Codevidhya - Ed-Tech Startup Following the ‘Learn by Doing’ Approach!

In India, there has been a growing gap between the industry needs and the skills of the students. A study by employability assessment company 'Aspiring Minds', carried out in 2017, shockingly revealed that 95% engineers in India are not fit for software development jobs.

Codevidhya is an Ed-Tech company converting classrooms of Indian schools into programming powerhouses with a vision to empower the young generation to innovate. Read this article to know more about Codevidhya, founder, funding, courses, business model, tagline, logo, challenges and future plans.

Technology is not something which can be learned once and for all, it is must to keep oneself abreast of the new developments. While it is not possible and convenient to go for formal offline education at all stages of one’s career, online technical education can do a lot to keep one up-to-date of new technologies, without giving up the current job or alongside another course.

Codevidhya - Company Highlights

Startup Name Codevidhya
Headquarter Jaipur, India
Sector Ed-Tech
Founder Mr. Shivram Choudhary
Founded 2016
Parent Organization Codevidhya India Private Limited

About Codevidhya and How it Works
Codevidhya - Target Market Size
How was Codevidhya Started?
Codevidhya - Product/Services
Founders of Codevidhya and team
Codevidhya - Name, Tagline, and Logo
Codevidhya - Business Model and Revenue Model
Codevidhya - Startup Launch
Codevidhya - User Acquisition and Growth
Codevidhya - Startup Challenges
Codevidhya - Growth
Codevidhya - Funding and Investors
Codevidhya - Recognition and Achievements
Codevidhya - Future Plans

List of Top Edtech Startups in India | Education Startups in India
Although people are underestimating the value of education []these days because of the “drop out” tag, we all know how important education is. People need to upgrade their skills instead of just getting a degree. Schools & colleges are important but equally imp…

About Codevidhya and How it Works

Codevidhya is an Edtech company highly inspired by technology to facilitate technical education besides contemporary learning. The company is dedicated to explore new future of young minds through integrating the learning with creativity, sharing and collaboration. They develop the concepts to help understand the future needs, to make the complex learning easy with effective tools and techniques.

"We believe in the future that would be written by code. In fact, the ability to code could be the 'Next level of Literacy'." - Shiv Ram Choudhary, founder of Codevidhya.

As an EdTech startup, Codevidhya follows the ‘Learn by Doing’ approach. Adhering to this philosophy, the company integrates such tools in their platforms and practices that leverage students’ learning and knowledge. The startup has ambitious plans underway to expand to more schools and has already partnered with 50 schools catering to 20,000 students.

Mr Shivram Choudhary in a classroom
Mr Shivram Choudhary in a classroom

Codevidhya differentiates itself by offering a futuristic Computer Science curriculum that empowers the future generation. Students are encouraged to find out real problems of the real world in surrounding and solve it with the help of technology. Shiv Ram, like a grand master, is already making the moves to the central ground of a revolutionary transformation. “This is just the beginning!” exclaims the proud and jubilant Shiv Ram.

Codevidhya - Target Market Size

"We consider ourselves to be in the Online(Platform) + Offline (Text Book) market both. Currently there is no player in the Indian industry who is offering this approach for coding.", says Shiv Ram.

As such, the startup consider the entire Indian education industry from Grade 1 to Grade 10 as their market, the size of which is upwards of 250 million. Since this is a new market that is being created, they are yet to identify the potential of it, however the startup has seen a 100% YOY growth in terms of student acquisition for the past 2 years.

AttainU success story - Offers online software development courses
The education sector is the most significant sector for any country, especially for a developing country like India. In India, however, there has been a growing gap between the industry needs and the skills of the students. A study by employability assessment company ‘Aspiring Minds’, carried out in…

How was Codevidhya Started?

Codevidhya was built around the idea that in India we have around 45% of the population under age 24, yet there is a big unemployment pool. Initially, Shiv Ram, founder of Codevidhya, had a discussion with several experts and each one of them had their own views. When he collated those thoughts and did the differential analysis he came to one conclusion that we are not adequately skilled. Finding the solution to this issue was itself a problem as the education system in India is still archaic.

When the founder visited Canada to attend a seminar with Robin Sharma, he met this young kid Tanmay Bakshi. He had a discussion with him for more than one hour and it was an enlightenment for Shiv Ram. Then & there, Codevidhya idea was incepted, that the problem is in the core. If we shape our children from the grassroots level then in future they will have a skill.

As Shiv Ram says, "Right now everyone is thinking in a reactive way, I thought why reactive and let's be proactive and catch them young and shape their future. There is a drawback in this thinking that the results of your efforts will come after 10-15 years, but yes we are ready to take that risk, as it is a noble cause as well as we are addressing the issue from very basic, making things foundational."

Shiv Ram came back to India and discussed with his in-house tech people (people in his school) and met Rajesh, who along with a team of four developers gave basic shape to the idea. Basic concept or say mission and vision of Codevidhya is to Enable Students to Create; using Technology leading to Entrepreneurship and become Global Powerhouse of Skill Development for tomorrow’s world.

Codevidhya - Products/Services

Codevidhya's latest offering is 'Live 1-1 Classes' with the India’s Best Educators. 'Codevidhya Live Coding Classes' are for digital classroom where you can start learning from your trainer.

Codevidhya's flagship product is Annual School Curriculum that focus on Coding through a hands on approach wherein the startup offers Text Book and an online platform for students to practice their hands on exercises; the same platform is used by the teachers to assign quiz, assignments and projects.

Codevidhya Courses
Codevidhya Courses

Also, Codevidhya offers a well-structured coding curriculum for Schools to teach coding right from Grade 1. The curriculum is at par with the latest trends in programming languages such as Python, HTML and JavaScript to prepare young manpower for future challenges. Currently working with 50 schools in the Rajasthan & South region, the startup aims to grow all over the country in the coming years.

