How Ola Became India's Leading Cab Aggregator | Ola Story

Shubham Kumar Shubham Kumar
Sep 18, 2021 20 min read
How Ola Became India's Leading Cab Aggregator | Ola Story

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Ola.

Ola needs no introduction. The first Indian cab aggregator company, Ola has made availing cab services a smooth experience. Owned by ANI Technologies Pvt. Ltd. and formerly known as OlaCabs, Ola was launched in December 2010 by two IIT Bombay graduates. Ola bridges the gap between cab owners and commuters.

Instead of buying and renting out its own cars, Ola partners with a number of taxi drivers and owners and adds a touch of modern technology to the whole setup. This allows people to book cabs at a short notice through Ola's app. Ola is India’s homegrown ride-hailing app with a little less than 50% market share (as of Uber's 2020 report) in India. It has users in over 250 cities of India and employs 2.5 million+ driver-partners.

Driven by a hyper-local approach, Ola is committed to its mission of building mobility for a billion people. Staying in line with its mission, Ola has also ventured into auto and bike booking services. Ola also started off a bicycle sharing service called 'Ola Pedal' in 2017 to facilitate last mile connectivity. Here is a detailed company profile of Ola:

OLA - Company Highlights

Startup Name Ola
Headquarter Bangalore
Founders/Owners Bhavish Aggarwal and Ankit Bhati
Sector Transportation
Founded December 2010
Revenue 2,544 crores INR ($345.77 million) 2019
Total Funding $4.3 billion
Valuation $5 billion+ (July 2021)
Parent Company ANI technologies Pvt. Ltd.
Ola Journey
OLA success story

Ola Latest News - Ola Partners with Siemens
About Ola and How it Works
Ola - Industry Details
Ola - Founders
Ola History - How was Ola Started?
Ola - Initial Team
Ola - Full Form, Tagline, & Logo
Ola - Business Model and Revenue Model
Ola - User Acquisition
Ola - Funding & Investors/Valuation
Ola - Startup Challenges
Ola - Competitors
Ola - Acquisitions and Merger
Ola - Growth
Ola - Future Plans
Ola - FAQs

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Ola Latest News - Ola Partners with Siemens

October 5, 2021 - Ola acquires Pune-based geospatial service provider, GeoSpoc with an aim to develop location and geospatial technologies.

April 1, 2021 - Ola's April Fool's Day Prank!

January 20, 2021 - Ola announced a press release stating 'Ola adopts Siemens’ Digital Enterprise to build India’s most advanced manufacturing facility'.

Ola has partnered with Siemens to build its upcoming electric vehicle manufacturing facility. This announcement comes when OLA has an MoU with the government of Tamil Nadu to invest around INR 2,400 Cr towards building this facility.

It is expected that the factory will generate around 10,000 jobs ,with an initial capacity of 2 million units a year and making it the largest scooter manufacturing facility in the world. This will serve as Ola’s global manufacturing hub catering to customers in India and across Europe, UK, Latin America and ANZ (Australia and New Zealand)

This factory is going to be amazing and technologically advanced with 5,000 robots stationed across various functions and will be built on Industry 4.o principles. Ola will have access to Siemens’ integrated Digital Twin design and manufacturing solutions to digitalize and validate product and production ahead of actual operations. It will have Ola’s proprietary AI Engine and tech stack deeply integrated into each aspect of the manufacturing process. Thereby, providing unprecedented control, automation and quality to the operations.

Bhavish Aggarwal, Chairman & Group CEO, Ola, said, ‘‘Ola is delighted to partner with Siemens to build the most advanced manufacturing facility in the country. This will be our global hub and will set a benchmark in quality, scale and efficiency, demonstrating India’s capability to build world class cutting edge products. We look forward to bringing this factory online in the coming months and putting our products in the hands of customers.”

Ola’s scooter blends excellent design, sensational performance and incredible technology into an amazing product. It has already won several prestigious design and innovation awards including the IHS Markit Innovation award at CES and the German Design Award.

Sunil Mathur, MD & CEO, Siemens India, said, “Siemens is a global leader in Industry 4.0 and we are proud to contribute to Ola’s vision of creating a factory of the future using our automation and digitalization expertise to ensuring the highest levels of productivity and quality while enabling an agile and flexible production process.”

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About Ola

Ola has simplified the process of cab booking. From easy payment options to keeping the passenger entertained on the go with 'Ola Play', Ola takes care of everything to ensure a smooth ride. Ola now also operates self-drive cars. Be it self-drive or cab hailing, Ola offers a wide range of cars to choose from depending on the number of travelers, budget, and convenience. For traveling within the city, one can hire shared taxis, autos, bikes, and even e-rickshaws through Ola.

