CashKaro - How is it Helping Indians Gain Excellent Cashbacks?

CashKaro - How is it Helping Indians Gain Excellent Cashbacks?
CashKaro - How is it Helping Indians Gain Excellent Cashbacks?

Building wealth requires managing your money, whether it's for savings or bill payments. Cashback programs are essential to this process because they encourage a savings-oriented mindset by providing discounts, refunds, or credits that are applied to future purchases. These cost-cutting devices function by getting paid by companies to advertise their goods, resulting in a win-win scenario where consumers save money and companies earn repeat business.

In India, where people are always looking to save money and find the best discounts, the idea of cashback has become very popular. Seizing the chance, Swati and Rohan Bhargava established CashKaro, one of the biggest cashback systems in India. Collaborating with over 1500 retailers, CashKaro delivers exclusive coupon and cashback promotions, providing users with a streamlined method to maximize savings while shopping.

In this article, we will delve into the successful journey of CashKaro founders, business models, funding, competitors, and more.

CashKaro - Company Highlights

Headquarters Gurgaon, Haryana, India
Sector Coupons, E-commerce, Retail, Customer Service
Founder Rohan Bhargava and Swati Bhargava
Founded 2013

CashKaro - About
CashKaro - How it Works?
CashKaro - Industry
CashKaro - Founders and Team
CashKaro - Startup Story
CashKaro - Mission and Vision
CashKaro - Name and Logo
CashKaro - Products and Services
CashKaro - Business Model
CashKaro - Revenue Model
CashKaro - Challenges Faced
CashKaro - Funding and Investors
CashKaro - Growth
CashKaro - Advertisements and Social Media Campaigns
CashKaro - Competitors
CashKaro - Future Plans

CashKaro - About

One of the most popular places to find amazing bargains is, a well-known website recognized for its outstanding cashback and coupon services. CashKaro regularly provides the best discounts, coupons, and offers on a wide range of products, including mobile phones, travel, apparel, and more. The platform is steadfastly committed to unearthing incredible sales from a wide range of retailers, making sure that customers have access to the best offers out there.

The unique selling point of CashKaro is its dedication to quality, which is attained by a blend of merchant rebates, CashKaro-selected promo codes, and extra cashback.

CashKaro - How it Works?

It is easy to navigate CashKaro's user-friendly platform, which offers two convenient options for online purchasing: using their Android and iOS applications for a smooth rewards-earning experience or shopping straight through their website. With features like on-screen discount coupons that users can touch and copy with ease, the cashback app ensures a hassle-free buying experience on well-known platforms like Flipkart, Amazon, and Myntra. It also has a good user interface.

It's simple to access the best offers using the CashKaro program. Upon creating a complimentary CashKaro account, consumers are granted access to an extensive array of exclusive discounts, offers, and promo codes. They can choose their favorite brand using the search bar, which takes them to the CashKaro store website.

The site shows the best rewards programs, promo codes, and discounts along with an orange "activate" button. After choosing a deal, customers are taken to a new page that displays all of the coupons that are available for the selected brand.

Users only need to paste the code into the business's payment page to receive the discount, which enables them to carry on their shopping spree while saving even more money. This simplified procedure serves as an example of how CashKaro skillfully incorporates discounts into the online buying experience.

CashKaro - Industry

According to the Research and Markets report analysis, the global market for mobile coupons was projected to reach US $509.7 billion in 2022, reflecting the altered business scenario following the COVID-19 pandemic. According to projections, the market is predicted to increase significantly, with a value of US $1.6 trillion by 2030.

This represents a strong Compound Annual Growth Rate (CAGR) of 15% throughout the analysis period, from 2022 to 2030. These results highlight the changing dynamics and growing importance of mobile coupons in the global market, as highlighted by Research and Markets' perceptive analysis.

CashKaro - Founders and Team

CashKaro was founded in 2013 by Rohan and Swati Bhargava, a husband and wife duo.

Swati Bhargava and Rohan Bhargava, Co-Founder of Cashkaro
Swati Bhargava and Rohan Bhargava, Co-Founder of Cashkaro

Swati Bhargava

Swati Bhargava, Co-Founder of CashKaro, started her academic journey at National Junior College in Singapore, excelling in GCSE A Levels and focusing on subjects like math, economics, and physics. Later on, she attended the London School of Economics and Political Science (LSE) to pursue a BSc Hons in Mathematics and Economics.

