Success Story of Unacademy - A Learning Platform Designed for Competitive Examinations

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Unacademy.

Classroom learning is seen as a hindrance by many to discovering new things. Besides, a lot of students also go unnoticed this way, who eventually fail to explore the world around them with the lack of attention and opportunity they get in a physical class. Furthermore, when it comes to competitive examinations, many students in remote places are even unaware of the best teachers and updated methods to crack these exams. Unacademy unscrambles these problems with its online learning platform with the top educators in the country. The company offers courses and lectures for several competitive examinations such as CAT, JEE, NEET, CLAT, UPSC CSE/IAS, IBPS/SBI, RRB, and video classes on various subjects, thus empowering the students to excel in this competitive world.

Unacademy is an Edtech company established in 2015. The company had its beginnings as a Youtube channel created by Gaurav Munjal and started by Dheeraj Meena. Later on, in 2015, the company was registered in Bengaluru as an education company. The company has entered the Unicorn club in September 2020 after it raised $150 million from Softbank and other existing investors.

Here's StartupTalky bringing you all that you want to know about Unacademy, including Latest News, Founders and Team, Name, Tagline, Logo, Mission, Vision, Growth and Revenue, Funding and Investors, Acquisitions, Competitors, and more.

Unacademy – Company Highlights

Unacademy - Latest News

January 8, 2022 - Unacademy is currently eyeing to launch celebrity-taught extra-curricular courses. This new venture will be launching soon this year, dubbed as ‘Unacademy Icons’.

November 22, 2021 - Unacademy reported a major surge in its revenues and losses, as per the financial results for FY21.

November 15, 2021 - Unacademy launches "Unacademy Genext" to offer free subscriptions for the children of employees and educators. The offer is valid for the present employees and all of them who join the company from November 14, 2021, onwards, including the Plus Educators.

October 21, 2021 - Unacademy sees Zomato founder, Deepinder Goyal join the board of the company. Goyal has been mentoring Gaurav Munjal since 2016, said the co-founder of Unacademy.

September 9, 2021 - The active subscribers of Unacademy have expanded to 650K, tweets Unacademy COO, Vivek Sinha.

September 7, 2021 - Unacademy reassured their plans of the upcoming ESOP buyback of around $10.5 million for the team members and educators, the largest that the company has seen so far.

September 7, 2021 - Unacademy's Chief Marketing Officer, Karan Shroff has been inducted as a co-founder-like "partner" position.

Unacademy - About
Unacademy - Industry
Unacademy - Founders and Team
Unacademy - Name, Tagline, and Logo
Unacademy - Vision and Mission
Unacademy - Educators
Unacademy - Growth and Revenue
Unacademy - Funding and Investors
Unacademy - Acquisitions
Unacademy - Business and Revenue Model
Unacademy - Competitors
Unacademy - Future Plans
Unacademy - FAQs

Unacademy - About

Unacademy is an online platform that makes both learning and teaching easy with its educational videos and lectures. Initially, it was founded in the year 2010 with videos streaming on YouTube, but it officially got launched in the year 2015.

Today, the company has achieved a spectacular growth with more than 10K educators and over 13 Million users. Furthermore, Unacademy also boasts of having 650,000 active subscribers with its platform, as per Unacademy COO Vivek Sinha's tweet dated September 9, 2021.

Numerous platforms of Unacademy including Unacademy Plus, and other properties of the company like Chamomile Tea with Toppers, Wifistudy, The Solutionists, Unacademy JEE, and Unacademy Studios, with which it acquires nearly 110 Million views every month, makes it the largest distributor of educational content. The learning app is compatible with Android, iOS, and Windows and can be easily accessed.

Unacademy - Industry

The market for kindergarten to 12th-grade was valued at $1.16 billion whereas the skill development market was estimated to be worth less than $500 million. As a whole, the edtech market in India was worth $2.8 billion in 2020. However, this is set to drastically change by 2025, when the market of Edtech is estimated to be valued at $10.4 billion.

Unacademy - Founders and Team

Unacademy was founded by Gaurav Munjal, Dr. Roman Saini, and Hemesh Singh. Though it was started under the same name by Gaurav Munjal and Dheeraj Meena as an educational channel on Youtube in 2010, the company was officially registered as an education company, Unacademy in 2015 in Bengaluru.

