
- Learn to create a final report of your findings & recommendations for SEO and present those to your client
- Hands-on Project
- Earn a Certificate from the University of California, Davis
SEMrush SEO Training with Certification
SEMrush, one of the leading providers of tools for SEO specialists has a learning center SEMrush Academy that offers courses in SEO, SMM, PPC, and Content Marketing. There are various courses available. The course will prepare you to dive deeper into SEMrush toolkits with their specialized courses.
SEMrush provides SEO Fundamentals and Technical SEO courses that cover pretty much everything you need to master SEO. These courses are prepared by the top SEO experts Greg Gifford and Bastian Grimm. After completing the course, you will have sufficient knowledge to take and pass the accompanying test and carry on studying the SEMrush SEO toolkit.
This course will teach you how to improve and maintain your website's health, as well as optimize your website's content for both users and search engines with SEMrush tools. In SEMrush Academy you can also learn how to use the SEMrush toolkit for SEO specialists with maximum benefit. The coolest feature is that the courses are constantly updated as SEMrush often introduces new features.
- Price - All the courses are totally FREE
- Exclusive video lessons with recognized industry expert Greg Gifford.
- Learn all the SEO essentials in just 4 hours.
- Upon passing the SEO Fundamentals Exam, you'll earn a certificate, which is proof of your SEO mastery.
Robbie Richards Course
The SEO Playbook Training Course
Robbie Richards is an expert digital marketing strategist and entrepreneur. Robbie’s technical SEO knowledge is really top-notch. So, it generated millions of dollars in revenue for his many clients including a lot of Fortune 500 brands. The SEO Playbook is one of the most in-depth and actionable SEO training programs created by Robbie Richards.
The course is a toolset for marketers who are looking for consistent traffic and gains for their business. But it’s not for beginners or newbies. One needs to have some technical knowledge before opting for the course. It uses industry tools only experts use.
Designed for intermediate to advanced SEO practitioners, this course provides step-by-step processes to increase organic traffic, leads, and sales. You can land new clients days after signing up and rapidly grow organic traffic. It also teaches to build new skills and expand service offerings
But, what really makes this course special from so many others is that you get to watch course creator, Robbie Richards actually implementing the course material on real businesses. You can watch Robbie build out a technical content audit from start to finish for an affiliate wedding products site and create a keyword research document and content map for a beard products eCommerce store.
- Price - $497 (One-time)
- More than 100 training videos
- More than 50 step-by-step process documents
- Demonstration of how Robbie uses knowledge on live projects
- Lifetime access to ALL current and new playbook content
Detailed SEO Blueprint
The Detailed SEO Blueprint offers over 150 videos on all aspects of SEO right from link building, keyword research, on-site SEO, content marketing, and more. Even if you've never built a website before, SEO Blueprint is designed to get you to intermediate and advanced levels of SEO. So, this is a go-for-it course for beginners.
SEO expert ViperChill’s Glen Allsopp has created this course. He has made sure that he shares a number of tactics he has never seen shared elsewhere online before and the initial reaction to those have been incredible. SEO Blueprint is based on real-world experience from working with some of the biggest brands on the web. A few of which receive millions of visitors from Google each month.
Eventually, this course gives you knowledge of lots of aspects of an SEO framework and helps create an overall SEO strategy for what kind of business you are focused on. The biggest demerit of this course is that SEO Blueprint is typically only open for one week every three to four months. Hence, one needs to enroll in that week only.
- Price – $597
- 150+ videos on all aspects of SEO
- Designed especially for Beginners
Moz Academy SEO Training Course
Moz is one of the best and most reliable sources of SEO knowledge. There are a total of 20 SEO courses and 129 lessons available on SEO. These are all easy to access to provide SEO education. You just need to log in to your moz.com account or sign up for free if you don’t have one. Then, by using the code “wegotthis” at checkout, you can redeem your training.
You can join several classes and learn more about Keyword Research, SEO Site Audits, On-Page SEO, Link Building, Reporting on SEO, and much more. You can also go for Customized SEO training. It means you get to build an SEO team and Moz will provide them some awesome customized training. This means you can have multi-day training events delivered via webinar or live at Moz’s headquarters.
- Price - Free till May 31. Thereafter, courses vary from $99 or as much as $595.
- Easy-to-access SEO lessons
- Allows to build your own in-house SEO team
HubSpot Free SEO Crash Course
This is a mini-course, rather a SEO crash course of 1:35 hours. It specially designed for those of you who cannot spend a whole lot of time and just need to get some cool SEO tactics. This training is where you get the basics needed to help you succeed in the SEO world.
In this training, you’ll basically get an email every single day for five days. It’s delivered to your inbox. You read it and you learn. You can learn to select the right keywords for your website and make sure search engines understand the content from your web pages. It teaches you to earn links from external sources and understand how search engines crawl your website.
- Price - It’s totally free.
- Cover both On-Page and Off-Page SEO
- Evaluate and improve your website's SEO
- Build backlinks to your website to increase your website's visibility
- Learn and leverage the tactics HubSpot's blog team uses to rank #1 on Google