India's Health Startup Expedition: Navigating Progress, Government Backing, and Future Horizons on National Startup Day

🔍Insights

Muskaan Kapoor

Jan 16, 2024 — 9 min read

India's Health Startup Ecosystem: Navigating Progress, Government Backing, and Future Horizons on National Startup Day

On this National Startup Day 2024, we embark on a journey through India's startup landscape, capturing insights from industry pioneers. From HealthTech to MedTech, nutrition, and beyond, industry leaders share their perspectives on the Indian startup ecosystem. Explore the story of the startup ecosystem's evolution, understand the pivotal role played by the Government, and explore the promising horizons that lie ahead for these industries.

Join us in celebrating National Startup Day as we delve into stories shaping India's entrepreneurial journey—a roadmap crafted with determination, backed by government support, and painted with the promise of an exciting future.

Progression of HealthTech and Government Support
MedTech Innovations: A Glimpse into the Innovation, Growth, and Future
Nourishing the Future: Nutrition and Beyond
Wellness in Focus: Paving the Way for Health and Wellness Startups

Progression of HealthTech and Government Support

Dr. Narendra Vankar, Founder and CEO of Quantum CorpHealth, sheds light on the transformative journey of health-tech in India, emphasizing the increased accessibility of healthcare for the population. “The health and startup industries have been revolutionized by introducing health-tech in India. As we progress further with technology, more and more healthcare startups have cropped up in the last ten years, making healthcare more accessible and easy to use for more of the population in India.”

The Government of India has been very pro-startup throughout. From various funding initiatives to incentives like intellectual property rights (IPR) support, patent cost reimbursement, and credit guarantee schemes, GOI has been a staunch supporter of the startup ecosystem, not only in health-tech but also in other industries as well.

Dr. Vankar highlights the significant role of government schemes like the National Health Mission and the Ayushman Bharat Scheme, saying, “Additionally, schemes and missions like the National Health Mission and the Ayushman Bharat Scheme both play huge parts in making healthcare easier and more accessible to India’s ailing and elderly population. Through improving the availability of medical equipment and supplies, they promote community participation and engagement in healthcare decision-making and service delivery.”

Looking ahead, Dr. Vankar expresses optimism about the future of healthcare in India. “The Indian healthcare system has made significant progress in recent years. With India also becoming a destination for medical tourism with its skilled doctors and advanced treatments, the healthcare industry in India is becoming a safe bet for investors and patients alike. We can be optimistic about the future of healthcare and medicine in India, considering the constant and continued investment in healthcare and innovation.”

MedTech Innovations: A Glimpse into the Innovation, Growth, and Future

Transitioning from the insights of health-tech, Mr. Pranav Bajaj, Co-Founder of Medulance, brings a crucial perspective from the Medtech and ambulance industry. “As advocates for advancing healthcare resilience, Medulance Healthcare eagerly anticipates the upcoming budget as a pivotal opportunity to fortify India’s emergency services.”

Mr. Bajaj emphasizes the crucial role of ambulances and the paramedic sector. “Recognizing the indispensable role of ambulances and the paramedic sector, we urge the government to prioritize strategic investments in these areas to improve response times and overall emergency medical care efficacy.”

A key expectation from Medulance is the revision of the GST structure for ambulance procurement. “Currently burdened with a 28% GST, we propose a significant reduction to 0%. This move not only alleviates financial constraints but also incentivizes the nationwide enhancement of emergency fleets, contributing to faster and more effective emergency response.”

Commending the government's progressive stance, Mr. Bajaj underscores the importance of exempting consumers from GST on emergency services. “We commend the government's progressive stance in exempting consumers from GST on emergency services, ensuring immediate medical attention remains accessible without additional financial burdens.”

Expressing a forward-looking perspective, he sees the upcoming budget as an investment in the health and safety of citizens. “Medulance Healthcare views this budget not just as a fiscal adjustment but as an investment in the health and safety of our citizens. We look forward to a budget that not only acknowledges the critical role of emergency services but actively contributes to their enhancement, reflecting a commitment to the well-being of the nation.”

