Boat - Entertaining People and Resetting Minds!

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

Music systems are not portable! Hence we all want a device to carry with ourselves while travelling. Music and window side is a great combination I believe! Are you very close to the level of sound? Love music? Do songs drive you to a different world? Want good looking earphones?

Boat is a company which has got an astonishing collection of earphones, earbuds, headphones and wireless speakers with various unique designs. It is India's no.1 earwear audio brand. It allows users to experience both spirit and energy at the same time. Read the Boat success story below.

Boat - Company Highlights

Company Name Boat
Headquarters New Delhi, India
Sector Electronics and Fashion
Founders Sameer Mehta and Aman Gupta
Founded 2016
Website boat-lifestyle.com

Boat - About
Boat - Startup Story
Boat - Founders and Team
Boat - Tagline, Slogan and Logo
Boat - Business and Revenue Model
Boat - Funding and Investors
Boat - Growth
Boat - Competitors
Boat - Future Plans

Boat - About

Boat is an Indian company that markets earphones, headphones, wireless speakers and premium rugged cables. The company designs audio-focused electronic gadgets like wireless speakers, earbuds (Airdopes), wired headphones, home audio equipment and a few sorts of mobile phone accessories.

Boat - Startup Story

The founders wanted to create a lifestyle brand which would be dealing with fashionable audio concentrated electronics. The resultant of those thoughts are Boat today. Boat started with the aim of bringing affordable audio accessories and products in the market. The company started as a cable manufacturer and seller and now it has expanded its empire.


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Boat - Founders and Team

The founders of the company are Sameer Mehta and Aman Gupta.

  • Sameer Mehta is the co-founder and the CPO of Boat. He is also the Executive Director of Kores presently. He started his career at Redwood Interactive and he was the owner of the company. He completed his schooling from St. Xavier School Mumbai. He pursued his bachelor's degree in commerce from Narsee Monjee College of Commerce and Economics.
  • Aman Gupta is also the co-founder and the CMO of Boat. He was the Director of Sales at HARMAN International. He was also the Senior Management Consultant at KPMG. He was the CEO and co-founder at Advanced Telemedia Pvt Ltd. He began his career as an Assistant Manager at Citi in March 2003. He completed his schooling from Delhi Public School. He pursued his bachelor's degree in commerce from Delhi University. He had also completed his M.B.A in Finance and Strategy from the Indian School of Business.
Founders, Boat

The tagline of the company is, 'plug into nirvana'. Nirvana means attaining complete peace and freedom.

Perfect music allows the users to connect themselves with their souls creating a boundary between themselves and the living world.

Logo, Boat

Boat - Business and Revenue Model

The company focussed on 3 important market strategies to create a good consumer base -

  • Consumer's Needs
  • Consumer's Desires
  • Consumer's Behaviour Pattern

The founders implemented their research on the products and made the products affordable, durable and fashionable. It focussed on the customer brand relationship where it considered the buyers as a member of the Boat family. The founders also focussed a lot on the brand Boat. Presented it as an Indian brand and appointed the cricketers and the celebrities as the brand ambassadors of Boat. People in India are very fond of cricket and Bollywood films. People would simply buy the products once they view their favourites on the T.V. channels wearing or using the products. These all helped the company to create a great consumer base and become a billion dollar company in India with smart pricing and attractive looks. That is why Boat is selling four products every passing minute.


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Boat - Funding and Investors

Boat has raised a total amount of $109.6 million in funding over the five funding rounds.

Date Transaction Name Money Raised Lead Investor
January 5, 2021 Series B $100 million Warburg Pincus
September 1, 2020 Debt Financing Rs 250 million InnoVen Capital
July 26, 2019 Debt Financing Rs 160 million InnoVen Capital
July 17, 2019 October 2017 Rs 200 million Navi Technologies
May 3, 2018 Venture Round Rs 60 million Fireside Ventures

Boat has got four leading investors. InnoVen Capital is the most recent investor.

Boat - Growth

The company is retailing at Croma outlets and it also sells products at Myntra, Amazon, Jabong and Flipkart. The good performance of the products has helped Boat a lot in achieving growth.


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Boat - Competitors

The top competitors of the company are Gonoise, Mivi and Skullcandy.

  • Gonoise is the biggest rival of Boat. It is headquartered at Gurgaon, Haryana, India and was founded in 2014. It competes in the electronic equipment industry.
  • Mivi is one of the biggest rivals of Boat. It is headquartered at Telangana, Andhra Pradesh, India and was founded in 2015. It also operates in the electronic equipment industry.
  • Skullcandy is also one of the top competitors of Boat. It is headquartered at Park City, Utah and was founded in 2003. It also works in the electronics industry.  

Boat - Future Plans

The company believes that there is always a trend of buying earphones along with new smartphones. Boat finds this concept to be its next channel of success. Reports say that major phone makers are in the process of stitching relationships with audio companies. For example - Samsung has got JBL and Harman, Apple has Beats and so on. These manufacturers are attracting consumers with hot deals so that the users don't buy earphones or headphones separately.

'That is where the market is moving', says Aman Gupta.

Video consumption would be a demand driver in the coming future.

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About Purbalee Dutta

I am a content writer. Delivering information about various companies is my supreme goal. I write in a way which makes me as well as my audiences feel a unique connection.
  • Siliguri, West Bengal
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