One can opt for ‘Ola outstation’ to travel outside the city and ‘Ola rentals’ to rent a cab on an hourly basis. Ola has also launched ‘Ola select’, a subscription-based membership program that offers premium benefits on rides. 'Ola pedal', Ola’s bicycle-sharing service, is already a big hit in the IIT Kanpur and the IIT Madras campuses with over 500 cycles.

In 2016, Ola launched ‘Ola corporate’. When employees book their rides through Ola corporate, the fare is deducted from the company’s Ola corporate prepaid account. Hence, companies can easily track the travel expenses of their employees while ensuring their safety.

Ola has also introduced Ola money. The products offered under Ola money are Ola money credit card, Ola money postpaid, Ola money mobile wallet, and Ola money hospicash. Ola hospicash is a collaboration between Ola and Religare health insurance that allows the policyholders to claim Rs. 5000 per day in case of hospitalization.

Ola operates with transparency. The commission is given to drivers for every sale made. Ola is known to charge far less than many other cab operators. With the acquisition of FoodPanda in December 2017, Ola also forayed into the cloud kitchen segment.

Ola launched India's first multimodal electric vehicle project on 26 May 2017. The project brought together industry experts and the Indian government to pioneer electric vehicles for the public and promote shared mobility in Nagpur. Ola is providing 200+ electric vehicles  for booking in Nagpur through its app. Established as a separate entity, Ola Electric Mobility Pvt. Ltd also reached the unicorn status with $250 million investment from SoftBank in July 2019.

Ola Electric raises $100 Mn in debt financing from the Bank of Baroda in what is declared as the largest long-term debt financing agreement in the Indian EV industry. These proceeds, as the company mentioned, will go towards the funding and financial closure of the first phase of development of the manufacturing factory of its electric two-wheelers, which is based out of Chennai.

According to OLA's December 2020 statement, the company had already announced that it would set up Phase 1 of the factory with investments amounting to Rs 2,400 crore.

The Ola Electric scooters have already started pre-bookings and have registered over 1 lakh pre-bookings. Now, the company is to finally launch them, as per Bhavish Aggarwal's new Twitter post, on August 15, 2021.

After exceeding expectations in the pre-booking round, Ola Electric scooters are finally live for purchase on their website and via the Ola app from September 15, 2021. The company had already sold Rs 1100 crores worth of electric scooters in just 2 days.

Ola - Industry Details

India’s taxi hailing market is valued at more than $40 Billion. The market is expected to grow at a CAGR of 6.3% between 2022-2024. The increase is supposed to happen due to the changing lifestyles of travelers and the growing disposable incomes of consumers, especially in Tier-I and Tier-II cities.

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Ola - Founders

Ola was founded by Bhavish Aggarwal and Ankit Bhati in 2010.

Bhavish Aggarwal and Ankit Bhati
Bhavish Aggarwal and Ankit Bhati

Ola founder Bhavish Aggarwal graduated from IIT Bombay with a B. Tech in computer science in the year 2008. Ola cabs owner Bhavish worked for Microsoft research in Bangalore for two years right after college. He filed 2 patents and published 3 research publications in international journals during his stint at Microsoft. While chasing his entrepreneurial dream, he started an online company to sell short duration tours and holidays before transforming it into Ola Cabs. Bhavish Aggarwal is Co-founder and the CEO of Ola. Born on 28 August 1985, OLA owner Bhavish Aggarwal's age is just 35! His personal net worth was estimated to be around $350 Million, as per 2019 data.

Ankit Bhati is the Co-founder and the CTO of Ola and heads the technical aspects of Ola Cabs, ensuring a quick, convenient, and instinctive experience for the customers and partners. He joined IIT Bombay in 2004 for a B.Tech in Mechanical Engineering and an M.Tech in CAD and automation. By 2009, he had already worked on several freelance projects and with startups like Wilcom, QED42, etc. Ankit finally decided to give up his nomadic professional life for his own start-up. He became part of the Ola Cabs journey in November 2010.

Ola History - How was Ola Started?

Ola was launched on 3 December 2010. There is an interesting story behind Ola's start. Born in Ludhiana, Ola owner Bhavish Aggarwal was just like every other success-driven entrepreneur. Bhavish first started an online site named that offered holiday packages and weekend trips.

