Licious - Your Non-veg Journey Starts Here!

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Love eating non-veg right? Whenever it is Tuesday or Saturday your hearts come out crying for nonveg. To see them once becomes a great desire for many. At times non-veg items may not be present at your homes. But that's no more an issue in today's world.

Licious is a meat and seafood company. It serves the best quality meat online. Looking for clean and fresh fish? Love red meat? Sometimes these things may not be available in the market. But Licious was always, is and will be there to provide the best products to its consumers. Read the Licious success story below!

Licious - Company Highlights

Startup Name Licious
Headquarters Bengaluru, Karnataka, India
Sector E-commerce and Food & Beverage
Founders Vivek Gupta and Abhay Hanjura
Founded September 2015
Website licious.in

Licious - About
Licious - Startup Story
Licious - Founders And Team
Licious - Logo
Licious - Business Model
Licious - Revenue Model
Licious - Funding And Investors
Licious - Growth
Licious - Competitors
Licious - Future Plans

Licious - About

The company serves the best, fresh and clean fish, chicken, meat and eggs online. It is a Bengaluru based company. Licious works on a farm to fork model owning the entire back and supply chain and the cold chain. A separate recipe section is also present here. It helps the customers to cook delicious dishes. And also teaches the exotic chef style. It operates across Bengaluru, Hyderabad, Delhi, Gurugram, Mumbai, Noida, Pune, Mohali, Panchkula, Chennai, Faridabad and Chandigarh. In the year 2019, the company began selling meat online.

Licious - Startup Story

Abhay Hanjura, the founder of the company. He tells that meat is a dish which has got a different emotional attachment with its lovers. He says foodies can go to any extent. Can travel a long distance to get their favourite dish. So, he finds an emotional response here. This is the basis on which the two guys Vivek Gupta and Abhay Hanjura decided to startup as an entrepreneur. They believed that especially the product meat will evoke many consumers. And the new organised platform will finally cater their needs.

Licious - Founders And Team

Vivek Gupta and Abhay Hanjura are the founders of the company Licious.

  • Vivek Gupta is the founder of Licious. He started his career as a Corporate Finance Manager of Tavant Technologies. He was also the Finance Controller of Helion Ventures. Now, he is also the Executive Director at MobiCom Commune Pte Ltd. He completed his B.Com from Punjab University. He was the 3rd rank holder during that time.
  • Abhay Hanjura is also the founder of Licious. He was the campus ambassador of Infosys. He started his career as a Deputy Manager at India Insure Risk Management Services. He was also the Business Head, Practice Head, Senior Vice President, Head of Business Intelligence and Associate Director of Futurisk Insurance Broking Pvt Ltd.
Vivek Gupta (left) & Abhay Hanjura (right), Founders, Licious
Licious Logo

Licious - Business Model

Licious has got a farm to fork business model. The company handles the entire back and supply chain. Starting from procurement, processing, storage to reach the consumer in the end is the responsibility of the company. With 2000 and more employees the company claims to deliver the order within two hours. And processes more than 17,000 orders a day. Transactions are very safe and secured here. The business model here is built to maintain the freshness and the quality of every product. They are having both a web platform as well as a mobile app. Consumer loyalty is the main focus of the brand.

Licious - Revenue Model

Licious has got a customer base of more than 3 lakhs. The average basket size is of Rs 700. In the first year, the company collected a revenue of Rs 1.47 crores. Now the revenue collected is Rs 180 crores. This was noted from the records of the last year 2019.


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Licious - Funding And Investors

Licious has raised a total amount of $94.5 million in funding over the 6 funding rounds.

Date Transaction Name Money Raised Lead Investors
December 16, 2019 Series E $30 million Vertex Growth Fund
December 10, 2018 Series D $25 million Nichirin
September 26, 2018 Series C $25 million Bertelsmann, UCLA Investment Company and Vertex Ventures
March 29, 2017 Series B $10 million 3one4 Capital and Mayfield Fund
April 21, 2016 Series A $3.5 million Mayfield Fund
September 24, 2015 Seed Round $1 million 3one4 Capital

Investors -
Licious is funded by 3one4 Capital, Bertelsmann India Investments, University of California.

Licious - Growth

Startups are actually filling up the pages of India's growth story. People usually say that most of the Indians are vegetarians. But this is not true. More than 65% of the population in India eats non-veg. This is the biggest fact behind Licious's growth. Surveys say that the non-veg market is very unorganised. Which is why online platforms have emerged to help people all around. Nobody knows in what condition the non-veg products are found in the neighbouring markets. So, Licious promised it's consumers hygiene. The executives of the company are saying that the startup is growing at a healthy rate of 300%. Year after year the rate is increasing.


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Licious - Competitors

The top competitors of the company are Grofers, Swiggy, Bigbasket and HelloFresh.

  • Grofers is a mobile e-commerce platform. For online shopping, delivery of groceries, fruits, vegetables, cosmetics, electronics and other products. It is a private association founded in the year 2013.
  • Swiggy is an online platform. It caters the demands of the food from the neighbouring restaurants to the customers. It is a private association founded in the year 2014.
  • Bigbasket is an Indian online supermarket. It delivers groceries and household items. It is a private association founded in the year 2011.
  • Hellofresh is a food subscription company. It sends pre-portioned ingredients to the user's doorsteps. It is a public association founded in the year 2011.

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Licious - Future Plans

The company aims towards building trust and quality more. Apart from deepening its presence among its markets. The current goal is to invest a significant amount of effort towards building consumer value and product innovation. Along with it's ready to cook and ready to eat products. The company wants to drive the change in meat innovation and consumption in India. Which is why after the next ten years, Licious finds itself at the edge driving the change.

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About Purbalee Dutta

I am a content writer. Delivering information about various companies is my supreme goal. I write in a way which makes me as well as my audiences feel a unique connection.
  • Siliguri, West Bengal
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