Heartfelt & Memorable: Best Mother’s Day Commercials That Touched Our Hearts

In a business, one of the most important factors is advertisement. It is needed to get connected with your audience and engage them with your brand. Brands provide their customers with their products and services. Advertisements are needed while introducing new products, for getting the attention of the target audience, and basically to build a place in the human mind. This can only be done by being creative, the attention span of a human being is worse than that of a goldfish. So, brands have to do something that can blow the audience’s heart and mind, so that they can remember them.

Most of the brands start specific ad campaigns during special occasions; it can be a festival, Independence Day or any kind of day that holds meaning. Mother’s Day is celebrated on the second sunday of May every year. A mother sacrifices a lot for their children brands understand their sentiment and often make moving commercials that include mothers to gather the attention of the audience and make a sentimental connection with them. In this article, we will talk about the top Mother’s Day commercials of 2022 by brands. So, let’s get right into it.

“Creative without strategy is called 'art.' Creative with strategy is called 'advertising.”
-Jef I. Richards

GIVA Jewellery
Biba
McDonald
Mother Dairy
SBI Life Insurance
Bandhan Life Insurance
Himalaya BabyCare
Amazon
Tanishq
Babyshop
DICK’s Sporting Goods
Mondello Park
Prega News
Shoppers Stop

GIVA Jewellery

GIVA Jewellery takes a tender walk down memory lane with a beautifully shot film titled "Maa – The First Sparkle in Your Life". This ad features Anushka Sharma as their brand ambassador and tells a universal story to which every viewer can relate. Towards the end of the film, Anushka presents her mother with a piece of jewellery from GIVA, symbolizing her mother's enduring influence on her life and gratitude. The campaign's central message revolves around the idea that a mother's love is the first sparkle in one's life, a guiding light that continues to shine through every phase. Through emotional storytelling, GIVA creates a campaign that is both personal and universal, leaving viewers with a warm reminder to celebrate the woman who first lit up their world.

Biba

BIBA's 2024 Mother's Day campaign, "Kuch Nahi," is a heartfelt tribute to the selfless love of mothers who often say they want "nothing" but truly deserve everything. This is a short film set in a humble household, portraying a mother who intuitively fulfills her family's needs without being asked. The narrative culminates in a touching moment where the daughter surprises her mother with a BIBA outfit for a family function, honouring her mother's silent sacrifices. Celebrate the pure and unconditional love of motherhood with BIBA’s "Kuch Nahi" collection, thoughtfully created for Mother’s Day. This ad commercial beautifully captures the unspoken strength of mothers, a heartfelt reminder that though they may ask for nothing, they truly deserve everything.

McDonald

The campaign tells the heartwarming story of 8-year-old Ashu, who wants to give his mom the perfect Mother’s Day gift. He starts by pouring his love into a handmade card, but when he feels it’s not enough, he takes things further with a little help from his big brother. Together, they break open Ashu’s beloved ‘Gullak’ (piggy bank) to treat their mom to a special meal at McDonald’s. With his little hands clutching the coins from his broken piggy bank, Ashu walks up to the counter and proudly orders the meal, his big moment to treat his mom. And when she realizes what he’s done, her eyes light up with that special mix of surprise, pride, and love. As they sit together, sharing fries and laughter, it’s clear: sometimes, the most ordinary moments become precious when they’re filled with love.

Mother Dairy

Some love is so pure, so selfless, it can only be described as "Maa Jaisi," like a mother’s. Mother Dairy’s touching film celebrates these everyday heroes who embody a mother’s nurturing spirit. What makes this campaign extra special is the musical soul behind it, legendary poet Gulzar Saab. His lyrics flow like a lullaby, beautifully capturing the essence of everyday kindness and care. The music, paired with visuals of real, unscripted human interactions, turns the film into a warm hug of nostalgia and gratitude. Because in the end, what makes someone "Maa Jaisi" isn’t who they are but how deeply they care.

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SBI Life Insurance

SBI Life Insurance's Mother's Day campaign, titled "Mummy Ki Apni Pehchaan", is a poignant tribute to the multifaceted roles mothers play in today's society. The campaign shines a light on mothers who put effort into balancing their personal and professional lives, particularly those serving as Life Mitras, SBI Life's term for their insurance advisors.​ The heart of the campaign is a digital film that portrays a day in the life of a Life Mitra. It showcases how she manages her responsibilities as a financial advisor while also being the cornerstone of her family. The narrative takes an unexpected turn when her daughter steps into her shoes for a day, gaining a newfound appreciation for her mother's dedication and resilience. It encourages mothers to pursue their professional ambitions without compromising their familial roles, highlighting that personal growth and family well-being can go hand in hand.

