20+ D2C Startups in India to Watch Out For in 2022

Pratyusha Srivastava Pratyusha Srivastava
Jan 12, 2022 9 min read
20+ D2C Startups in India to Watch Out For in 2022

The pandemic has majorly affected startups around the globe. It has entirely changed the perspective of consumers towards brands and the marketplace. Consumers are widely preferring well-established brands and raising great concern towards hygiene, sanitation, convenience, quality and health.

In these times, the Direct-to-consumer (D2C) brands are gaining great profit and upraise in the market. On this note, tons of conventional brands such as LG, Havells, Ajanta-Orpat and Piaggio picked up the D2C model and applied it in their business.

Brands across the globe are shifting towards the D2C business model, removing the middle source. These brands are launching their native stores so that consumers could directly contact them. In India, D2C startups are running to a great extent.

However, in pandemics, these D2C brands suffered as well. As the D2C brand's investment rate declined by 69% as compared to previous records. Meanwhile, the total funding was raised around $117.6 million throughout the year.

The D2C brands from all sectors including home decor, fashion & cosmetics, FMCG and electronics experienced advancement in numerous aspects. In this article, we have listed the top 20 D2C brands in India. Let's get started!

1. Bombay Shaving Company
2. Mamaearth
3. The Moms Co.
4. Plum
5. Loom Solar
6. Wakefit
7. Wow Skin Science
8. Sugar Cosmetics
9. BoAt
10. Noise
11. Licious
12. Sleepy Owl
13. Country Delight
14. Pepperfry
15. Healthkart
16. Lenskart
17. Melorra
18. Flatheads
19. Bewakoof
20. Candes
21. MyGlamm

1. Bombay Shaving Company

Bombay Shaving Company Website
Bombay Shaving Company Website

Bombay Shaving Company is a prominent men's grooming brand based on the D2C model. This is one of the leading D2C brands in India. Bombay Shaving Company is the first-ever personal care brand that fulfils all the requirements of the consumers, globally. The Company was founded by Shantanu Deshpande in 2016 and is headquartered in Delhi NCR.

Today, Bombay Shaving Company have over 2 million users and has around $3.4 billion market value.

2. Mamaearth

Mamaearth Website
Mamaearth Website

Mamaearth is a well-distinguished brand that received huge customer engagement and loyalty. As the consumers are putting generous efforts into fulfilling personal care needs, Mamaearth made its appearances over all the e-commerce websites such as Amazon, Flipkart, Firstcry and Nykaa, which resulted in the company with huge profitable deals.

The users are widely preferring Mamaearth for their skincare and that's why the company grew a huge consumer base. The revenue of Mamaearth has increased by around 3 times from the last 2019 records.

3. The Moms Co.

The Moms Co.
The Moms Co.

The very amazing personal healthcare brand for mothers. The Moms Co. sells personal care products, for all purposes like mom and baby care and postnatal, certified toxin-free by Australia. Its products are available on all e-commerce as well as physical shops. And its major source of revenue directly comes from its selling. The Moms Co. holds a market value of $6.5 billion.

4. Plum

Plum Website
Plum Website

Plum is an organic omnichannel clean beauty brand. Plum has experienced great profit since the consumer shift to the internet. The brand holds a value of around $23 billion by the year 2022.

Plum's team size has heightened twice that of actual and catering of over 250M+ consumers per month.

5. Loom Solar

LOOM SOLAR is a D2C startup, a manufacturer of Solar Panels and Lithium batteries in Renewal Energy space based out of Faridabad, Haryana. It is founded by two brothers Amol and Amod (Ex- Schneider, Airtel) in 2018.

The Company helps Home Owners to reduce electricity bill in urban areas, while in small towns, it helps consumers to have 24X7 electricity by putting solar panels and Energy Storage Systems on the Rooftop

Recently, it reached to a milestone of powering 50,000 homes from Solar Power across India.


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6. Wakefit

Wakefit Website
Wakefit Website

During the pandemic, people have put immense concern and time into the style of their houses. And for this, the innovative sleep & Home Furniture Solutions Startup has experienced extensive growth. As of 2019, Wakefit had revenue of INR 80 crore and by the time of 2023, it has targeted up to INR 10,000 crore.

7. Wow Skin Science

Wow Skin Science Website
Wow Skin Science Website

Wow Skin Science is a widely famous skin care pharmaceutical D2C brand founded by Arvind Sokke and Ashwin Sokke; Manish Chowdhary and Karan Chowdhary. Wow Skin Science is a total of $50 million worth of business.

Wow Skin Science has its products in over 5,000 stores and pharmacies across India.

8. Sugar Cosmetics

Sugar Cosmetics
Sugar Cosmetics 

The immensely growing beauty and makeup startup, Sugar Cosmetics was founded in 2015 in India. Sugar Cosmetics mainly targets women between the age of 18 to 25. Today, it has more than 2500 retail locations in over 130 cities across India. Its products are easily available at Lifestyle, Health & Glow, Shoppers Stop and NewU.

9. BoAt

BoAt Website
BoAt Website

BoAt is a very famous and distinguished electronic lifestyle company that provides stylish and high-quality electronic devices, at reasonable prices. BoAt's products are available on every e-commerce website including Amazon and Flipkart. The company sells over 10,000 products every day and has more than 20 million users in India.

