In a business, one of the most important factors is advertisement. It is needed to get connected with your audience and engage them with your brand. Brands provide their customers with their products and services. Advertisements are needed while introducing new products, for getting the attention of the target audience, and basically to build a place in the human mind. This can only be done by being creative, the attention span of a human being is worse than that of a goldfish. So, brands have to do something that can blow the audience’s heart and mind, so that they can remember them.
Most of the brands start specific ad campaigns during special occasions; it can be a festival, Independence Day or any kind of day that holds meaning. Mother’s Day is celebrated on the second sunday of May every year. A mother sacrifices a lot for their children brands understand their sentiment and often make moving commercials that include mothers to gather the attention of the audience and make a sentimental connection with them. In this article, we will talk about the top Mother’s Day commercials of 2022 by brands. So, let’s get right into it.
“Creative without strategy is called 'art.' Creative with strategy is called 'advertising.”
-Jef I. Richards
Amazon, the biggest E-commerce platform released a beautiful advertisement for the 2022 mother’ day. It not only shows how a loving mother is fulfilling the responsibility of a working mother but also how she is making her own path in a place that is termed as the man’s world. The woman in the advertisement was seen kissing her child before heading out in her scooter. Slowly, it shows that she is a delivery executive and is seen delivering big packages to different places. People seems shocked and surprised to see her while many gave her sweet and encouraging smiles. The advertisement, in the end, shows that they are called trailblazers as well as moms.
One of India’s most popular jewellery brands launched a new advertisement ahead of mother’s day. The advertisement shows a woman in an interview who is coming back to work after maternity leave. Maternity leaves most of the time becomes a gap in a resume, so this ad shows how the woman describes the maternity leave just like any other job experience and termed it as ‘Life Boot Camp’. The interviewer in the end hires the woman and told her that with her experience she is ready for something bigger. The ad showed in the conclusion that a maternity break is not a gap but a boot camp in leadership.
Babyshop is a well-known children's retail store known for selling baby and kids products. For their mother’s day special they launched an advertisement where it shows that even in times of uncertainty and Covid-19, moms are taking care of their children diligently. They struggle with stress and are afraid of the virus but still, mothers teach their children all the necessary values and give them hope and care in the tough times. In the end, the advertisement conveys that no matter what mothers will always be a light to guide the children, support them and be an inspiration to them.
DICK’s Sporting Goods
Dick’s Sporting Goods is a company known for providing amazing sporting goods. This year for their mother’s day advertisement, the company took their own employees and made them the protagonists of the advertisement. The advertisement shows those mothers reassuring their children who are taking part in different sports. In the commercial, the children looked nervous and scared to take a step into the sporting world while the mothers took charge and give them hope and strength by reassuring them.
Mondello Park is an international motorsport venue in Ireland. Mondello Park has released an advertisement ahead of Mother’s Day. In the advertisement, a young man has taken his grandmother to the park and has decided to take her on a ride in a fast car. In a change of event, the Grandma tells the young man that she is going to drive the car. The ad shows the enjoying the ride and it concludes with a message that “Give her a memory that will last forever".
Prega News, the popular brand of pregnancy test kits has created a brilliant ad campaign for this mother’s day. The commercial took on itself to break the age-old stereotype of perfect mothers. The ad shows how a working mother forgot to order formula food for her baby, and for this the feeling of guilt traps her. While discussing the next mother’s day ad campaign with the employees, another woman suggested making a campaign to show that mothers can be imperfect. They can also make mistakes just like other humans and it is completely okay to not be perfect.
The online shop that provides different brands of clothes for everyone has come up with quite an interesting ad for their mother's day campaign. They are showing mothers here being cool and accepting and encouraging their children with their choices in life. They released three commercials altogether. One of the commercials shows a young man is shown playing video games, suddenly his mom came and he thought she is going to scold him for playing games at late night. At the turn of events, the mom said that she will also play with him.
Mother’s Day has always been a great time for brands to launch an ad campaign that can move people and thus make them feel connected with the brand. Sentimental advertisement can do wonders and when it includes social issues and inspirational moments, it becomes more powerful. This is the reason why popular brand often releases new ad campaign, especially for Mother’s day.
When is Mother's Day celebrated?
Mother's Day is celebrated on the second Sunday of May every year.
Who is the founder of Amazon?
Jeff Bezos is the founder of Amazon.
What are some of the marketing ideas for Mother's Day?
One of the marketing ideas for brands is to create a sentimental ad campaign that related to mothers and children.