Bandhan Life Insurance

​The "Bandhan Life Maa Ki Udaan, Bandhan Se" advertisement is a heartfelt tribute celebrating the profound bond between mothers and their children. It features a touching narrative that tells the story of a 38-year-old woman who runs her own business.   Set against a backdrop of everyday life, the ad follows the journey of a mother who, despite facing numerous challenges, remains the pillar of strength for her family. Her aspirations take a backseat as she prioritizes the needs and dreams of her loved ones. However, with encouragement and support from her children, she embarks on a path to rediscover and pursue her passions, symbolizing the idea of "Maa Ki Udaan" or "Mother's Flight."

Himalaya BabyCare

The #StrengthOfLove campaign by Himalaya BabyCare is a warm, relatable, and emotionally resonant tribute to mothers and their everyday superpowers. Ahead of Mother's Day 2024, this ad focuses on the diligent and emotional strength that mothers display while juggling multiple roles in the lives of their small children. The ad uses a clever narrative series of multitasking challenges to depict the daily hustle of mothers. Whether it’s calming a crying baby while managing household chores, handling work calls with a toddler clinging to her, or managing sleepless nights with a smile, the campaign beautifully illustrates how a mother's love isn't just emotional, it's powerful, resourceful, and deeply instinctive.

Amazon

Amazon, the biggest E-commerce platform released a beautiful advertisement for the 2022 mother’ day. It not only shows how a loving mother is fulfilling the responsibility of a working mother but also how she is making her own path in a place that is termed as the man’s world. The woman in the advertisement was seen kissing her child before heading out in her scooter. Slowly, it shows that she is a delivery executive and is seen delivering big packages to different places. People seems shocked and surprised to see her while many gave her sweet and encouraging smiles. The advertisement, in the end, shows that they are called trailblazers as well as moms.

Tanishq

One of India’s most popular jewellery brands launched a new advertisement ahead of mother’s day. The advertisement shows a woman in an interview who is coming back to work after maternity leave. Maternity leaves most of the time becomes a gap in a resume, so this ad shows how the woman describes the maternity leave just like any other job experience and termed it as ‘Life Boot Camp’. The interviewer in the end hires the woman and told her that with her experience she is ready for something bigger. The ad showed in the conclusion that a maternity break is not a gap but a boot camp in leadership.

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Babyshop

Babyshop is a well-known children's retail store known for selling baby and kids products. For their mother’s day special they launched an advertisement where it shows that even in times of uncertainty and Covid-19, moms are taking care of their children diligently. They struggle with stress and are afraid of the virus but still, mothers teach their children all the necessary values and give them hope and care in the tough times. In the end, the advertisement conveys that no matter what mothers will always be a light to guide the children, support them and be an inspiration to them.

DICK’s Sporting Goods

Dick’s Sporting Goods is a company known for providing amazing sporting goods. This year for their mother’s day advertisement, the company took their own employees and made them the protagonists of the advertisement. The advertisement shows those mothers reassuring their children who are taking part in different sports. In the commercial, the children looked nervous and scared to take a step into the sporting world while the mothers took charge and give them hope and strength by reassuring them.

Mondello Park

Mondello Park is an international motorsport venue in Ireland. Mondello Park has released an advertisement ahead of Mother’s Day. In the advertisement, a young man has taken his grandmother to the park and has decided to take her on a ride in a fast car. In a change of event, the Grandma tells the young man that she is going to drive the car. The ad shows the enjoying the ride and it concludes with a message that “Give her a memory that will last forever".

Prega News

Prega News, the popular brand of pregnancy test kits has created a brilliant ad campaign for this mother’s day. The commercial took on itself to break the age-old stereotype of perfect mothers. The ad shows how a working mother forgot to order formula food for her baby, and for this the feeling of guilt traps her. While discussing the next mother’s day ad campaign with the employees, another woman suggested making a campaign to show that mothers can be imperfect. They can also make mistakes just like other humans and it is completely okay to not be perfect.

Shoppers Stop

The online shop that provides different brands of clothes for everyone has come up with quite an interesting ad for their mother's day campaign. They are showing mothers here being cool and accepting and encouraging their children with their choices in life. They released three commercials altogether. One of the commercials shows a young man is shown playing video games, suddenly his mom came and he thought she is going to scold him for playing games at late night. At the turn of events, the mom said that she will also play with him.

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Conclusion

Mother’s Day has always been a great time for brands to launch an ad campaign that can move people and thus make them feel connected with the brand. Sentimental advertisement can do wonders and when it includes social issues and inspirational moments, it becomes more powerful. This is the reason why popular brand often releases new ad campaign, especially for Mother’s day.

FAQs

When is Mother's Day celebrated?

Mother's Day is celebrated on the second Sunday of May every year.

Who is the founder of Amazon?

Jeff Bezos is the founder of Amazon.

What are some of the marketing ideas for Mother's Day?

One of the marketing ideas for brands is to create a sentimental ad campaign that related to mothers and children.