Gaurav Munjal

Gaurav Munjal, the CEO of Unacademy, sold his first company FlatChat, to CommonFloor in 2014, and is currently developing Unacademy. A St. Xavier's Jaipur student, Munjal has a Btech in Computer Engineering from NMIMS, Mumbai. After a brief internship at Directi, Munjal founded Unacademy, as a Youtube channel providing easy, study-related videos for the students. However, he left the same and joined Directi as a Software Developer, where he remained for a little more than a year before founding FlatChat. He served as the FlatChat Founder and CEO but after the same had been acquired by CommonFloor, Munjal started revamping Unacademy from the scratch and developed it to the company we see now.

Dr. Roman Saini

Roman Saini, who is a doctor from AIIMS, cleared the Civil Service Exam (IAS) in 2013. He quit his administrative roles and is now the Co-founder and Chief Educator of Unacademy.

Hemesh Singh

Hemesh Singh is the Chief Technology Officer (CTO) and Co-founder of Unacademy, who was also the CTO of FlatChat formerly.

Unacademy CMO, Karan Shroff has been promoted to the position of a partner with the help of the company's internal 'Partner' program for the employees, as of September 7, 2021. This program is decided upon by the company to recognize the key leaders of the organization. The partner position, as mentioned by Unacademy CEO Gaurav Munjal, is similar to being a co-founder of the company.

The company now operates with over 5000 employees and yields a market price of $3.44 Billion, building a strong community of technology-driven self-learners.

Unacademy - Name, Tagline, and Logo

The name Unacademy [Un (Not) - Academy] states that this learning platform differs from the conventional methods of education, unlike an institution or academy which is accessible to everyone. “India’s largest learning platform” is the tagline of the company.

Unacademy - Vision and Mission

Unacademy’s vision is to build numerous courses in multiple languages for students all over the world. Expanding its educators along with the students, Unacademy aims to collaborate with the brightest minds and empower India’s youth population that accounts for 19% of the world’s youth, to bring oneself into this contemporary world. 70% of its learners come from tier 3 cities, where there is a lack of top educators, thus the startup focuses on enlarging its teachers, languages, and adding more exams into the existing mixture.

“By leveraging technology and high-quality educators, we aim to move closer to our mission of democratising education at all levels, starting with test prep,”

“We are seeing unprecedented growth and engagement from learners in smaller towns and cities, and are also very humbled to see that top-quality educators are choosing Unacademy as their primary platform to reach out to students.”, says Gaurav Munjal, CEO of Unacademy.

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Unacademy - Educators

Unacademy imposes life lessons and motivational talks with top educators in its exclusive “Legends on Unacademy” initiative. The first edition included famous cricketers Brian Lara, Brett Lee, and Jonty Rhodes as educators, talking about their challenges and achievements. The second edition of “Legends on Unacademy” involved Congress MP Shashi Tharoor, India’s first woman IPS officer Kiran Bedi, and the star couple Virat Kohli and Anushka Sharma. Apart from this, the educators for all the sectors are highly accomplished with prior proficiency and in-depth erudition.

“These interactive classes will not only equip our learners with academic knowledge, but also empower them with extraordinary life skills, and help them hone their ability to overcome various challenges”, said Karan Shroff, Vice President, Marketing at Unacademy.

Celebrity educators would be joining in soon with Unacademy, who will teach the students extracurricular courses via "Unacademy Icons", which is all set to be launched in 2022. Though this new venture sounds almost like FrontRow, Celebrity School, Artium Academy, and Mento, in the first impression, the working model is still not clear and would only be clear after the official confirmation from the company.

Unacademy - Growth and Revenue

Unacademy has emerged as one of the largest companies in the Edtech space in 2021, which has successfully raised quite a sum via the funding rounds and has acquired around 12 companies including CodeChef, Coursavy, and more. the company is currently hailed as the second most valued edtech startup.

According to the financials released recently by the Bangalore-based Edtech startup, Unacademy's losses multiplied to Rs 1,537.4 crore from Rs 258.6 crore in FY20, thereby increasing by 494% in FY21. The total expenses of the company rose by 349% in FY21. The edtech unicorn also saw its revenues rise by 350%. The total income of the company was recorded at Rs 103 crore in FY20, which rose to Rs 464 crore this fiscal.

