Indian cab-hailing app OLA launched its services in the island nation of Europe in 2018. Indian startups are setting the stage for global expansion. Indian ride-hailing app Ola has launched operations in London. Ola has more than 25,000 registered drivers on its platform in London. The move comes on the back of rival Uber losing its licence to ply in London on safety concerns. The company has confirmed its foray into the European market.
A warm welcome to the Indian startup expanding its transportation services in foreign countries, now OLA in UK after Australia and New Zealand markets. Ola is looking at bigger markets. Ola had been working towards this launch for the last year. CEO of Ola, Bhavish Aggarwal said, “It is not just yet another city launch for us. It is a transformative event for all of us at Ola.”
In July last year, Ola was granted a one-year Private Hire Vehicle (PHV) licence from the Transport of London — a body that oversees the cities’ transportation — to operate its services in the city, according to a disclosure made by the department. Ola’s licence is valid until October 3 this year.
Bhavish Aggarwal, the Indian Entrepreneur and co-founder of OLA cabs has expressed immense happiness in bringing OLA in United Kingdom who calls it to be ‘momentous moment’ for everyone associated with OLA.
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The United Kingdom has one of the world’s most evolved transportation markets. UK works with black cabs and private hire vehicles (PHV) round the clock catering to people. Here comes OLA, India based online ride-hailing company marching towards the UK which will be the only on demand app to offer both Black cab and PHV facilities to people. With the known fact of the UK with its best-regulated taxi services, OLA is about to enter the market. Britain already is embedded with multi-billion dollar ride-sharing giant apps like UBER on it's fast pacing on roads.
Ola has obtained the license to operate on South Wales and Greater Manchester as per a press release as it’s the first step as ‘OLA in UK’. OLA is engaging with policymakers and regulators to expand its network over a period of time. It might expand its services throughout the UK by this year-end. This seems a wise decision entering into the UK market which faces mobility issues for the people relying on public transport services.
The company has come up with more facilities for commuters as per their convenience and choice. It ensures facilities with 24/7 safety, in-app emergency services, Disclosure and Barring Services(DBS) screened drivers, sharing live location, live tracking, reaching out to emergency contacts if needed etc. OLA app is user-friendly and is instantaneous in catering all needs of the people.
OLA in UK is all set for its second innings globally after launching across seven cities in Australia with its maiden launch. It also has its sketch to launch in Bangladesh and Sri Lanka soon.
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Despite the fact that Uber is one of the most sought ride-sharing apps in the UK and its territorial presence in 70 countries, OLA is enthusiastic and is firm to take a stand globally with 1 million drivers across various cities. A huge customer base and the most accessed app in the Indian sub-continent, OLA has an edge over Uber in India. It must have its own strategies to make it successful in the transportation overseas market.
Time for us to wait and watch the Indian based company establishing its market in Britain grounds.