While trying to keep his holiday and tour planning business afloat, Bhavish had to travel from Bangalore to Bandipur for which he rented out a car. The cab experience was horrendous! The driver stopped the car in the middle of the journey and demanded a renegotiation of what Bhavish was paying. After being refused, the driver proceeded to abandon Bhavish en route his destination.

This is when he realized how his plight was probably similar to a lot of customers across the country who were looking for a quality cab services. Bhavish saw the potential of an extraordinary cab booking service, and  he changed's business model to the one we know today as Ola Cabs.

Bhavish on-boarded his co-founder Ankit Bhati for taking Ola Cabs forward. Bhavish's parents didn’t agree with his startup plans in the beginning. They were thoroughly displeased with his decision to become a ‘travel agent’. Nevertheless, his parents became supportive once OLA got its first round of angel investment from Snapdeal founder Kunal Bahl, Rehan yar Khan, and Anupam Mittal).

Bhavish believes that anyone can have a good business idea but to implement it successfully, one must have a scalable model to power the business. According to him, the best or one of the safest models one can or should adopt is running a business while owning “zero” inventory.

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Ola - Initial Team

After the idea, the design and vision were done by product manager Usha Loutongbam and Bhavish himself. As for the developers who converted these ideas into reality, the first version for Android was built by Ajinkya Potdar and for iOS by Khushal Bokadey. Both of them joined Ola for two months of internship and did an excellent job rolling out the release in real quick time.

The iOS app was then taken over by Atul Manwar and the android version by Ankit Kumar. Neeti Birla developed the backend APIs. The main focus of the new releases was to make the app feature-rich and improve the user experience without losing the essence of one-touch cab booking.

As per LinkedIn statistics, Ola currently has over 8,000 employees.

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OLA Logo

If you believe that Ola is some sort of abbreviation or short form, you are wrong. The name is derived from the Spanish word 'Hola' that translates to ‘Hello’. The name 'Ola' probably indicates OLA's services are as easy and friendly as the word, just like saying a ‘hello’. Ola's logo is simple and styled as OLA. The logo also has an "O" which represents a tyre.

Ola - Business Model and Revenue Model

Ola has a simple business model. It acts as a facilitator to provide cab-booking services. Customers can book their cabs through the app. Ola does not own any of the cabs. Only those drivers with valid permits duly authorized and verified by transport authorities can sign up with Ola; they could be either self-employed or work for an operator who owns multiple cars.

Just like how we as customers use the Ola app, the drivers get access to a driver-specific mobile app on their smartphone once they register with Ola. This is done only after a thorough check of authenticity and conducting due diligence of the commercial papers and the personal papers of both the driver and the operator. The drivers have flexibility to decide their own time to login to the Ola application and accept requests for rides from customers. They may choose to remain logged out of the system as per their convenience. Ola takes a commission of 15% on an average on all the bookings done through the app.

Ola considers the following factors to create the final bill for the user:

  1. Base Fare - Charged flat.
  2. Distance Fare - Charged kilometer-wise (different for different cities).
  3. Ride Time Fare - Charged on the time taken to travel.
  4. Peak Pricing - Direct ratio depending on the demand for cabs.
  5. Service Tax - 5.6%.
  6. Swachh Bharat Tax - 0.2%.
  7. Toll Charges - Toll Collection in case you cross toll junctions in the journey.

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Ola - User Acquisition

Ola has also got in to 3 international markets namely Australia, the United Kingdom, and New Zealand. In Australia, it has set-up operations in seven cities. It claims to have registered 40,000 drivers on its app in Australia. In India, Ola operates across 250+ cities.

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Ola - Funding & Investors / Valuation

Ola has raised total funding of around $4.3 billion over 26 rounds. This also includes debt financing and secondary market. Ola's valuation reached $6.2 billion in October 2019 when the pandemic hit hard and the nationwide lockdown was announced, Ola, being a ride-sharing company, suffered unimaginable losses. The company's revenues witnessed drops close to 95% after the large-scale lockdown was announced in India in late March 2020. This brought down the revenues to $3.3 billion as Vanguard marked down the value of its holding. Vanguard Group and T Rowe Price have lowered their revenue down in 2019-20, according to the reports.

Ola is currently valued at over $5 billion, as of July 2021. The latest funding was raised on July 9, 2021, from a Pre-IPO round.

