Facts About Edtech Market Expansion in india

Educational technology is the integrated use of computer technology (software, hardware), educational theory, and training. It provides and manages technological processes and educational resources to improve the user's academic activity and performance. We can improve the learning process, teaching process and performance of the educational system through technology.

This objective must be taken into account when selecting software, computer programs or tools for the classroom. There are five main areas in this field. It includes design, development, utilization, management, and evaluation. These requirements applied to all knowledge based areas conducted by professionals in this field.  Each area of ​​educational technology brings together research-based knowledge and experience.

From classrooms to smart devices, India's educational media has shifted to a paradigm shift. There are 665 million wireless Internet subscribers (in the first quarter of 2019) in India. India has grown by 14% in base for internet services in a single year. It is good for startups. Digital products and services provide better convenience when it comes to learning in the classroom

Impact of Covid-19

The emergence of coronavirus has a major impact on the Edtech sector of India. The education process in schools, colleges, and other educational institutions changed into online because of lockdown. Also the peoples on the society are feared about spreading of coronavirus. Unlike in the past, schools, institutes and learning centers have also adopted technology-based solutions.

Data sourced from Redseer and Omidyar Network Edtech Report

The usage growth in Edtech from 2019 to 2020 shows in a report by RedSeer & Omidyar network India. The  Edtech user base has a growth from 45 million to 90 million in k-12 & post k-12 sector . It includes both free and paid users.The time spent has more increased by 50 percentages. That has changed from 60 minutes to 90 minutes.

The report also says that those who are willing to pay have increased by 40 percentages and the number of paid users has increased by 83 percentages. The report says that the online education offerings will increase 6.3 times by 2022. It will create a market of $ 1.17 billion. The k-12 market will grow 3.7 times to 1.8 trillion. It will create significant opportunities for peoples for different new startups.

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The Director of the Omidyar Network India, Namita dalmia said, "The lockdown has provided massive tailwinds to the growing Edtech space. Edtech offerings have helped millions of students across the country to continue their learning from home. These solutions are better, more convenient, and affordable alternatives for students and parents".

The requirement for upskilling of working professionals

The report says that relevance problems have affected education system. As it has affected many professional careers, Edtech players can play an important role in ensuring job security by increasing access to higher technical education (for those who have been unable to progress in their formative years). Also it helps to grow more professionals.

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In 2019, the World Economic Forum (WEF) published a report named "Global Competitiveness Report". According to that report, India has 68th rank among 141 countries. The country is among the best in terms of market size, innovation, and macroeconomic stability, but in job training, digital skills and the ease of finding trained personnel are far behind (ranked 107).

Recruiting professionals for various jobs

India has 120th rank in acceptance of information and communication technologies (ICT). Internet diffusion and online education can improve the quality of the some skills. It will make Indian workers more competitive in terms of job skills, higher education, and management skills.

The changes we can see in Edtech after Covid-19

The differences will be mainly exists in the general areas of training, language, prices, teacher training and offline support. There are 150 million Edtech addressable students in India. They crosses urban lines, income groups, language skills. Excessive use of sub-projects will increase the probable of Edtech companies.  Price, delivery, offerings, and teacher training services, and offline support will be affected. Other changes are given below.

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a. The changes around sales and pricing

The report says that price innovation will be important in paid adoption. Especially as Edtech reaches in low-income cities, it can make impact. The annual price will change into $100-$150. There will be a 3 times increase in market. It is leading to paid adoption.

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b. The partnerships will rise

Creating partnerships will help Edtech players gain a diverse customer base. As Edtech players expand their user base, areas of collaboration will evolve. Expansion requires the promotion of low-income cities. It represents 70% of the student population.

But, there is only 10% of the current student population as active users of EdTech (free and paid). Indian language platforms are included in the partnerships. They have over 300 million active users per month. The collaboration with the institutions will help to increase the reach.

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c. Investment in real content

Real investments in production will help the lower grade user base in Indian language sectors. Edtech is now lagging in the lower grades. They are big on the usage of Indian language.

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d. The promotion and adoption of Edtech through schools

The distance between parents and schools will disappear and will bring new opportunities. About 65 percentage of the total student population goes to government schools and the 85 percentage of the remaining 35 percentage students will go to private schools, while 15 percentages goes to institutions with limited technical facilities.

Students are learning through online classes

Covid-19 encouraged the education sector to focus on the online. But there is also a lack of technical facilities among schools. There is only less than five percent of students are studying in institutions with technical facilities.

e. The influence of startups

Startups should focus on working better, attracting students, and delivering results through products.  This will ensure that the uptick is maintained after restrictions are removed. When invest in content production, EdTech players need to innovate in sales and pricing to provide a broader student base.

Covid-19 will limit the number of customers. The 40% of customers may stop using Edtech after restrictions are removed. It will result a fall in engagement on Edtech platforms. To address this, startups must focus on pricing innovation, Indian language content, expanding user base, and sales innovation.

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Outside of the school system, Edtech startups have allowed more and more people to explore new skills, while experienced staff can more easily take on new challenges in the tech industry.  If we were to speak to a generation that was working and succeeding in India before the 1990s, we could hear stories that would have been almost impossible. But now suitations are different. Edtech startups help them overcome obstacles on their journey of students, employees, and entrepreneurs.

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