The entrepreneurial wave is going high these days. Thanks to a show like Shark Tank India, we are able to witness, enjoy and learn from this wave.
The show made us aware of so many names that are responsible for making big brands work. One such name is Vineeta Singh, the co-founder of women’s favourite Sugar Cosmetics.
This woman has set up a great example for young women entrepreneurs. She has not only achieved success for herself but also acts as an inspiring force for so many budding entrepreneurs.
She is an entrepreneur, wife, mother, and a keen investor. She believes in the power of ideas and has funded many startups. For example- CosIQ, Skippi Ice Pops, and more.
Who is Vineeta Singh?
Vineeta is a young entrepreneur born in the year 1984 in Delhi. She is the co-founder and CEO of the renowned brand Sugar Cosmetics.
She went to the IIT Madras for her engineering. Later she did her MBA from the IIM Ahmedabad.
She has always been super determined towards her entrepreneurial journey. Vineeta was quite keen on building a business with women and for women. After many surveys and ideas, she noticed a dearth of proper shades and colours in cosmetics for Indian skin.
It was then in 2012 when she decided on her very own startup Sugar Cosmetics. She and her husband Kaushik are the co-founders of the startup. Starting a brand was not easy as there were many competitors like Lakme, Maybelline, already present in the market.
Vineeta made Sugar stand out by making it inclusive, affordable, and suitable for Indian skin. The products of the brand and great marketing strategies have now made the brand a number one choice of Indian women.
List of Startups Funded by Vineeta Singh
Vineeta is not only a great businesswoman but also an amazing investor. She is one of the most powerful women in business according to Forbes. She also occupies a place in the 40 under 40 lists of entrepreneurs by Economic Times.
Recently she appeared on the show Shark Tank India, where she invested in many startups. Here is the list of startups funded by Vineeta:
- Skippi Ice Popsicles
- BluePine Foods
- Heart Up My Sleeves
- Sunfox Technologies
- The Quirky Naari
- Humpy A2 Milk & Organic Farms
- Kabaddi Adda
- Nomad Food Project
- Jain Shikanji Masala
Skippi Ice Popsicles
Founder: Ravi Kabra and Anuja Kabra
Valuation: 90 Crores
Funded: 20 Lakhs
It is a brand of ice popsicles, launched in the year 2020. The brand’s ice popsicles are made with natural colours, sweeteners, and preservatives. It is available in many different flavours.
The products of the company keep the health of consumers in mind by not adding any artificial ingredients. Vineeta funded the startup with 20 lakhs INR at 3% equity.
Founder: Kanika Vats and Vidhu Jain
Valuation: 6.67 crore
Funded: 25 Lakhs
It is a skincare brand, founded in the year 2020. The company makes research-driven and tested products that are designed to improve skin texture.
The brand offers a range of products like serums, sunscreen, and more with evident results to the customers. Vineeta funded the company with 25 lakhs INR at 12.5% equity.
Founder: Rutvij Dasadia
Industry: Electric Scooter
Valuation: INR 2.6 Crores
Funded: INR 20 Lakhs
It is an electric scooters company founded in the year 2017. These scooters provide the ability to move around commercial campuses and holiday destinations.
The company ensures to offer ease in the rides for various sports and tourism with no pollution. Vineeta made a deal of 20 lakhs INR at 25% equity of the company.
Founder: Sidharth Mishra and Vinay Kumar
Valuation: 25 Crores
Funded: 20 Lakhs
It is a functional drink brand founded in the year 2018. The brand offers no-carb healthy energy drinks which are sugar-free and enriched with vitamins.
The drinks of the brand claim to speed up metabolism, burn body fat, and provide energy. It also helps in enhancing mood, motivation, and cognitive functioning. The company got funding of 20 lakhs INR at 15% equity and 30 lakhs debt from Vineeta Singh.
Founder: Aditi Madan and Rohan Singh
Valuation: INR 10 Crores
Funded: 25 Lakhs
It is a creative Himalayan food startup founded in the year 2016. The company offers a wide range of products like frozen momos and frozen spring rolls.
The founder of BluePine Foods, Aditi Madan is famous with the name ‘Momo Mami’. The startups’ products are packed with amazing taste, health, nutrition, and good quality. Vineeta funded the startup with 25 lakhs at a 5.3% equity stake.
Heart Up My Sleeves
Founder: Riya khattar
Funded: 12.5 Lakhs
It is a clothing brand launched in the year 2020. The brand deals in statement detachable sleeves. These sleeves can give a makeover to any dress, be it western or ethnic.
