Swiggy - Delivering happiness at your doorstep!

Craving a delicious bite of blueberry cheesecake in the middle of the day at work? But traffic, unending queues at café, waiting for the order and then coming back to work-Is as hectic as it sounds! Since August of 2014, ordering food has been revolutionized in India; it became as easy as one wants it to be. With the launch of India’s fastest-growing internet company, Swiggy, it becomes smooth to order food at home, office, or even while throwing a party.

Swiggy is a hyper-local food delivery application, which was founded by Sriharsha Majety, Nandan Reddy and Rahul Jaimini in Bengaluru’s neighborhood Koramangal, Karnataka. Swiggy became so popular at its early stages and runs successfully till today.

Company Name Swiggy
Headquarter Bangalore
Sector Food Delivery
Founders Sriharsha Majety, Nandan Reddy, Rahul Jaimini
Founded 2014
Website swiggy.com

Swiggy - About and how it works
Swiggy - Business Model and Revenue
Swiggy - Founders and team
Swiggy - How did it start?
Swiggy - Start-up launch
Swiggy - Start-up Challenge
Swiggy - Competitors
Swiggy - Funding and Investors
Swiggy - Growth
Swiggy- Awards & Recognition

Swiggy - About and how it works

Swiggy logo
Swiggy logo

Swiggy is a food delivery application. It allows the users to access their application from Android, IOS, and website, to order food from nearby restaurants, delivering at an estimated time of 30 minutes at the doorstep. They partner with restaurants, have delivery services, and provide ratings that help the customer in picking eateries accordingly. At the time delivery of an order, a customer is entitled to give feedback, rate the food and the delivery services, which help the application, give the customer the best experience by gathering all data.

The company recently started with the tagline, ‘No order too small’, that is no minimum order for delivery, and faster delivery became the USP of the company. The company’s target audience is people who use smartphones regularly, 18-35 demographic. The tagline of Swiggy is, ‘Swiggy karo, phir jo chahe karo!’ which appears in the advertisements of Swiggy.


Also Read: List of the Best Food Startups in India 2020


Swiggy - Business Model and Revenue

The application works on the business model of hyper-local on-demand food delivery. Swiggy gets restaurants as partners that supply food to the customers. It has several delivery partners who aim at delivering food in less than 30 minutes. The revenue collected by Swiggy at the year ending March 2019 was Rs. 1, 128 crore.

Swiggy - Founders and team

  • Sriharsha Majety is the CEO and co-founder of Swiggy. He has completed B.E in Electrical and Electronics along with M. Sc in Physics from BITS, Pilani in the year 2008. He then went to study the CFA program from the CFA Institute but only completed till level 2. After this, he studied finance from IIM, Calcutta and completed in the year 2011. Before Swiggy, Majety worked as the recruitment coordinator for IIM and also worked as part of the rates trading Desk in London at Nomura International. In the year 2013, he co-founded Bundl along with Nandan Reddy.
  • Nandan Reddy is the co-founder of Swiggy. He has also studied M. Sc from BITS, Pilani in the year 2010. He worked as the head of the operations of social media at SoucrePilani for about 2 years. He was the founding partner of Zurna, a top restaurant in Hyderabad.
  • Rahul Jaimini, who worked as Senior Software Engineer at Myntra, joined Majety and Nandan to make the application Swiggy. Rahul has completed a Dual Degree from IIT, Kharagpur in Computer Science & Engineering in 2010. He also worked for companies like Philips Research and Netapp.

Swiggy - How did it start?

In the year 2013, Sriharsha and Nandan came together to build a product that would connect courier companies across the country, called Bundl. Bundl was not such a huge success and these two co-founders wanted to focus on the food industry. They met Rahul who helped build the software. Hence, Swiggy was born in August 2014.

When Swiggy came to the market, the food delivery sector already had applications like Foodpanda, Tinyowl, and Ola Café. Foodpanda and Tinyowl were later acquired by Ola Cabs and Zomato respectively and Ola café later got closed.  While all these companies were struggling, Swiggy already had around 100 restaurants on board, with around 70,000 orders monthly. They also received a cheque of $2 million from Accel and SAIF Partners in the year 2015. This is how the company began with a kick start.

Swiggy - Start-up launch

Swiggy started in the year 2014, as a food delivery app. Eventually, Swiggy expanded in size and is working in 100 cities in India at present. In 2019, Swiggy also started its business in delivering packages to businesses and clients, with the application called, Swiggy Go.


Also Read: 21 Restaurant Marketing Strategy


Swiggy - Start-up Challenge

Swiggy has both technical and non-technical issues that arise regularly. It is a challenge for Swiggy to calculate an estimate for each order made and making sure it gets delivered at the said time. The app also has a feature of rating for both the delivery services and the food served by restaurants; they gather this data and ensure to give the best experience to the customers.

Swiggy - Competitors

Swiggy though has a huge market now but is also having tough competition from companies like Zomato, Uber Eats, and Licious.

Swiggy - Funding and Investors

After receiving its first pay cheque of $2 million from Accel and SAIF Partners, Swiggy had Global investors in 2016 like RB investments, Harmony Partners and Bessemer Venture. In 2017, Naspers funded an amount of $80 million and then China-based Company Meltnan-Dianping gave $100 million to Swiggy. The company’s value crossed over $1 billion. In 2019, Swiggy invested Rs 31 crore in Fingerlix. It has also acquired 48 East in 2017. It has partnered with Burger King and Google local Guide for delivery services and to get customer reviews respectively.  It has also partnered with Indifi technologies to facilitate financing program for restaurants.

Swiggy - Growth

Swiggy has got the status of Unicorn in four years of its birth, making it the fastest start-up in India to receive that.

Swiggy- Awards & Recognition

Swiggy won Economic Times Start-up Award for the Start-up of the Year, 2017. Swiggy also was recognized at Star Re.Imagine Awards for its tagline ‘No order too small’ a concept by Lome Lintas for the Best Use of Integrated Media (Best Integrated Creative Campaign). It has achieved the Unicorn status in 4 years since its birth.

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About Vidhi Punamiya

  • Mumbai
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