13 Tips To Make A Video Ad To Pump Up Your Sales

Video advertisements are the best way to communicate about your product. When we see ads on YouTube, we are more likely to go to their website. Also, we remember more about them. You can convey a message, show the uses of your product, and then convince viewers to buy your product. A video conveys a huge amount of information in a very short time.

Hence, where you need a whole bag of articles just to explain a product, a 20-second video will do the job. According to a survey, 54% consumer want to see more video content from the brand or company they follow & 87% of marketing professionals use video as their marketing tool.I think you have made your mind to create a video ad now. So, here are some tips for you. Keep these in mind while making your video ad. You can use them in both, animation or a video shoot.

Leverage First Few Second
Write a Solid Script
Bring Your Storytelling Skill
Keep The Video Short and Simple
Add Website Address
Place CTA Smartly
Be Funny or Don’t Be Funny
Design Thumbnails
Run A/B Tests
Know The Platform
Choose The Right Typography
Add Relevant Music Track
Highlight Your Brand

Leverage First Few Second

However, a very common strategy nowadays, but when I first saw an ad which says “Wait! Don’t skip the ad”, I was kind of hypnotized. I knew, I’m not interested in their product, but I still watched their video. This is because they told us to wait at the very beginning. So, focus on the first few seconds of your video ad. Try to show the problem you are solving. Once people get an idea of what you are selling, they will decide whether to skip the ad or not. You have only first 5 seconds. So, focus on those 5 seconds of summer. I mean, 5 seconds of video.

Write a Solid Script

How to create Video Ad script

Even if you are making an animated video, use a script. Don’t play it in the air. You need a plan. Scripts are very helpful to know what you want. There are many rules you have to follow while writing a script.

So, if you don’t know how to write a good script, then hire someone who does. Your advertisement will be used for weeks or months or even years. So, make it professional. Invest a good amount.

Bring Your Storytelling Skill

Who don’t love stories? Try telling a story related to the problem, your product solves. Story grab so much attention. Also, people relate themselves to the stories. Create a good story or take it from any of your clients.

One of the best examples of storytelling in the advertisement is Samsung’s ads. They connect to people’s emotions and people like to watch them again and again. After Samsung, Maruti car’s ads also connect with the viewer’s heart. They tell short stories about their customers and people reminds their old days.

Storytelling in Samsung Video Ads

Keep The Video Short and Simple

Try making a short video. People skip the video after looking at the timing of the video. So, try making a short video and include all the main feature of your product or just focus on one feature and make a video on each feature of your product. But that is only if you have a big bag of money lying around. Moreover, don’t use Jargons in your videos and keep it as simple as possible.

Add Website Address

Make sure the address of your website appears on the screen. Also, don’t forget the logo of your website. If needed, then include the contact info like an email address or phone number on the screen. If you are telling them your phone number, speak out the number twice so that people don’t forget it.

Place CTA Smartly

Call to action is important in all kind of advertisement. Ask your viewer to perform some particular action, at the end of your video. It can be anything like to call on your number, visit your website, signup to it, etc. You can also provide some rewards like discounts or free delivery on that CTA.

Be Funny or Don’t Be Funny

Everyone loves watching funny ads again and again. And this is the era of memes. So, make a funny advertisement which can grab everyone's attention. It should be capable of creating a buzz among people. But, if you are not funny, then don’t act like one. Be original. If you make a funny ad which is funny from your perspective only, then nothing will be crazier than your ad.

Believe me, nothing can be more terrible than laughing alone on your joke. It can even result in negative results. So, if you are not funny, then go to some agencies to make your ad creative.

Design Thumbnails

Video Thumbnail
Video Thumbnail of Gary Vaynerchuk

Most of the people keep the autoplay mode disable. Thus you should design attractive thumbnails that force the people to play the video. If you are not a pro designer then it's better to hire professionals.

Run A/B Tests

Create multiple videos for your ads. Check which version is working better for you. According that you could make necessary changes. Running A/B test will give you a better overview of your campaign.

Know The Platform

You should know the platform very well on which you are going to run the video ads. As each platform have their specified dimension or ratios. At the same time the length of the video, time to post, title, description etc. will be different for each platform.

Typography on Video Ads
Typography on Video Ads

Font type puts the impact on the audience. The audience may be distracted if you choose the wrong typography. thus research on typography and looks which fonts look better as a heading and which are best for the paragraph.


Also Read: The Best Way of Using Twitter for Business


Add Relevant Music Track

Always add relevant music in your video. Try to be clear about your objective and according to that add the relevant music. It should connect the story of your video.

Highlight Your Brand

Highlight Brand on Video Ads
Highlight Brand on Video Ads

Identify your brand colours and design your logo using that brand colour. Once your brand colour and logo is ready to use then design custom intros and outros for the videos. Whenever you are creating a video for your brand then always maintain that brand colours,  fonts guidelines and add the intros and outros. Building a brand is a long-term process, Thus it can help you with your branding as well.


Also Read: 100 Proven ways of Lead Generation for your business | Lead Generation Process


Conclusion

Video ads are the best channel to convey your message. However, don’t stop marketing on other platforms, but start focusing on video ads more. YouTube is not the only platform to market your video advertisement, you can post your ads on Instagram or Facebook too. It all depends on you that you make an animated ad or not.

If you are going for  shooting an ad, then hire some good actors, if possible, public figures. And also focus on the background of the advertisement.

What would you include in your advertisement? Comment some never forgettable advertisements you saw. Share this post with all your friends.

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About Parnas Ghosh