Shark Tank India: Will It Be A Success?

Damini Bhandary Damini Bhandary
Mar 1, 2022 8 min read
Shark Tank India: Will It Be A Success?

Starting a new business is exciting and quite a piece of work as well, especially when you are setting up a completely new thing and following your passion by being a small entrepreneur. A business not only needs hard work, talent, desire, and persistence but it also needs something that will help it keep going and that is an investment. Without it, a business cannot survive, in fact, for any kind of business, small or big getting someone who will invest in them is far from easy.

Imagine having a reality television show that helps budding entrepreneurs to showcase their business model in front of some of the most successful business people from around the country. Surprising as well as amazing isn’t it? Well, now this thing is a reality. In this world, where finding investors who are willing to provide funds for your dream is back-breaking, these types of shows exist and are making headlines.

We have an American reality television show called Shark Tank, that literally does the above job and the exciting news is we are getting our very own Indian version of that show. In this article, we will talk about Shark Tank India, Who are the sharks (Shark Tank Judges), and will it be a success like its American counterpart. So let’s dive in.

"It's not how much money you make, but how much money you keep, how hard it works for you, and how many generations you keep it for."

β€”Robert Kiyosaki

Listen to our host Harini Rao talking about Shark Tank India to one of its biggest fans in our podcast, Startup Tea.

What is Shark Tank?
About Shark Tank India
Who are the Judges of Shark Tank India?
How to Register for Shark Tank India?
Future of Shark Tank In India
Shows Like Shark Tank in India

What is Shark Tank?

The Shark Tank America was first premiered on August 9, 2009, on ABC although; the history of the show goes much deeper than that. This show is actually an international franchise of Dragons’ Den, a show which was originated in Japan in 2001. The panel of investors, or the judges, is actually the Sharks, who after getting pitched by the contestants, decide whether to invest in their company or not.

In the show, the Shark helped the pitchers by consulting with them if there is any flaw in their products, services, or business model, once they heard the said entrepreneur.

If the investor is ready to invest in the business, they shake hands and seal the deal. Sometimes the entrepreneur gets rejected, when all the sharks refuse to invest after they are not convinced with their ideas.

The Shark Tank effect is so strong after appearing in the show, entrepreneurs' revenue increased 10 to 20 times.

In the American version of the show, notable entrepreneurs like Barbara Corcoran, Daymond John, Kevin O’Leary, Mark Cuban, Kevin Harrington are present at the show as the sharks who invests in the businesses. Shark Tank is a multiple Emmy Award-winning show and is considered as World’s biggest and number 1 business reality show.

What is Shark Tank India?

The globally famous show is going to make its debut on Indian television. Just like its American counterpart, Shark Tank India will be a platform that will provide opportunities to the new entrepreneurs that will be able to entice the sharks with their ideas. The Sharks will invest in those businesses that they will find suitable. The Shark Tank India is produced by Studio NEXT and will be telecasted on Sony Entertainment Television Channel.

In this upcoming Indian reality television show, budding entrepreneurs will visit and present their business models. They will try to convince the judges (Sharks) with their plan of the business and gain investment from the panel of investors present there for their wholesome ideas.

Who are the Judges of Shark Tank India?

The famous sharks that are going to be here are, some of the biggest names in the country. The judges of Shark Tank India are,

Ashneer Grover, MD and Co-founder of BharatPe

Ashneer Grover was the Managing Director and Co-founder of BharatPe. He has done his Bachelor of Technology (B.Tech.) in Civil Engineering. He co-founded Bharatpe with Shashvat Nakrani in 2018, and announced his resignation from the same on February 28, 2022.

Ashneer Grover
Ashneer Grover

The former Co-founder, and MD of the Indian QR code-based digital payments app BharatPe, has frequently featured in the news and social media and has faced bundles of backlashes, and multitudinous memes for his rash temper and blunt replies to the Shark Tank pitchers. However, all of these were reported off-screen until Grover's voice was recently identified in a voice call with Kotak Wealth Management where he was not only abusing but also threatening the Kotak employee over the failure to secure financing for Nykaa’s initial share sale. However, the voice is yet to be identified as Grover's, who is reportedly denying it.

Ashneer Grover was asked on January 19, 2022, by BharatPe to be on a voluntary leave of absence and was eventually asked to stay on a mandatory leave of absence. However, this was not due to the rash behavior of Grover and neither due to his recent telephone incident but due to a financial fraud of BharatPe of an estimated two-digit crore amount, as of January 29, 2022. This financial misconduct also concerned Ashneer's wife and five other BharatPe employees. The unstable grounds that held Ashneer made it exceedingly difficult for him to return to his former position in the company and as the reports went that he might also be fired by the BharatPe Board, the reports went finally true, concluding in the resignation of Ashneer Grover.

