A firm's logo is a tangible representation of the company. Because the logo is the picture that comes to mind when you think of a particular brand or product, it's critical that it's vocal, subtle, and conveys what it stands for. Every firm, large or little, has its logo, essentially a trademark, but it may be folded, moulded, altered, and enhanced through time.
The logos have changed throughout time. Every year, various design logos become famous across the world. As the year draws to a close, it's time for our annual roundup of top logo design trends. Let's take a look at the top logo design trends for 2021.
Text Destruction
Wordmarks
Transition of Colors
Minimalism
Geometric Shapes
Pastels and Muted Hues
Overlapping
Responsive
Off The Beaten Track
Symmetrical Rotation
Text Destruction
Audiences adore clues and allusions, and it would be a shame not to make use of this. If you have a text-based logo, you should try using this lovely and mysterious trend. The text destruction technique leaves letters incomplete and then deletes or changes them. Simultaneously, you must ensure that your design is still readable. Designers may transform the entire appearance of text destruction logos with just one element. The most accessible place to start is by deleting or adding components to a single letter.
If you choose this style, consider that logos have a psychological influence on viewers, so make sure you're sending the correct message about your company.
Wordmarks
The principle of a wordmark is to use your brand name in the logo but their unique typeface. Font design is hot right now, and it's constantly pushing the envelope. A well-designed wordmark does the task boldly and with the least amount of hassle; Designers can use it anywhere and on anything, and it is incredibly identifiable. Let's not forget about cool; performing the job is one thing, but doing it while dripping with cool is much better.
Transition of Colors
We're on the bright side of the spectrum in that gradients, like any other design element, may contribute something to a logo design if applied at the right time and in the correct location.
Although some may argue that gradients are more of a logo design fad than a conventional colour approach, classic logos like Instagram and Airbnb have employed them significantly.
A gradient mixes colours such that one shade flows into the next to produce a unified appearance, rather than having numerous colours in a single design. Gradients aren't only for icons or symbols anymore!
They can also accentuate a letter that you don't want your audience to miss or highlight a particular feature of a brand name.
Sushree Sangeeta Behera
Minimalism
Many companies have adopted the motto "less is more" and redesigned their logos to fit minimalist designs.
Because they understand that simple logos are appealing, memorable, and have a strong influence on their target audience. Minimal logos eschew frills and embellishments in favour of packing several components together. Instead, they represent a single, basic design principle that may be applied to various backdrops and mediums.
They're also simple to use on smaller screens, such as those seen on mobile phones.
When giving your logo a minimalist makeover, keep in mind that you want to send a specific message to your target market. Keep your brand's personality in mind while designing a logo, and make sure it'll work across the board.
Geometric Shapes
Geometric logos are always in style. Instead of depending simply on a geometric form to express your brand, these logos incorporate geometric components to frame additional brand-specific images.
And this style is adaptable enough to provide a broad range of distinctive logos. So you may have a geometric shape's traditional, anchoring impact without losing meaning or visual distinctiveness.
Pastels and Muted Hues
The use of pastel colours is frequently undervalued. Those hues, on the other hand, can provide variety to your branding colour scheme. Furthermore, pastel hues exude elegance and gentleness. Pastel colours are generally linked with lightness, water, and spring. The use of volumes, textures and material colours is prevalent these days. It's also ideal for pastel logos since the pastel hue texture is pleasing to the eye. It has a soft feel about it, although it is hardly discernible. Warm or cool pastel hues are available. It relies on the shade that was chosen to be combined with much white.
Chayanika Goswami
Overlapping
Adding dimension and motion to your logo is simple when you use the overlap technique. Your logo will jump out for a 3D look if it has depth. When a symbol has depth, the concept of motion is expressed as well. As a result, your logo will stand out and attract the attention of your target audience.
Overlapping elements may help you make your logo more intriguing to look at while also adding a little diversity. It's fascinating to see items overlap, yet it's not obtrusive. There is a union when components in your logo overlap and join together. When colour is introduced, it adds additional variety, which helps your logo come together correctly.
Responsive
Depending on the size of the screen, your logo may need to lose parts of its features.
If your logo contains words or phrases, or other symbols, they may need to be left behind when the picture grows smaller.
Depending on whether you're reading on a smartphone or tablet, you might have to remove the wordmark, realign the logo in order to be stacked instead of one line, remove a tagline, or do all of the above.
This isn't to say that your logo will become unrecognisable. It'll still be your logo, but only the minimal essentials - the picture or symbol that everyone associates with your company or product.
Many companies have already begun to change their logos to accommodate flexible web design. They've reduced, pared-down, and gone minimalistic to make their logos work for them and consumers.
Off The Beaten Track
Consider any band or ribbon that changes direction and then returns to it. What matters is what happens at that time of change, not what happens before or after. A shift of gears, the adoption of a new procedure, or the entry into a new generation might all occur along the way. It might be a change in location, materials, ownership, or product, yet the route, once altered, continues on its original path.
Ashwini
Symmetrical Rotation
Symmetry refers to the reflection or mirroring of one side of a design onto the other. This indicates that both sides have the same appearance. When it comes to logo design, symmetry may refer to the entire structure or only a portion of it.
Being able to create a symmetrical design is incredibly rewarding. According to some experts, the brain is drawn to symmetry's order and repetition, which is particularly true in design.
If you want to portray a trustworthy business, a symmetrical design might be the appropriate logo for you. There are numerous distinct forms of symmetrical logos and well-known companies that have utilised them successfully.
FAQs
What is a logo?
A logo is a company’s visual identity. It is a design or a symbol simplified into an icon that represents its brand.
What are the most attractive logos?
Some of the most attractive logos of all times are:
- Starbucks
- Mcdonald's
- Apple
- Pepsi
- Nike
- LG
- Coca-Cola
- Fedex
- Toyota
What makes a good logo?
A logo that is attractive, communicate openness and trustworthiness about the brand is considered a good logo.
What is the best color for a logo?
Some of the color combinations for designing logo to make it appealing are:
- Blue and gold
- Purple and yellow
- Deep orange, turquoise and navy
- Natural green and brown
- Shades of green and blue
- Light purple and beige
- Orange, yellow and red
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