Gone are the days when only the English language can be used by social media users to communicate. Thanks to various social media apps and the development of technology, people are now able to use their regional language while handling social media. Communication is possible for everyone and they are able to use the language they prefer without any problem.
When it comes to India, with a population of over 1.3 Billion people, the country is known for its diversity. As per the constitution of India, it has 22 scheduled languages and in total it has 121 languages.
Time has changed and the people of India are avid users of the internet, especially social media and they can do this in their native languages. In this article, we will talk about the report that is being released by ShareChat and GroupM called ‘Bharat- The Neo India’ and how businesses can benefit from it.
“Our native language is like a second skin, so much a part of us we resist the idea that it is constantly changing, constantly being renewed.” -Casey Miller
Bharat – The Neo India
Bharat – The Neo India is a report comprised of ShareChat and GroupM both of them jointly conducted research to find out about the situation of the people who use the internet in their native language.
This report will help brands and businesses to understand online behaviour, the trends of internet consumption, and the way people use social media. People who are using Indic languages are called Bharat and people who prefer using the English language are referred to as India.
Why the Report is Important?
The report made after the thorough research is important because of the reasons below:
- This will help the businesses to understand the behaviour of the people who uses the internet in their native language.
- It will help the businesses to form a proper marketing strategy to grab the attention of Bharat and engage them in their business.
- It will expose all the common misconceptions regarding the people who prefer the Indic languages while using the internet.
Bharat vs India: Which One is More Tech Savvy?
The report stated all the information of internet users of Bharat and India, their media behaviour, choice of content, lifestyle, interest, and others. Some of the findings from the report are stated below.
Bharat or the people who prefer Indic languages can be found throughout the country, in fact, 39% of them are from the metro cities and 53% are from the non-metro cities. The survey was conducted by YouGov on 3432 people from 17 Indian states who are active internet users who put their input into it.
Bharat users are quite aware and in the same range as the Indian users in terms of completing any financial activities online. In fact, people who prefer Bharat are using online payment mode more than Indian users. 56% of Bharat users complete their monetary transactions through net banking and online debit card transactions.
When it comes to social media, Bharat users seem more occupied with it than Indian users. 29% of Bharat users post daily on social media, instead of 22% of Indian users. 39% Bharat uses Social media for consuming News as its primary source.
The online video streaming platform is a prime source of entertainment nowadays. Streaming videos are more popular amongst Bharat users than watching TV. 50% of Bharat users love to watch free videos while 47% indulge in watching TV.
In the case of ordering food online, 42% of Indian users indulge themselves in it compared to 24% Bharat users.
When it comes to using the technology of Voice search, 26% of Bharat users seem to use it compared to just 15% of Indian users.
Online shopping by Bharat users has increased and in 2021, 46% of them purchased gadgets online. Apart from that, apparel, beauty products, skincare products, and any kind of booking related to travelling.
All these findings state, that the native language users are not far away from English language users and are maintaining their digital presence quite well. They are technologically aware and are using different platforms and are enjoy the digitalization of everything.
Some Other Facts of Bharat Users
Every one in five-person who uses social media in their preferred Indic language is investing in Cryptocurrency. 27% of Bharat users pay for using video streaming platform services and 37% of them use the internet for listening to music.
The article concludes that an internet user who prefers their native language is not at all far away from English language users. They have adapted themselves and some Bharat users are even more comfortable in using the digital facilities than the Indian users. They are educated and digitally aware.
As per the report, it seems Bharat is much more Tech-savvy than India. Businesses can now easily form their market strategy and can touch the market that they were not able to in the past.
What is Bharat - The Neo India?
The Neo India is a report comprised of ShareChat and GroupM, both of them jointly conducted research to find out about the situation of the people who use the internet in their native language.
How many languages are there in India?
India has 121 languages and 22 scheduled languages.
What is the difference between Bharat and India?
People who use Indic languages are called Bharat and people who prefer using the English language are referred to as India.
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