Many fashion influencers like Komal Pandey, Shaurya Sandhya, and more are seen embracing the brand’s sleeves. Vineeta funded the startup with 12.5 lakhs INR at 15% equity.
Founder: Rajat Jain, Nitin Chandola, Sabit Rawat, and Saurabh Badola
Industry: Medical Technology
Valuation: 50 Crores
Funded: 20 Lakhs
It is a med-tech R&D company that builds portable, minimalistic, and affordable devices with the help of computer-aided engineering and artificial intelligence. It was founded in the year 2016.
The company makes diagnostic pocket-friendly ECG devices (Spandan). This enables the customers to check for diseases cost-effectively and with convenience. Vineet provided funding of 20 lakhs INR at 1.2% equity to the company.
The Quirky Naari
Founder: Malvica S.
Valuation: 7 Crores
Funded: 17.5 Lakhs
It is a fashion and lifestyle startup, launched in the year 2018. The brand offers fashionable and quirky footwear and apparel.
The brand is super popular over social media for its unique and beautiful hand-painted sneakers. Vineeta loved the brand and made a deal for 17.5 lakhs INR at 12% equity.
Humpy A2 Milk & Organic Farms
Founder: Vishal Chaudhuri, Malavika Gaekwad, Jaywant Patil
Valuation: INR 18.75 Crores
Funded: INR 33.3 Lakhs
The brand offers pureA2 certified milk to the customers. It was formed in the year 2017. It is a community of people that takes an organic way for farming practices.
It ensures climate-smart regenerative organic farming which is A2 and organic certified. It makes going organic easy. Vineeta funded the startup with 33.3 lakhs INR at 5% equity.
Founder: Sairaj Dhond
Industry: Vegan Food
Valuation: INR 15 Crores
Funded: INR 25 Lakhs
It is India’s first brand that makes products from jackfruit, founded in 2013. The company offers plant-based products which are naturally grown. These come in ready-to-eat and cook forms.
The company produces sustainable and healthy foods that ultimately works towards the development of healthy habits among people. Vineeta made a deal with the startup for 25 lakhs INR at 7% equity.
Founder: Arvind Sivdas and Suhail Chandhok
Valuation: INR 80 Crore
Funded: INR 50 Lakhs
It is an online platform for all Kabaddi-related news, matches, and reports. It was launched in the year 2019. It provides various kinds of information like players’ information, sports news, tournaments details, etc.
The company got a funding of 50 lakhs at 3% equity from Vineeta Singh.
Nomad Food Project
Founder: Advaith Siddharth Inamke and Aditya Rai
Valuation: INR 4 Crores
Funded: INR 10 Lakhs
It is a brand that offers savoury bacon jams, thecha, and relishes. It started in the year 2017. Their artisanal products are made with premium ingredients that capture the best flavour jar by jar.
The brand is no less than a heaven for bacon lovers. Vineeta funded the company with 10 lakhs INR for 5% equity.
Founder: Jimmy Shah and Pashmi Shah
Valuation: 6.67 Crores
Funded: 33.3 Lakhs
It is a healthy ice cream brand that started in the year 2018. The ice creams of the brand are enriched with proteins. They do not have any extra calories or sugar. The brand also has a keto-friendly range.
The brand allows the customers to have a guilt-free dessert in many flavours. Vineeta invested 33.3 lakhs INR for 3% equity.
Jain Shikanji Masala
Founder: Anubhab Jain
Valuation: INR 5 Crores
Funded: INR 10 Lakhs
It is a traditional Shikanji beverage brand. This age-old brand has been in existence since 1937. The legacy of the Jain family has been working towards providing the best quality to its customers for a very long time.
It is the special spice of Jain Shikanji that makes it different from all others. Vineeta invested 10 lakhs INR for 5% equity in the company.
Vineeta Singh’s entrepreneurial journey has been super inspiring for all the young entrepreneurs since the beginning. She has earned a great place for herself and her company. More importantly, she has been able to earn the trust of women through her authentic and reasonable products.
This young woman has built a beautiful company and is now helping others to build their dreams by investing in them. She funded many young startups like the Quirky Naari, CosIQ, Heart Up My Sleeves, and many more.
Who is Vineeta Singh?
Vineeta Singh is Founder and CEO of Sugar Cosmetic.
What is net worth of Vineeta Singh?
Vineeta Singh's net worth is around INR 59 Crores.
What is the valuation of SUGAR Cosmetics?
Sugar Cosmetics is valued at INR 750 crores.