Here is a breakup of the total funding raised by OLA till date:

Date Stage Amount Investors/Shareholders
July 9, 2021 Pre-IPO Round $500 million Temasek, Warburg Pincus’s Plum Wood and Bhavish Aggarwal
September 2019 Series J $5.1 Million ARK Ola Pre IPO Private Investment Trust
July 2019 Series J $11.4 Million Deshe Holdings, DIG Investment
March 2019 Corporate Round $300 Million Hyundai Motor Co.& Kia Motors Corp
February 2019 Series J $92 Million Sachin Bansal
February 2019 Series J $14 Million -
January 2019 Series J $88 Million Steadview Capital
January 2019 Corporate Round $1.8 Million Eternal Yield International
September 2018 Series I $50 Million China Eurasian Economic Cooperation Fund, Sailing Capital
August 2018 Secondary Market $225 Million Temasek Holdings
October 2017 Series G $1.1 Billion Tencents Holdings and SoftBank Group
August 2017 Private Equity $36 Million Tekne Capital
May 2017 Private Equity $104 Million RNT Capital Advisors and Falcon Edge Capital
April 2017 Series G $260 Million SoftBank Capital
February 2017 - $330 Million SoftBank
November 2015 Series F $500 Million Baillie Gifford, Falcon Edge Capital, Tiger Global, SoftBank Group and DST Global
April 2015 Series E $403 Million DST Global, GIC, Softbank and Falcon Edge Capital
October 2014 Series D $210 Million SoftBank Group,Tiger Global and Matrix Partners India
July 2014 Series C $41 Million Steadview Capital and Sequoia Capital
November 2013 Series B $20 Million Matrix Partners, Tiger Global Management
April 2012 Series A $5 Million Tiger Global Management
April 2011 Angel $330K Kunal Bahl, Anupam Mittal, Rehan yar Khan

The lure of this home-grown cab aggregator has proved irresistible to investors.

Ola is funded by 48 investors with 23 lead investors, as per data available till July 10, 2021. ARK Ola Pre IPO Private Investment Trust and Hussam Khoury are the most recent investors. The latest round came from Temasek, Warburg Pincus’s Plum Wood, and the company's founder, Bhavish Aggarwal's funds on July 9, 2021, prior to the IPO that the company is looking forward to!

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Ola - Startup Challenges

The founders Bhavish Aggarwal and Ankit Bhati had to face many challenges in the beginning. They worked long hours and sometimes Ankit, the co-founder of Ola, had to code for 48 hours straight. They have had to drive the customer to their desired locations at times because the drivers did not show up. But this did not dampen their spirits. The duo worked day and night and people started liking their services.

The twist in their story happened when angel investors Rohit Bansal and Kunal Bahl invested Rs 2 crores in their business. This gave them an initial push and there was no looking back for Ola from there.

As much as Ola wanted to meet the needs of the customers by scaling up to different cities, each city faced its own infrastructural challenge. The app required the use of the 2G network. The team had to design an app that could accommodate network connectivity in smaller towns.

Ola - Competitors

Ola directly competes with Uber, the world’s most well-financed startup having raised more than $24 billion in equity and debt on a recent valuation of $82 billion. Other players in India include Meru Cabs Company Pvt. Ltd. which owns meru cabs, Carzonrent (India) Pvt. Ltd which owns carzonrent and Zoomcar India Private. Ltd. which owns zoomcar. In the bike taxi segment, Rapido is slowly capturing Ola's market share.

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Ola - Acquisitions and Merger

Ola has acquired 7 organizations in total. GeoSpoc is the latest company that Ola has acquired on October 5, 2021. It was the company's first acquisition in a period of over 2 years after it acquired on August 13, 2019.

Acquiring Date Startup Name Amount
October 5, 2021 GeoSpoc Undisclosed
August 13, 2019 Undisclosed
April 3, 2018 Ridlr Undisclosed
December 19, 2017 Foodpanda $31.7 Million
March 21, 2016 Qarth Undisclosed
November 11, 2015 Geotagg Undisclosed
March 2, 2015 TaxiForSure $200 Million

Ola had acquired the Pune-based geospatial service provider, GeoSpoc in order to improve their location and geospatial technologies with an undisclosed amount. Talking on the acquisition, CEO and Co-Founder, Bhavish Aggarwal mentioned the need of "better, newer maps and geospatial services" for the "new mobility" and to build the future of location services.

The geospatial sector in India has witnessed quite a growth lately, the market of which, in India, is currently valued at Rs 15,000 crores, and is expected to hit Rs 1 Lakh crores by 2029-2030.

