Brand ambassadors have become important part of the marketing and advertising for many companies in the country. The one actor /celebrity that was not only the Badshah of Bollywood but also in the most in demand celebrity in the advertising world is Shah Rukh Khan.
The charismatic actor that is fondly known as the king of Bollywood has won millions of hearts through his romantic movies making him the advertiser’s favorite especially in the 90s.
Shah Rukh Khan is one of the biggest Bollywood actors, film producers and television personality. The actor has worked in more than 80 movies and has won numerous awards and accolades such as Filmfare, Padma Shri by the Indian Government and Ordes des Arts et des Lettres and Legion of Honour by the government of France. The actor has fans not only in India but all across the world, making him one of highest paid actors in 2021.
The actor is known for his movies such as Baazigar, Kuch Kuch Hota Hai, Dil To Pagal Hain, Swades, Devdas, Kabhi Khushi Kabhi Gham, My Name Is Khan, Chak De! India, etc.
Despite his acting career, the actor has is also the co-chairman of the motion picture production company known as Red Chillies Entertainment and its subsidiaries, he is also the co-owner of the Kolkata Knight Riders - cricket team of the Indian Premier League.
The media has named him as the Brand SRK because of the number of the actor’s many endorsements and entrepreneurship ventures. Shah Rukh Khan is one of the richest Indian actors with a net worth of $690 million and a brand value of $51.1 million in 2021. The iconic actor charges over 3.4 to 4 crore per day for an ad shoot and has so far endorsed more than 40 brands.
Here is a List of Brands endorsed by Shah Rukh Khan
Byju's is an Indian multinational Ed-tech company that is headquatered in Bengaluru, Karnataka. The company was founded by Byju Raveendran and Divya Gokulnath in 2011. Byju's is currently the leader and one of the most valuable ed-tech companies in the world.
By 2018, Byjus had over 15 million users and 900,000 paid users. Shah Rukh Khan became the brand ambassador for Byjus in 2017. In a recent campaign put out by the company, Shah Rukh Khan is seen playing the role of a talk show host for children known as Ghar Ghar Ki Kahaani, where he conducts a topical debate on whether the children should learn from home.
The children then break the age-old learning stereotypes and talk about the power and impact of tech-enabled learning platforms.
BigBasket is an Indian online grocery delivery service that was founded by was founded by Sudhakar, Hari Menon, Vipul Parekh, Abhinay Choudhari and Ramesh in 2011 and has its headquarters based in Bengaluru, Karnataka. The company delivers grocery goods found in convenience stores, home essential and huge variety of food supplies to its customers.
So far the company offers over 18,000 products and more than 100 brands in their catalog so that the customers find what they want. Big Basket made SRK its brand ambassador in 2015 and the actor has since then appeared in many of its Television commercials.
In an interview, Vipul Parekh the co-founder of Big Basket said that they selected SRK because of his universal appeal which cuts across different age, gender and geography. Parekh also said that SRK has the ability to get into the skin of the character and embody it with a lot of believability. The company has done many campaign with the actor that covers all channels such as print, TV, outdoor and radio.
Hyundai is a South Korean multinational automotive company that was founded in 1967 and has its headquarters based in Seoul. The Hyundai Motor Group currently owns 33.88% of KIA Corporation and fully owns two car subsidiaries which are Genesis Motor and Loniq.
The company also owns the world largest automobile manufacturing factory with a capacity of 1.6 million units in Ulsan. The company has 75,000 employees worldwide and has so far sold over in 193 countries through 5,000 dealerships and showrooms. Shah Rukh Khan has been associated with the company for more than 20 years as its brand ambassador.
According to a company statement, YK Koo the MD and CEO of Hyundai Motor India Ltd said that SRK is one of the first Hyundai Family members and has played a key role in the success of Santro since the company’s inception in India. The company’s association with SRK has enhanced and propagated their brand values.
Frooti is a mango flavoured drink that is sold in the country, it is a flagship product and also considered to be the most successful drink made by Parle Agro. The drink was first launched in 1985 in the packaging of Tetra Pak.
Frooti is also a popular drink in the countries of United States, Canada, the United Kingdom, the United Arab Emirates, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, and Ireland. Shah Rukh Khan became the company’s brand ambassador in 2013 and has done multiple TV campaigns to promote it.
One of the most popular frooti ad features SRK with a bunch of children. In an interview SRK revealed that he is delighted to be the face of Frooti, the mango drink that the entire nation has always been fond of. He also added that no other brand conjures up so much joy, desire and magic around it like Frooti does.
D’décor is one of the most well-known manufacturer and exporter of curtain and upholstery fabrics. Their products are said to be designed in house and are used by many interior designers and furniture makers across US and European countries.
D’décor exports home fabrics to more than 15 countries such as US, Belgium, UK & Middle East. The company’s clients are usually international brands across the globe in the home space. D’décor launched its first ever ad campaign in India featuring not only SRK but also his wife Gauri Khan in order to sell directly to consumers in India.
Ajay Arora, the managing director of D'décor in an interview disclosed that the brand chose the couple because, they perceived a match between SRK's qualities and what the brand stands for, such as leadership, innovation and ethics.
He also added that SRK and Gauri Khan, together, are an ideal image of homemakers and imply family. Having the power couple endorse the brand will help strike a chord with Indian families.
Fair and Handsome
Fair and Handsome is men’s fairness products that created by the Emami Group. The company got into fairness category for men in 2005, which made it the first FMCG Company in India with products for men at that time. Currently the company is the largest brand in the category of men’s fairness in India.