Unacademy states that the greatest success of them relies on the students who crack the toughest of examinations. Catering to 32+ competitive exams as of now, the company focuses on its growth by including more tests and exams, to append subscribers. This Edtech startup has raised $110 Million from General Atlantic and Facebook and received a post-money valuation of $510 Million, which was an added boost for the company that has already seen big names, such as Sequoia Capital India, Steadview Capital at the start of its career. The company has also received funds from SoftBank Vision Fund, Dragoneer Investment Group, Tiger Global Management, and Temasek Holdings in the last couple of years.

“We started to monetise around a year ago, and in the first month, we made around Rs 2 crore in revenue, and last month we did around Rs 18 crore. So, we’ve grown 9X in 12 months and we plan to continue growing from here,” said Gaurav Munjal.

Unacademy has signed former skipper of the Indian cricket team, MS Dhoni, and the contract is for 2 years, as the report goes. The company has started its campaigns with an elaborate video shoot with Dhoni, which will be released soon and is now at the post-production phase.

Unacademy has achieved numerous growth milestones throughout the years. Here are some of the prominent growth highlights of Unacademy:

• Unacademy offers preparation for over 60 categories of exam
• It has over 5,00,000 registered educators on its platform
• The company boasts of having 1 million+ video lessons
• The Edtech unicorn has 315+ million total views for its YouTube videos

Unacademy - Funding and Investors

Unacademy is now valued at $3.44 Billion, after the recent fundraising round, Series H, led by Temasek, Softbank, Tiger Global, and others on August 1, 2021, where the company has raised $440 million.

The total funding amount raised by Unacademy is $838.5 Million over 12 funding rounds.

Initially, Unacademy has raised a seed funding of $500K from Blume Ventures in May 2016. The latest funding was raised on August 1, 2021.

“We were thrilled with how rapidly Gaurav (Munjal) and the team converted some of our collective product brainstorming sessions into an amazing live-streaming product and a subscription business for the test prep market,” said Shailendra Singh, Managing Director of Sequoia Capital.

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Unacademy - Acquisitions

Facebook-based Unacademy has acquired 12 startups to date to strengthen its position in the Edtech Sector. The last of the acquisitions was Swiflearn, which was acquired by Unacademy on November 3, 2021. The company previously acquired the Edtech Saas platform Spayee, which was acquired by Unacademy-backed Graphy on October 11, 2021.

Unacademy was in talks since October 18, 2021, to acquire Swiflearn, a Gurugram-based full-stack online platform for academic courses that aims to provide a personalized learning experience for the students. Founded by Abhinav Agarwal and Anand Bakode, Swiflearn currently focuses on the K-10 segment and extends free and subscription-based classes for the students. The acquisition deal was then in its latter stages and was estimated to be worth around $15-20 million. Finally, the acquisition happened on 3rd November and is in line with the company's strategies to cement its position in the K-12 category. However, the deal amount is still undisclosed.

The list of Acquisitions is as follows:

Unacademy had already announced its ESOP buyback plan on September 4, 2021, the company further reassured that it would be the company's largest employee stock ownership plan for the team members and educators of the platform.

Co-founder Roman Saini mentioned that the upcoming ESOPs buyback will be the third and largest by the online learning platform. Furthermore, he also thanked the employees of Unacademy because of their belief in the company's “vision of democratizing education”. He also added that Unacademy is also announcing the Teacher Stock Options (TSOPs) for its educators, who will be eligible for fully vested Stock Grants after they complete 3, 4, and 5 years with Unacademy.

Munjal further disclosed that the company currently has 300+ educators, who are eligible for the grant, which they will get immediately. The company will offer grants of over $40 million over the next few years to its educators.

"We are who we are because of our Educators and we want our Educators to grow and create wealth as Unacademy grows!” added Munjal.

Unacademy - Business and Revenue Model

Unacademy operates on B2B and B2C business models, where the main income of the company lies in paid memberships that they offer!

Unacademy's basic revenue model is of a Freemium type. Here the company offers a range of services for free, which the audiences can continue. However, if they want more and high-quality content, then they need to pay a small fee for the same.

Unacademy Plus - Unacademy offers numerous classes along with pre-recorded video lectures furnished with ample information for free for all the students. However, the company also offers paid live classes to help the student clear their doubts with one-on-one doubt clearance sessions and proper lectures. This can be availed through a premium subscription called 'Unacademy Plus.'

