Ghazal Alagh: Redefining Success as a Mompreneur Visionary

Ghazal Alagh: Redefining Success as a Mompreneur Visionary
Ghazal Alagh - Co-founder, Chief Innovation Office at Mamaearth

When a parent's instincts to safeguard and nurture their child come into play, they can achieve remarkable things. This is precisely how Ghazal Alagh's incredible journey began. Her deep desire to provide the finest products for her own children inspired her to create toxin-free and eco-friendly baby care items. Little did she know that this simple idea would eventually evolve into a colossal business worth ₹9,800 crores.

This article talks about Ghazal Alagh's story which teaches us that the love and determination of a parent can spark extraordinary success.

Ghazal Alagh - Biography

Name Ghazal Alagh
Birthplace Haryana, India
Born 2 September, 1988
Nationality Indian
Education BCA, Punjab University
Position Co-founder, Chief Innovation Office
Spouse Varun Alagh
Company Honasa Consumer Ltd

Ghazal Alagh - Early Life
Ghazal Alagh - Career
Ghazal Alagh - Mamaearth
Ghazal Alagh - Personal Life
Ghazal Alagh - Investments
Ghazal Alagh & Shark Tank
Ghazal Alagh - Awards & Recognitions

Ghazal Alagh - Early Life

Ghazal was born on 02 September 1988 in Gurgaon, Haryana. She was brought up in a middle-class setup.

She finished her early education in Haryana and went on to pursue BCA in Information Technology from Punjab University. Later, she also did the Summer intensive course in Modern Art, Design, and Applied Arts from the School of Visual Arts and the Intensive Course in Figurative Art in Modern Art in 2013 from the New York Academy of Art.

It is evident that she stood as an example to many of those young entrepreneurs who couldn’t get the opportunity to pursue their higher education in top B-schools and still have the confidence to become successful entrepreneurs.

Mamaearth Founder Ghazal Alagh Feels They’re Middle-class! Oh-No! | IPO KYC | CNBC TV18

Ghazal Alagh - Career

Ghazal’s career began with NIIT as a Corporate Trainer, where she trained managers and engineers in coding languages and software from various IT companies. She started her career with a mere ₹1,200 per day. Here is what she said about this in her social media post,

My first income was modest, earning Rs 1,200/day as a weekend corporate trainer. I recall the joy of taking my mom shopping and sharing a memorable dinner.

She later ventured into a few other endeavors like founding Dietexpert & being an artist at Being Artsy.

But her biggest jump came in the next part of her career which was started when she and her husband, Varun Alagh were searching for some toxin-free baby products for their child and realized most of the baby products in the Indian market were full of toxins and harmful ingredients.

This sparked the idea of creating their own toxin-free, eco-friendly baby products and that led to the founding of Mamaearth under Honasa Consumer Pvt Ltd. in 2016.

Mamaearth: Bringing Toxin-Free, Natural Skin Care Products To India
Ghazal Alagh and Varun Alagh founded Mamaearth in 2016. Read on to know more about Mamaearth’s success story, business model, funding, and other aspects.

Ghazal Alagh - Mamaearth

Mamaearth debuted with seven goods with an initial investment of ₹25 lakhs, under the parent organization Honasa Consumer Ltd., focusing mainly on baby care products.

Later on, the brand expanded into skincare and cosmetics brands. The company houses brands like Ayuga, The Derma Co., and Aqualogica, including its investments in the salon firm BBLUNT, Momspresso, and the beauty brand Dr. Sheth’s.

The D2C company, Mamaearth takes pride in being the first Asian brand with a “MADE SAFE” certification. The company is known to deliver completely toxin-free products. The company initially focused on the online marketplace, later expanding to its offline stores. The IPO of Honasa Consumer Ltd, the parent company of Mamaearth, was launched on October 31, 2023.

Ghazal Alagh - Personal Life

Ghazal Alagh was born in Haryana in a middle-class family. She is married to Varun Alagh who is the co-founder of Mamaearth. The couple has two sons, Agasthya and Ayaan Alagh.

After the birth of their first son, the couple searched for toxin-free baby care products and realized that the Indian market lacked such products. This led to the founding of Mamaearth which produces completely toxin-free baby care products.

She did not leave her responsibility at just founding the company but also she personally did the trials of her own products.

In one of her LinkedIn posts, she wrote, I still personally try every single product before it opens up for sale to our consumers. When Varun Alagh and I started our first brand Mamaearth, it was for our child and all the babies of India. We would never launch something we won’t use on our baby. And that paranoia has stayed with us as our core value.

Ghazal Alagh - Investments

Ghazal has made some significant investments:

Announced Date Organization Name Lead Investor Funding Round Money Raised
October 16, 2023 P-TAL - Seed Round ₹4.33 crore
June 21, 2023 Crib - Seed Round ₹15 crore
December 1, 2022 - Seed Round ₹9 crore
October 11, 2022 Wishlink - Seed Round ₹30 lakhs
September 28, 2022 - Seed Round ₹10 crore
September 22, 2022 FS Life - Series B ₹50 crore
May 18, 2022 Bliss Club - Series A ₹1.5 crore
January 31, 2022 Humpy Farms - Angel Round ₹1 crore
July 19, 2021 Uvi Health Pre Seed Round ₹2.47 crore

Ghazal Alagh & Shark Tank

Ghazal Alagh - Shark Tank India, Judge
Ghazal Alagh - Shark Tank India, Judge

Ghazal Alagh has the pride of being one of the Sharks on the business reality show Shark Tank India Season 1.

While talking about her experience in the show she says, I enjoyed talking to people and a pitch would last anywhere between 45 minutes to one hour and 15 minutes. You need to make an instant decision and it was both exciting and fun.

Ghazal Alagh - Awards & Recognitions

  • Ghazal was awarded the Business World 40 under 40 Awards in association with Businessworld for being a change-maker and corporate leader.
  • She was one of the women achievers who were honored at the 19th edition of Business Today's 'Most Powerful Women in Business' event by Union Minister Smriti Irani.
  • She was among the 20 women enlisted on the Forbes 2022 Asia’s Power Businesswomen.

In a social media post, Ghazal talks about progress and success in entrepreneurship,

Progress is an everyday effort. I have seen budding entrepreneurs getting very frustrated, heartbroken, and confused when the results of their hard work sometimes don’t align with their expectations. But remember… progress is never linear. Even the tiniest of improvements, when applied consistently, realize their moment of breakthrough. So don’t give up. It takes vision to stay consistent till you achieve your desired result…


Who is Ghazal Alagh?

Ghazal Alagh is the Co-founder and Chief Innovation Office at Mamaearth.

Which is the parent company of Mamaearth?

Honasa Consumer Limited is the parent organization of Mamaearth.

When was the IPO of Honasa Consumer Limited launched?

The IPO of Honasa Consumer Ltd, the parent company of Mamaearth, was launched on October 31, 2023.

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