Before co-founding Pouring Pounds Ltd., Swati was an associate at Goldman Sachs after completing her graduation. Her strategic thoughts and entrepreneurial energy ultimately led to her being a key co-founder of CashKaro, which established the site as one of the top cashback platforms in India. Swati also serves as the Co-Chair of the Indian Chapter at H2.

Rohan Bhargava

Rohan Bhargava, the Co-Founder, earned a Bachelor of Arts in Economics from Franklin & Marshall College and a Bachelor of Science in Economics from the London School of Economics and Political Science (LSE). He commenced his career at Goldman Sachs, progressing from an intern to an associate. Following this, he excelled at Washington Square Investment Management and later assumed the role of Associate Director at Credaris.

Rohan's entrepreneurial drive led him to co-found Pouring Pounds Ltd., showcasing his innovation in the business landscape. Expanding on his success, he co-founded, a significant milestone in his entrepreneurial journey. Leveraging his finance and entrepreneurship background, Rohan continues to drive's success, cementing his reputation as a dynamic and accomplished professional.

The CashKaro team operates with 201–500 employees, as per LinkedIn.

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CashKaro - Startup Story

After completing her studies at the London School of Economics, Swati Bhargava delved into a financially rewarding yet demanding role at Goldman Sachs, dedicating five years to investment banking with work hours extending from 8 a.m. to midnight.

She met her future husband, Rohan, an LSE alumnus, during her time there, and it was Rohan who first introduced her to the idea of cashback websites. Curious about the concept, the couple co-founded Pouring Pounds, a UK payback company that worked with well-known organizations including the Daily Mail and the Metro Newspaper.

Motivated by the desire to capitalize on India's passion for frugal living, Swati and Rohan Bhargava moved to Gurgaon, India, and introduced CashKaro in 2013. This signaled the launch of a platform designed to give Indian customers a fun and rewarding way to save money with cashback and unique offers.

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CashKaro is India’s fastest growing cashback and coupon website. The company gives users coupons and cashback when they use sites of 500+ partner brands.

CashKaro - Mission and Vision

CashKaro's mission is "to be the biggest savings destination for online shoppers."

CashKaro's vision is "to be India's largest cashback and coupon app."

CashKaro Logo
CashKaro Logo

The company's legal name is Pouring Pounds Ltd.

CashKaro - Products and Services

CashKaro products and services are:

CashKaro EarnKaro

CashKaro launched EarnKaro as a social cashback app, which has taken off well. This app has since been helping CashKaro get into exclusive agreements with top Telegram creators, Facebook group owners, and WhatsApp group owners, which include students, housewives, and others. All of them can use affiliate links for any e-commerce products, which, if sold, get them commissions.

CashKaro Store Network

CashKaro launched this business in 2021, with the help of which CashKaro has successfully entered into partnerships with over 25K kirana stores across the country as of July 2022.

All of these store owners can collect orders from their walk-in customers and place them online with the help of the relevant CashKaro platform. This will, in return, help them receive cashbacks. Besides, these partners are also having rural reach and gaining new shoppers from the Tier 3 and Tier 4 towns of India.


BankKaro is a user-focused platform for finding credit cards and loans. It is the sibling of CashKaro. It rewards users across all applications with an emphasis on value and simplicity, which is consistent with CashKaro's goal to give clients the greatest deals and most value in the financial services industry.

CashKaro - Business Model

CashKaro operates on a dynamic business model, seamlessly integrating cashback and coupons into the online shopping experience. CashKaro, the biggest cashback and coupon website in India, works with more than 1500 stores to give consumers the opportunity to earn actual cashback on purchases made via the app or website. This exclusive offer is available on well-known websites, including Mamaearth, Ajio, Myntra, Amazon, and more.

The foundation of CashKaro's business strategy is affiliate marketing. Reputable e-commerce sites like Amazon, Myntra, Ajio, and Big Bazaar use CashKaro to grow their clientele. The online platforms give CashKaro a commission in exchange for this customer acquisition; this commission is usually a portion of the total order value.

This affiliate marketing strategy establishes a win-win situation for both online platforms and users. Users receive real cashback, while CashKaro maintains its position as a key player in affiliate marketing and online savings.

CashKaro - Revenue Model

CashKaro generates revenue through the below strategy:

CashKaro Store Network and EarnKaro: CashKaro derives 30% of its income from the CashKaro Store Network and EarnKaro, with the remaining share originating from its core platform, CashKaro.

Commission-based Earnings: In acknowledgment of its pivotal role in customer acquisition, CashKaro earns revenue through a commission, typically a percentage of the total purchase value.