Fair and handsome was launched based on researches that found that the texture of man’s skin is different from that of a woman and needs a product designed exclusively for them. The actor has become the company’s brand ambassador and appeared in numerous television commercials over the years.
Shah Rukh Khan also endorses other brands of Emami such as Himani Navratna Oil and Himani Sona Chandi Chyawanprash. He has also been in a controversy for endorsing fairness creams like Fair and Handsome.
ICICI Bank is a one of the most well-known privately owned Indian development finance institution with offices in Vadodara and Mumbai. It is considered to be one of the Big Four banks of India. The company offers a variety of banking products and financial services for corporate clients and retail customers through different delivery channels.
It is a leader in providing services in the areas of investment banking, life insurance, venture capital and asset management. The bank has a network of 5,275 branches and 15,589 ATMs across India and has a presence in 17 countries such as UK, Canada, USA, Singapore, Bahrain, Hong Kong, Qatar, Oman, Dubai, China, South Africa, UAE, Bangladesh, Malaysia and Indonesia, etc.
Shah Rukh Khan is the brand ambassador of the ICICI Bank and has appeared in many of its ads. In an interview KV Kamath the MD and CEO of ICICI Bank said that "We are proud to have Shahrukh Khan as our global brand ambassador. Having established our leadership in the retail business over the last five years, the bank is now poised to scale new heights in the global arena.”
Foodpanda is an online food and grocery delivery platform brand owned by Delivery Hero since 2016 and has its headquarters based in Berlin, Germany. The company currently operates 20 brands in more than 50 countries across four continents.
The company was launched in 2012 in Indian and claims to have over 12,000 restaurant partners across 100 cities in the country. In India Foodpanda competes with companies like Swiggy and Zomato in the food delivery market. The star became its brand ambassador in 2017, one of the commercials featuring SRK showcasing the various offerings including early morning and late night delivery, express guarantee and best offers on restaurants.
The campaign was first released on television followed by print, radio and outdoor. SRK is helped the company reach the masses and gave it a platform immense reach.
Reliance Jio is one of the biggest telecommunications company in India that has its headquarters based in Mumbai Maharashtra. The company operates a national LTE network with coverage across 22 telecom circles and offers only 4G network.
Jio is known to be the largest mobile network operator in the country and even the third largest mobile network operator in the world as it has over 41.08 crore subscribers. As of 2020, Reliance Industries has raised $23 billion by selling over 33% equity stake in Jio Platforms.
Shah Rukh Khan became the company brand ambassador in 2015 and has promoted the brand on different platforms. In an interview, "We have only seen tip of the iceberg. It will lead to a lot of innovations. This will increase speed, information and knowledge. It will be used at various places, I think, from education to production to manufacturing. I am talking very futuristic."
The Dubai Tourism made Shah Rukh Khan its brand ambassadors in 2016. SRK has done multiple short films in Dubai since then, where the actor can be seen unravelling the secrets of Dubai, offering his fans to see the city through Shah Rukh Khan eyes.
The commercials aims to appeal to SRK’s fans across the world, giving them the opportunity to explore the city and its many offerings. The actor has signed up a year-long campaign of multiple Dubai Tourism projects in collaboration with Bollywood.
Their major objective through the campaign is to strengthen and celebrate the bond and cultural links between Dubai and the subcontinent. This also portrays the importance of India as a key source market for inbound tourism to the emirate.
Who is Shah Rukh Khan?
Shah Rukh Khan is one of the biggest Bollywood actor who has acted in more than 8o movies.
What is the brand value of Shah Rukh Khan?
The brand value of Shah Rukh Khan is estimated to be $51.1 million as of 2021.
What are the main brands endorsed by Shah Rukh Khan?
The main brands endorsed by Shah Rukh Khan are Dubai Tourism, Reliance Jio, Foodpanda, ICICI Bank, Fair and Handsome, D’décor, Frooti, Hyundai, Big Basket and Byjus.
What are the other brands endorsed by Shah Rukh Khan?
The other brands endorsed by Shah Rukh Khan are Pepsi, Whirlpool, Nokia, Tag Heuer, Dish TV, LUX, Denver, Airtel, Royal Stag, Sunfeast, Pan Vilas, Nokia, Kent, Mitsubishi Air Conditioners, Goibibo, LML, Cinthol, Videocon, PharmEasy, Nerolac, DHFL, Pepsodent, Jet Airways, Gitanjali Jewels, Colgate Palmolive, Signature, Sprite, Tata Tea, Streak, Omega, Hewlett Packard, Hero Punch Power and many more.
How much does Shah Rukh Khan charge for brand endorsement?
Shah Rukh Khan charges over 3.4 to 4 crore per day for an ad shoot.
What is the net worth of Shah Rukh Khan?
The net worth of Shah Rukh Khan is estimated to be $690 million in 2021.
Over the years SRK has worked with various brands ranging from Pepsi to pan masala and has also represented various resorts, sports leagues and even Indian states, making him among the top five most in demand celebrity for endorsements in India. However in the recent years the actors brand value is going down but many brand that still want to be associated with the actor.
This is because of his strong charismatic personality, leadership, determination, empathy, power and most importantly the modest journey towards becoming the biggest star in the Bollywood Industry.
According to TAM report, SRK adds over 3% share of volume on TV with an average visibility of 4 hours per day across all Television channels. This shows that the Badshah of Bollywood is here to stay in the endorsement world for a very long time.
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