Mr. Deepak Sharma, CEO and Co-founder of MedLern, shares his insights saying, “India has made significant strides in the startup ecosystem, emerging as one of the world's most dynamic and vibrant environments for new businesses.”

Acknowledging the pivotal role of government initiatives, Mr. Sharma highlights the impact of 'Startup India.' “Government initiatives such as 'Startup India' have played a pivotal role in fostering a conducive environment and providing support through funding, mentorship, and policy reforms.”

Sharma delves into the various measures the Government of India has taken to support and accelerate the growth of the MedTech industry. “The National Health Policy outlined the government's commitment to promoting the development and deployment of medical technologies. It emphasized the importance of innovation and technology in improving healthcare delivery. The National Digital Health Mission (NDHM) is another promising step that the Government took in the direction of fuelling MedTech's growth.”

Discussing the promising trajectory, Mr. Sharma outlines key trends in the MedTech industry. “The MedTech industry in India is marked by several promising trends. Rapid advancements in healthcare technology, including diagnostics, imaging, and telemedicine, are expected to revolutionize patient care and treatment methodologies.”

He emphasizes the collaborative nature of the industry and the potential for cutting-edge solutions. “Collaborations between healthcare providers and technology companies are likely to foster the development of cutting-edge solutions.”

Anticipating future growth, Mr. Sharma sheds light on government initiatives promoting domestic manufacturing and research. “Government initiatives promoting domestic manufacturing, research, and development, such as the Medical Device Parks and the PLI (Production Linked Incentive) Scheme, are anticipated to boost local production, reduce dependency on imports, and enhance the industry's competitiveness.”

Additionally, he discusses the role of technology, especially artificial intelligence and data analytics. “The integration of artificial intelligence and data analytics into medical devices is poised to improve diagnostic accuracy and patient outcomes."

As the MedTech sector adapts to the changing landscape, Mr. Sharma recognizes the impact of the COVID-19 pandemic. “The COVID-19 pandemic has accelerated the adoption of digital health solutions, remote patient monitoring, and telehealth services, shaping the future landscape of the MedTech sector.”

He concludes by highlighting the conducive environment for innovation and market growth. “Regulatory reforms and a more streamlined approval process for medical devices contribute to a conducive environment for innovation and market growth.”

Nourishing the Future: Nutrition and Beyond

Dr. Chetan Savaliya, Director of Satvam Nutrition, provides a broader perspective on India's startup ecosystem. He said, “During my journey the growth of startups in India has been fueled by supportive government policies, technological advancements, and a thriving entrepreneurial culture. I've seen a significant shift in the mindset towards entrepreneurship, with a growing acceptance of risk and a willingness to explore uncharted territories. The government's initiatives like Startup India and Make in India, alongside digital infrastructure, have played a crucial role. There's heightened global recognition of India as a hub for innovation, providing opportunities for economic growth.”

Further highlighting the Government of India's pivotal role in fostering the growth of plant-based herbal products and natural industry through supportive initiatives, Savaliya noted, “Favorable policies and regulatory frameworks has provided a conducive environment for businesses in this sector. The introduction of schemes like the Ayush Mission and National Medicinal Plants Board has specifically targeted the promotion of herbal products, encouraging research and development.”

Sharing his perspective on the future growth of nutraceutical manufacturing, Savaliya said, “The future of nutraceutical manufacturing in India, particularly in the realm of plant-based herbal products and natural supplements, holds promising prospects driven by evolving consumer preferences and global health consciousness. With an increasing focus on holistic well-being, there is a growing demand for ethically sourced, sustainable, and plant-based solutions. This trend aligns with the rich biodiversity of India, offering a diverse range of herbs and botanicals with potential health benefits.

