Top 5 Ways to Make Money as a Video Creator

Top 5 Ways to Make Money as a Video Creator

Making money as a video creator is not easy if you are just starting your career in this field. There might be plenty of options available but you have to work hard and stay focused on improving your work. Once you have a good reputation, connection with clients, achievements, and experience in working with top agencies or production companies, you will be able to work flexibly and get more payouts for your services.

In this field, it’s essential to work with passion and dedication and upgrade your skills from time to time. If you are a beginner, you must upgrade yourself by learning new techniques for creating and editing content. This will help you to meet your client’s requirements and provide them with better service.

Tips to Improve Your Video Creation Skills
How to Earn Money as a Video Creator?

Tips to Improve Your Video Creation Skills

  • The most important tip to improve your video creation skills is to experiment. This is the best way to learn new techniques and edit videos in different creative ways. Experiment with new tools and software and keep practising with it.
  • You can enrol for different video creation and editing courses available online. These courses are a great way to learn new editing styles and will help you to enhance your skills. There are also plenty of free courses for video creators.
  • Try to work on different aspects of video editing like lighting, sound effects, music, background effects, themes and animations etc.
  • Try to use a clear background for video creation as it enhances the main aspects of the video.
  • You can also improve your video creation and editing skills by watching tutorial videos on YouTube.

How to Earn Money as a Video Creator?

The following are some of the lucrative ways in which one can earn money as a video creator:

Upload Videos on YouTube

Forecast of the Number of YouTube Users in the World from 2018 to 2025
Forecast of the Number of YouTube Users in the World from 2018 to 2025

Youtube is an excellent platform to earn money as a video creator. It is a lucrative endeavour but it requires a lot of hard work, dedication and creative skills before you start making money on this platform. As a beginner, you might feel overwhelmed by the competition but you must keep going if you want to see yourself as a successful video creator.

If you want to succeed on YouTube then aim at optimizing your channel by posting quality content. Make your content entertaining and engaging, and be creative with the topics you choose. Try to look for trending topics that will help your content reach the maximum audience. This will help you to get more views and increase your subscribers count.

To make your content trending, it’s essential to create an appealing title and description that will drive viewers to open and see your content. You must also use relevant keywords and add tags as it will help you to reach a larger audience and thus, more chances of increased subscribers.

Once your videos have started to get enough views, you can look for ways to monetize your channel through ads, promotions, referrals and sponsorship deals with different brands. Once you have gained enough subscribers and have a huge fan base, you will find plenty of brands approaching you with sponsorship deals and offers. All you have to do is promote and recommend their products and services on your videos.

Ads and promotions make you eligible for a 55-60% share of the revenue generated by those ads. Sponsorship and referrals provide you with the opportunity to earn almost 100% of the revenue based on the terms of your deals and offers.

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Freelance Video Creation

You can work as a freelance video creator if you want to make money by creating videos. You can provide services for creating high-quality videos or editing them for different brands, companies or even individual customers. This is a great alternative if you want to avoid social media and work more professionally.

If you have excellent skills in creating top-notch quality videos then you can easily earn money by taking projects on a freelance basis. This also provides you with the opportunity to work remotely without any fixed working hours. You can take projects anytime based on your availability.

This might sound easy but it’s not that easy. It can be difficult to find reliable clients especially if you don’t have enough connections. Furthermore, without prior experience, it can be difficult to find clients, and the payout, in the beginning, is also comparatively less.

Once you gain some experience and build a strong portfolio, you can approach high-paying clients for new projects. You can also make connections with individual customers who are willing to avail your services for the purpose of creating or editing videos for various events.

To make this a lucrative business opportunity, you must always aim at increasing your connections, producing good quality content and getting more recognition in the industry.

Create Professional Videos for Influencers and Celebrities

Nowadays, almost every celebrity and influencer is into making vlogs or short videos to have a regular engagement with their fans and followers. This gives the opportunity to professional video creators to work for celebrities and influencers, and make money by producing high-quality videos.

If you have enough experience then you can send your samples to the managers of respective celebs and influencers. If they are impressed by your work then it’s an easy ticket for you to earn a good amount of money.

However, working with celebrities is not an easy task. You have to consider a lot of things while working with them. You will have to come up with something super creative for every video and keep it engaging and entertaining to maintain a standard quality.

If you are passionate about your work and always updating yourself with the latest tools and software for producing content then this can be a lucrative opportunity to earn money as a video creator.

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Upload Stock Footage Videos on Different Websites

Shutterstock - Produce High-quality Videos for Customers to Download
Shutterstock - Produce High-quality Videos for Customers to Download

Creating stock footage videos is another unique and creative way to earn money as a video creator. There are plenty of websites where you can upload your stock footage videos. The website will pay you based on the number of downloads of your video. There are even websites that allow you to upload stock footage for free and then get paid for it.

There are several people and even companies who avail these services for background visuals in their videos. Making stock footage doesn’t require technical video-making skills. Even an average video creator with basic skills can start producing stock footage.

These are usually in the form of a short video or animated GIFs which don’t require expensive software. You can do it with the help of free video editing apps. Try to be unique and creative with your content and ensure that it can be used for different purposes. After this, you can upload it on websites like Shutterstock, Pond5, etc.

Work for a Video Production Agency or Company

Working for an agency or company is an easy way to make money as a video creator. It is like working a full-time job like in any other industry. You can look for work opportunities in various agencies or production companies. Most people go to agencies if they require video production services instead of hiring freelancers.

You don’t have to worry about looking for projects or making connections. You will be assigned projects with a deadline for which you will be fairly compensated at the end of each month. It is extremely easy to work full-time with agencies and production companies as you can earn a fixed amount of salary.

However, a video creator working for an agency doesn’t get enough opportunities compared to freelance video creators. You have to create content as per the instructions of the company without any variations. Furthermore, there is not enough flexibility and you have to work within specific hours.

Working with a renowned agency or production company might give you the opportunity to work with different people and help you build connections as well. This will be a great boost to your career and guarantee you great money every month.


As a video creator, you have a lot of options when it comes to making money. The options are never-ending if you have a plan to grow and find new opportunities for yourself. This is a lucrative career full of opportunities if you have the skills and are passionate about your career.

The above-mentioned are some of the lucrative ways in which you can make money as a video creator. It is important to note that the starting of your journey as a video creator will be rough and full of challenges. You might not be able to make enough money in the beginning, but down the road with years of experience and connection in the industry, you will be able to earn yourself a good amount of money.


How can I earn money by making videos?

You can earn money by making videos in a number of ways like:

  • Upload videos on YouTube.
  • Become a Freelancer.
  • Work for any video production agency.
  • Upload stock footage videos.
  • Create videos for Influencers and celebrities.

Where can I upload videos and get paid?

The following are some of the platforms where you can upload videos and get paid:

  • YouTube
  • Dailymotion
  • Vimeo on Demand
  • Facebook In-Stream Ads
  • Amazon Video Direct

Where to find freelance video editors?

One can easily find freelance video editors from the following:

  • Fiverr
  • Upwork
  • Behance
  • Videopixie
  • PeoplePerHour

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