Success Story Of The Tata Group Of Industries [Tata Group Case Study]

Devashish Shrivastava Devashish Shrivastava
Sep 16, 2020 9 min read
Success Story Of The Tata Group Of Industries [Tata Group Case Study]

Tata Group is an Indian global aggregate holding organization headquartered in Mumbai, India. Established in 1868 by Jamsetji Tata, the organization increased worldwide acknowledgment in the wake of acquiring a few global companies. Perhaps the biggest aggregate, Tata Group is claimed by Tata Sons. Β 

Each Tata organization works autonomously under the direction and supervision of its own directorate and investors. Noteworthy Tata's organizations and backups incorporate Indian Hotels Company, Tata Chemicals, Jaguar Land Rover, Tata Communications, Tata Consultancy Services, Tata Motors, Tata Power, Tata Steel, Voltas, and much more.

History and Origin of Tata Group
TATA Business Excellence Model (TBEM)
Marketing Strategy of Tata Group

Tata Group
Tata Group 

History and Origin of Tata Group

In 1870 with INR 21,000 capital, Jamsetji Tata founded an exchanging organization. He purchased a bankrupt oil plant at Chinchpokli and transformed it into a cotton plant under the name Alexandra Mill which he sold for a profit after 2 years. In 1874, he set up another cotton factory at Nagpur named Empress Mill. His aim was to accomplish 4 main objectives: setting up an iron & steel organization, an exceptional inn, a world-class learning establishment, and a hydro-electric plant. During his lifetime, the Taj Mahal Hotel at Colaba waterfront was opened in 1903, making it the first inn with power in quite a while.

After Jamsetji's passing, Dorabji Tata, his son, became the Chairman in 1904. Sir Dorabji built up the Tata Iron and Steel organization (TISCO), presently known as Tata Steel, in 1907. Denoting the gathering's worldwide aspirations, Tata Limited opened its first overseas office in London. Soon as per Jamsetiji's wish, Western India's first hydro plant was set-up and the Indian Institute of Science was also set up in 1911.

JRD Tata was crowned Chairman of Tata Group in 1938. Under his chairmanship, the benefits of the Tata Group developed from $100 million to over $5 billion. When he took over TATA, it had 14 undertakings, but in 1988 Tata Sons had developed to a combination of 95 endeavors. These endeavors comprised adventures that the organization had either begun or held controlling interests in.

Greats Of Tata Group
Greats Of Tata Group

Also read : Ratan Tata: The Accidental Startup Investor

In 1952, JRD established an airlines, known as Tata Air Services (later renamed Tata Airlines). In 1953, the Government of India passed the Air Corporations Act and acquired a larger part stake in the transporter from Tata Sons; however, JRD Tata would continue as Chairman till 1977. In 1945, Tata Motors was established and was first centered around trains. In 1954, it entered the business vehicle showcase in the wake of shaping a joint endeavor with Daimler-Benz. In 1968, Tata Consultancy Services was established.

In 1991, Ratan Tata was crowned Chairman of Tata Group. This was additionally the time of financial advancement in India, opening up the market to remote contenders. During this time, Tata Group started to obtain various organizations like Tetley (2000), Corus Group (2007), and Jaguar & Land Rover (2008). In 2017, Natarajan Chandrasekaran was named administrator.

TATA Business Excellence Model (TBEM)

Tata Business excellience Model (TBEM) is an altered adaptation of the internationally famous Malcom Baldrige Model. TBEM is utilized by the Tata business group to remain in step with the regularly changing business conditions.

TBEM focuses on seven central activities: administration, key arranging, client and market center, estimation, examination and learning the executives, human asset center, processing the board and the business results. Execution is estimated in outright focuses, and organizations need to accomplish at least 500 (out of 1,000) inside four years of consenting to the BEBP arrangement.

Accomplishments are granted by acknowledgment over the group. TQMS helps Tata's business organizations utilize the model to pick up bits of knowledge on their business qualities and open doors for development. This is overseen through a yearly procedure of appraisal and affirmation.

TBEM Criteria Purpose

Tata Business Excellence Model (TBEM) is the reason for leading authoritative evaluations and for offering input to candidates. Moreover, the TBEM criteria has three significant jobs in reinforcing aggressiveness:

  • To help improve authoritative execution practices, abilities, and results.
  • To encourage correspondence and sharing of best practices among associations of various kinds.
  • To fill in as a working apparatus for comprehension, overseeing execution, and for directing hierarchical arranging and open doors for learning.
  • TBEM based performance excellence goals.
  • TBEM Criteria is intended to enable associations to utilize a coordinated way to deal with hierarchical execution.
  • Conveyance of regularly improving an incentive to clients and partners; this adds to hierarchical maintainability.
  • Improvement of by and large authoritative viability and capacities.
  • Hierarchical and individual learning.
  • The Role of core values and concepts.


