Licious—A One-Stop Platform For Fresh Meat & SeaFood

Purbalee Dutta Purbalee Dutta
Jun 8, 2021 7 min read
Licious—A One-Stop Platform For Fresh Meat & SeaFood

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Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Licious.

Love eating non-veg right? Whenever it is Tuesday or Saturday your hearts come out crying for nonveg. To see them once becomes a great desire for many. At times non-veg items may not be present at your homes. But that's no more an issue in today's world.

Looking for clean and fresh fish? Love red meat? Sometimes these things may not be available in the market. But Licious was always, is and will be there to provide the best products to its consumers. Read the Licious success story below!

Licious - Company Highlights

Startup Name Licious
Headquarters Bangalore
Industry E-commerce and Food & Beverage
Founders Vivek Gupta and Abhay Hanjura
Founded September, 2015

Licious - About
Licious - Startup Story
Licious - Founders And Team
Licious - Business Model
Licious - Revenue Model
Licious - Funding And Investors
Licious - Growth
Licious - Competitors
Licious - Future Plans
Licious - FAQ's

Licious - About

Licious is a Bengaluru-based meat and seafood company. The company serves the best, fresh and clean fish, chicken, meat and eggs online. Licious works on a farm to fork model owning the entire back and supply chain and the cold chain. A separate recipe section is also present here. It helps the customers to cook delicious dishes. And also teaches the exotic chef style.

It operates across Bengaluru, Hyderabad, Delhi, Gurugram, Mumbai, Noida, Pune, Mohali, Panchkula, Chennai, Faridabad and Chandigarh. In the year 2019, the company began selling meat and seafood online.

Licious - Startup Story

Licious Company Logo

Abhay Hanjura, the founder of the company. He tells that meat is a dish that has got a different emotional attachment with its lovers. He says foodies can go to any extent. Can travel a long distance to get their favourite dish. So, he finds an emotional response here. This is the basis on which the two guys Vivek Gupta and Abhay Hanjura decided to startup as an entrepreneur. They believed that especially the product meat will evoke many consumers. And the new organized platform will finally cater to their needs.

Licious - Founders And Team

Vivek Gupta and Abhay Hanjura are the founders of the company Licious.

Vivek Gupta (left) & Abhay Hanjura (right) | Founders, Licious
  • Vivek Gupta is the founder of Licious. He started his career as a Corporate Finance Manager of Tavant Technologies. He was also the Finance Controller of Helion Ventures. Now, he is also the Executive Director at MobiCom Commune Pvt. Ltd. He completed his BCom from Punjab University. He was the 3rd rank holder during that time.
  • Abhay Hanjura is also the founder of Licious. He was the campus ambassador of Infosys. He started his career as a Deputy Manager at India Insure Risk Management Services. He was also the Business Head, Practice Head, Senior Vice President, Head of Business Intelligence and Associate Director of Futurisk Insurance Broking Pvt Ltd.

Licious - Business Model

Licious Products

Licious has got a farm to fork business model. The company handles the entire back and supply chain. Starting from procurement, processing, storage to reach the consumer, in the end, is the responsibility of the company. With 2000 and more employees the company claims to deliver the order within two hours. And processes more than 17,000 orders a day. Transactions are very safe and secured here. The business model here is built to maintain the freshness and the quality of every product. They are having both a web platform as well as a mobile app. Consumer loyalty is the main focus of the brand.

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Licious - Revenue Model

Licious has got a customer base of more than 3 lakhs. The average basket size is of INR 700. In the first year, the company collected revenue of INR 1.47 crores. Now the revenue collected is INR 180 crores. This was noted from the records of the last year 2019.

Licious - Funding And Investors

Licious has raised a total amount of USD 94.5 million in funding over the 6 funding rounds.

Date Transaction Name Money Raised Lead Investors
December 16, 2019 Series E USD 30 million Vertex Growth Fund
December 10, 2018 Series D USD 25 million Nichirin
September 26, 2018 Series C USD 25 million Bertelsmann, UCLA Investment Company and Vertex Ventures
March 29, 2017 Series B USD 10 million 3one4 Capital and Mayfield Fund
April 21, 2016 Series A USD 3.5 million Mayfield Fund
September 24, 2015 Seed Round USD 1 million 3one4 Capital

Investors -
Licious is funded by 3one4 Capital, Bertelsmann India Investments, University of California.

Licious - Growth

The executives of the company are saying that the startup is growing at a healthy rate of 300%. The rate is increasing year after year. Startups are actually filling up the pages of India's growth story. This has also given a boost to the growth of the startup ecosystem in India.

The Licious company has clocked around a 300% YoY growth since its inception in 2015, and its revenue increased 75% from INR 78.96 Cr in 2019 to INR 138 Cr in 2020. Due to the ongoing pandemic and lockdown in the whole country, the company saw a huge growth in the number of customers ordering from Licious online.

People usually say that most Indians are vegetarians. But this is not true. More than 65% of the population in India eats non-veg. This is the biggest fact behind Licious's growth. Surveys say that the non-veg market is very unorganized. This is why online platforms have emerged to help people all around. Nobody knows in what condition the non-veg products are found in the neighbouring markets. So, Licious promised its consumers hygiene.

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Licious - Competitors

The top competitors of the company are Grofers, Swiggy, Bigbasket and HelloFresh.

  • Grofers is a mobile e-commerce platform. For online shopping, delivery of groceries, fruits, vegetables, cosmetics, electronics and other products. It is a private association founded in the year 2013.
  • Swiggy is an online platform. It caters to the demands of the food from the neighbouring restaurants to the customers. It is a private association founded in the year 2014.
  • Bigbasket is an Indian online supermarket. It delivers groceries and household items. It is a private association founded in the year 2011.
  • Hellofresh is a food subscription company. It sends pre-portioned ingredients to the user's doorsteps. It is a public association founded in the year 2011.

Licious - Future Plans

The company aims towards building trust and quality more. Apart from deepening its presence among its markets. The current goal is to invest a significant amount of effort towards building consumer value and product innovation. Along with it's ready to cook and ready to eat products. The company wants to drive the change in meat innovation and consumption in India. This is why after the next ten years, Licious finds itself at the edge driving the change.

The operations of Licious have slowed down due to an ongoing pandemic that has affected a lot of companies all around the world. Once the pandemic becomes stable then the operations and the market will come back to normal.

Have you tried Licious yet? If yes, then share your experience and feedback on Licious. Feel free to reach us and share your feedback. We would love to hear from you. Do comment us in the comments section below. Happy Reading.

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Licious - FAQ's

What is Licious?

Licious is a meat and seafood company. It serves the best quality meat online.

Who is the founder of Licious?

Vivek Gupta and Abhay Hanjura are the founders of the company Licious.

How many customers does Licious have?

Licious has got a customer base of more than 3 lakhs as of 2019.

Who are the competitors of Licious?

The top competitors of the company are Grofers, Swiggy, Bigbasket and HelloFresh.

Can Licious be the first consumer based unicorn?

The executives of the company are saying that the startup is growing at a healthy rate of 300%. Year after year the rate is increasing. As per this data, Licious can be the first consumer based unicorn.

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