Relevel - Unacademy has launched another platform called Relevel in May 2021. This new platform is designed to help job seekers find their jobs within 15 days of application. Relevel claims of having more than 2.35 lakh users and boasts of a 100% placement rate, as of October 1, 2021. The people who have secured jobs are mostly from Tier II and Tier III cities of the country. Besides, the experienced job seekers claimed to have attained up to 150% salary hike through Unacademy's job portal.

Relevel has witnessed 64+ companies to date on its platform across sectors, which have interviewed the candidates on the basis of the tests. Frontend Development, Backend Development, and Business Development are the 3 tests that Relevel conducts for the job seekers as of now. These 3 tests are diverse in nature ranging from MCQs, algorithmic tests, and case studies and are conducted within a day. Sometimes, the Relevel tests include the building of a mini-app followed by a final round of interviews from an industry expert. Shashank Murali, the founder of the recruitment platform, currently heads Relevel.

The platform has successfully raised $20 mn from Unacademy on October 1, 2021.

Graphy - The Unacademy Group boasts of Graphy, which serves as a platform that is designed to help the creators of the country grow their audiences. Furthermore, it also helps them monetize their skills, host live cohort-based courses, and more. The all-new Graphy that acts as a Saas platform welcomes the influencers, educators, and domain experts from across the country.

On June 22, 2021, Unacademy's Graphy announced its Graphy Creator Grant, which is deemed to help the applicants start with their online school.

Youtube channels - We all know that Unacademy first started as a Youtube channel. Though the business has grown far and wide since 2010, the company still runs its Youtube channel. The only difference is that the company now runs different Youtube channels instead of one, under names like Unacademy JEE, Unacademy UPSC, and others for the school students between 6th and 8th standards.

Content marketing - Unacademy is excellent in its marketing strategies, be it for the brand or its contents. It markets its contents using numerous cutting-edge techniques. Furthermore, it uses social media marketing, email marketing, advertisements on its website as well as on other websites to generate leads, and more.

In-app purchases - Unacademy also earns significantly through their in-app purchases. The company lists offers and discounts regularly on its app covering live classes, study materials, live mock tests, quizzes, other premium content, and more.

‘Unacademy Plus’ has nearly 100,000 subscribers, which offers paid educational services. These paid subscriptions are the main source of revenue for Unacademy.

Learning Resources - Unacademy offers a wide range of learning resources for the students to go about their learning processes. These are mainly of two types:

• Pre-recorded videos
• LIVE sessions

Though most of the pre-recorded videos are viewable for free, the Live sessions are comes chargeable.

Unacademy decided to shut down Mastree, an online platform for kids to master communication, on September 2, 2021, almost one year after the company has acquired the firm. Unacademy will absorb around 80% of the Mastree workforce, which is 190 employees out of the firm's total workforce of 240.        

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Unacademy - Competitors

The main competitors for Unacademy are:

• Khan Academy
• Toppr
• Byjus
• Bluprint Firefly
• TutorVista.

Khan Academy appears to be the top competitor because like Unacademy, they also provide quality educational content for free with which large students are being benefitted. Unacademy substantiates to be exclusive in its educational services and confronts several competitors across the nation.

Unacademy - Future Plans

The total market size of this EdTech startup is expected to reach $287 Billion by 2023, escalating from $160 billion in 2017. Having the largest distribution of free educational videos, and more than 100 Million views every month, the company is working towards creating videos in multiple languages to facilitate students globally, include worthy content and test preparation modules for all possible competitive examinations, and affiliate with great minds to build powerful student network.

Unacademy - FAQs

What is Unacademy?

Based in Bengaluru, Unacademy is one of the largest Indian learning platforms that prepare Class 6 - Class 12 students for their board exams, and competitive exams like IIT-JEE, UPSC, SSC, Banking exams, GATE & ESE, and more.

Who are the founders of Unacademy?

Unacademy has been founded by Gaurav Munjal, Dr. Roman Saini, and Hemesh Singh.

Who is the CEO of Unacademy?

Unacademy is currently headed by Founder-CEO Gaurav Munjal.

When is Unacademy founded?

Unacademy is incorporated in 2015 as an Edtech company in Bangalore.