10. Noise

Noise Website
Noise Website

Noise is a D2C startup with a duo partnership with Chinese manufacturers to develop smartphone cases and sell them in India. Noise has a total revenue of INR 430 crore.


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11. Licious

Licious Website
Licious Website

Licious is a distinct meat and seafood d2c brand that provides absolutely clean fish, eggs and meat. Β The company runs on a farm-to-fork model and provides its customers with the highest quality and totally fresh meat and seafood.

Licious has over 3500 employees and receives millions of orders every month. Its customer base is over 1 million.

12. Sleepy Owl

Sleepy Owl Website
Sleepy Owl Website

The cold-brew coffee brand, Sleepy Owl caters for the demands for brewed and epicurean coffee across India. Sleepy Owl has numerous outlets in different cities and also, many online channels for selling its amazingly flavorful brewed coffee.

13. Country Delight

Country Delight Website
Country Delight Website

Country Delight is a leading startup for supplying fresh and pure milk at the doorstep of customers. It runs on the D2C business model and refers to consumers immediately.

Country Delight improves the wholesome practice of Indian's farmers and pays the price before its date in order to beat the competitors.

14. Pepperfry

Pepperfry Website
Pepperfry Website

Pepperfry is known to be India's biggest and very famous online furniture startup. It provides furniture, kitchen equipment, bath, housing and dining appliances. Today, the startup has over 3.5 million active users and more than 5 million visitors per month.

Pepperfry holds over 20 studio locations across India and 500+ vehicles for delivering the furniture consumer's houses.

15. Healthkart

Healthkart Website
Healthkart Website

Healthkart was founded by two IITians: Sameer Maheshwari and Prashant Tandon in 2011. This D2C brand offers great quality fitness products and assistance to help the consumer in attaining their fitness purpose.

Healthkart offers customers to order fitness products online as well as from offline stores. Its products are available in over 110 offline stores in 40 cities across India.


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16. Lenskart

Lenskart Website
Lenskart Website

Lenskart is known as the biggest organised eyewear brand in India. The company offers over 5,000 designs of frames and around 45 different types of personality lenses. Lenskart has over 600 outlets in more than 66 cities across India. Its revenue as of 2020 is INR 967 crore.

17. Melorra

Melorra Website
Melorra Website

The first-ever lightweight jewellery startup, Melorra, was developed by Saroja Yeramilli. Melorra is a Bengaluru-based leading D2C company in India that offers jewellery in a wide range at affordable prices.

Melorra is known as the biggest distributor of jewellery in India, which has delivered its jewellery in more than 1,700 towns.

18. Flatheads

Flatheads Website
Flatheads Website

Flathead is a prominent Indian footwear startup that offers very stylish as well as comfortable footwear, suitable for every occasion. Flathead was founded by Ganesh Balakrishnan and Utkarsh Biranda. It follows the D2C business model and has grown extensively.

19. Bewakoof

Bewakoof Website
Bewakoof Website

Bewakoof is a very popular clothing brand that widely targets the young generation in India. Bewakoof has over 10 million active users every month and has revenue worth INR 200 crores as of 2020.

Bewakoof generates ML models to optimise their customer's accession channels and enhance broad customers' accession costs.

20. Candes

Candes Website
Candes Website

Candes is one of the top D2C brands in India that recently raised its funding up to $3 million. Candes is a Delhi-based startup founded by Sandeep Agarwal and Vipin Agarwal in 2015.

The annual revenue of Candes is around INR 200 crore. And have sales worth INR 10 crore every month.

21. MyGlamm

MyGlamm Website
MyGlamm Website

MyGlamm has recently opted for the most intriguing way of reaching more consumers. It has adopted the lifestyle content platform POPxo, in order to enhance the digital reach and create the 3C funnel.

Today, the company has over 2 million active users. MyGlamm generally targets women between the age of 16 to 25 and through this, it has witnessed a growth in its revenue up to INR 200 Crore.

Conclusion

Today, Direct-to-consumer startups have received immense success and loyalty from their consumers. The D2C startups are growing by following the conventional networks and reaching their consumers directly, eliminating the middle person.

These brands sell their products directly to the consumers under their distinct company's brand name. There are dozens of Indian startups that have opted for the D2C business model and are experiencing great consumer outcomes.

FAQs

What are D2C brands?

Direct to consumer marketing (D2C) brands are companies that promote and sell a product or service directly to consumers.

What are some of the top D2C brands in India?

MyGlamm, Wow Skin Science, Mama Earth, BoAT, Noise and Licious are some of the top D2C brands in India.

Why are D2C brands successful?

Most D2C brands are successful because they don't have to share first-party data with retailers as they directly sell the products to consumers.

What is the D2C full form?

D2C can be elaborated as Direct to Consumer. This model is used to denote the companies that ship their products directly to the customers without any middlemen or the involvement of any other external sources. Β 

What are the top startups in India 2022?

Some of the top startups in India in 2022 are:

  • Mamaearth
  • Fractal
  • LEAD
  • Darwinbox
  • DealShare
  • ElasticRun
  • Livspace
  • Xpressbees
  • Uniphore
  • Hasura
  • CredAvenue
  • Amagi
  • CommerceIQ
  • Oxyzo

How is the D2C market in India?

The D2C market in India was valued at $33.1 bn in 2020. This market was expected to grow by 15X between 2015-2025.

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