CashKaro - Helping Indians Gain Excellent Cashbacks

Sarika Anand Sarika Anand
May 24, 2022 9 min read
CashKaro - Helping Indians Gain Excellent Cashbacks

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by CashKaro.

The trick to creating wealth is organising your finances, whether for bill payments or trying to save money. Cash-back-related applications can enable you to achieve this goal by giving you discounts, refunds, or credits which you can use on new payments. This isn't a high-stakes wager. That's more of a "penny saved" scenario. However, it aids in the development of a saving mindset.

You might be perplexed about how these money-saving technologies are available for free. The applications are paid to assist businesses in selling things. Nevertheless, those shops are counting on you to return next time, whether or not you get a deal. You may have also been required to provide your email id at the time of purchase, providing them with a new method of reaching you in the future.

In a nation like India, where people just adore saving money and looking for excellent deals and discounts on shopping, any brand that gave cashback to clients was certain to flourish. Swati Bhargava and Rohan Bhargava, took advantage of this emotion to create CashKaro, one of India's largest cashback platforms.

CashKaro, India's online coupon and cashback website with more than five hundred plus brands, is one example. Online retailers and eCommerce platforms may collaborate with CashKaro to provide coupon and cashback promotions to a broader client base and sell more products.

Cashkaro - Company Highlights

Startup Name CashKaro
Legal Name Pouring Pounds Ltd
Industry Coupons, E-commerce, Retail, Customer Service
Headquarter Gurgaon, Haryana, India
Founders Rohan Bhargava, and Swati Bhargava
Founded Apr 11, 2013
CEO Swati Bhargava
Areas Served India
Website www.cashkaro.com

About Cashkaro and How it Works?
Cashkaro - Industry
Cashkaro - Name, Logo, and Tagline
Cashkaro - Founders
Cashkaro - Startup Story
Cashkaro - Vision, and Mission
Cashkaro - Business Model, and Revenue Model
Cashkaro - Funding, and Investors
Cashkaro - Employees
Cashkaro - Competitors
Cashkaro - Future Plans

About Cashkaro and How it Works?

Though CashKaro is well-recognised for its cashback and coupons, it is also the greatest location to look for excellent deals. CashKaro has the finest offers, coupons, and deals, whether you're shopping for mobile phones, tourism, clothes, or anything else.

It is fully committed to uncovering great discounts across shops, therefore, they are able to provide its consumers with the finest deals. A mix of merchant discounts, CashKaro's special promo codes, and, obviously, additional cashback creates the ideal offer.

CashKaro has been used by over 5 million people to save money. They are a Ratan Tata-backed firm that provides unrivalled cashback and curates amazing deals for their members. While other companies in the industry may provide coupons or cashback on their own, CashKaro has been the only source that offers all three perks at once. It provides product price comparisons among leading retailers, cashback, and unique promo coupons for over 1,500 stores.

Once you've created a CashKaro account, you may purchase online on their website or use their Android and iOS applications to earn rewards. The cashback app has a great user interface and user experience, with features like on-screen discount coupons that you can easily touch to copy. This makes shopping easy while browsing items on sites like Flipkart, Amazon, and Myntra.

On the CashKaro application, obtaining the greatest deals is also very straightforward. For starters, you need to register a free CashKaro account, which will get you access to their various unique discounts, deals, and discount codes. And then using the search bar you may choose your preferred business. It will send you to a dedicated store website on their website for the business.

The greatest discounts, promo codes, and reward deals are displayed there, including an orange coloured "activate" key. If you like the deal, simply click the orange icon to be sent to a new page. This page will show you all available coupons for the business you selected. After that, just paste the discount code into the company's payment page and continue shopping as usual.

Cashkaro - Industry

Coca-Cola launched the coupon sector in the mid-1890s with a free bottle coupon. It has now grown into a multibillion-dollar business, with online discounts becoming extremely prevalent. The customer receives the coupons and redeems them at the store.

The company reimburses the retailer for the price of the coupon. The company may give and occasionally issue coupons. The money from the manufacturer is divided between the retailer and the promo code processor.

In 2020, the worldwide digital coupons industry was worth more than the US $4.67 billion. From 2021 to 2031, it is expected to increase at a rate of 18.6%. By the end of 2031, the worldwide digital coupons industry is predicted to reach a value of $29.7 billion. Because conventional coupon printing is somewhat expensive compared to digital coupons, such developments are resulting in income potential for online coupon market participants. Furthermore, digital coupons expand the possibilities for customizing brand advertising to the demands of customers.

Online coupons are simple to transmit and may be delivered through e-mail, SMS, or text alerts, among other options. Better reimbursement rates are being achieved as a result of automated messaging and offer personalization versatility.

Furthermore, digital coupons make shopping from any place much easier. Customers will benefit from the integration of digital coupons with e-wallets and other payment options.

Cashkaro - Name, Logo, and Tagline

Cashkaro's tagline says, "You Want More, You Get More."

CashKaro Logo
CashKaro Logo

Cashkaro - Founders

CashKaro was founded in 2013 by Rohan and Swati Bhargava, a husband and wife duo.

Founders of CashKaro - Rohan and Swati Bhargava
Founders of CashKaro - Rohan and Swati Bhargava

Swati Bhargava

Swati is the Chief Executive Officer and Co-Founder of Cashkaro.com. Swati and her husband Rohan Bhargava founded Pouring Pounds in the United Kingdom in 2011. They founded Cashkaro.com in April 2013 after detecting tremendous opportunities in India.

With over 2 lakh likes on Facebook and a rapidly rising membership and transactional base, Cashkaro.com has now become India's largest cashback service in only four months. Swati spent five years at Goldman Sachs in London before launching Pouring Pounds.

