How CashKaro Used Social Media To Its Benefit—A Case Study

PV Vyshnavi PV Vyshnavi
Apr 6, 2021 7 min read
How CashKaro Used Social Media To Its Benefit—A Case Study

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CashKaro is currently India's largest and fastest-growing cashback and coupon website. Using the platform, users can get Cashback on all online orders at Snapdeal, Myntra, Amazon, and the other 500 plus e-commerce partners. CashKaro provides you with a cashback and gives you the option of paying in addition to coupons and ongoing sales, which is a great way of saving money.

They offer deals and discounts on more than 1500 plus brands across India. At the time of writing, the site has got over 150,000 registered members who save an average of INR 20,000 to INR 25,000 per year, thanks to CashKaro. Cashback as a concept is very popular in western countries and has recently managed to take off in India.

CashKaro became well known for its success in social media platforms. The website gained 2.9 lakh Facebook fans in less than 6 months' time. This was an achievement for the company considering the company wanted to build its brand and was looking for a key customer relationship management channel.

CashKaro—Brief History
CashKaro—How It Works?
CashKaro—Social Media Campaigns
CashKaro—Objectives of Facebook Campaign
CashKaro—Objectives of Twitter Campaign
CashKaro—Social Media Contests & Campaigns
CashKaro—Campaigns Results
CashKaro—FAQ's
CashKaro—Conclusion

CashKaro—Brief History

CashKaro was formed when Rohan and Swati Bhargava decided to establish a coupon-based business model in 2011, after leaving behind a secure life as Investment bankers in the United Kingdom.

The resounding success of the cashback companies in the US and UK prompted Swati to start such a venture. The rebate business is a multibillion-dollar business both in China and the US. This inspired Swati and Rohan to try out something of their own. Swati never felt the need to move back to India and continued working in London, but the success of their venture convinced the couple to shift their focus to India.

The co founders of CashKaro Rohan and Swati Bhargava
Rohan and Swati Bhargava | Co-Founders, CashKaro

They then decided to extend their business to India in April 2013. The company started out with a small team in India, while the co-founders stayed in London. The two realized that the company needed funding and went on to raise more than INR 5 Crore in just 48 hours.

The investors knew that the e-commerce market in India had unlimited potential and more than 500 e-commerce platforms such as Amazon, Myntra, and Jabong got on board with them. This led to the impressive growth of the company making it India's leading coupons website, with transactions exceeding INR 10 crore.

CashKaro Raises USD 10Mn in Series ‘B’ Funding Led by Korea Investment Partners
15th September 2020, New Delhi: CashKaro, India’s largest Cashback and Couponssite has secured USD 10 million in a Series ‘B’ funding round led by KoreaInvestment Partners (KIP) and existing investor Kalaari Capital. The company hadpreviously raised their Series ‘A’ and angel round of funding fro…

CashKaro—How It Works?

The company successfully fulfills over 5,500 exchanges daily and since its inception has helped users save a whopping INR 200 crore. The business model which allows retailers that enlisted in CashKaro to pay them a commission, which would trickle down to customers as cashback, found immediate success in India.

the process of cashKaro
CashKaro Process

This model ensured that their business was not impaired by Goods and Service Tax directly. The main revenue for the company is from cashbacks. They also offer promotions post and talk about your products and services to their wide audience. The main competitors of CashKaro are Coupon, Dunia, Grabon, etc.


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CashKaro—Social Media Campaigns

Being a late entrant, CashKaro wanted to use Facebook, Twitter as its main social media channel to build its brand.

CashKaro—Objectives of Facebook Campaign

  • Make people aware that they can save so much money through CashKaro.
  • Get fans to sign up for Cashkaro (Free membership) and increase engagement.
  • Build Facebook as a key customer relationship management channel.
  • Raise awareness of the brands CashKaro Deals and offers and a channel for product launches.
  • Educate people on how Cashkaro and its policies work, its timeline of payments, and the methodology involved.
    Understand customer shopping preferences in order to customize the content.

