Big Bazaar - Redefining the Marketplace

Purbalee Dutta Purbalee Dutta
Jan 29, 2021 5 min read
Big Bazaar - Redefining the Marketplace

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Discounts - Who doesn't love acquiring good products at affordable rates? Undoubtedly, we all do! What if there was an only single store in the city or town providing discounts? It would be very difficult for few to reach the destination or the place might get overcrowded.

Big Bazaar is an Indian retail chain of departmental, discount and grocery stores. The company provides the best offers on groceries, food items, kitchen appliances, personal care products and so on. Big Bazaar helps a lot to its consumers in saving money. Read the Big Bazaar success story below.

Big Bazaar - Company Highlights

Company Name Big Bazaar
Headquarters Mumbai, Maharashta, India
Sector Customer Service and Retail Technology
Founder Kishore Biyani
Founded 2001

Big Bazaar - About
Big Bazaar - Startup Story
Big Bazaar - Founder and Team
Big Bazaar - Tagline, Slogan and Logo
Big Bazaar - Business Model
Big Bazaar - Revenue Model
Big Bazaar - Growth
Big Bazaar - Competitors
Big Bazaar - Future Plans

Big Bazaar - About

Big Bazaar is a company which operates a chain of departmental and grocery stores offering vegetables, fruits, dairy, personal products, garments, etc. Big Bazaar is also the parent company of Fashion at Big Bazaar, eZone and Food Bazaar. It is one of the largest and the oldest chains of departmental stores in India.

Clothing Section, Big Bazaar, Delhi

Big Bazaar - Startup Story

The founder of the company had big dreams with his business as he was from a business family. The aim of the company was to provide good quality products at affordable prices. He took the retail industry by a storm. He has succeeded but has seen failures too. Big Bazaar brought a major difference in his life. In 2001, the first store was found in Kolkata and within the next 22 days, he opened more 2 stores. Since that day he has opened more than 100 stores in India. The idea of Big Bazaar came from 'Saravana'. This store was a part of the Biyani family business.

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Big Bazaar - Founder and Team

Kishore Biyani is an Indian businessman. He was an organiser, trader and also a failed film-maker. But eventually, he became the Founder and the CEO of the Future Group, which is one of India's biggest retailers. Hence, he is also the founder of companies like Big Bazaar and Pantaloons. He was born on 9th August 1961 at Mumbai. He is from a family which has been involved in the business since the period of his grandfather. His grandfather had a clothes shop when it used to be known as Bombay. Kishore is currently a man of 59 years.

Kishore Biyani, Founder and CEO, Future Group

Big Bazaar has got several taglines -

  • Naye India Ka Bazaar (current)
  • Is se sasta aur accha kahin nahi! (this particular tagline claimed that consumers won't find such goods in affordable rates anywhere else)
  • Making India Beautiful
Logo, Big Bazaar

Big Bazaar - Business Model

Big Bazaar offers numerous products at a single platform to its consumers. It is considered to be one of the largest shopping malls in India. The company provides awesome discounts and offers to the customers. This is the only factor which attracts all sorts of people to Big Bazaar.

Products - Home and furniture, electronics, jewellery, toys, sporting and fitness, grocery, clothing, movie and music, footwear, craft and party supplies, stationery, kitchen appliances, etc. All items are found under the one roof. This is the speciality. The principle of the company is - low margin and high turnover. This is the only reason behind finding offers every time in the stores. ย 

Big Bazaar - Revenue Model

In 2001, it started with more than 250 stores in more than 120 cities across the entire India. And today, there are around 12 million outlets in the country. Out of this 12 million, only 5 million stores sell food products and eatables. Rest sell utility products like household items, clothes, etc. The company blocks the stock from the manufacturers and therefore Big Bazaar does not suffer from losses in providing discounts to its consumers.

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Big Bazaar - Growth

According to the reports, there is a chance of growth rate to increase by 9% in the year 2021. There was also a decrease of 13% in the year 2018 in the growth sector.

Big Bazaar - Competitors

The top competitors of the company are DMart, Bigbasket and Grofers.

  • DMart is the top competitor of Big Bazaar. The company is headquartered at Mumbai, Maharashtra, India and was founded in 2000. DMart is exactly the same as Big Bazaar.
  • Bigbasket is one of the top rivals of Big Bazaar. The company is headquartered at Bangalore, Karnataka, India and was founded in 2011. Bigbasket operates in the Poultry, Meat and Fish field.
  • Grofers is perceived as one of the top competitors of Big Bazaar. The company is headquartered at Gurgaon, Haryana, India and was founded in 2014. It operates in the grocery sector.

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Today, BigBasket is the Indiaโ€™s largest online grocer that receives over 100,000orders per day. Online grocery shopping is fast gaining popularity among theIndians. According to a Redseer report, Indiaโ€™s online grocery retail market isall set to touch $10.5 billion by 2023. A company that holds aโ€ฆ

Big Bazaar - Future Plans

Big Bazaar is willing to concentrate more on the expansion strategy rather than anything else. It is willing to expand into the tier-II cities of India especially which are less impacted by the Covid19 pandemic and has got greater aspirations.

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