Strategic Advertisements for Revenue: CashKaro boosts its revenue by strategically deploying advertisements and campaigns, solidifying its crucial role in facilitating customer acquisition for online retailers.

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CashKaro - Challenges Faced

CashKaro encountered pivotal challenges during its entrepreneurial journey. Building a cohesive team aligned with the company's vision was a primary hurdle. The task of creating a user friendly platform that attracts and retains users posed another significant challenge.

Financial hardship increased due to the COVID-19 epidemic as e-commerce-centric business experienced failures. In response, CashKaro expanded into other educational markets, including UpGrad, Vedantu, Coursera, Udemy, and Byjus, in order to keep up with the changing market.

In conclusion, CashKaro was able to emerge stronger and more diversified as a result of adopting adaptive tactics to overcome obstacles in team building, platform development, and financial resilience.

CashKaro - Funding and Investors

Cashkaro has successfully raised nearly $30.3 million in funding to date over the five funding rounds it has witnessed.

Here's a glimpse into the CashKaro funding.

Date Round Amount Lead Investors
Nov 3, 2022 Series C Rs 130 crore Affle
Sep 15, 2020 Series B $10 million Korea Investment Partners
Jan 19, 2016 Venture Round - -
Nov 16, 2015 Series A $3.8 million Kalaari Capital
Jul 3, 2013 Angel Round $750K -

CashKaro - Growth

CashKaro's noteworthy growth milestones are:

  • CashKaro has helped 5 million users save money as of January 2024.
  • It has a special coupon code for 1500+ retailers as of January 2024.
  • It has 17 million registered users as of January 2024.
  • It has crossed 18 million+ users as of 2021.
  • Till 2023, the company has paid over Rs 700 crore.


CashKaro Financials
CashKaro Financials
CashKaro Financials FY22 FY23
Operating Revenue Rs 216 crore Rs 249 crore
Total Expenses Rs 233 crore Rs 263 crore
Profit/Loss Loss of Rs 15 crore Loss of Rs 11 crore

Expenses Breakdown

Cashkaro total expenses rises from Rs 233 crore in FY22 to Rs 263 crore in FY23.


CashKaro Financials FY22 FY23
EBITDA Margin -7% -2.8%
Expense/Rupee of ops revenue Rs 1.08 Rs 1.06
ROCE -28% -6.4%

CashKaro - Advertisements and Social Media Campaigns

CashKaro Campaign

CashKaro and Owled Media joined forces to create three engaging ad films starring actress Genelia Deshmukh. The movies highlight the possibility for savings with the CashKaro app while offering an insight into the purchasing behaviors of Genelia's fictional family.

In the first movie, following her father's social media gaffe, Genelia goes on an unplanned internet buying binge and suggests CashKaro. In the second movie, Genelia suggests that her sister utilize CashKaro to pay for an upscale lipstick. In the last scene, Genelia's husband is shown looking for a trimmer online, underscoring the app's usefulness in optimizing savings in a variety of situations.

CashKaro - Competitors

The top CashKaro competitors are:

  • GoPaisa
  • BeFrugal
  • Cashrewards
  • TalkCharge Technologies Pvt Ltd
  • ShopAtHome
  • Coupon Rani

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CashKaro - Future Plans

The popular CashKaro platform, which offers cashback and coupons, hopes to turn a profit in the next two years and reach 100 million users, as per a news report from November 2023. This strategic vision highlights CashKaro's dedication to growing its market share and offering consumers exclusive bargains and profitable cashback chances, all the while navigating a path towards long-term profitability in the cutthroat world of online savings and affiliate marketing.


What does CashKaro do?

CashKaro provides the finest offers, coupons, and deals, whether you're shopping for mobile phones, tourism, clothes, or anything else.

Who founded CashKaro?

CashKaro was founded in 2013 by Rohan and Swati Bhargava, a husband and wife duo.

Where is the CashKaro headquarters?

The CashKaro headquarters are located in Gurgaon, Haryana, India.

How does CashKaro make money?

In exchange for introducing customers to the digital platforms, the platforms pay CashKaro a sales commission. This charge is normally a percentage of the order's total payment amount. To bring customers to the e-commerce biggies, CashKaro uses affiliate marketing.

What is the CashKaro revenue model?

The CashKaro revenue model is dependent on its affiliate marketing business model, which allows users to share links to products and, in turn, receive exciting commissions. Around 30% of CashKaro's revenues come from CashKaro EarnKaro and CashKaro Store Network, while the remaining 70% of its revenues come from CashKaro itself.

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