Rohan Bhargava

Rohan has worked with international hedge funds such as Aladdin Capital and Washington Square Capital as a certified CFA. He achieved his Bachelor's degree in Economics from the London School of Economics. He has almost 8 years of industry expertise and formerly managed a $1 billion structured credit portfolio.


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Cashkaro - Startup Story

Swati dreamed of entering the Indian Foreign Services as a child but instead chose to become a businesswoman since she enjoys business and marketing. Swati had similarly intended to attend Oxford as a child but subsequently changed her mind after learning that the London School of Economics offered her a better scholarship.

Elsewhere, Rohan worked for reputable organisations like Washington Square and Aladdin Capital after graduating from the London School of Economics. In 2011, he launched his own business in the UK called Pouring Pounds, which focused on discounts and rebates as well. When he returned to India, he and his wife founded CashKaro, which rapidly became a hit.

The Bhargavas turned their attention from their secure and comfortable job as bankers in the UK to Pouring Pounds, a coupon-based company they operated in the UK in 2011. Swati was inspired to create this business after seeing the huge success of similar payback firms in the US and UK.

In both the United States and China, the rebate industry is a multibillion-dollar industry. Swati and Rohan were motivated to start Pouring Pounds and attempt something new. While Swati had no intention of returning to India whilst operating in London, their success encouraged them to redirect their emphasis to India.

The accomplishments of Pouring Pounds gave the pair the conviction they needed to grow their operations in India in April 2013. The business began with a small workforce in India, with the co-founders based in London.

The two understood they needed money, so they emailed a few acquaintances to ask for help raising $250,000. By end of the next day, they had received responses from over 20 people. The pair raised $750K in two days because investors saw India's e-commerce business as having incredible possibilities.

Swati was able to persuade over 500 e-commerce portals to join their endeavour, including Amazon, Myntra, and Jabong, which aided the firm's amazing expansion.

CashKaro soon became one of India's most popular coupon websites, with over Rs 10 crore in payments. The company actively promotes and performs over 5,500 transactions every day and has benefited consumers save more than Rs 200 crores ever since the launch.


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CashKaro is India’s fastest growing cashback and coupon website. The company gives users coupons and cashback when they use sites of 500+ partner brands.

Cashkaro - Vision, and Mission

CashKaro's vision statement says, "Our vision is to be the easiest savings destination for shoppers."

Cashkaro - Business Model, and Revenue Model

Basically, you visit CashKaro's portal, then go to your favourite store's app or website, and then proceed with the shopping normally using the standard payment plans, and receive genuine cash rewards which you can deposit into your account. Correct? It nearly sounds exciting. However, everything is based on the affiliate marketing financial model.

Myntra, Amazon, Big Bazaar, and Ajio are mostly renowned e-commerce websites with thousands of people purchasing directly with them every day. They do, however, desire additional consumers, like all businesses.

Customers are brought to them by CashKaro. And, in exchange for introducing these clients to the digital platforms, the platforms pay them a sales commission. This charge is normally a proportion of the order's total payment amount.

CashKaro then distributes the bulk of the commission to the consumer, in the form of a CashKaro refund or cashback, which is transferable to the customer's bank account after the returning period has ended.


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Cashkaro - Funding, and Investors

Date Round Amount Lead Investors
Sep 15, 2020 Series B $10M Korea Investment Partners
Jan 19, 2016 Venture Round - -
Nov 16, 2015 Series A $3.8M Kalaari Capital
Jul 3, 2013 Angel Round $750K -

Cashkaro - Employees

  • Swati Bhargava - Co-Founder
  • Rohan Bhargava - Co-Founder
  • Rishav Kumar - Senior Manager, Marketing & Growth
  • MK Arumainathan - C.T.O

Cashkaro - Competitors

Top competitors of the firm in its rival set are :

  • GoPaisa
  • BeFrugal
  • Cashrewards
  • TopCashback
  • Mr. Rebates
  • TalkCharge Technologies Pvt.
  • ShopAtHome
  • Coupon Rani

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Cashkaro - Future Plans

A platform for rewards, cashback, deals, and discounts, CashKaro plans to hire up to 350 people across all sectors and positions, in the year 2022 Β This will increase the staff of CashKaro from 350 to 700 people.

The firm is hiring across a variety of departments, including user interface (UI)/user experience (UX), design, data analytics, product, partnerships, growth, Β social media, influencer marketing, digital marketing, and extending the CashKaro Store Network.

In the next quarters, the attention will be on management profiles such as chief of staff, head of product, head of data, design lead, and so on. This year, freshmen and interns will account for 20 percent of overall recruitment.

I always say that a dedicated team lays the foundation of a successful business, so hiring is one of the most important parts of running a business for me. Our hiring process is extensive, and we dive deep into the candidate’s experience and more specifically into the core skills needed for the role in question," Swati Bhargava, cofounder of CashKaro told.

CashKaro will be executing its intention to increase its brand into financing this year. This year, the expansion of this area is likely to be a major recruiting generator.

According to Rohan Bhargava, co-founder of CashKaro and EarnKaro, the company's sales increased by more than 100% in the fiscal year 2022 and exceeded the β‚Ή200 crore mark.

"As we aim to further double this number in FY23, having the right team will be the key contributing factor. We will be hiring aggressively and aim to cross the 700 members mark in terms of team size," he said.

Cashkaro - FAQs

What does CashKaro do?

CashKaro provides the finest offers, coupons, and deals, whether you're shopping for mobile phones, tourism, clothes, or anything else.

Who founded CashKaro?

CashKaro was founded in 2013 by Rohan and Swati Bhargava, a husband and wife duo.

How does CashKaro make money?

In exchange for introducing customers to the digital platforms, the platforms pay CashKaro a sales commission. This charge is normally a percentage of the order's total payment amount.

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