Acko - Make Your Will, Before You Make Money!

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Insurances basically provide security to one's life. In today's world, security has got a bigger say than anything else. People usually waste money on buying various unwanted things. What is the use if you don't utilise your earned precious money for the right purpose?

Acko General Insurance is with you now to help you with the best and ideal insurance offers. Be it a bike or be it a car! Acko is here to serve the Indians with Premium insurances. Read about Varun Dua's Acko success story below.

Acko - Company Highlights

Startup Name Acko
Headquarters Mumbai, Maharashtra, India
Sector Insurance
Founder Varun Dua
Founded November 2016
Website acko.com

Acko - About
Acko - History
Acko - Founder And Team
Acko - Tagline, Slogan And Logo
Acko - Business Model
Acko - Revenue Model
Acko - Funding And Investors
Acko - Growth
Acko - Competitors
Acko - Future Plans

Acko - About

Acko General Insurance is a private general insurance company in India. The company has received its license from the Insurance Regulatory and Development Authority of India in the year 2017, September. It has got an online led model and thus all operations for the company take place through the digital platform.

Acko - History

Acko was founded by Varun Dua. He also serves as the Chief Executive Officer of the company. The company have got investors like Accel Partners, SAIF Partners, Catamaran Ventures. It includes domestic trips insurance as well as mobile insurances. In the year 2018, it also raised an amount of Rs 274 crore in funding for the welfare of their company.

Acko - Founder And Team

Varun Dua is the CEO and the founder of the company Acko. He completed his education from MICA, Ahmedabad and University of Mumbai. He was also a Trainee at Leo Burnett Advertising for less than a year. He started his career as a Marketing Manager at Tata AIG Life Insurance and Franklin Templeton Investments. He was also the co-founder of GlitterBug Technologies. He was the CEO at Coverfox Insurance. And now presently he is the CEO of Acko General Insurance. He has been working here since 2016.

Varun Dua, CEO, Acko

In order to create awareness Acko is running a campaign with a tagline, Full Paisa Wasool. The meaning is - complete value for money insurance. Acko is actually a value for money insurer brand.

The logo is basically one of the most important parts of a company. Acko is having 3 versions of its logo. 1 Primary colour and 2 Secondary colours.

Acko Logo

Acko - Business Model

The company is having two fronts of its business till date. There are people nowadays who insure for themselves as well. Can you believe it? Sounds quite a bit unbelievable but yes, the company has insured more than around 200,000 cars and that is what the business is all about. Microinsurance products are also now available. This idea actually deals with the third party concept. I know it is a new concept for a few! Driver insurance and also ticket cancellation insurances are being provided currently. Two things work here together simultaneously so it is the responsibility of the company to provide such insurances.

Acko - Revenue Model

Acko makes money through its schemes. They have got various sorts of customer-friendly schemes. Due to this policy, now the company has got 5-star ratings and over 4.5 crore, happy users. They provide their customers with phenomenal customer support and like this Acko has earned customer's trust as well. In case of a limb loss or eyesight, 50% will be received by the consumer.


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Acko - Funding And Investors

Acko has raised a total amount of $230 million in funding over the 5 funding rounds.

Date Transaction Name Money Raised Lead Investors
September 15, 2020 Series D $60 million Munich Re Ventures
November 28, 2019 Venture Round $36 million Ascent Capital, Binny Bansal
March 13, 2019 Series C $65 million Amazon
May 27, 2018 Series A $12 million Amazon
May 23, 2017 Seed Round $30 million Kris Gopalakrishnan and N.R.Narayana Murthy

Acko has got 17 investors. Intact Ventures is the most recent investor.

Acko - Growth

Acko is backed by Narayan Murthy and Accel. In the year 2019, September, Acko underwrote a premium worth of Rs 41.56 crore. It was a 6x growth compared to 2018 for the company. The previous worth of the premium was Rs 6.53 crore.


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Acko - Competitors

The top competitors of the company are Easypolicy, PolicyBazaar and Digit.

  • Easypolicy is the top competitor of Acko. It was founded in 2011, at Noida, Uttar Pradesh. This company also competes in the Health and Life Insurance industry. It generates less revenue than Acko.
  • PolicyBazaar is one of the top competitors of Acko. It was founded in 2008 at Gurgaon, Haryana, India. This company also operates in the Health and Life Insurance industry. It generates more revenue than Acko.
  • Digit is also one of the top competitors of Acko. It was founded in 2016 and is headquartered at Bengaluru, Karnataka, India. Digit also works in the Health and Life Insurance sector. In terms of revenue, Digit also generates less revenue than Acko.

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Acko - Future Plans

Varun Dua has got expanded plans for his company. He wants to scale up the value of the products. He also wants to look into the areas of his health insurance schemes. He also hopes to add more 100 to 120 new employees in his group. He says within 2020, he will scale up largely across the verticals of technology.

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About Purbalee Dutta

I am a content writer. Delivering information about various companies is my supreme goal. I write in a way which makes me as well as my audiences feel a unique connection.
  • Siliguri, West Bengal
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