With the constant development in the Indian startup ecosystem, more and more women are chasing the entrepreneurial dream and succeeding in their ventures. This is empowering other Indian women who are still confined to the traditional homemaker role to think for themselves. However, a recent report states that only two Indian cities have made it to a ranking of the 50 most favorable global places for women to work. India’s Silicon Valley, Bengaluru, ranked 40th, while Delhi came in at the 49th place. This survey was conducted by the tech giant Dell, and consultancy firm IHS Markit. The ranking—based on inputs from Indian female entrepreneurs, policymakers, venture capitalists, media, and academicians—measures a city’s ability to attract and support women who want to grow their businesses.
According to the National Sample Survey, only 14% of the businesses in India are run by female entrepreneurs. Most of the companies are bootstrapped and run on a small scale. The global disparity is evident in a report which says nearly 126 million women have their own business across the globe with Indian women lingering around the 8 million mark; a paradoxical statement given that we are the second most populous nation in the world!
Some Interesting Statistics on Women Entrepreneurs in India
- About 58% of the female entrepreneurs were in the age range of 20-30 when they started out.
- Nearly 73% of them report a revenue of approximately Rs 10 lakhs in a financial year.
- Almost 57% of these women started out solo i.e. without any other member.
- About 35% of the women had a co-founder.
- Roughly 71% of the Indian female entrepreneurs employ five people or less.
In a country like India where most of the women aren't encouraged to think big (especially the rural parts of the nation), there are some who have soared higher than one would expect from a constrictive setup. These wonder women are inspiring other ladies to venture on the path of startups through the stories of their personal struggles and challenges. As a result, India is steadily rising up the ranks when it comes to a favorable startup ecosystem with solid backing from the Government.
Successful Women Entrepreneurs in India
Chitra Gurnani Daga
Aditi Gupta is a social cause entrepreneur and co-founder of Menstrupedia that works towards spreading awareness about menstruation. She started this venture alongside her husband, Tuhin Paul. The venture stemmed from her own experiences with this so-called taboo. Her menstruation was often a painful time she had to go through without any help to alleviate the pain. After finding out many women resonating with her on the same situation, she decided to create a website on menstruation, complete with illustrations and graphics, to educate women on periods. Menstrupedia has become extremely popular among girls and women seeking to gain awareness on the topic.
Aditi continues informing women on menstrual hygiene and advocating the need to remove misconceptions against this natural process. She indeed is among the gems who want to do something for the society. She aspires to create a future where menstruation is not seen as an evil but a welcoming change in a girl's life. She hails from Garhwa in Jharkhand. Aditi is a post-graduate from National Institute of Design, Ahmedabad.
Anisha Singh is no stranger to roller-coaster riders; she went through various ups and downs in life before achieving the success she enjoys today. She is the co-founder and CEO of India’s biggest deals platform, Mydala. Anisha's long journey started when she was working in Capitol Hill, helping entrepreneurs. After that, she was associated with a software company in Boston, designing e-learning ecosystems. Anisha Singh is known for openly supporting woman causes and campaigns. She speaks her mind out and doesn't cave into fear.
Anisha is from New Delhi, India. She pursued her Master’s degree in Political Communication and then an MBA in Information Systems from American University, Washington DC. Anisha Singh is counted among the most successful female entrepreneurs of India and was a judge for an Indian reality show based on Entrepreneurship.
Shradha is a courageous girl who was at the top of her career while working with famous news media houses like Times of India and CNBC in Mumbai. During that, she interacted with the many entrepreneurs and their success story. Her idea to feature these entrepreneurs was rejected by channels. She figured out that there are millions of stories storming around but there’s no one to cover them on their platform. An idea struck her mind to make an online portal to provide platform to those stories. YourStory started in 2008 and today has 70,000 stories and the young girl leads a team of 100+ people who offer content in 11 local languages. The motive is to share the roller coaster of emotions that an entrepreneur go through. She was awarded with the L’Oreal Paris Femina Award and also included in the list of Worlds’ Top 500 LinkedIn Influencers. Shradha is one of the most successful and influential female entrepreneurs in India.
Upasana Taku co-founded Mobikwik with her husband, Bipin Preet Singh. Mobikwik is a fintech startup. It is a virtual wallet tied to a huge network of companies and services. People can recharge and pay at registered places through Mobikwik wallet. Mobikwik also rewards its customers with cashback through a concept called SuperCash.
Upasana has a strong fintech background, having worked as a senior product manager at PayPal (an eBay company) in Silicon Valley and with HSBC, San Diego prior to that. She graduated with a Bachelors in Engineering from NIT Jalandhar and a Masters in Management Science from Stanford University. Read the Startup Story of Mobikwik to know more about Upasana's journey.
Neeru Sharma is the co-founder and director of Infibeam, India’s leading e-commerce portal. Neeru is an expert in conducting market research and providing financial diligence for investments.
Neeru Sharma holds an MBA degree in Finance and Strategy from Carnegie Mellon University's Tepper School of Business. She has been a part of TCS, Nokia, and Amazon.
Sugandha is a young entrepreneur and the founder Docttocare. Docttocare is an online healthcare service provider which provides information to its users about the best doctors, clinics, hospitals, and diagnostic centers. Docttocare also offers virtual walkthroughs of the hospitals and their facilities.
Sugandha has worked with companies like Infosys, Oracle and Google Maps before founding Docttocare. Sugandha is an electrical & communication engineer by qualification. She has a team of 15 people who she manages and make Docttocare better everyday. You can check out the Startup Story of Docttocare to know more about Sugandha and her journey
Founder: The Moms Co.