The administration tends to observe how your senior heads manage and support your association, set authoritative vision, qualities, and execution desires. Consideration is given to how your senior chiefs speak with your workforce, create future pioneers, measure hierarchical execution, and make a domain that energizes moral conduct and elite. The category additionally incorporates your association's administration framework and how it guarantees moral conduct and practices great citizenship.

Strategic Planning

Vital planning leads to activity arranging, sending of plans, how satisfactory assets are guaranteed to achieve the plans, how plans are changed if conditions require a change, and how achievements are estimated and supported. The strategic planning category focuses on long-haul authoritative support.

While numerous associations are progressively capable at vital arranging, plan execution is a noteworthy test. This is particularly obvious given market requests to be spry and to be set up for sudden change, for example, troublesome innovations that can disturb a generally quick paced yet increasingly unsurprising commercial center. This category features the need to put an emphasis on building up your arrangements as well as on your capacity to execute them.

Tata Group

Also read : List of 24 Startups Funded by Ratan Tata

Customer And Market Focus

Client and market focus caters to how your association tries to comprehend the voice of the client and of the commercial center with attention to fulfilling clients' necessities, needs and desires, enchanting clients, and building steadfastness. The category stresses connections as a significant piece of a general tuning, learning, and execution greatness technique. Your consumer loyalty and disappointment results give indispensable data to understanding your clients and the commercial center. Much of the time, such outcomes and patterns give the most significant data on your clients' perspectives as well as on their commercial center practices (e.g., rehash business and positive referrals), and how these perspectives and practices may add to the manageability of your association in the commercial center.

Measurement, Analysis, And Knowledge Management

The Measurement, analysis, and knowledge management category is the primary concern inside the criteria for key data about successfully estimating, investigating, improving execution, and overseeing authoritative information to drive improvement and hierarchical intensity. In the least complex terms, category 4 is the "mind focus" for the arrangement of your association's activities with its vital goals. Fundamental to such utilization of information and data are their quality and accessibility. Β 

Workforce Focus

Workforce focus caters to key workforce rehearses coordinated towards making and keeping up an elite working environment and towards drawing in the workforce to empower it. It also deals with the way in which the association adjusts to change and succeeds. The category covers workforce commitment, improvement, and the board in a coordinated way (i.e., lined up with your association's vital targets and activity plans). To fortify the essential arrangement of workforce, this criteria additionally covers human asset arranging as a major aspect in the strategic planning category.

Tata's Main Business Sectors
Tata's Main Business Sectors

Process Management

Procedure Management is the point of convergence inside the Criteria for your key work frameworks and work forms. Incorporated with the category are the focal necessities for recognizable proof and your abilities to accomplish productive and powerful work process administration, successful structure, a counteractive action direction, linkage to clients, providers, accomplices, colleagues, and an emphasis on esteem creation for every single key partner, operational execution, process duration, crisis availability, assessment, ceaseless improvement, and authoritative learning. Dexterity, cost decrease, and process duration decrease are progressively significant in all parts of procedure.

In straightforward terms, "deftness" alludes to your capacity to adjust rapidly, deftly, and successfully to evolving prerequisites. Contingent upon the idea of your association's methodology and markets, readiness may mean quick change starting with one item then onto the next, fast reaction to evolving requests, or the capacity to deliver a wide scope of tweaked administrations. Readiness likewise progressively includes choices to redistribute, concurrences with key providers, and novel courses of action.

Adaptability may request unique procedures, for example, executing particular structures, sharing segments, sharing assembling lines, or giving specific preparing. Cost and process duration decrease frequently include Lean procedure the board systems. It is essential to use key measures for following all parts of your general procedure.

Business Results

The results category gives outcomes that include your target assessment and your clients' assessment of your association's items and administrations, your general money related and showcase execution, workforce results, initiative framework, social duty results, and the consequences of every single key procedure and procedure improvement exercises.

