WhiteHat Jr - Stop Talking, Start Coding!

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Is coding just a sequence of instructions? Or is it a proper language for the computers? The world has changed today and without technology, computers, coding the human civilisation is absolutely nothing. Nowadays various problems are solved and applications are created through the help of coding.

WhiteHat Jr is an online coding platform specially designed for kids between the age group of 6 to 14 years. The company also provides trials for free app designing. Here kids can sit back at their homes comfortably and learn from the demo classes.

Lets go through the WhiteHat Jr success story & also get a glance on its founders, competitors, revenue, business model, funding & more..

WhiteHat Jr - Company Highlights

Company Name WhiteHat Jr
Headquarters Andheri, Maharashtra, India
Sector EdTech
Founder Karan Bajaj
Founded 2018
Total Funding $11.3 million
Revenue $220 million (2020)
Parent Organization BYJU'S
Website whitehatjr.com

WhiteHat Jr - About
WhiteHat Jr - Startup Story
WhiteHat Jr - Founder And Team
WhiteHat Jr - Logo
WhiteHat Jr - Business Model
WhiteHat Jr - Revenue Model
WhiteHat Jr - Funding And Investors
WhiteHat Jr - Growth and Revenue
WhiteHat Jr - Competitors
WhiteHat Jr - Future Plans
WhiteHat Jr - FAQs

WhiteHat Jr - About

WhiteHat Jr is the leading computer programming learning website for kids to code. It is a platform which connects kids with the top coding teachers. The fundamentals of coding reasoning, algorithmic and structure thinking are taught to the kids for creative outputs.

WhiteHat Jr - Startup Story

The startup journey of WhiteHat Jr is a bit different. It got known to almost all when its parent company BYJU'S acquired it for $300 million. It was founded in 2018 by the former Discovery Networks CEO (Karan Bajaj). This platform was planned to empower children. When Karan was approaching the investors to raise an amount, they were surprised as he was pitching without a working product. Then he explained to them that the investment thesis had already changed from 2015. He started this company to solve his personal problem. Karan as a father of two kids, was aware of the technical world. He wanted his daughters to remain at the centre of technology creation versus absorbing it.


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WhiteHat Jr - Founder And Team

Karan Bajaj is the founder of the company WhiteHat Jr. He is an Indian author and technology entrepreneur. He is the CEO of the company. He is also the ex-CEO of Discovery Networks India. He is a bestselling novelist. He has got a diploma in Mechanical Engineering from The Birla Institute of Technology, Mesra. Also, he has pursued his master's degree in Business Administration from The Indian Institute of Management, Bangalore. Before founding WhiteHat Jr he worked for companies like Procter & Gamble, The Boston Consulting Group, etc. After shifting to Mumbai he headed Animal Planet, TLC, etc. He was born in 1979. He is a man of 41 years.

Karan Bajaj, CEO, WhiteHat Jr

The logo of the company is -

WhiteHat Jr - Logo

WhiteHat Jr - Business Model

The business model of the company is particularly on teaching coding to young kids. The Edtech startup has now extended the students grades to 1 to 12th. The company targets children and guardians to offer various programming courses for a better future in this digital environment. The teaching format is a live 1:1 online class. It also offers free trial classes.


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WhiteHat Jr - Revenue Model

WhiteHat Jr's portal has got more than 700,000 registrations and around 7000 classes are conducted on a daily routine for kids. Each class conducted costs around INR 600 to 700. There are different course levels which are priced at Rs 5,999, Rs 29,999, Rs 89,999 and many more. The student resurrection rate for the paid classes is around 75%. Suddenly, the refund fee has become 3% which is very low for an Indian Edtech company.

WhiteHat Jr - Funding And Investors

The company has raised a total amount of $11.3 million in funding over the 2 funding rounds.

Date Transaction Name Money Raised Lead Investors
September 9, 2019 Series A $10 million Nexus Venture Partners, Omidyar Network
April 16, 2019 Seed Round Rs 90 million Nexus Venture Partners, Omidyar Network

The company is funded by 3 investors. Omidyar Network is the most recent investor.

WhiteHat Jr - Growth and Revenue

Before the lockdown began, WhiteHat Jr went from Rs 1 crore to Rs 10 crores in revenue. Since the lockdown, the value started doubling. When BYJU'S approached in June the revenue rate was at $75 million and when the acquisition got completed the rate was at $150 million. Then in August, the first month after the acquisition the rate was at $220 million. This way the revenue of the company is growing.


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WhiteHat Jr - Competitors

The top competitors of WhiteHat Jr are Coding Blocks, Coding with Kids and Camp K12.

Coding Blocks Pvt Ltd

It is the top #2 competitor of WhiteHat Jr. The company is headquartered at New Delhi, India. It was founded in 2014. It operates in the Educational Technology industry.

Coding with Kids

It is also one of the competitors of WhiteHat Jr. The company is headquartered at Redmond, WA. It was founded in 2013. It conducts classes and camps for the kids of ages 5 to 18.

K12

It is the top #3 competitor of WhiteHat Jr. It is headquartered in the US. It was founded in April 2000. It is a company that sells online schooling and curricula. It is an organization that provides online designed education.


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WhiteHat Jr - Future Plans

The company is currently ramping up with its women-only teacher base in India. WhiteHat Jr has got plans to add more teachers and make it 20,000 teachers on it's platform by the end of 2020. Now, it is adding about 220 educators a day. Presently, the platform is having 7000 educators. The continuous ramp-up base is aiming towards matching the growing base of students across countries like India, Canada, New Zealand, Australia and UK.

WhiteHat Jr - FAQs

Who founded WhiteHat Jr?

Karan Bajaj is the founder & CEO of WhiteHat Jr. He is an Indian author and technology entrepreneur

What is WhiteHat Jr Business Model?

The business model of the company is on teaching coding to young kids. The Edtech startup has now extended the students grades to 1 to 12th. The company targets children and guardians to offer various programming courses for a better future in this digital environment. The teaching format is a live 1:1 online class. It also offers free trial classes.

Who are the Top Competitors of WhiteHat Jr?

The top competitors of WhiteHat Jr are Coding Blocks, Coding with Kids and Camp K12.

How much is WhiteHat Jr Revenue?

WhiteHat Jr's current revenue run rate is at $220 Million

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About Purbalee Dutta

I am a content writer. Delivering information about various companies is my supreme goal. I write in a way which makes me as well as my audiences feel a unique connection.
  • Siliguri, West Bengal
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