CashKaro—Objectives of Twitter Campaign

  • Special offers and deals were tweeted on regular basis to increase visibility.
  • Relevant Hashtags were used for those tweets.
  • Influencer relationship helped the campaign grow, as famous twitter personalities from India got a customized mug branded by Cashkaro.
  • Tweets for contests and campaigns were also individually tweeted to invite people to play for the contests.
  • Making conversation with the target audience and the Twitter audience on a daily basis to grow the follower base.

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CashKaro—Social Media Contests & Campaigns

  • Cashkaro tagline contest – the audience was asked to come up with a fitting slogan that is appropriate for Cashkaro. This contest saw a surge in participation and grew up to 500 plus responses.
  • Twitter influencer’s campaign – customizes CashKaro branded mug set sent to selective handpicked Twitter influencers.
  • Guess the price contest – set over a span of 3 days, this contest was a hit on Twitter and Facebook. A product price was to be guessed after which the exact price was revealed.
  • In an effort to offer every blogger something unique, Blog Karo wins Karo contest was ideated and run across Facebook & Twitter.
  • The three-day Great Online Shopping Festival was promoted with much grandeur across all three channels – Facebook and Twitter with periodical posts for engagement, tweets with hashtags, and listening tweets.
  • In order to make the people participate with the brand and compel them to like and share the content, attractive deals, interesting posts, questions, puzzles were posted every day.
  • A brilliant comic strip of 15 episodes with characters Raja and Rani were introduced by the company in a campaign, who share their amusing shopping experiences and how Rani loves shopping through Cashkaro.
  • To leverage the impact IPL has on social media, exclusive 2-month long IPL campaigns were run across Facebook and Twitter with unique, customized posts, surveys on matches and Predict & Win contests for day-to-day matches, etc., were run. During the time, there was an immense surge in engagement and participation from the social media audience.

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CashKaro—Campaigns Results

  • The main result was that it elevated CashKaro into a well-known eCommerce and cashback site on social media that led to its prominence in growth.
  • CashKaro reached a mark of 2.9 lakh fans on Facebook from just 17,000 fans and engaged them with the most unique ways of targeting, interaction and promotions.
  • CashKaro contests were covered by Insights which is one of the leading Social Media blogs in the country.
  • CashKaro was constantly spoken about by India's topmost Twitterati.
  • 40% of the traffic for the company comes from Facebook.
  • The company has the largest Facebook presence of all deals-related sites in India and tops the chart when it comes to engagement on the Facebook page among Indian e-commerce brands irrespective of whether they are larger, older, or well established.
  • Countless everyday posts got over 1,000 Likes and a number of comments and Shares.

CashKaro—FAQ's

Is CashKaro safe?

When it comes to saving and earning by shopping via CashKaro, it is absolutely safe. Just by taking one extra step, your money comes back to you in the form of cashback or rewards.

What is the use of CashKaro?

CashKaro.com is India's largest Cashback and coupons website. It helps you save on all your regular purchases across 1500+ shopping websites. Earning Cashback is simple, just type the name of the retailer you are want to shop at and avail interesting discounts along with additional cashback.

How does CashKaro app work?

CashKaro works on a simple principle of driving sales to partner retailers like Amazon and Flipkart as a marketing channel. For every sale driven, we get a commission from the retailer, most of which is then passed on to our users as Cashback. So far CashKaro has paid over INR 100Cr as Cashback to its users.

Who is the founder of CashKaro?

Founded by Swati & Rohan Bhargava in April 2013, CashKaro.com is India's Largest Cashback & Coupon site. We are backed by Mr. Ratan Tata & one of India's leading VC firms, Kalaari Capital.

How do I track my order on CashKaro?

Chill Tracking is the best choice to track the current status of your CashKaro order products. Just enter your CashKaro order tracking number to track your CashKaro product shipments with real-time updates.

CashKaro—Conclusion

CashKaro is best known as a Cashback & Coupons site, it is also the best place to find great offers. Whether you're looking for mobiles, travel, fashion, or something else; CashKaro offers you the best deals and coupons. The reason behind giving the users the best offers is because the team at CashKaro is always hustling to find the best discounts across retailers. The best deal is a combination of retailer discounts which provides exclusive coupon codes, and of course extra cashback.

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