Through this center, the Criteria's motivations: prevalent estimation of contributions as saw by your clients and the commercial center, unrivaled hierarchical execution as reflected in your operational, workforce, lawful, moral, and monetary pointers, and authoritative and individual learning are kept up. Classification 7 in this way gives "constant" data (proportions of progress) for assessment and improvement of procedures, items, and administrations in arrangement with your general authoritative technique.

Also read : Greatest Indian Entrepreneurs of All Time you may not know about

Marketing Strategy of Tata Group

The organization emphasizes on the 4Ps (Product, Price, Place, Promotion) which exude Tata Group's advertising methodology.

Tata Group MKT Cap
Tata Group MKT Cap


The item procedure and blend in Tata Group's promoting technique can be clarified as pursues. Tata Group is one of the main aggregates in India. Tata Group has its essence in a few enterprises and has units spread over the world. The Tata gathering is into the following business verticals:

  • Communication and ITeS: Tata Communications, Tata Teleservices, Tata Consultancy Services, Tata Elxsi, and Tata Interactive Services.
  • Consumer and Retail: Tata Sky, Titan, Landmark, Infiniti Retail, and Casa Decor.
  • Defense and Aerospace: Tata Advanced Materials, Tata Industrial Services, Tata Technologies, and Tata Manufacturing Services.
  • Realty and Infrastructure: Tata Power, Tata Housing Development Company, Tata Consulting Engineers, Tata Power Solar, and Voltas.
  • Financial Services: Tata AIA Life Insurance, Tata AIG General Insurance, Tata Capital, and Tata Investment Corporation.
  • Manufacturing: Tata Chemicals, Jaguar Land Rover, Tata Steel, Tata Motors, and Tata Daewoo Commercial Vehicle Company.
  • Services: Tata SIA Airlines – Vistara, Tata Services, Tata Technologies, Taj Air, TM International Logistics, and Tata Global Beverages.
Tata Group Products
Tata Group Products

This rundown isn't comprehensive. It has in excess of seventy brands which take into account twenty-eight separate businesses.

Also read : Mukesh Ambani Is All Set To Revolutionize The E-Commerce


All organizations of the Tata gathering capacity function autonomously. Each of these organizations is one of a kind and particular from one another. In this way, the estimating technique in its promoting blend pursued by these individual organizations differs as they are all in various ventures confronting diverse financial variables, capital, scale, and so on.


Tata gathering is available in more than eighty-five nations in excess of six landmasses. The gathering has developed to a tremendous scale all inclusive. The greater part of its organizations are forward-thinking and give benefits on cell phone and hold a decent nearness on the web.


The free organizations under the Tata brand advance its image (and their own identity) through individual promoting plans. Tata's administrations and customer items are known to utilize big names like that of Titan, Taj Hotels, and so forth. Print media is additionally utilized widely by organizations like Tata Steel and Tata Motors. Organizations like that of guard and consultancy are more of B2B in nature; they don't enjoy mass advancements. Since this is a help showcasing brand, here are the other three Ps that form the 7Ps advertising blend of Tata Group.

Also read : How Starbucks Globally Conquered The Coffee Industry

Various Products
Various Products 


The Tata bunch all in all utilizes 6,60,800 representatives. The Tata Group itself is possessed by Tata Sons. The Tata Quality Management Services part is answerable for managing the quality administration branch of more than hundred autonomous organizations to guarantee and primary quality principles as the Tata gathering remains on the mainstay of value and trust.

Physical Evidence

The sheer size of the Tata gathering is proof of it being a seething achievement and market pioneer. Tata gathering's business sector top is 7.2% of the all out market top of BSE.


The Tata gathering strategizes to develop by securing mergers around the world and incrementing its topographical limits. The gathering likewise targets obtaining the wellsprings of crude material. For setting, the Tata gathering has profound enthusiasm for getting steel plants over the globe with the goal that it can give steel at any rate to its car organization, subsequently disposing of the issue of the store network and profiting by the economies of owing the wellspring of crude material. It has in the past procured misfortune by acquring worldwide mammoths like Tetley tea, Land Rover, and Jaguar. Henceforth, this finishes up the promoting blend of Tata Group aggregate.


In a nutshell, one can say that the β€œTata group” is one of the most inspiring idols for new entrepreneurs. This particular business company is one of the prides of India and a shining example of success for younger business climbers.

Must have tools for startups - Recommended by StartupTalky

Subscribe to StartupTalky

Get the latest insights delivered to you right in your inbox

Great! Next, complete checkout for full access to StartupTalky.
Welcome back! You've successfully signed in.
You've successfully subscribed to StartupTalky.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.