Codevidhya Courses
Codevidhya Courses

The program offered to the schools consists of the following set of resources:

  • Curriculum books for Grades 1 to 10.
  • Access to Codevidhya online tools such as QuickBook and CodePlay.
  • Multiple Training Sessions for Computer Science teachers for the whole academic session to equip them to teach conveniently and more effectively.
  • Regular workshops for students to introduce them to the coding concepts and the latest innovations in the field of Computer Science.
  • Online Assessments to track the students’ performances.
  • Program Monitoring.
  • One to one support for teachers and students.
  • Coding Challenges for students to create the competitive environment.

Find the Best Courses Online with Coursesity
Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been a pproved by the organization it is based on. All of us at different times have gone through the struggle of finding the right courses online. …

Founder of Codevidhya and team

Shivram Choudhary is the founder of Codevidhya.

Shivram Choudhary, founder of Codevidhya
Shivram Choudhary, founder of Codevidhya

In his role as Chairperson, Mr. Shiv Ram considers himself responsible for equipping the students with all 21st century skills. Having identified a considerable gap between what is being taught in the schools as part of the Computer Science curriculum and what is it that the market demands, he wanted a curriculum that could cater to the students in sync with the need of the hour.

Vikas Bahar, CEO of Codevidhya - He is equipped with extensive and diverse experience, and is tremendously skilled with knowledge in IT strategy, Market Research, Management, Pre-sales, Business Process, Re-engineering as well as Business Development. With an MBA degree from the prestigious S.P. Jain Centre of Management, Singapore, Vikas Bahar is a functional & process re-engineering specialist with experience of working in distinctive streams of Information Technology and Service industry in the domain of Banking & Financial Services.

Subhash Bohra, Technical Officer of Codevidhya - He looks after all the technical and product development aspects. Subhash carries the vision of the work as his motivation and wants to achieve this unique goal of teaching students code at an early age. Subhash believes that in the coming years the world will be technical so that every student from the coming generation should learn everything that can ease their complexities for the future.

The company currently has 15 Full-time employees and 10 Part-time employees/interns. The average age of the employee is 25, the team is young, ready to experiment, open to learn and willing to stretch.

Majority of the current team has been with the firm since the beginning and the rest have come through references. The entire team believes in the concept and the importance of teaching coding to students from an early age. Anyone who believes in it is welcomed with open hands to join the team.

Codevidhya has a clear focus on what the output of the program is. Since they believe Coding is also a Vidhya that needs to be learnt by students to be ready for the upcoming Tech Driven world hence the name Codevidhya.

The startup's tagline is an extension of what they are trying to do, “Teaching Kids to Code”.

Codevidhya Logo
Codevidhya Logo
TAD Courses Success Story- Online Education for Technical Courses
Technical education is of utmost importance for developing the human resource of a country. Technical education produces manpower that has practical knowledge of modern and advanced technology which is much required for the development of any country. In modern times, the demand for technical educat…

Codevidhya - Business Model and Revenue Model

The startup's flagship offering is Annual School Curriculum for students from Grade 1 to Grade 10, this is their B2B offering for schools. Codevidhya charge on an annual basis per student with prices varying from 800-1200.

Under B2C offerings, they have Self Online Learning, LIVE 1-1 Coding Classes and Byte Sized Courses. The prices of these courses depend on the duration and technology, they start as low as Rs. 1,200 and go upto Rs. 12, 000.

Codevidhya - Startup Launch

"We were lucky to have a school trust us and allow us to run the pilot program for 400 students. This pilot gave us enough confidence on the need of the program as well as feedback on things to improve.", said Shivram Choudhary, founder of Codevidhya.

Codevidhya - User Acquisition and Growth

The startup haven't used any sort of marketing campaign, the first 10,000 customers came to them through reference and word of mouth promotion. The team believes that satisfied customers are their brand ambassadors and this clarity has not only made their services and offerings good but also made everyone using the platform happy.

The company has seen 100% growth in terms of students using the platform for the past 2 years thus making the team believe in the product as well as the mission they are onto. They believe the awareness of coding to be included in schools is going to increase leading to more schools and students willing to join the platform.

Byju’s - Read the interesting story behind starting up Byju’s
Imagine you are sitting in a packed class, and the teacher is explaining an important concept. While it’s seeming that everyone else is understanding the concept and nodding their head in unison, you are feeling a bit off beat, as every word being explained is simply getting bounced off your head. D…

Codevidhya - Startup Challenges

The biggest challenge that the company face even today is the lack of qualified people who are interested to move to Jaipur and join the team, specially Tech and Trainer. They offers ESOPs to certain candidates who they think believe in the vision of the firm.

Codevidhya - Funding and Investors

Codevidhya is currently a bootstrapped company.

Codevidhya - Recognition and Achievements

  • Got Silver Badge in QRATE program by ISTART Govt. of Rajasthan.
  • Selected in top 5 most innovative and scalable startups of 2018 by TIE Global (CNBC Young Turks Program).
  • Featured by CIO magazine amongst 20 top most promising edtech startups of 2018.

Codevidhya - Future Plans

At Codevidhya, the team believes that every student of this nation should have the opportunity to learn to code and create. For this opportunity, the startup is about to launch a subscription based Codevidhya Program for individual students also. AI and ML are new trends and also the future of programming. In step 2, they will be introducing AI and ML as part of their program.

Author image

About Rishabh Rathi

Per-Final Year Computer Science Undergrad and a freelancer. Connect with me on LinkedIn -
  • Nagpur