As consumers become more discerning about the origin and composition of their dietary supplements, the nutraceutical industry in India has an opportunity to leverage its traditional knowledge in herbal medicine and Ayurveda. Regulatory reforms have streamlined the nutraceutical approval process, making it more attractive for manufacturers to invest in India.”

“Strategic partnerships, investment in research and development, and adherence to stringent quality standards will be crucial for companies to stay competitive. Embracing technological advancements in extraction processes and sustainable packaging can further enhance the industry's appeal. The future of nutraceutical manufacturing in India is poised for growth, provided industry players align with evolving consumer preferences, leverage indigenous knowledge, and invest in sustainable and innovative practices,” he added.

Shikha Agarwal, the Nutritionist, and Owner at Nurture, shares her insights in the healthcare domain. “In my startup journey, I've seen India's dynamic progress fueled by heightened health awareness and government initiatives like National Poshan Maah.”

Highlighting the impact of schemes like National Poshan Maah, Agarwal notes, “These schemes have elevated public interest in nutrition, propelling growth in the healthcare industry.”

“Looking forward, the sector is primed for expansion, driven by a health-conscious populace. Emerging trends point to a surge in demand for personalized nutrition and digital health solutions, offering startups abundant opportunities in this evolving landscape.” Agarwal added.

Wellness in Focus: Paving the Way for Health and Wellness Startups

Shifting gears to the health and wellness domain, Jatan Bawa, Co-Founder of Perfora, emphasizes the crucial role startups play in India's growth, “Startups are playing a very important role in driving growth for our country. Across different domains, there is a massive opportunity for startups to address problems for people in India.”

Reflecting on the pre-pandemic focus on convenience and the post-pandemic shift to health and wellness, Bawa acknowledges the government's proactive role. “Pre-pandemic, there was a lot of focus on convenience enabled by technology; however, post-pandemic, the focus has been primarily on improving health & wellness.”

He outlines the government's crucial role in accelerating growth saying, “The Government of India has played a crucial role in accelerating growth in our industry. Policies promoting ease of doing business, financial incentives, and initiatives like 'Startup India' have provided the necessary support.”

Looking forward, Bawa sees a promising future for the health and wellness industry. “Looking ahead, the future of our industry in India appears promising. With a continued focus on health and wellness, there are ample opportunities for startups to innovate and address evolving needs.”

Highlighting the importance of collaboration, Bawa emphasizes the role of startups, industry players, and the government in realizing the full potential of the dynamic landscape. “The government's sustained commitment to fostering entrepreneurship, coupled with emerging technologies, positions the Indian startup ecosystem for robust growth. As we move forward, collaboration between startups, industry players, and the government will be pivotal in realizing the full potential of this dynamic landscape.”

Adding another perspective from Perfora, Tushar Khurana, Co-Founder, expresses optimism about the future. “A decade earlier it would have been impossible to start and build a startup in a seamless way as we are doing it now.”

He acknowledges the government's super supportive stance towards startups and encourages a focus on adding value to the country. “The government has been super supportive concerning its policies related to startups, and I'm quite optimistic about the future as there are so many problems to solve. This is the decade of startups. For India, this is the decade of entrepreneurship, and I would strongly suggest people think about how they can add value to our country.”

“In the course of our startup journey, the evolution of India's startup ecosystem has been truly transformative. A mere decade ago, the seamless initiation and growth we now experience with Perfora would have been deemed implausible. The government's support, underscored by startup-friendly policies, has been instrumental in this paradigm shift,” Khurana added.

Concluding on a note of partnership and resilience, Khurana envisions a flourishing era for startups and entrepreneurship. “Moving forward, a continued partnership between the government and startups will be pivotal, cultivating an ecosystem where ideas can germinate and contribute substantially to the nation's trajectory. Embracing setbacks, cherishing minor victories, and valuing the entrepreneurial journey will be the linchpin for shaping success in this dynamic era of Indian entrepreneurship.”