A banker-turned-entrepreneur, Malika Sadani is the Founder & CEO of The Moms Co., a leading homegrown brand for toxin-free, natural, and effective products for pre and post natal care, babies, and conscious consumers seeking personal care solutions. It was when Sadani had her first child and moved back to India from the UK that she experienced difficulties in finding chemical-free, quality products in the country. There was a huge gap in the baby-care market that was yet to be addressed. With The Moms Co., she has embarked on a mission to help mothers in India and across the world make safe choices for themselves and their loved ones. The team works with experts from around the globe and even though its a native brand, all the products under The Moms Co. have Australian certifications.
Ruchi Garg founded Venuelook in 2014. VenueLook is a Noida based O2O platform for venue aggregation, recommendation, and booking. Venuelook is making venue booking seamless and awesome across 16 cities in India. It helps organisations to manage and promote events.
Ruchi has a Bachelor's degree in Computer Science. She has professional experience of more than 15 years building products and teams. Ruchi manages a team of 50 people in Venuelook. Even though she is in the event management industry, Ruchi still maintains a connect with technology—leveraging it to solve business problems. You can read the Startup Story of Venuelook to know more about her.
Founder: Social Samosa
Ankita Gaba is a consultant, lecturer, entrepreneur, and a media strategist known for her multitasking prowess. She co-founded Social Samosa in 2013. Social Samosa is a website which is a knowledge repository for thoughts, ideas and dialogues about the social media scenario in India. She started her career in the Public Relations Industry . Social Samosa has provided a platform for people to become popular by allowing them to freely express their thoughts, ideas, and dialogues.
Born on 4 April 1985, Ankita hails from Mumbai. Ankita Gaba has won "The Social Media Entrepreneur of the Year Award" by Wat Awards for the year 2013. Her first venture was Superchooha, one of the first social media agencies in India.
Founder: MAD STREET DEN (MAD)
Ashwini Asokan had her husband, Anand Chandrasekaran by her side in her entrepreneurial quest. She began by leading a mobile innovation team in Silicon Valley. This stint incited her interest in Artificial Intelligence. After coming back to India, the husband-wife duo tasted success with their offering—Mad Street Den. Mad Street Den is an AI platform that enables users to capture smiles, detect facial expressions and emotions through their smartphone cameras. The company is located in the Bay Area, California with offices in Seattle and Chennai (India).
Later they also founded vue.ai, an image recognition platform for the retail industry. Vue.ai works with marquee retailers, brands, and marketplaces across the globe, transforming operations in the fashion industry through intelligent automation. It won't be wrong to label Ashwini as an innovative female tech entrepreneur!
Chitra Gurnani Daga
Chitra Gurnani and her husband, Abhishek Daga, started Thrillophilia in 2009. The venture was a manifestation of their passion, traveling. Thrillophilia is a travel company that provides the best local experiences and assures its customers of a trip they will cherish forever. Her inspiration is to make the people of India aware of the marvellous travel spots and tourist destinations within the country.
Chitra Gurnani hails from Bangalore. She has an MBA degree in Marketing from theIndian School of Business. Chitra previously worked at SAP and Infosys as a software engineer. She is focusing on building an organization that adds value to both its customers and employees instead of solely focusing on revenue.
Debadutta Upadhyaya believes in persistence, come hell or high water. In fact, she always finds a solution to every problem. She founded Timesaverz, an online portal that helps people find solutions to their handyman problems . It assists homemakers with house repairs.
Debadutta was born in the city of Odisha, Rourkela. She has graduated from IIM, Calcutta and worked for Yahoo India.
Life is as you would like to make of it. All of us have a choice and the easy or hard part is just a derivative of what one has chosen. - Debadutta Upadhyaya, Founder of Timesaverz
Gurleen Kaur Tikku is the CEO of Hareepatti. Hareepatti is a financial advisory firm imparting its customers financial wisdom. It is an extension of the parent company, Trilok Singh & Associates, started by Gurleen’s father, Late Shri Trilok Singh Jee.
Gurleen Kaur has pursued PGDBM in Finance from Institute of Management Technology, Ghaziabad. She has been recognized among the Top 30 Women Entrepreneurs from Delhi.
Founder: InstaScribe & Pothi
Jaya Jha is another successful womanpreneur in India. She is the brain behind tow startups—InstaScribe and Pothi.com. These platforms enable users to create their own eBooks.
Jaya has enviable credentials with the IIT-IIM tag. She graduated from IIT, Kanpur in Computer Science and has a PGDM in Marketing and Strategy from IIM, Lucknow. She previously worked for Google as an Assistant Product Manager and with IBM as an Assistant Manager.
Neha has done something really unique with her startup, Moojic. Moojic is like a radio/jukebox for restaurants and cafes. It allows customers to alter and customize playlists as per their interests. Neha is no stranger to failures, she has had a difficult journey but always emerged victorious.
She hails from Mumbai. She pursued her MBA degree in Marketing from the Asian Institute of Management. She was previously working as an Assistant Product Manager for HP.
Megha Malik started her journey as an entrepreneur a decade back by starting DesignerPeople. Her vision is to transform the way product packaging, designing, and positioning are looked at by young brands. As a Creative Director at Designer People, Megha's responsibility is to provide proactive practical and contemporary brand advertising solutions, and support a futuristic brand presentation in tune with global trends. She has worked with over 500 brands over the last ten years and helped them build their branding portfolio. Megha holds an MBA degree in Marketing Strategies and a Bachelor's degree in Fine Arts. Read the success story of DesignerPeople to know more.
Indians need to learn from these women role models. Their ventures and initiatives are more than just a source of profit. These Indian female entrepreneurs provide an insight into what all could be achieved through creativity and innovation. Their stories tell us that gender is not counted as any factor for achieving success.
Hope this post has incited that hidden entrepreneur in you!