Anupam Mittal Success Story: How He Built From Scratch?

Manav Makhija Manav Makhija
Mar 16, 2022 8 min read
Anupam Mittal Success Story: How He Built From Scratch?

One of the best and most efficient matrimony sites in India. has brought together many like-minded people. It is recognised as one of the most prominent matrimonial sites, with a reputation for bringing together the most compatible couples. Millions of individuals use this site to find the best match for their children. The site has a fantastic record of 3.2 million weddings from all across the world. It has become the most popular matrimonial website. was started by Anupam Mittal in 1996 with a single goal in mind: to give a better matching experience by increasing the number of possibilities to meet possible lifemates. Since then, Anupam Mittal and his team have built a globally recognised service that has impacted the lives of millions of people.

Anupam Mittal Biography

Name Anupam Mittal
Born 23 December 1971
Age 50 years
Education MBA in Operations and Strategic Management from the Boston College in the USA
Profession Founder and CEO of the People Group and
Net worth $40 million (February 2022)
Wife Aanchal Kumar (married in 2013)

Anupam Mittal - Introduction
Anupam Mittal - Personal Life
Anupam Mittal - How He Founded
Anupam Mittal - The Shift of Opportunities
Anupam Mittal - The Succes of People Group
Anupam Mittal - Investments Besides People Group

Anupam Mittal Success Story

Anupam Mittal - Introduction

Anupam Mittal
Anupam Mittal

Anupam Mittal, the founder and CEO of People Group, is now one of the most well-known figures in India's e-commerce industry. Mittal has seen his valuations rise 10-fold in the last couple of years alone, thanks to more than 40 investments in a variety of interactive services (, Ola cabs,, and Mauj mobile, among others) and is listed among the country's 50 most powerful people by a leading business publication. was founded by Anupam Mittal with a novel concept that finally led to its massive success. Anupam Mittal was born on December 23, 1971. He graduated from Boston with a bachelor's degree. After meeting a marriage broker, he earned an illustrious MBA in Operations and Strategic Management and proceeded on the noble idea of launching a matrimonial website.

Anupam Mittal was one of the Sharks (Judge) of the Indian business reality tv show Shark Tanks India. He made investments for many startups in the show.

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Anupam Mittal - Personal Life

With the passage of time, Anupam Mittal's profession and business have flourished. Anupam Mittal's resume is embellished with his successful business methods and planning, which opened the route for popularity and prosperity.

Anupam Mittal with Aanchal Kumar
Anupam Mittal with Aanchal Kumar

Anupam Mittal married Aanchal Kumar, a model and actor. Aanchal Kumar is a model turned actress who has appeared in films such as Bluffmaster and Fashion in cameo roles. She also made an appearance in the fourth season of Bigg Boss. She has received several modelling honours.

Anupam Mittal's wife biography does not reveal much about her career, yet she is well-known in the film world. She married Anupam Mittal in 2013 after a long relationship.

Anupam Mittal - How He Founded

When Anupam returned to India after his studies, he used to sit in his father's office and conduct web development work for other firms because he didn't have much else to do.

At the same time, he ran across one of those old-school matchmakers who will go to any length to get you married. In order to protect his reputation, he attempted to place Anupam with some of his customers. A thought came to Anupam when the matchmaker was at the peak of his push, and it transformed his life forever.

Now, while he was attempting to get rid of the matchmaker, it occurred to Anupam that what if there was a portal that could operate as a virtual matchmaker for weddings, what if all of the information such guys possessed was posted on the World Wide Web and made available to anyone looking for a bride or groom? This would not only eliminate all inefficiencies and geographical limits but would also greatly simplify the procedure.

As a result, Anupam published the initial version of in 1997 without much thought. At the time, this was clearly more of an experiment than a steady enterprise. Despite the fact that he was active in the business as well, he only did so on weekends or so, and his primary attention remained on his employment. He invested all of the money he had or had saved for the web module's development simply because it was the thing that brought the money in.

