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What if you can obtain a single TV spot and turn your struggling business into a household name overnight? That’s the magic of Shark Tank India. Not just this, the show offers something more substantial. What? you may wonder. 1. Unprecedented exposure and 2. Ability to build a solid,
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The process of developing a brand cannot be completed without advertising. Enthralling commercials have the power to leave a lasting impression on customers. Companies can promote their products and services and solidify their position in the market through advertising. Innovative, creative, and able to attract and fascinate the target audience
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Picture this: you have an amazing product or service, but for some reason, it’s not receiving the attention it deserves. It’s a tale as old as time, and something that hundreds of brands struggle with. In a world where competition is intensely fierce (especially in the online sphere)
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This article has been contributed by Divanshi Gupta, Director, The Marcom Avenue. Starting a business or growing an existing one requires marketing and branding. Like two sides of a coin, these two factors complement each other, guiding businesses towards success. Though often used interchangeably, branding and marketing are distinct forces,
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Likability is an important factor in building a successful brand. Customers are more likely to continue doing business with and recommend a brand that they like. In today's competitive market, it's important for companies to differentiate themselves and build strong, likable brands that resonate with their
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In 2022, we are living in an Era of Climate Change. It is a well-known fact that people are now becoming more concerned about environmental issues. The awareness of sustaining the environment has risen to a global level. Human beings all around the globe are thinking of being kinder to
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It is super easy to recognise brands. In fact, it is the sole reason why some companies are known as brands. The fact that they are easily recognisable, makes them a big brand. Companies try hard with all sorts to establish themselves as a brand but I kid you not,
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A company needs to engage with their customers to create an impact on them apart from providing products and services to them. Throughout the year, brands work their way up to reach the top of success and acquire the trust of their customers. It is done by providing their customers
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> This Article is contributed by Vivek Singh, Co-founder & CEO of ThriveCo. The startup world is tough. Every minute you are going to be faced with challenges. The rapid highs and lows of the startup world would enthrall and overpower you sometimes. Branding becomes an important tool to ground
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> This article is contributed by Mr. Abdul Nasir Shaikh, CEO, Lexicon Group of Institutes & Multifit. Networking is one of the most important things one needs to do to further their career. It gives out opportunities that one cannot find on their own. Through the help of proper networking,
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When brands are talked about, there comes a person-to-person relatability that exists through various groups or communities. It’s like there’s a bond. Audiences are so attached to this one brand or company that buying from anywhere else, even with many brands coming into the market every day feels
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The universe is at Millennials' disposal 24/7. It's among the myriad factors why old-school marketing media like desktops are being pushed out in favor of the tiny, more compact smartphone peers. Conventional outbound promotional tactics, like VCR, have become outdated as our technology becomes more advanced
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A brand audit is the most important way to analyze your business. The position of your brand in the market determines the profit you will make. A proper brand audit helps you in getting familiar with your audience. It helps you in understanding those areas of your business where you
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Instagram has become to most used Social Media platform in the recent years. Influencer marketing has been increasing and this has been a provided a platform for celebrities and athletes to earn through Instagram and other Social Media platforms. We can see a lot of promotions on the social media
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An evident sign of changing times is the increasing number of social media [https://startuptalky.com/social-media-platforms-government-guidelines/] users. These users are also customers that engage with your brand and your customers. Hence, it becomes crucial to garnering your customer’s support in order for your business to thrive. In an