Lists of Brands Endorsed by Leonardo DiCaprio

PV Vyshnavi PV Vyshnavi
Jul 31, 2021 6 min read
Lists of Brands Endorsed by Leonardo DiCaprio

Leonardo DiCaprio is one of the most well-known actors globally and is sought after by the topmost brands as they want him to become their brand ambassador. Leonardo DiCaprio is a critically acclaimed actor, film producer, and environmentalist. He has established himself as one of the best actors by his movies performances that have to lead him to have a diverse career in the film industry.

Over three decade’s actor has continuously captured audiences through his strong performances in films. DiCaprio first starts out his career as a child in advertisements, moved to small roles in television shows, and then got his big break in the movie known as This Boy’s Life. Leonardo DiCaprio then started playing in unconventional roles and biopics like What's Eating Gilbert Grape, for which he was nominated as Best Actor in a Supporting Role by Academy and Golden Globe awards.

Titanic which was the highest-grossing film at that time, catapulted him into the international limelight. His other critically acclaimed performances are in movies such as Romeo + Juliet, Catch Me If You Can, Gangs of New York, The Aviator, Blood Diamond, Django Unchained, The Wolf of Wall Street, The Revenant, Once Upon a Time in Hollywood, etc.

Leonardo DiCaprio has won multiple awards and accolades such as the Academy Awards, BAFTA, Screens Actors Guild Award, and 3 Golden Globe awards. So far, his career, the actor has a record of 10 nominations in the Golden Globes and 5 nominations for the Academy Award. He was also given the privilege of being the Ordre des Arts et des Lettres commander for his contributions to the film industry in 2005.

Besides his acting career, he is also an environmentalist and so started his own organization known as Leonardo DiCaprio Foundation to help protect vulnerable species, ocean, climate change, and wildland. He has also supported charitable causes and launched a production company in order to create films and documentaries about environmental themes. In 2017, he was designated as the UN Peacekeeper to help combat climate change.

In 2016, Leonardo DiCaprio was ranked number one in Time’s list of the 100 most influential people in the world. As of 2019, his films have grossed over $7.2 billion, while DiCaprio has been called the world's highest-paid actor eight times. The net worth of the actor is estimated to be $260 million as of 2021. He is also known to charge $5 million to appear in a TV advertising campaign. Some of the brands endorsed by Leonardo Dicaprio are Tag Heuer, BYD, OPPO, Jim Beam

Here are the brands endorsed by Leonardo DiCaprio

Tag Heuer
Jim Beam

Tag Heuer

Tag Heuer is a well-known Swiss luxury watchmaker that manufactures and markets watches and other fashion accessories. The brand is also known for its wide range of collections in eyewear and mobile phones that are manufactured by other companies with licenses. Tag Heuer was initially founded in 1860 by Edouard Heuer in Switzerland. The company was acquired by LVMH, which is a luxury good conglomerate.

Leonardo DiCaprio was signed as the brand ambassador of Tag Heuer in 2009. An undisclosed amount was paid to the actor, out of which a portion was donated to support a major environmental organization.

The actor is a part of the ad campaign called “What Are You Made Of” which also includes Uma Thurman and Tiger Woods. According to the company’s statement, the Oscar-winning actor perfectly embodies the call to action with his exceptional talent and commitment to social and environmental issues.

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BYD is one of the largest new energy vehicle manufacturers in the world and an automotive subsidiary of BYD Corporation Ltd. The company has its headquarters in Shaanxi Province and is known for a wide range of cars, busses, trucks, electric bicycles, fork lifters.

BYD also manufactures vehicles in the categories of electric, plug-in hybrid, and petrol engines. In 2021, the company won a contract for 406 electric buses to Bogota, Columbia.

BYD is also known for its "Cool the Earth by 1°C" campaign, which aims for the creation of a "Zero Emissions Energy Ecosystem." In 2016, Leonardo DiCaprio was signed as the brand ambassador of BYD’s line of new energy vehicles. The aim of the ad campaign with the actor was to highlight the new developments and new line of vehicles in its home country China. Commenting on the association, DiCaprio said that, he was pleased to be joining an effort that will increase the number of clean vehicles in China.

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Oppo is one of the top smartphone manufacturers in the world. The consumer electronics and mobile communications multinational company is headquartered in Guangdong, China. Besides smartphones, Oppo is known for its products such as smart devices, audio devices, power banks, Bluray devices, and other electronic products. The company products are available in over 40 countries, while its phone is sold at 200,000 retail outlets.

In 2011, Oppo signed Leonardo DiCaprio for an estimated price of $5 million, the actor has been featured in some ad commercials while promoting the company’s smartphones. The marketing campaign called Find me is said to inspire by the actor’s Inception movie. The said campaign revolves around Leonardo DiCaprio tracking down a mysterious lady of his dreams in Paris, using the smartphone by Oppo.

Jim Beam

Jim Beam is one of the top-selling bourbon whisky in the world. The company was initially founded by Beam Suntory in 1975 and currently has its headquarters in Clermont, Kentucky. Jim Beam is a family business as it is headed by the seven generations down the line. Jim beam was earlier owned by the Fortune Brands Company and then acquired by Suntory Holdings in 2014.

The iconic whisky brand signed Leonardo DiCaprio as its brand ambassador in 2013. The 40-sec ad campaign that features the actor, shows him molding ice into a ball before snapping his fingers, which breaks the ball magically into crushed ice. Leonardo DiCaprio then looks at the camera holding the bottle of Jim Beam's white-label, and says, “Cool Bourbon. Jim Beam”. This was an Asia-only TV commercial, as the brand aimed on promoting bourbon in countries where brown spirits are gaining momentum.


Besides being one of the best actors in his generation and contributing so much to the film industry, the actor is also a passionate environmentalist. The actor has been a role model to many people, as he contributed so much to the film industry and won multiple prestigious awards. Over the years, the actor has worked hard in bringing worldwide attention to his concern for global warming and endangered animals. This is why many brands want him as their brand ambassadors.


Who is Leonardo DiCaprio?

Leonardo DiCaprio is a critically acclaimed actor, film producer and environmentalist.

What is the net worth of Leonardo DiCaprio?

The net worth of the actor is estimated to be $260 million as of 2021.

What does Leonardo DiCaprio charge for brand endorsements deals?

Leonardo DiCaprio  known to charge $5 million to appear in a TV advertising campaign.

What is the brand endorsed by Leonardo DiCaprio?

Some of the brands endorsed by Leonardo DiCaprio are Tag Heuer, BYD, OPPO, Jim Beam.

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