Now, in the years 2000-2001, an intriguing turn of events occurred when the dot com bubble burst and most of the firms in the surrounding area went bankrupt. Micro Strategy, the business with whom he was working at the time and which had a pre-dot com crisis worth over $50 billion, had also entirely collapsed.

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Anupam Mittal - The Shift of Opportunities

At the same time, Anupam came across Shariah [SP].com and observed that there were a lot of individuals in the United States who were really looking for lifemates. He saw that there was a significant pain point that they could address and that this had enormous potential!

After almost three years of running his website in India, he realised that the country had very limited internet penetration and that it still had a long way to go before becoming a legitimate business. Because India was clearly missing out on the Internet, Anupam chose to focus his efforts on the US market.

Even though was founded in 1996, it wasn't until the years 2000-2001 that they began to focus on it as a company and devote all of their resources to it. And, since the stock market in the United States was on the verge of collapsing, the idea of quitting work and returning home began to take shape. After much deliberation and consideration, Anupam left Micro Strategy in 2001, returned to India, changed the name of to, and entirely shifted his emphasis.

Now that he'd made his decision, he needed to narrow down his target audience, and while doing so, he realised that there was a greater need for a service like among NRIs, or ex-pats from the United Kingdom, the United States, and Canada, simply because these people were geographically separated from their homelands but still wanted to marry within their relevant communities, but couldn't find the right one because they didn't know where to look. This is when could come in handy!

Anupam Mittal - The Succes of People Group

People Group, which comprises,, Mauj Mobile, and People Pictures, is where Anupam began his entrepreneurial path. Anupam has taken People Group from one milestone to the next, and the company is now acknowledged as one of the most inventive in the country. He is known for his strong commercial acumen and attention to detail.

In 1996,, the world's largest marriage service provider, was created. has become the foremost matching brand on the Internet, and the first business of its type in the world, with over 35 million users and millions of success stories to its credit.

Similarly, Anupam launched, India's fastest-growing online real estate platform, and Mauj Mobile, India's top mobile media firm, both of which have swiftly become household brands in their respective fields.

Anupam Mittal Launched
Anupam Mittal Launched

Anupam Mittal - Investments Besides People Group

Anupam is also a successful angel investor, having made over 200 investments in companies such as Big Basket, Interactive Avenues, Ola Cabs, Druva, Fab Hotels, PropTiger, DocsApp, Rupeek, Porter, Ketto, Trell, Lets Venture, and others. He advises and invests in some of India's top venture capital businesses.

He is enthusiastic about entrepreneurship and innovation and is well-known for his knowledge and perspectives on the subject. Anupam is the founding Co-chair of H2 India and a founding member and past chairman of the Internet & Mobile Association of India (IAMAI).

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Anupam Mittal was named one of India's 50 Most Influential People by Business Week, and TiE recognised him Outstanding Serial Entrepreneur & Angel Investor in January 2020. In addition, he received the Karmaveer Puraskar (Award for Social Justice and Citizen Action) in the area of "Entrepreneur for Social Change."

Anupam Mittal became India's number one matchmaker thanks to his matrimonial website. Multiple people look up to the businessman who wears many hats today.

Anupam Mittal - FAQs

What is Anupam Mittal's age?

Anupam Mittal was born on 23 December 1971. He is 50 years old.

What is the net worth of Anupam Mittal?

The Net worth of Anupam Mittal's is around $40 million (2022).

Who is the wife of Anupam Mittal?

Aanchal Kumar is the wife of Anupam Mittal.

How many deals did Anupam Mittal make in Shark Tank India?

Anupam Mittal made 24 Business deals in Shark TankIndia.

What amount did Anupam Mittal invest in the Shark Tank India show?

Anupam Mittal invested INR 5.4 crore in 24 startups in Shark Tank India.

Which are the top startups among Anupam Mittal investment?

Some of the top startups Anupam Mittal invested in are:

  • Ola
  • BigBasket
  • Rupeek
  • Druva
  • LittleEyeLabs

Who is the CEO of

Anupam Mittal is the founder and CEO of

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