Ola had already executed an employee stock ownership plan (ESOP), which was worth around $10.5 million (Rs 78.6 crores) for its three former employees and one current executive. Now, the company further decides to provide ESOP encashment facilities for the former chief executive officer of Ola Foods, Pranay Jivrajka; former chief operating officer of Ola, Pallav Singh; Nimish Joshi, former Vice President, and its current chief product officer, Suvonil Chatterjee.

Among all of them, Jivrajka has emerged as the biggest beneficiary of the ESOP encashment program of Ola with Rs 38.17 crores, who is followed by Pallav Singh, Suvonil Chatterjee, and Nimish Joshi, who possess Rs 24.8 crore, Rs 8.5 crore, and Rs 7.08 crore respectively. Ola has declared this development soon after it announced the expansion of its ESOP pool to Rs 3,000 crore. Furthermore, the company also noted that it will have some fresh stocks, worth Rs 400 crore allocated for the employees in the run-up to its IPO. Ola currently boasts of having one of the largest ESOP pools among the late-stage startups of India, which also includes companies like Paytm, OYO and Byju's.

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Ola - Growth

Talking about figures, Ola Cabs' operational revenue increased to Rs 2543.63 crores in FY19 from Rs 1847.53 crores in FY18. The company's losses decreased from Rs 2842.26 crores in FY18 to Rs 2592.92 crores in FY19. Ola is also in talks with Microsoft and is expecting to raise $150-200 million from the tech giant soon. As revealed by Ola CEO Bhavish Aggarwal, the company is planning to launch its IPO in the next two years.

In 2010, the Ola owners Bhavish and Ankit identified a serious gap in Mumbai. Cabs used to be idle. Cab operators charged high irrespective of the distance to compensate for the time they stayed idle. Poor services and delays were treated as an obvious thing. In 2011, they could make 10 bookings in a day. In October 2015, they booked 700,000 daily rides. They thought of piloting tracking devices in each cab but let go of the idea in January 2012. In April 2012, Ola expanded its operation in Bangalore and Delhi.

Ola has covered an interesting journey from being nothing to becoming a company that provides a livelihood to thousands of people. Today, Ola has become a part of people’s everyday life in many cities.

Ola has already geared up to launch its first electric scooter under Ola Electric and is now all set to step on a new journey involving used cars. According to the reports dated July 27, 2021, Ola is looking to start its used car retailing business soon in Bengaluru. The ride-hailing giant aims for a full-stack model where it will buy cars from the driver partners of the company and other people, and sell them to buyers after they are set right, said a close source aware of the future plans requesting anonymity. The new business is likely to be called "Ola Cars."

Ola, which suffered heavily due to the coronavirus pandemic, being a ride-hailing app, has seen quite a progress after the lockdown and other strictures have been lifted. The company confirmed that the recovery it has witnessed from the second wave of Covid was 3X faster than what it has seen while shaking off the blues of the first wave.

Ola Co-founder and CEO, Bhavish Aggarwal, has also announced that Ola has seen 10 million using the app, for the first time ever in FY21. This increase in usage is primarily because most people now are opting to avoid public transport and moving on with personal or shared ways of mobility. Furthermore, Ola Autos, which has seen a 150% rise, are also being quite popular.

Bhavish further emphasized that the "Ola rides are safe." He said that over 3 lakh Ola drivers are currently vaccinated and 100% of drivers are likely to get vaccinated soon.

Ola is currently onboarding more driver-partners. Besides, the company is also looking to enter new cities and build newer products to serve the growing mobility demands of the people post-Covid.

Ola - Future Plans

Ola is looking to go public in the first quarter of 2022 and will most likely be filing its DRHP (Draft Red Herring Prospectus) in the December quarter. Furthermore, the plans of Ola with its subsidiary, Ola Electric seem big as the EV-manufacturing wing of Ola has already started achieving some major feats.

Ola - FAQs

Is Ola a Chinese Company?

Ola is an Indian Company but is funded by Chinese investors like Tencent Holdings, Steadview Capital, Sailing Capital,  Eternal Yield International Ltd, and China-Eurasian Economic Co-operation Fund with an estimated investment of $500 million.

Who are the Ola shareholders?

Ola's major shareholders/investors include SoftBank Group (Japanese), Tiger Global (US-based), Tencent (Chinese Venture Capital), Matrix Partners (US-based), and DST Global (Russia).

Which country is Ola from?

Ola Cabs was founded in Mumbai, India.

Who is the founder of Ola Cabs?

Ola was founded by Bhavish Aggarwal and Ankit Bhati in 2010.

What is the full form of OLA?

There is no full form as such. The name is derived from the Spanish word 'Hola' that translates to ‘hello’.

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