Vineeta Singh, CEO and Co-founder of SUGAR Cosmetics

Vineeta Singh is the Co-Founder and CEO of SUGAR Cosmetics. Vineeta Singh completed her electrical engineering from IIT Madras and later on went to pursue her Business Studies at IIM Ahemdabad. She co-founded Sugar Cosmetics in 2015 with Kaushik Mukharjee.

Vineeta Singh
Vineeta Singh

Peeyush Bansal, founder as well as CEO of

Peyush Bansal is the CEO and Founder of Lenskart. He did his undergraduate from Β McGill University and post-graduation from the Indian Β IIM Bangalore. He founded Lenskart in 2010 with the help of Amit Chaudhary and Sumeet Kapahi.

Peeyush Bansal
Peeyush Bansal

Namita Thapar - Executive Director of Emcure Pharmaceuticals

Namita Thapar is the executive director of Emcure Pharmaceuticals. She is a chartered accountant from ICAI and earned an MBA from the Fuqua School of Business at Duke University.

Namita Thapar
Namita Thapar

Anupam Mittal - Founder and CEO of - People Group

Anupam Mittal is a Co-Founder and CEO of - People Group. He has done his MBA in Operations and Strategic Management from the Boston College in the USA. He founded in 1997.

Anupam Mittal
Anupam Mittal

Ghazal Alagh - Co-founder and Chief Mama of Mamaearth

Ghazal Alagh is the Co-Founder and Chief Mama at Mamaearth. She has done Bachelors in Information Technology and Intensive Courses in Modern Art, Design and Applied Arts from the New York Academy of Arts. Before founding Mamaearth Ghazal was a Corporate Trainer. She co-founded Mamaearth in 2016 with Varun Alagh.

Ghazal Alagh
Ghazal Alagh

Aman Gupta - Co-Founder and Chief Marketing Officer at boAt

Aman Gupta is the Co-founder of boAt Lifestyle. He did his MBA from Kellogg School of Management. Aman Gupta founded BoAt in 2011 with Sameer Mehta. Before co-founding Boat, he was the director of sales at Harman International.

Aman Gupta
Aman Gupta

How to Register for Shark Tank India?

In order to participate in the show, one has to register themselves, down below are some of the steps one needs to follow during the registration:

  • The first and foremost thing one has to download the SonyLiv app or Log on to
  • Then you can find the register banner of Shark Tank, click on that.
  • You have to enter your mobile number to get your OTP verified.
  • You have to fill up all the information that is in the form regarding your participation in the show.
  • You have to enter all the information about your business.
  • The mandatory fields are needed to fill up properly with relevant information.
  • Submit your registration form.

Current Scenario for Registration of Shark Tank India

The show started airing on 20th December 2021, so the registration for the show has been closed but with its super interesting first episode, it seems like it’s going to be back for season 2 as well.

Future of Shark Tank In India

With India being a hub for startups, it is definitely a good time for a show like Shark Tank to come to India and explore the mind of new entrepreneurs. With such big names from all kinds of industries being the sharks in the show, it would definitely be a good opportunity for all those people who want to try pitching the investors to invest in their business.

The content of the show will definitely decide its future, which for now seems quite bright. The show is going to be telecasted on Sony Entertainment Television from 20th December 2021; it will be aired from Monday to Friday at 9 pm.

Shows Like Shark Tank in India

Shark Tank India is not going to be the first business reality show in the country. Prior to this, the country has MTV Dropout. It was aired in the year 2017 and the concept was almost the same as the Shark Tank. This show featured some dropouts who had to participate in many challenges that test their physical and mental strength. This shows the judges if it is good to invest in their business or not. The show was not renewed after its first season.

Shark Tank India: Episode 1 Review - Was it Worth the Hype?
The most awaited reality show, Shark tank India has released its first episode. Let’s look at the products featured and did the show live upto the hype?


When you start a business, find investors who are willing to invest in your business and will trust you and believe in you by providing funds to your business. Shows like Shark Tanks have done it in many countries and now they are bringing their concept to India. Shark Tank is a show that may provide some great opportunities to the new entrepreneurs and who knows this may lead to being the next big thing related to business in the country.


Is there Shark Tank in India?

Sony Entertainment Television has started airing the new business reality show called Shark Tank India on December 20, 2021.

Who will be sharks in Shark Tank India?

Ashneer Grover, Vineeta Singh, Peeyush Bansal, Namita Thapar, Anupam Mittal, Ghazal Alagh, and Aman Gupta are the sharks in Shark Tank India.

When will be Shark Tank Premiered in India?

Shark Tank will premier on Sony Entertainment Television from December 20.

Is the Shark Tank India registration still open?

No, the registrations for the show was open from June 18, 2021, to July 2, 2021.

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